Core Viewpoint - Pinduoduo's third-quarter financial results reflect a strategic shift towards long-term ecological development, prioritizing investment over short-term profit, as evidenced by the "100 billion support" initiative aimed at enhancing merchant growth and platform sustainability [1][4][8] Financial Performance - Pinduoduo reported Q3 revenue of 108.3 billion yuan, a 9% year-on-year increase, marking the first time growth has fallen to single digits [1][2] - Net profit attributable to ordinary shareholders was 29.33 billion yuan, up 17% year-on-year, although this performance fell short of market expectations [1][2] - The company's operating profit for the quarter was 27.1 billion yuan, down from 28 billion yuan in the same period last year, with an operating margin of 25%, down from 27% [3] Investment Strategy - The "100 billion support" plan, launched in April, involves investing over 100 billion yuan in resources to support merchants over three years, which has led to a 47% increase in agricultural product sales and a 31% rise in the number of post-95 merchants [1][6] - Pinduoduo's R&D expenses increased by 41% to 4.33 billion yuan, reflecting a commitment to enhancing technological infrastructure and employee-related costs [2] Market Positioning - Pinduoduo is adopting a low-profile approach in a competitive landscape, choosing not to engage in the food delivery wars or heavily promote AI initiatives, instead focusing on long-term ecological investments [1][4] - The company aims to balance growth with support for the industry, particularly in agriculture, by leveraging its platform to enhance supply chain quality and efficiency [5][6] Industry Impact - The "100 billion support" initiative has positively influenced the agricultural sector, with significant investments in local specialties and initiatives to improve product quality and market access [5][6] - The number of post-00 merchants increased by 44%, indicating a growing trend of younger entrepreneurs entering the market, which is expected to drive further innovation and quality improvements [7] Future Outlook - Pinduoduo's leadership emphasizes a commitment to long-term value creation and social responsibility, indicating a strategic pivot from mere scale to sustainable ecological development [4][8] - The company plans to continue investing in its platform and industry, focusing on high-quality development and user value creation as it moves into its next decade [8]

Core Insights - The internet industry in 2025 is experiencing a resurgence reminiscent of a decade ago, with local life sectors seeing new competitors and aggressive subsidies impacting user behavior and financial reports [1] - Pinduoduo is maintaining a low profile while focusing on its core e-commerce business, marking its second decade with a significant initiative called the "Billion Support Plan" aimed at enhancing the quality of the e-commerce ecosystem [1][2] Group 1: Pinduoduo's Strategic Initiatives - Pinduoduo's "Billion Support Plan" launched in April 2025 aims to transform and upgrade industrial belts, enhance merchant quality, and improve user experience, fostering a win-win commercial cycle [1] - The company emphasizes a consumer-oriented approach and social responsibility, aligning its growth with public interests and sustainable ecosystem development [2] Group 2: Agricultural Product Success Stories - The "Multi-Quality Specialty Products" initiative has led to a 47% year-on-year increase in agricultural product sales on Pinduoduo, with a 54% growth in quality SKU offerings [7] - The brand "Shanwangguo," which specializes in prickly pear juice, achieved sales of 3 million yuan in 2024, with plans to increase e-commerce sales to 70% by 2025 [6][7] Group 3: New Quality Supply and Merchant Growth - The "New Quality Supply" initiative has empowered numerous merchants, leading to a 31% increase in 95 post-90s merchants and a 44% increase in post-00s merchants [13] - Pinduoduo's support has enabled merchants to reduce operational costs and improve product quality, resulting in significant sales growth and brand development [10][11] Group 4: Expansion of Shipping and Logistics - Pinduoduo has expanded its "free shipping zone" to include remote areas, improving logistics efficiency and reducing costs for both merchants and consumers [14][16] - The introduction of new logistics strategies has significantly reduced delivery times for remote regions, enhancing the overall shopping experience [16][18] Group 5: Long-term Vision and Commitment - Pinduoduo is committed to optimizing its platform ecosystem, focusing on connecting quality merchants and products with broader consumer markets, and addressing real-world challenges faced by consumers and industries [18] - The company is willing to sacrifice short-term profits to create a more expansive development space for its platform ecosystem, reflecting its long-term investment strategy [18]

