历史也许不会重复，但一定会押韵——2025年的互联网行业，热闹得仿佛回到了十年前：本地生活领域迎来攻擂者，外卖大战的补贴砸晕了用户，也砸进 了彼此的报表；AI技术的落地继续加速，一众公司抢占全新入口，每天都有新的升级、新的产品、新的"炸裂"；企业扩张仍在进行，不同的是告别了大张 旗鼓的兼并，转而涉足更多此前陌生的领域……面对未知的机遇，几乎每一位玩家都在选择拓展自身边界，寻找更多的可能性。 但总有例外。喧嚣之中，拼多多保持了一贯的安静。在互联网行业令人似曾相识的轮回里，这家公司聚焦电商主业、稳步走过了第一个十年，也为第二个 十年找到了新的起点。基于2025年4月推出的重磅惠商计划"千亿扶持"，拼多多进一步加码高质量电商生态建设，带动产业带转型升级、帮助商家提质增 效、提升用户消费体验，全力构建多方共赢的商业循环。 拼多多集团董事长、联席CEO陈磊与拼多多集团执行董事、联席CEO赵佳臻的发言可以作为一种注脚——与十年前相比，拼多多的规模更大了，因此也必 须肩负起更大的社会责任。未来，企业的发展问题与社会公众利益和长期健康生态紧密相连。因此，"我们将继续坚持消费者导向，专注于电商主业，服 务于广大普通人，加快推进 ...

陈磊还表示，今年是拼多多创业的第十个年头，站在十周年的节点往前看，我们将继续专注于追求内生 价值和长期愿景，永不放弃做正确的事，继续为广大用户创造价值，在坚定的高质量发展中，迈 向"Costco+Disney"的下一个十年。 责任编辑：何俊熹 新浪科技讯 11月18日晚间消息，拼多多发布最新财报。在业绩电话会上，拼多多集团董事长、联席 CEO陈磊表示，与十年前相比，我们的规模更大了，因此也必须肩负起更大的社会责任，社会公众利益 和平台的生态建设将是未来发展首要考虑的问题。我们将继续专注为用户创造价值的长期使命，投入更 多类似"千亿扶持"等惠及供需两侧的战略项目，以更大的当担反哺产业、回馈社会。 ...

近日，《人民日报》报道，点赞拼多多"千亿扶持"推动更多地区享受便利的网购服务，让更多消费者融 入消费普惠圈，共享电商发展红利。 "千亿扶持"是拼多多于4月初推出的重磅惠商计划，在行业高质量转型的背景下，拼多多率先重金投入 高质量电商生态建设，以千亿级别的资金和资源投入，构建用户、商家及平台多方共赢的商业生态，引 领行业高质量发展。 在浙江平湖，不少羽绒服工厂正借助拼多多的赋能全面向线上销售转型。 半年来，平台依托"千亿扶持"，全面加大对中小商家、新质商家以及品牌商家的扶持力度，持续为千万 商家降本增效。此外，平台依托"多多好特产""新质供给""电商西进"等专项，加码扶持优质供给、向西 部等偏远地区倾斜资源，不只助力商家持续开拓国内大市场，更激发了消费潜力，越来越多偏远地区消 费者收得到平台的好产品和好服务，共享高质量发展成果。 拼多多数据显示，"千亿扶持"落地的半年来，平台高质量发展成果初显，优质商品SKU同比增长51%， 商家经营活力持续释放，商家数量加速增长，"95后""00后"商家数量同比增长42%，同时，包括内蒙古 自治区根河市、甘肃省白银市靖远县等地区相继纳入"包邮区"，供需双侧活力的加速释放，也带 ...

"千亿扶持"是拼多多于4月初推出的重磅惠商计划，在行业高质量转型的背景下，拼多多率先重金投入 高质量电商生态建设，以千亿级别的资金和资源投入，构建用户、商家及平台多方共赢的商业生态，引 领行业高质量发展。 半年来，平台依托"千亿扶持"，全面扩大对中小商家、新质商家以及品牌商家的扶持力度，持续为千万 商家降本增效。此外，平台依托"多多好特产""新质供给""电商西进"等专项，加码扶持优质供给、向西 部等偏远地区倾斜资源，不只助力商家持续开拓国内大市场，更激发了消费潜力，越来越多偏远地区消 费者买得起、收得到平台带来的好产品、好服务，共享高质量发展成果。 近日，人民日报刊发报道，点赞拼多多"千亿扶持"推动更多地区享受便利的网购服务，让更多消费者融 入消费普惠圈，共享电商发展红利。 拼多多数据显示，"千亿扶持"落地的半年来，平台高质量发展成果初显，优质商品SKU同比增长51%， 商家经营活力持续释放，商家数量加速增长，"95后""00后"商家数量同比增长42%，同时，包括内蒙古 根河市、甘肃省白银市靖远县等偏远地区相继纳入"包邮区"，供需双侧活力的加速释放，也带动平台稳 健发展，高质量生态格局初步成型。 惠商助农成效 ...

