在《北京市深化改革提振消费专项行动方案》中，跨界联名被列为新老品牌创新的关键点。其中指出，鼓励新老品牌跨界合作，激发国潮产品市场潜力。支 持老字号创新发展，加快数字化转型，鼓励与知名IP跨界合作，打造符合市场需求的老牌新店。以城市文化为特色的伴手礼，成为老字号连接游客的重要纽 带，随着政策的持续发力、消费市场的不断升级以及老字号自身创新转型的深入推进，以城市级伴手礼为代表的消费场景，将成为拉动暑期经济、推动老字 号持续焕发活力的重要力量。 老字号吴裕泰延续了一贯主打的茉莉花茶路线,与双合盛联名推出"茶啤"产品，切入精酿赛道。根据产品原料表，这款茶啤除含水、大麦芽、小麦芽等常规 成分外，还添加了茉莉花茶及浓缩液。京华茶业也尝试拓展新品，推出5种口味冷泡茶包。另外，京华茶业还与北平制冰厂联名推出瓶装茶饮料，主打"0糖0 香精0卡路里"。北京稻香村与六必居合作推出调味蘸汁。 值得关注的是，近年来，老字号的创新与跨界联名紧密关联，北京市场掀起老字号消费热潮，承载情感记忆的传统商品成为"北京礼物"热门选择。多家老字 号在坚守经典产品的同时，积极融入年轻化、多元化等创新元素。在食安保障与品牌效应的双重加持下，消费者也愿意 ...

茶颜悦色出海了。 跟喜茶、蜜雪冰城等布局海外线下门店的做法不同，茶颜悦色采用"0门店+纯电商"的模式出海，目前在亚马逊、Shopify独立站、亚马逊、TikTok Shop、沃尔玛、亚米、weee等，开了线上商店，希望将国内的"文化+零食"的模式，移植到北美市场。 近年来，中国食品出海，遇到了许多阻碍和壁垒，茶颜悦色的出海模式，能否实现新的突破？中国食品出海，在合规、本地化方面遇到了哪些挑 战？ 01.茶颜悦色的纯电商出海模式 茶颜悦色创立于2013年，在其最火爆的时候，顾客们愿意排队几个小时，以等候一杯奶茶。黄牛会经常会买走一些爆款商品，然后以每杯200到500 元人民币（约合28到70美元）的价格，转卖获利。 如今，这个曾经红极一时的茶饮品牌，开始踏上出海之路。 在亚马逊上，茶颜悦色上架了薯条、辣条、面包丁、茶具等产品。由于上架时间不长，大部分产品还看不出明显的销量。不过，其一款玻璃茶杯， 已经在"茶杯"类目排到了2530名，另一款奶香面包丁，也进入零食类目的畅销榜前列。 | $ 1250 ($2.50 / count) | | | --- | --- | | Apply now and get a $8 ...

以下文章来源于新周刊 ，作者海蓝 新周刊 . 中国最新锐的生活方式周刊。 立顿茶包的潮流轮回。 文 ｜ 海蓝 编辑 ｜ DR 来源｜ 新周刊（ID：new-weekly） 封面来源 ｜ 《装腔启示录》 中国茶饮江湖头部玩家的迭代速度，比奶茶配方还快。 这头，蜜雪冰城在港交所股价上市首日大涨近30%，稳居中国餐饮类上市公司市值第一；那头，霸王茶姬以"新茶饮美股第一股"的身份敲响纳斯达克钟声， 向海外输出东方茶的文化叙事。 当茶饮新星们在资本市场热闹开场，无人在意的角落里，作为十年前行业top的立顿，终于在CEO空置半年后，等来了它的新任掌舵者Pierre Laubies。 不只资本市场，打工人办公桌上，立顿的存在感也越来越低。 图片来源：《凡人歌》 33多年前，是立顿将袋泡茶这个品类引进中国，引领了一个时代的喝茶方式变革，当年立顿开疆拓土之强势，甚至引发过中国民间"中国七万茶企都比不过 一个立顿"的焦虑。 在茶包的一提一拎之间，立顿让喝茶这件事变得既优雅又便捷。在职场剧广告植入的加持下，立顿也成功让人们对那枚悬垂在杯外的黄色标签，在品牌logo 之外，蒙上了一层象征精英生活和成功白领的滤镜。 一个典型的情节是， ...

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcased a surge in interest in traditional Chinese medicine (TCM) culture, particularly in the Shandong exhibition area, which attracted a large number of visitors [2][3] Group 1: Popularity of TCM Products - TCM products, especially those like "Ejiao coffee," have become popular among visitors, with several herbal drinks selling out by early afternoon [3] - The Shandong exhibition featured a variety of TCM products, including herbal tea bags, hand-strung bracelets with medicinal herbs, and herbal-filled sachets and toys, all of which drew significant attention [3] - TCM experts provided free pulse diagnosis, which was particularly appealing to younger audiences, indicating a growing acceptance of TCM among this demographic [3][4] Group 2: Young Consumers and TCM - The popularity of TCM products among young people is attributed to the rise of "Guochao" (national trend), increased recognition of TCM culture, and a growing demand for health and wellness [5] - Data shows that individuals aged 18 to 35 constitute 83.7% of the health consumption market, highlighting their role as the main consumer group for wellness products [5] - The trend of integrating TCM into daily life is seen as a cultural translation that promotes broader dissemination of TCM culture through high-frequency consumption by young people [5][6] Group 3: Market Potential and Cultural Integration - The Shandong exhibition area also featured books related to the integration of TCM into daily life, indicating a market potential for TCM lifestyle products [6] - The promotion of "TCM lifestyle" aims to enhance public health literacy and encourage the adoption of healthy living practices [6] - Recent initiatives by the Shandong provincial government emphasize the importance of TCM culture in everyday life, aiming to elevate community health standards and cultural identity [6]