"站在十周年的新起点上，我们将继续坚持消费者导向，持续 进化组织，以钉钉子的精神，扎扎实实、一个一个地解决用 户、商家、产业的实际问题，持续构建多方共赢的平台生态， 承担更大的社会责任，继续为广大的普通人创造价值。" 拼多 多集团执行董事、联席CEO赵佳臻表示，拼多多将拿出更多的 真金白银投入到生态建设，以更大的力度回馈生态和社会。 作者：李康 封图：图片资料室 11月18日，拼多多发布第三季度财报，营收为1082.8亿元，同比增长9%，这一增速较前几个季 度明显放缓。第三季度经营利润为250亿元，同比仅录得低个位数增长。调整后归属于普通股股东 的净利润314亿元，同比增长14%，环比出现下滑。在线营销服务收入增速较上一季度也有所下 滑。 这些措施给广大中小商家带来了实实在在的实惠。在浙江永康，有年轻商家在平台扶持下升级生产 线并创立品牌，一年扩展了10条生产线。在云南普洱，咖啡产业通过平台的数据和品牌赋能，摆 脱了"廉价原料"的标签，实现了价值跃迁。 有商家反馈，仅"推广服务费退返"一项每年可节省数百万元的推广费用，拼多多单个季度能为商 家共节省上百亿元的成本。在千亿扶持计划下，拼多多平台大家电、二手数码等 ...

Core Viewpoint - Pinduoduo's vision of "Costco + Disney" has evolved from a narrative to a practical strategy, aiming to balance efficiency with emotional connection, and cost-effectiveness with enjoyment [2][4]. Financial Performance - In Q3 2025, Pinduoduo reported revenue of 108.7 billion yuan, a year-on-year increase of 9%, and a net profit attributable to shareholders of 29.3 billion yuan, up 17% year-on-year [4]. - Despite the positive financial results, revenue costs surged by 18% year-on-year, and R&D expenses increased significantly by 41%, indicating a strong commitment to long-term investment [5]. Strategic Insights - Pinduoduo's strategy draws inspiration from Costco's focus on "scale and efficiency" and Disney's ability to create emotional connections, suggesting a unique blend of operational and emotional strategies [6][8]. - The company has localized Costco's model by targeting China's agricultural sector and industrial clusters, leading to a 47% year-on-year increase in agricultural product sales [10]. Agricultural and Industrial Empowerment - Pinduoduo's "Billion Support" initiative has significantly impacted agricultural e-commerce, with a focus on enhancing quality and standardization in production [11]. - The platform's intervention has transformed local industries, such as the backpack industry in Shaodong, from low-margin OEM production to high-value self-branded products [13]. User Engagement and Experience - Pinduoduo has redefined shopping as a social experience, integrating features like group buying and interactive tasks to enhance user engagement and retention [15]. - The company's approach has led to improved user consumption frequency and repurchase rates, contributing to a more stable profit structure [15]. Long-term Vision and Challenges - Pinduoduo's dual revolution focuses on creating a sustainable growth path through digital transformation in the real economy, even as it faces challenges in balancing affordability and quality [21]. - The company aims to unify commercial success with social responsibility, evidenced by significant growth in young agricultural merchants and increased orders from underrepresented regions [23]. Future Directions - Pinduoduo plans to continue its "Costco + Disney" strategy, emphasizing long-term value creation for users, which may lead to slower but more sustainable growth [25].

