Core Insights - The "City Knight Orange Plan" was launched by Alibaba and Ant Group, covering 22 brands to support delivery riders with better incentives and protections [1][2] - The initiative aims to enhance the welfare and development of riders, recognizing their contributions to urban life [1][3] Group 1: Program Overview - The "City Knight Orange Plan" will reward riders for acts of kindness and provide support for families in crisis, including educational funding and medical assistance [2] - A dedicated team will manage the program, ensuring support is available regardless of the platform or city [2] Group 2: Previous Investments - Prior to the Orange Plan, Ele.me invested over 20 million yuan to assist over 600 families of seriously ill riders and provided educational support to more than 400 riders and their children [3] - The company established the "Community Knight" incentive system, encouraging over 430,000 acts of public service annually [3] Group 3: Industry Impact - The collaboration between Alibaba and Ant Group reinforces the essential role of delivery riders in urban service sectors, aiming to create a professional environment that is secure, progressive, and dignified for riders [3]

Core Viewpoint - Alibaba and Ant Group have launched the "City Knight Orange Initiative," aimed at enhancing the welfare and support for delivery riders across all platforms, recognizing their contributions to urban life and the delivery industry [1][3][4]. Group 1: Initiative Overview - The "City Knight Orange Initiative" will provide better incentives and richer protections for outstanding riders, covering all delivery platforms [1][4]. - A total of 22 brands under Alibaba and Ant Group will support this initiative, which will be reflected in new custom uniforms for the riders [4]. - The initiative includes special rewards for acts of bravery, educational support for riders, and assistance for riders' families in times of crisis [4]. Group 2: Previous Investments and Support - Prior to the Orange Initiative, Alibaba had invested over 20 million yuan to support over 600 families of seriously ill riders and provided educational assistance to more than 400 riders and their children [5]. - The company has established over 100,000 rider stations and launched various services to improve riders' working conditions and safety [5]. - The initiative aims to solidify the role of riders as essential to urban life services in the consumer economy, creating a professional and dignified career path for them [5].