镇江风味，是淮扬菜系的重要支脉，灵魂在于一个"鲜"字，精髓在于一个"和"字。这"鲜"，源于江 河交汇的物产馈赠；这"和"，体现了南北交融、开放包容的城市气质。从闻名遐迩的"镇江三怪"——香 醋、锅盖面、肴肉，到淮扬菜中精致的"三鱼两头"，镇江用味道讲述着历史与风土的故事。在这里开 启"厨神"之旅，正是从源头品味江苏的烟火气与人情味。 率先出招，一张地图吃遍镇江！按照全省"百县千味"活动统一部署，此次发布的美食地图覆盖了我 市下辖的6个行政区域的美食。这不仅仅是一份美食地图，更是一份权威的"镇江美食寻宝图"，系统性 地串联起散落在全市的"名菜、名小吃、名厨、名店"，让市民、游客可以轻松"按图索骥"，精准找到最 地道的那一口。 不止"苏超"，还有"苏味"。"苏超"的热度尚未退却，另一场盛宴已悄然拉开序幕——江苏省"我是 厨神"系列餐饮促消费活动的首场县区风味PK赛设在镇江。为迎接这场美食盛事，我市商务部门与市餐 饮服务行业协会联手，发布"寻味镇江"美食地图。 为何是镇江？此次"我是厨神"活动，旨在打造江苏美食文化的新IP，以"江苏味"助推"中国味"。选 择镇江作为首站，恰是对镇江深厚饮食文化底蕴与城市品格的认同。 ...

Core Viewpoint - The "Yujian Cuisine" series of activities aims to boost consumer spending in the restaurant industry in Henan Province throughout 2025, emphasizing the importance of the food service sector in economic development and consumer satisfaction [2][4] Group 1: Event Overview - The "Yujian Cuisine" series was launched on March 28, featuring over 30 local restaurants showcasing a variety of dishes, providing a dual feast for the senses with food and scenic views of the Yellow River [2] - The event is organized by the Henan Provincial Department of Commerce and the Sanmenxia Municipal Government, focusing on enhancing market supply and releasing consumer potential [2] Group 2: Consumer Engagement Strategies - The series will include diverse themes and formats, integrating local cultural, tourism, and sports resources to offer varied consumer experiences [4] - Activities will combine dining with cultural events, movies, and sports, creating unique promotional campaigns to enhance consumer enjoyment [4] Group 3: Online and Offline Promotion - Collaboration with platforms like China UnionPay and Meituan will facilitate online and offline promotional activities, including themed sections, targeted recommendations, and live broadcasts to increase the visibility of local cuisine and restaurants [4] - The immersive experience of enjoying food while engaging with local history was highlighted by attendees, indicating a successful blend of culinary and cultural experiences [4]