中国宠物行业处于成熟阶段的前夜，单宠消费量未来可能成为行业的主要驱动力。根据数据，当前中国单宠年食品消费额仍较低，2022年为38美元，对标日 本的256美元。随着养宠家庭渗透率提升及消费升级，国内养宠渗透率以及单宠消费水平仍有较大提升空间，行业市场规模增长可期。 本文节选自华经产业研究院发布的《2023年中国宠物食品行业发展现状及竞争格局分析，初期外资占据主导，近年国产替代明显「图」》，如需获取全文内 容，可进入华经情报网搜索查看。 我国宠物食品行业发展初期，海外成熟品牌率先进入国内市场，凭借品牌优势在国内市场占据有利地位，随着国产品牌的发力，国产品牌的影响力在逐步扩 散。数据显示2013年玛氏和雀巢凭借旗下品牌矩阵占据国内宠物（犬猫）食品市场25.5%的份额，国产品牌占前十公司仅36%；而2022年宠物（犬猫）食品 销售额前十公司内中国企业份额提升至16.4%，占前十公司的55%，且乖宝宠物以4.8%的份额占比超越雀巢跻身行业第二。 近几年，社会经济发展和城市化进程加速，出现社会老龄化、独居人群的增多等现象，使得民众开始寻求情感与精神的慰藉与寄托，而宠物具备缓解压力、 陪伴、社交等多种属性，逐步得到大众的 ...

Investment Rating - The report maintains a "Recommended" rating for the pet food industry, indicating a positive outlook on the sector's fundamentals and growth potential [1][61]. Core Insights - The domestic pet market is characterized by growth potential and low concentration, with a projected market size of 300.2 billion yuan in 2024, reflecting a year-on-year growth of 7.5% [6][11]. - The market is expanding, with leading brands increasing their market share, particularly in the mid-to-high-end product segments, while low-end products face intensified competition [6][30]. - A robust supply chain is essential for brand development, ensuring product quality and responsiveness to market demands [6][41]. - Consumer preferences are shifting towards domestic brands, with a notable increase in the market share of local pet food brands [16][26]. - The trend towards scientific and emotional pet care is driving product innovation and consumer spending [50][59]. Summary by Sections Domestic Pet Market Overview - The pet market in China is growing, with a projected size of 300.2 billion yuan in 2024, driven by a low penetration rate of 21% compared to 40% in Japan and 60% in the U.S. [6][15]. - The market structure is stable, with pet food accounting for the largest share of pet-related expenditures at 52.8% in 2024 [11][12]. Market Dynamics - The market is witnessing a shift towards online purchasing, with 68% of consumers preferring online channels for pet food purchases [23][20]. - Leading brands are outperforming the overall market, with significant growth in their online sales [24][27]. Competitive Landscape - The competitive landscape is becoming more differentiated, with top brands like Myfoodie and Royal Canin gaining market share [26][30]. - The number of new pet-related businesses has declined for the first time in a decade, indicating a consolidation trend favoring established brands [28][30]. Trends in Pet Food Industry - There is a clear trend towards product innovation, focusing on nutritional quality and consumer experience [50][54]. - Emotional and social aspects of pet ownership are becoming increasingly important, influencing consumer purchasing decisions [59][58]. Investment Recommendations - The report suggests that the pet food industry is in a phase of rapid brand development, with a positive long-term growth outlook, maintaining a "Recommended" rating for the sector [61][62].