本文来自微信公众号：新周刊 （ID：new-weekly），作者：海蓝，编辑：DR，原文标题：《白领最爱 的饮料，跌进鄙视链底端》，题图来自：视觉中国 当茶饮新星们在资本市场热闹开场，无人在意的角落里，作为十年前行业top的立顿，终于在CEO空置 半年后，等来了它的新任掌舵者PierreLaubies。 不只资本市场，打工人办公桌上，立顿的存在感也越来越低。 33多年前，是立顿将袋泡茶这个品类引进中国，引领了一个时代的喝茶方式变革，当年立顿开疆拓土之 强势，甚至引发过中国民间"中国七万茶企都比不过一个立顿"的焦虑。 但是现在，年轻人变得更爱喝茶，像东方树叶这种曾经被评为最难喝饮料的无糖茶饮都等到了翻红的机 会，但茶饮赛道故事再多，都已经不再和立顿有关。 如此鲜明反差，究竟是立顿的问题，还是袋泡茶在中国市场已经触及天花板？ 从顶流到小透明 你还记得自己上次喝袋泡茶是什么时候吗？ 单价不到5毛的立顿茶包，曾经能在写字楼的白领间掀起英式下午茶风潮，成为一种都市精英生活的象 征。十几年后，消费平替风又让立顿因为廉价被重新发现DIY的价值，很难不说是一种潮流的轮回。 曾有消费者调侃，国内新茶饮再这么卷下去，留给研发部的 ...

Group 1 - The article discusses the art of gifting tea in a culturally nuanced manner, emphasizing the importance of understanding both tea and the recipient's preferences [1][2][3] - It outlines 20 subtle rules for gifting tea, aiming to help individuals navigate the complexities of tea gifting without falling for misleading sales tactics [3][4] - The guide is not intended to make someone a tea expert but serves as a practical "avoidance guide" to prevent awkward gifting situations [4][5] Group 2 - The article highlights that gifting tea should not be confused with business dealings; it is more about maintaining personal relationships [8] - It stresses the importance of knowing the recipient's taste in tea, as preferences can vary widely, and a mismatched gift can be seen as thoughtless [9][10] - Seasonal considerations are also important when selecting tea, with specific types recommended for different times of the year [11] Group 3 - The article provides a mnemonic for selecting universally accepted teas, suggesting that red and green teas are generally well-received [12] - It advises on the significance of the recipient's tea-drinking habits and the quality of tea to be gifted, indicating that higher quality is often appreciated [12][13] - Regional preferences for tea are noted, with specific recommendations for different areas in China, suggesting that thoughtful selection can enhance the gift's impact [13] Group 4 - The article suggests modern twists on traditional tea gifting, such as presenting tea in a way that appeals to younger audiences, like incorporating trendy tea drinks [13] - It warns against gifting certain types of tea, such as "小青柑," unless the quality is assured, indicating a focus on quality over quantity [14] - The significance of tea in social contexts, such as during family introductions or workplace interactions, is emphasized, highlighting its role in building relationships [15] Group 5 - The article discusses the importance of how one presents the tea, including the language used when discussing the gift, to avoid potential faux pas [16] - It introduces a "blame-shifting" tactic for discussing the quality of the tea, allowing the giver to deflect any criticism [17] - Finally, it suggests alternative gifts, such as cherries or crabs, if one is unsure about tea, emphasizing the principle of giving gifts that do not require reciprocation [18]

Core Insights - The female health food industry is a niche market designed to meet the specific physiological stages, nutritional needs, and health issues of women, with products optimized through functional ingredients or nutritional formulations to help maintain health, prevent diseases, or improve sub-health conditions [1][2][5] Market Overview - The "her economy" in China is projected to reach a total consumption scale of 12 trillion yuan in 2024 and approximately 15 trillion yuan by 2025, indicating strong growth momentum [5] - The female health food market in China has shown rapid growth, with a market size of approximately 237.9 billion yuan in 2022, expected to reach about 277.8 billion yuan by 2024, and is anticipated to exceed 300 billion yuan by 2025 [9] Industry Definition and Classification - The female health food industry is categorized based on physiological stages (e.g., menstruation, pregnancy, menopause), functional demands (e.g., beauty and anti-aging, metabolic management, emotional and sleep support, bone health), product forms (e.g., traditional forms, modern functional foods, beverages), and ingredient characteristics (e.g., natural traditional tonics, scientifically formulated, functional additives) [2][3] Current Development Status - The rise of the "her economy" has led to increased health awareness among women, with nearly 75% of household consumption decisions being made by women, showcasing their independent and rational consumption attitudes [7] - 65% of female consumers believe that specific ingredients in health foods can improve health through dietary supplementation, while 62% feel that emotional needs can also be met through health foods [7] Industry Chain Structure - The upstream of the female health food industry includes raw materials such as vitamins, protein sources, plant extracts, probiotics, collagen, and packaging materials; the midstream involves production and processing; and the downstream consists of sales channels, including e-commerce platforms and offline retail [11] Competitive Landscape - The market is experiencing explosive growth driven by the rising social status and health awareness of women, with significant growth in menstrual management, ovarian care, and anti-aging segments [17] - Key players in the menstrual management segment include companies like Laiwu Wanxing Fruit and Vegetable Food Processing Co., Ltd. and Shandong Wanxing Food Co., Ltd. [17] Future Trends - The female health food market is expected to continue its growth trajectory, driven by the diversification of consumer demands and the shift towards more refined and natural product innovations [20]