近日，"好品山东"2025（马来西亚）农业贸易博览会在马来西亚吉隆坡举行。山东惠发食品股份有限公 司（以下简称"惠发食品"）作为"好品山东"代表企业参加此次博览会。 此次博览会，惠发食品不仅向东南亚市场集中展示了在食品领域的创新成果与过硬品质，也实地洞察了 当地消费者的偏好与市场趋势，为下一步精准开拓市场奠定了坚实基础。据悉，惠发食品将持续优化产 品结构、加强品牌建设，加速推动更多优质食品走向国际餐桌，为"好品山东"融入全球产业链注入新的 动能。 博览会上，针对当地市场的消费习惯，惠发食品展示了多款系列产品，凭借创新口味和可靠品质，吸引 了众多客商驻足咨询，向东南亚市场充分展示了山东好品的特点优势。 近年来，惠发食品以打造线上线下一体化、国内国际融合发展的健康食材产业链、供应链平台为核心， 逐步构建"研发生产 + 供应链服务 + 海外拓展"的全链条布局，以标准化管控为核心、全产业链资源整 合为依托，为特色食品出海提供从生产到流通的全流程支撑。 ...

Group 1: Core Business Strategy - Cha Yan Yue Se adopts a "0-store + pure e-commerce" model for its overseas expansion, differentiating itself from competitors like Heytea and Mixue Ice City, which are opening physical stores abroad [1] - The brand has launched over 150 products on platforms like Amazon and Yami, including canned tea, tea bags, and various snacks, focusing on a "snack + culture" theme [4][7] - The company has not yet sold its main product, freshly made tea drinks, overseas due to compliance and supply chain challenges [8][11] Group 2: Market Challenges and Opportunities - The North American snack food market reached $133.4 billion in 2023, with a projected compound annual growth rate of 4.57% over the next five years, indicating a growing opportunity for Chinese food brands [21] - Despite the potential, Chinese food exports face significant barriers, with only 3% penetration in mainstream Western supermarkets and over 90% of brands limited to Chinese grocery stores [24] - Cultural and taste differences pose challenges, as many foreign consumers have misconceptions about Chinese food, necessitating a long-term effort to build brand recognition and acceptance [24][25] Group 3: Compliance and Localization - Compliance with food safety standards is a major hurdle for Chinese brands entering the U.S. market, with varying regulations across states and platforms [25] - The company is initially focusing on standard products to gain experience before transitioning to localized offerings [8][11] - Successful entry into mainstream markets requires not only compliance but also effective localization strategies to cater to diverse consumer preferences [26]

5月9日晚，我们将第一次举办食品出海晚宴，主题是 《 VENTURE FORWARD 》 。 很欣喜看到越来越多中国食品品牌开始布局出海，着手开拓海外市场，我们也同样关注到，如何克服文 化差异、市场壁垒、法律合规等多重挑战，成功实现国际化，是许多品牌需要面对的重大课题。 我们非常荣幸地邀请到： 康师傅、李锦记、统一、旺旺、东鹏饮料、王老吉、洽洽、三全、卫龙等 36家 拥有丰富出海经验的食 品品牌； 三得利、味之素、麒麟、明治、卡乐比、伊藤、好侍、养乐多、英斗等 9家 日本国际品牌； 出海渠道方面，邀请到美国、英国、法国、澳大利亚、新西兰、日本、韩国、马来西亚、柬埔寨、新加 坡、阿联酋、沙特、土耳其、伊拉克、加拿大等 15国28家 重要分销商、零售商和电商平台； 盒马、叮咚买菜、复星商社、鲜生活、陕西全意、广州欧深、甘肃千里丝路、甘肃亚盛好食邦等 8家 出海供应链； 中国品牌 张曜东 ，海外发展事业部（亚太中心）副总处长， 旺旺集团 预留 双汇 预留 圣农 吴昊 ，副总裁-全球品类与创新平台， 李 锦记控股 马恩多 ，品牌创始人， 阿麦斯及贝欧宝 ，董事长， 金多多 王凯旭 ，副总裁， 三全食品 范涛 ，CMO ...