Core Viewpoint - Pinduoduo's "100 Billion Support" initiative is enhancing e-commerce accessibility and driving high-quality development across various regions, particularly benefiting small and medium-sized businesses and consumers in remote areas [1][2][6] Group 1: "100 Billion Support" Initiative - The "100 Billion Support" program was launched in early April to invest heavily in building a high-quality e-commerce ecosystem, aiming for a win-win situation among users, merchants, and the platform [1] - Over the past six months, the initiative has led to a 51% year-on-year increase in quality product SKUs and a 42% increase in the number of merchants born in the '95 and '00 generations [1][2] - Remote areas like Genhe City in Inner Mongolia and Jingyuan County in Gansu have been included in the "free shipping zone," enhancing market vitality and contributing to stable platform growth [1] Group 2: Agricultural Support and Value Enhancement - Pinduoduo is committed to promoting agricultural products, with the "Multi-Quality Specialty" initiative exploring new models for agricultural product sales and helping farmers increase income [2][3] - The initiative has successfully implemented customized development plans for hundreds of agricultural merchants across various regions, enhancing the added value of agricultural products [2] - For instance, Yunnan coffee, despite its high production, has struggled with branding; Pinduoduo's support has helped local brands gain recognition and improve farmers' income [3] Group 3: New Quality Supply and Market Transformation - The "New Quality Supply" initiative aims to assist traditional industries in transforming and upgrading by providing comprehensive support in product development, marketing, and supply chain management [4][5] - In regions like Zhejiang and Shandong, local manufacturers have successfully transitioned from traditional wholesale to direct online sales, enhancing brand recognition and product innovation [5] - The number of merchants in the "New Quality Supply" program has increased significantly, with over 30% growth in '00 generation merchants and a 54% increase in quality product SKUs [5] Group 4: Expanding Consumer Accessibility - Pinduoduo's efforts to reduce logistics costs have significantly improved access to quality products in western regions, with many remote areas now included in the free shipping zone [6][7] - The platform's initiatives have led to a notable increase in orders from county-level regions, making premium products more accessible to consumers [6] - The logistics improvements have reduced delivery times from over five days to within three days for remote areas, enhancing the overall shopping experience [7][8]

Investment Rating - The report maintains a "Hold" rating for Pinduoduo (PDD.US) with a target price of $100, indicating a potential downside of 3% from the current price of $102.98 [1][7][17]. Core Insights - The company's profit has significantly declined, with a 45% year-over-year drop in adjusted net profit for Q1 2025, falling short of market expectations by 39% [7]. - Revenue growth for Q1 2025 was 10%, which is below market expectations by 6%, marking a slowdown from the previous quarter's growth of 24% [7]. - The report highlights that the revenue from Temu, a key service, has also slowed, with a growth rate of only 6% in Q1 2025 compared to 33% in the previous quarter [7]. - Increased sales expenses have not translated into significant revenue growth, with sales expenses rising by 43% year-over-year, leading to a net profit margin decline to 17.7% [7]. - The report anticipates further challenges in overseas business due to unaccounted tariff impacts, suggesting a high level of uncertainty moving forward [7]. Financial Projections - The projected revenue for FY25 is adjusted to RMB 428.2 billion, with an expected adjusted net profit of RMB 79.8 billion [2][8]. - The adjusted target P/E ratio for FY25 is set at 13x, with future projections indicating a decrease to 7.5x in FY26 and 6.5x in FY27 [2][8]. - The report outlines a significant increase in sales expenses, which are expected to continue impacting profit margins negatively [7]. Market Expectations - The market's price expectations for Pinduoduo range from $85 to $180, with the current target price set at $100 [3][7]. - The report indicates that the company lacks short-term catalysts for growth, contributing to the decision to maintain the "Hold" rating [7].