跑步，是全世界最简单的运动。 不同的距离，对应不同的目的： 跑1公里，可能是为了备战初中体考的学生；跑4公里，可能是被体育委员拉去填校运会的"老实人"。 但要跑42.195公里，那几乎只有一个理由——参加马拉松。 马拉松，是历史极为悠久的极限运动，也是对体力与意志的极致挑战。 到了2025年，越来越多的中年人选择投身其中，试图在这项极限运动上书写自己的传奇。 中国长跑事业成绩，不一定有他们的贡献。 但中国长跑产业业绩，一定有他们做靠垫。 多少人为马拉松入场券「一掷千金」？ 伴随马拉松热潮兴起，马拉松产业的各个环节也愈发魔幻。 如果前几年，网友的震撼，还局限在不同城市的马拉松补给流水席。 〓 图源：小红书网友@大壮爱跑步 那么这两年的马拉松产业，则已经从流水席进化成了Omakase。 和Omakase的共同点，就是你得花钱，而且要预约。 马拉松，一场流动的盛宴，始于报名。 近年来我国马拉松赛事持续增长。 根据《中国田径协会2024年路跑赛事蓝皮书》数据，2024年全国共举办各类路跑赛事749场，参赛总规模达到704.86万人次。 如果粗暴做个平均计算，平均每场马拉松得有9400人。 但如果将时间倒推，2019年 ...

Core Viewpoint - The Chinese sports industry is experiencing rapid growth, with a focus on enhancing sports consumption as a key strategy for expanding domestic demand [1][9]. Group 1: Sports Industry Growth - The sports industry in China has maintained a high growth rate this year, driven by innovative events that engage the public and expand the "sports+" ecosystem [1]. - The number of marathon events is projected to increase from 699 to 749, with participant numbers rising from 6.05 million to 7.05 million between 2023 and 2024 [3]. Group 2: Economic Impact of Marathons - Marathons have evolved beyond mere sports competitions, significantly boosting local economies by activating sectors such as dining, accommodation, tourism, and retail [2]. - A large city marathon can generate economic benefits ranging from 600 million to 700 million yuan [5]. - The 2025 Wuxi Marathon attracted over 426,000 spectators and participants, generating an economic impact of 50.5 million yuan, a 78.2% increase from the previous year [6]. Group 3: Sports Consumption Trends - The integration of marathons with tourism has stimulated consumer demand across various sectors, including food, lodging, and entertainment [10]. - The annual consumption scale for certified road running events is expected to reach 16.8 billion yuan in 2024, reflecting a 26% increase from 2023 [10]. Group 4: Industry Ecosystem Development - The sports industry ecosystem is expanding from single events to a comprehensive chain that includes event organization, promotion, sports goods sales, and tourism services [7]. - Over 17 million sports-related market entities exist in China, with a registration increase of 11.43% in the first seven months of this year [7]. Group 5: Future Opportunities - The "marathon cycle" theory suggests that as GDP per capita exceeds 5,000 USD, regions will enter a phase of increased sports consumption [9]. - Collaboration among government, market entities, and social organizations is essential to convert short-term event traffic into long-term economic growth [11].

Core Insights - The 2025 Harbin Marathon is set to enhance the "sports + consumption" trend, offering exclusive discounts for participants across various sectors in Harbin [1] Hotel Discounts - High-end hotels are providing special rates for marathon participants, including a 50% discount on buffet dinners at Sheraton Harbin and room rates starting from 450 yuan [2][3] Commercial District Promotions - Multiple brands in the融创茂 and 哈西万达 shopping centers are offering limited-time discounts on sportswear, electronics, and jewelry, with specific promotions such as a 100 yuan discount on Huawei Pura 80pro smartphones [4] Scenic Spot Benefits - Various attractions in Harbin are offering discounted tickets for participants, including a 6.3% discount on tickets to the Ice and Snow World and reduced prices for the Northeast Tiger Park [5][6] Tourism and Economic Impact - The event is driving a new wave of tourism consumption in Harbin, leveraging the marathon as a city IP to expand the "marathon economy" and enhance the brand vitality of the city [6]