Core Insights - The launch of "News" high-end craft beer by Zhenjiu Lidou Group marks a significant step in the company's strategy to enter the premium beverage market, showcasing their ambition to become a world-class brewing enterprise [11] Product Development - The "News" beer took three years to develop, utilizing top-quality ingredients sourced globally, including Canadian and Australian barley, German and Belgian yeast, and Yakima Valley hops from the USA [5][9] - The brewing process incorporates advanced techniques such as top fermentation ale methods, French oak flavor extraction, and an innovative inert closed centrifugal clarification system to enhance flavor and aroma [5] Consumer Experience - The recommended serving temperature for "News" beer is around 3°C, allowing the unique flavors to be fully appreciated as the beer warms in the mouth [7] - The product is packaged in a 375ml aluminum bottle with an alcohol content of 5.9% vol, retailing at 88 yuan per bottle, emphasizing quality through temperature-controlled logistics [9] Cultural Integration - "News" beer integrates Eastern "good luck" culture into its branding, featuring a youthful design and symbols that represent progress and infinite possibilities [9] Market Strategy - The company has established a comprehensive system for product promotion, including tasting events and support for distributors, aiming to create a value bridge between consumers and channel partners [11]

8月8日下午，"港股白酒第一股"珍酒李渡创始人吴向东通过个人视频号开了一场发布会，官宣推出一款名为"牛市"的高端精酿啤酒，零售定价88元 （375ml），也宣告珍酒李渡正式进军啤酒领域。 研发周期长达三年 事实上，吴向东前几天就在自己个人视频号上对该新品宣传预热，因其产品名"牛市"（news）颇具话题度已在业内引发热议。 白酒企业拓展啤酒业务，珍酒李渡并非首例。 "没错，就是你们理解的那个牛市。" 今天的发布会上，吴向东谈到了"牛市"的名字由来、研发故事以及为何做啤酒。 "现在好像我们A股、H股的股市火起来了，开始形成小牛市。"今年股市表现持续向好，吴向东对这款新品的上市时间也颇为满意。 从产品基本情况来看，牛市啤酒的酒精度数是5.9度，要高于市场上大多数啤酒，其88元/罐、仅375ml的规格，也被吴向东感慨"确实有点贵"。 "名字不是公司内部起的，是花了50500元从外面买来。"吴向东表示，市场上常规啤酒的研发周期顶多半年时间，而这款啤酒研发历时三年。原本计划在 去年上市，但因内部觉得口感还要进一步测试而推迟了上市时间。 他指出，自己在这款产品战略定位阶段有过犹豫，是选择难度高的高端啤酒还是满足大众的普通啤 ...

Group 1 - The core event is the launch of the high-end craft beer product "Bull Market News" by the chairman of Zhenjiu Lidou Group, Wu Xiangdong, during his first live broadcast, which attracted over 1.9 million viewers and 682 million likes across the internet [1][3] - The high attention received during the live broadcast indicates Wu Xiangdong's personal influence in the industry, suggesting that "Bull Market Beer" has the potential to carve out a niche in the competitive beer market due to its high quality and positive connotation [3] - "Bull Market Super Beer" took three years to develop, utilizing premium ingredients and top-notch brewing techniques, with a unique taste and a slogan that promotes a new lifestyle of enjoyment and good fortune [3]