Core Viewpoint - Pinduoduo's third-quarter financial results show a significant slowdown in revenue growth, attributed to the company's strategic investments in the "trillion support plan" aimed at enhancing the e-commerce ecosystem and supporting merchants [1][2][5]. Financial Performance - Pinduoduo reported third-quarter revenue of 108.28 billion yuan, a year-on-year increase of 9%, marking a noticeable deceleration compared to previous quarters [1]. - The operating profit for the third quarter was 25 billion yuan, with low single-digit growth year-on-year [1]. - Adjusted net profit attributable to ordinary shareholders was 31.4 billion yuan, reflecting a 14% year-on-year increase but a decline compared to the previous quarter [1]. Strategic Initiatives - The "trillion support plan" was launched in April 2025, with a total investment exceeding 100 billion yuan over three years, focusing on building a high-quality e-commerce ecosystem and supporting merchant transformation [3][4]. - Key measures of the support plan include initiatives to assist local agricultural products and reduce operational costs for merchants, such as lowering store deposit requirements by over 50% to 90% for certain categories [4][10]. Market Impact - The plan has led to a 47% year-on-year increase in agricultural product sales and a 51% increase in seasonal fruit sales [10]. - The number of merchants in industrial zones has rapidly increased, with a 31% year-on-year growth in merchants born after 1995 and a 44% increase for those born after 2000 [10]. Future Outlook - Pinduoduo's management acknowledges the ongoing pressure on revenue due to the support plan but emphasizes the importance of long-term investments in the platform's ecosystem for broader societal benefits [5][12]. - The company plans to continue expanding initiatives similar to the "trillion support plan" to enhance user experience and promote industry upgrades [11][13].

Core Viewpoint - Pinduoduo's Q3 2025 financial report shows a 9% revenue growth, reaching 108.3 billion yuan, driven by the "100 Billion Support" initiative aimed at enhancing the ecosystem and benefiting consumers and merchants [1][3]. Group 1: Financial Performance - Pinduoduo reported a revenue of 108.3 billion yuan for Q3 2025, marking a 9% increase year-on-year [1]. - The company emphasizes its commitment to long-term value creation and social responsibility, reflecting on its growth over the past decade [2]. Group 2: Agricultural Support Initiatives - The "100 Billion Support" initiative has significantly boosted agricultural e-commerce, with agricultural product sales increasing by 47% year-on-year in the first half of the year [3]. - Pinduoduo invested 10 billion yuan in subsidies and 20 billion yuan in traffic resources to support local agricultural products during the harvest season [3]. Group 3: Industry Transformation - Pinduoduo's "New Quality Supply" initiative has helped transform various industrial clusters, promoting quality upgrades and brand development among local merchants [6][9]. - The company has facilitated a shift from OEM to brand development in regions like Shaodong, where local businesses have leveraged data analytics for product innovation [7][9]. Group 4: Future Outlook - Pinduoduo aims to continue its focus on consumer value and high-quality development in the next decade, aspiring to combine elements of "Costco" and "Disney" in its business model [10].

Core Insights - Pinduoduo's third-quarter report highlights its commitment to providing value to ordinary consumers through initiatives like the "billion subsidy" program, despite a slowdown in revenue and profit growth [1][3][4] - The company is focusing on long-term social responsibility and sustainable development, marking a shift in its strategic priorities as it celebrates its tenth anniversary [2][3][5] Financial Performance - Pinduoduo's revenue and profit growth have slowed due to ongoing investments in the "billion subsidy" program, which aims to support agricultural e-commerce [1][4] - In the third quarter, Pinduoduo invested 10 billion in subsidies and 20 billion in traffic resources to assist farmers in selling their products [4] Strategic Direction - Pinduoduo aims to create value for users and is committed to high-quality development in the e-commerce sector, aspiring to combine the qualities of Costco and Disney in its future endeavors [2][5][6] - The company is focusing on enhancing supply chain efficiency and improving consumer experiences, thereby reducing social transaction costs [6][7] Social Responsibility Initiatives - Pinduoduo's "Duoduo Good Products" initiative has actively supported farmers in various regions, promoting quality agricultural products and helping them increase their income [1][3][4] - The company is also involved in agricultural research and development, addressing challenges in the sector through initiatives like the "2025 Global Agricultural Innovators Competition" [4] Industry Collaboration - Pinduoduo is emphasizing collaboration and mutual benefit within the industry, investing resources to enhance the overall ecosystem and drive inclusive growth [5][6] - The company has seen significant growth in the number of merchants from key production areas, with a notable increase in younger merchants and high-quality product offerings [6][7]

