Group 1: Core Business Strategy - Cha Yan Yue Se adopts a "0-store + pure e-commerce" model for its overseas expansion, differentiating itself from competitors like Heytea and Mixue Ice City, which are opening physical stores abroad [1] - The brand has launched over 150 products on platforms like Amazon and Yami, including canned tea, tea bags, and various snacks, focusing on a "snack + culture" theme [4][7] - The company has not yet sold its main product, freshly made tea drinks, overseas due to compliance and supply chain challenges [8][11] Group 2: Market Challenges and Opportunities - The North American snack food market reached $133.4 billion in 2023, with a projected compound annual growth rate of 4.57% over the next five years, indicating a growing opportunity for Chinese food brands [21] - Despite the potential, Chinese food exports face significant barriers, with only 3% penetration in mainstream Western supermarkets and over 90% of brands limited to Chinese grocery stores [24] - Cultural and taste differences pose challenges, as many foreign consumers have misconceptions about Chinese food, necessitating a long-term effort to build brand recognition and acceptance [24][25] Group 3: Compliance and Localization - Compliance with food safety standards is a major hurdle for Chinese brands entering the U.S. market, with varying regulations across states and platforms [25] - The company is initially focusing on standard products to gain experience before transitioning to localized offerings [8][11] - Successful entry into mainstream markets requires not only compliance but also effective localization strategies to cater to diverse consumer preferences [26]

5月9日晚，我们将第一次举办食品出海晚宴，主题是 《 VENTURE FORWARD 》 。 很欣喜看到越来越多中国食品品牌开始布局出海，着手开拓海外市场，我们也同样关注到，如何克服文 化差异、市场壁垒、法律合规等多重挑战，成功实现国际化，是许多品牌需要面对的重大课题。 我们非常荣幸地邀请到： 康师傅、李锦记、统一、旺旺、东鹏饮料、王老吉、洽洽、三全、卫龙等 36家 拥有丰富出海经验的食 品品牌； 三得利、味之素、麒麟、明治、卡乐比、伊藤、好侍、养乐多、英斗等 9家 日本国际品牌； 出海渠道方面，邀请到美国、英国、法国、澳大利亚、新西兰、日本、韩国、马来西亚、柬埔寨、新加 坡、阿联酋、沙特、土耳其、伊拉克、加拿大等 15国28家 重要分销商、零售商和电商平台； 盒马、叮咚买菜、复星商社、鲜生活、陕西全意、广州欧深、甘肃千里丝路、甘肃亚盛好食邦等 8家 出海供应链； 中国品牌 张曜东 ，海外发展事业部（亚太中心）副总处长， 旺旺集团 预留 双汇 预留 圣农 吴昊 ，副总裁-全球品类与创新平台， 李 锦记控股 马恩多 ，品牌创始人， 阿麦斯及贝欧宝 ，董事长， 金多多 王凯旭 ，副总裁， 三全食品 范涛 ，CMO ...