预制菜消费
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年货消费迎来“00后主理人”:“手搓”年味火了,为宠物花钱更多了
Di Yi Cai Jing· 2026-02-14 08:40
Group 1 - The core trend of emotional consumption and pet consumption is rising during the Spring Festival, with young consumers becoming the main drivers of this trend [1][2] - The online retail sales for the national New Year goods festival reached 989.73 billion yuan by February 8, 2026, with post-00s consumers accounting for over 30% of the total sales and a year-on-year increase of 47% in order value [1] - The demand for "emotional value" in New Year goods is increasing, with products that evoke nostalgia and emotional resonance, such as home decorations and childhood snacks, becoming popular among young consumers [1] Group 2 - The DIY segment is gaining traction, with searches for "New Year DIY" increasing by over 200% and "Horse Year DIY" searches rising by 600%, indicating a willingness to pay a premium for creative and personalized products [2] - The pet market is experiencing significant growth during the Spring Festival, with sales of pet toys, clothing, and food seeing substantial increases, including a 115.60% rise in pet clothing sales compared to last year [2][3] - The pet consumption market in China reached 312.6 billion yuan in 2025, with a growing trend towards diversification in pet products, including offerings for various types of pets beyond just cats and dogs [3] Group 3 - Pre-made dishes are maintaining growth in the New Year meal segment, with sales of a new series of dishes increasing by 116% since launch, reflecting consumer demand for unique and high-quality meal options [3][4] - Consumers are prioritizing regional flavors and are open to trying creative dishes, with nearly 90% preferring hometown flavors and over 80% willing to experiment with innovative New Year meals [4] - Health considerations, such as low-fat and low-sugar options, are becoming increasingly important in the decision-making process for young consumers regarding New Year meals [4]
2025年中国预制菜消费者画像:预制菜凭借其方便快捷特性,满足快生活节奏的年轻群体的需要【组图】
Qian Zhan Wang· 2025-06-16 08:25
注:题目为"请问您对预制菜比较满意的原因有哪些?【多选】" 转自:前瞻产业研究院 行业主要上市公司:双汇发展(000895.SZ)、安井食品(603345.SH)、广州酒家(603043.SH)、三全食品 (002216.SZ)、千味央厨(001215.SZ)、金字火腿(002515.SZ)、海欣食品(002702.SZ)、味知香(605089.SH)、海 底捞(6862.HK)等 本文核心数据:消费者预制菜满意度调查;消费者接受预制菜应用场景调查;预制菜消费者年龄分布等 消费者对预制菜方便快捷特性最为满意,同时最注重生产源头等卫生安全问题 预制菜自进入大众视野以来,一直备受关注和热议。一方面,它凭借便捷、快速、口味多样等独特的优势, 赢得了消费者的青睐;另一方面,卫生安全问题、价格合理性以及营养均衡性等方面的担忧,又使部分消费 者对其持谨慎态度。 库润数据调研显示,2025年消费者对食品安全方面满意度小幅上升,较2024年统计调查增长了1%,但在价 格、营养、出餐时间方面满意度均有所下降,这表明消费者对预制菜需求更加多样化,精细化。 注:数据统计时间截至2024年5月11日,样本量1767 从消费者认为需改 ...