Core Insights - Pinduoduo reported Q3 2025 total revenue of 108.2765 billion yuan, a year-on-year increase of 9% [1] - Net profit attributable to ordinary shareholders was 29.3282 billion yuan, up 17% year-on-year; non-GAAP net profit was 31.3817 billion yuan, a 14% increase [1] Financial Performance - Total revenue for Q3 2025 reached 108.2765 billion yuan, reflecting a 9% growth compared to the previous year [1] - Net profit attributable to ordinary shareholders was 29.3282 billion yuan, marking a 17% increase year-on-year [1] - Non-GAAP net profit was reported at 31.3817 billion yuan, which is a 14% increase from the same period last year [1] Industry Trends - The online retail market is showing signs of recovery, with the industry year-on-year growth rate reaching its highest level in recent quarters [2] - The competition in the e-commerce sector is intensifying, with many players investing heavily in new business models [3][10] Strategic Initiatives - The company has launched the "100 Billion Support" initiative to enhance platform ecology and support merchants, aiming for high-quality development [3][4] - A merchant rights protection committee has been established to improve communication with merchants and enhance the after-sales service system [3] - The company is committed to long-term investments that may impact short-term revenue and profit sustainability [5][10] Globalization and Compliance - The company has been developing its global business for over three years, focusing on integrating into local markets and complying with regulations [6][7] - Significant resources are being allocated to ensure product compliance and enhance consumer safety on the platform [7] Future Outlook - The management anticipates fluctuations in financial performance in the coming quarters due to ongoing investments and competitive pressures [4][10] - The company aims to maintain a long-term perspective, prioritizing sustainable growth over short-term profits [10][11]

Core Insights - Pinduoduo reported Q3 2025 revenue of 108.3 billion yuan, a 9% year-on-year increase, and adjusted net profit of 31.38 billion yuan, up 14% year-on-year [2] - The company continues to invest heavily in its "100 billion support" initiative, which may impact future performance [2] - The international environment is becoming increasingly complex, presenting challenges and uncertainties for the company [2] Financial Performance - Q3 revenue reached 108.3 billion yuan, reflecting a 9% increase compared to the same period last year [2] - Adjusted net profit for the quarter was 31.38 billion yuan, marking a 14% year-on-year growth [2] Strategic Initiatives - The "100 billion support" initiative is aimed at enhancing ecosystem development and providing financial relief to merchants [2][4] - Pinduoduo's agricultural initiatives have led to a 47% increase in agricultural product sales in the first half of the year [4] - The company has allocated 10 billion yuan in subsidies and 20 billion yuan in traffic resources to support agricultural products during the harvest season [4] Industry Impact - Pinduoduo's support for agricultural e-commerce is driving significant growth in the number of agricultural merchants, particularly among younger generations [4][5] - The company is actively promoting the transformation of traditional industries through its "new quality supply" initiative, which has led to the emergence of new brands and products [7][8] - The platform's efforts have resulted in a 31% increase in the number of "95 post-90s" merchants and a 44% increase in "00 post-00s" merchants [8]

Core Viewpoint - Pinduoduo reported a revenue of 108.3 billion yuan for Q3 2025, marking a 9% year-on-year increase, and an adjusted net profit of 31.382 billion yuan, up 14% year-on-year [1] Group 1: Financial Performance - The company continues to invest heavily in its ecosystem through the "100 billion support" initiative, which includes reducing service fees for merchants and providing traffic and resource support [2] - The CEO highlighted the increasing complexity of the international environment, with significant changes in trade policies and regulations, which pose challenges and uncertainties for the company's financial performance [2] Group 2: Agricultural Initiatives - Pinduoduo launched a "100 billion-level" initiative to support agricultural e-commerce, resulting in a 47% year-on-year increase in agricultural product sales in the first half of the year [4] - The company invested 1 billion yuan in subsidies and 2 billion yuan in traffic resources to support local agricultural products during the harvest season [4] Group 3: Industry Transformation - The "100 billion support" initiative is aimed at helping industrial merchants transition to higher quality production, with a focus on reducing homogenization in competition [7] - The number of merchants in industrial belts has rapidly increased, with a 31% year-on-year growth in "post-95" merchants and a 44% increase in "post-00" merchants [9]