Core Viewpoint - The service industry has become a key driver of economic development and employment, with over 200 million flexible workers, primarily in the service sector, highlighting the need for high-quality employment and support systems for workers [1][2]. Group 1: Employment and Identity - The introduction of the "City Knight" designation for delivery riders by platforms like Taobao and Ele.me aims to enhance the social identity of workers, moving beyond the traditional view of them as mere tools in the service process [1]. - The initiative includes uniform upgrades and a series of measures to strengthen workers' rights and benefits, creating a safety net for their basic rights [1]. Group 2: Systematic Support and Development - The "City Knight·Orange Intent Plan" launched by Alibaba and Ant Group offers various support measures for riders, including rewards for charitable acts, financial assistance during family emergencies, educational support, and medical assistance [2]. - This comprehensive approach aims to provide a more substantial and systematic support framework, allowing workers to focus on their jobs while also envisioning long-term growth opportunities [2]. Group 3: Societal Impact and Future Outlook - The initiatives are designed to elevate the dignity of every profession and provide hope for every worker, reflecting the progress of the times [2]. - As both the "face" and "substance" of employment improve, millions of workers will be empowered to contribute more effectively to the high-quality development of the service industry [2].

新京报讯（记者秦胜南）8月18日，在饿了么与淘宝闪购宣布升级"城市骑士"计划仅一天后，首个配套 举措正式发布——阿里和蚂蚁旗下22个品牌联合推出"城市骑士·橙意计划"。该计划将覆盖所有外卖平 台的骑士，除了为优秀骑士提供更好的激励外，也将为骑士提供更丰富的保障。 8月17日，饿了么董事长兼CEO范禹发布内部信，宣布全体骑手正式升级为"城市骑士"。这不仅意味着 一系列涉及骑士福利保障、关怀激励和成长发展的措施升级，更是致敬每一位骑士的职业付出。 包括1688、AliExpress、阿里巴巴国际站、阿里巴巴集团、阿里健康、阿里云、橙狮体育、钉钉、大 麦、饿了么、飞猪、高德、盒马、虎鲸、蚂蚁集团、夸克、淘宝、淘宝闪购、天猫、通义千问、闲鱼、 支付宝（按首字母排序）在内，共计22个品牌将投入资源力挺城市骑士，支持橙意计划。 参与橙意计划的品牌，将出现在为城市骑士们全新定制的秋季制服上。 长期以来，饿了么持续投入为骑士们提供更优质的"衣食住行用"服务，包括在全国提供骑士餐，与各地 政府、众多品牌商家共同建设了10余万座骑士驿站、在多个城市推出"一站式服务"骑士公寓等，并以一 系列举措优化骑士休息、工作和安全保障，依照相 ...