Summary of the Pet Food Industry Report Industry Overview - The report focuses on the **Chinese pet food industry** and its international trade dynamics, particularly the export of pet food products from China and the import of foreign brands [1][4][19]. Key Insights 1. **Market Growth**: The Chinese pet food market is expected to continue its rapid growth due to increasing pet ownership and heightened consumer awareness regarding pet health. The market is projected to expand significantly in the coming years [14][19]. 2. **Consumer Preferences**: There is a rising demand for high-end, natural, and organic pet food products, driving the industry towards premiumization and specialization. Technological advancements, such as the use of smart devices and big data analytics, are expected to enhance production efficiency and quality control [14][19]. 3. **Trade Dynamics**: From 2020 to 2024, the pet food industry is anticipated to maintain a substantial trade surplus, with total exports significantly exceeding imports, amounting to approximately **$8.29 billion** [44][47]. 4. **Product Categories**: While dog and cat food products show strong export performance, canned pet food has been identified as a category with trade deficits, indicating a high domestic demand that local production cannot fully satisfy [44][47]. 5. **Brand Performance**: Leading Chinese brands like **GuaiBao** and **ZhongChong** are beginning to establish their presence internationally, although the overall scale of Chinese pet food brands' overseas operations remains relatively small [19][78]. Competitive Landscape 1. **Market Concentration**: The market is characterized by a high concentration of foreign brands, particularly in the premium segment, with companies like **Mars** and **Nestlé** dominating the high-end market. Domestic brands are primarily competing in the mid-range and budget segments [40][84]. 2. **Export Markets**: Asia is the primary export destination for Chinese pet food, with exports to this region growing from **$3.71 million** in 2020 to **$5.82 million** in 2024. The U.S. remains a significant source of imports, indicating a reliance on foreign products for high-quality pet food [51][61]. 3. **Challenges for Domestic Brands**: Chinese pet food companies face challenges in brand recognition and consumer trust, particularly in the high-end market. There is a need for domestic brands to overcome the perception of lower quality compared to established foreign brands [79][80]. Strategic Recommendations 1. **Market Entry Strategies**: Companies are advised to adopt a dual strategy of **capacity expansion** and **brand enhancement**. Entering emerging markets like Southeast Asia with cost-effective products can facilitate rapid growth [69][70]. 2. **Focus on Innovation**: Emphasizing product differentiation through functional and high-quality offerings, such as grain-free and customized nutrition solutions, can help domestic brands compete more effectively [81]. 3. **Digital Marketing**: Leveraging digital platforms and influencer marketing can enhance brand visibility and consumer engagement, particularly among younger demographics [81]. Additional Insights - The report highlights a structural transformation in the pet food market, with the "cat economy" emerging as a significant growth driver, particularly among younger consumers [25]. - The increasing trend of pet ownership in Asia, especially in countries like the Philippines and Malaysia, presents new opportunities for market expansion [30][33]. This comprehensive analysis underscores the potential for growth in the Chinese pet food industry while also identifying key challenges and strategic pathways for domestic brands to enhance their competitive positioning in both local and international markets.

Investment Rating - The report does not explicitly state an investment rating for the pet food industry. Core Insights - The pet food market in China is expected to continue its rapid growth due to increasing pet ownership and heightened consumer awareness regarding pet health [15][19]. - There is a rising demand for high-end, natural, and organic pet food, driving the industry towards premiumization and refinement [15]. - Technological advancements, such as the application of smart devices and big data analytics, are anticipated to enhance production efficiency and quality control [15]. Summary by Sections 1. Overview of China's Pet Food Export and Global Import Landscape - The report provides a comprehensive analysis of the import and export landscape of pet food brands between China and other countries, highlighting the competitive dynamics and market structure [5][10]. - It discusses the historical development and background of the industry, along with the current market size and trade patterns [10]. 2. Structural Analysis of Trade Surplus and Deficit - A structural analysis of trade surpluses and deficits reveals that the pet food industry has shown significant trade surpluses, totaling approximately $8.29 billion from 2020 to 2024 [49][53]. - The report identifies specific product categories, such as canned dog and cat food, that exhibit trade deficits, indicating a reliance on imports for these products [49][53]. 3. Benchmark Case Studies of Import and Export Brands - The report includes case studies of benchmark brands in both the import and export segments of the pet food market, showcasing successful strategies and market positioning [5][10]. 4. Strategic Recommendations and Trend Forecasts - Strategic recommendations are provided at various levels, including strategic, product, and localization strategies to enhance competitiveness in the global market [7][10]. - The report forecasts trends in the pet food industry, emphasizing the importance of adapting to consumer preferences and market demands [7][10]. 5. Current State of the Pet Food Industry Supply Chain - The supply chain analysis highlights the current state of the pet food industry, including upstream raw material supply, midstream production and brand operations, and downstream distribution channels [14][15]. - It notes the increasing importance of sustainable practices and innovative production technologies in shaping the future of the industry [14][15].