Group 1: Industry Overview - The core viewpoint of the articles highlights that major internet companies in China have shown resilience and adaptability in a complex external environment, with a focus on "steady growth" driven by artificial intelligence and long-term strategies [1] - Artificial intelligence has transitioned from conceptual exploration to a phase of accelerated commercialization, becoming a key variable for enhancing efficiency and optimizing user experience [1] - Companies are increasingly prioritizing sustainable development and ecosystem building over short-term gains, laying a solid foundation for long-term growth [1] Group 2: Pinduoduo - Pinduoduo's Q2 2025 financial report shows a revenue of 104 billion yuan, a year-on-year increase of 7%, while net profit decreased by 4% to 30.75 billion yuan [2] - The increase in total revenue cost by 36% is attributed to rising fulfillment, bandwidth, server, and payment processing costs [2] - Pinduoduo is committed to long-term strategies, focusing on creating a healthier platform ecosystem and supporting merchants, despite short-term profit fluctuations [2][3] Group 3: Baidu - Baidu's Q2 2025 report indicates total revenue of 32.7 billion yuan, with core revenue at 26.3 billion yuan and a net profit of 7.4 billion yuan, reflecting a 35% year-on-year growth [4] - The integration of artificial intelligence across various business lines has transformed Baidu's search services, replacing traditional search results with structured and intelligent AI responses [4] - Baidu's smart cloud business experienced a 27% year-on-year revenue growth, supported by the continuous upgrade of its AI model platform [4][5] Group 4: JD.com - JD.com reported a revenue of 356.7 billion yuan for Q2 2025, marking a 22.4% year-on-year increase [6] - The growth in revenue is driven by both product and service segments, with significant contributions from the grocery category and a 29.1% increase in service revenue [6][7] - JD.com's active user base and shopping frequency saw over 40% year-on-year growth, supported by the expansion of its retail and new delivery services [7] Group 5: Didi - Didi's Q2 2025 performance shows a core platform transaction volume (GTV) of 109.6 billion yuan, a 15.9% year-on-year increase, with international business GTV growing by 27.7% [8] - The company has expanded its international operations to 14 countries, diversifying its services beyond ride-hailing to include food delivery and financial services [9] - Didi emphasizes enhancing user experience and operational efficiency while integrating AI and autonomous driving technologies for long-term value creation [9] Group 6: Yuewen Group - Yuewen Group's mid-year report for 2025 reveals a revenue of 3.19 billion yuan and a net profit of 850 million yuan, reflecting a 68.5% year-on-year increase [10] - The online reading content ecosystem continues to thrive, with online business revenue growing by 2.3% to 1.99 billion yuan [10] - The integration of AI technology into the IP ecosystem has significantly improved author interaction and global reach, with AI translation revenue increasing by 38% [10]

Core Viewpoint - Pinduoduo's Q2 2025 financial report shows a revenue of 104 billion yuan, a 7% year-on-year increase, indicating a slowdown in growth compared to the previous year. The company has launched a new "trillion support" strategy to enhance high-quality development and support merchants during challenging times [1] Group 1: Financial Performance - Pinduoduo reported a revenue of 104 billion yuan for Q2 2025, reflecting a 7% year-on-year growth, but a slowdown compared to the previous year's growth rate [1] - The company has initiated a "trillion support" strategy aimed at high-quality development, marking a significant increase in investment to support the merchant ecosystem [1] Group 2: Merchant Support Initiatives - The "trillion support" strategy builds on the previous "billion reduction" initiative, which has saved millions of merchants significant operational costs, with promotional service fee refunds exceeding 10 billion yuan [2] - Pinduoduo's "e-commerce westward" initiative has eliminated logistics transfer fees in western regions, leading to over 40% year-on-year growth in order volume from these areas [2] Group 3: Agricultural Product Development - Pinduoduo's "Good Specialty Products" initiative has accelerated the sales of agricultural products, with overall sales increasing by 47% year-on-year, and seasonal fruit sales rising by 51% [3] - The platform has seen a rapid increase in the number of agricultural product merchants, with a more than 30% growth in merchants born after 2000 [3] Group 4: Long-term Strategy and Innovation - The "trillion support" initiative is also focused on empowering brand merchants, particularly traditional domestic brands, to innovate and adapt to changing consumer demands [4] - Pinduoduo is investing in agricultural research, with the fifth "DuoDuo Agricultural Research Technology Competition" attracting 46 teams globally, showcasing advanced technologies like AI planting and hydroponics [5] - The company emphasizes a long-term approach to enhance user experience, optimize merchant services, and promote industry upgrades, aiming for a win-win ecosystem for users, merchants, and the platform [5]

Core Viewpoint - Pinduoduo is focusing on long-term ecological construction and merchant support rather than competing in the immediate retail sector, showcasing a unique approach in the Chinese e-commerce industry [1][2][10] Financial Performance - In Q2 2025, Pinduoduo reported revenue of 1,040 billion yuan, with a year-on-year growth rate slowing to 7%, and net profit of 307.5 billion yuan, marking a decline for two consecutive quarters [2][3] - The company has introduced the "100 billion support" initiative to enhance merchant support and reduce costs, indicating a commitment to long-term development despite short-term performance fluctuations [2][3] Strategic Initiatives - Pinduoduo has implemented various initiatives since last year, including "100 billion reduction," "e-commerce westward," and "new quality supply," aimed at helping millions of merchants improve efficiency [3][4] - The "100 billion reduction" initiative has saved merchants significant operational costs, with some merchants saving millions in promotional fees [3][4] Market Impact - The "New Quality Supply" initiative has led to a 47% year-on-year increase in agricultural product sales on the platform, with specific categories like seasonal fruits and seafood seeing growth rates of 51% and 48%, respectively [4] - Pinduoduo's support has revitalized traditional industries, as seen in the case of brands like Dahuangfeng and Gongniu, which have successfully leveraged the platform to reach broader markets and achieve significant sales growth [7][9] Long-term Vision - Pinduoduo's leadership emphasizes a focus on high-quality development and creating space for long-term industry growth, rather than chasing short-term trends [6][10] - The company aims to enhance market competitiveness for merchants through digital technology and innovative business models, contributing to the transformation and upgrading of traditional industries [6][10]

日，拼多多发布了截至 6 2025 年第二季度财报。受高质量发展加大投入的影响，拼多多本季度营收增速放缓至 7% 今年以来，拼多多将"百亿减免"等惠商举措升级"千亿扶持"新战略，首次在电商行业开启"千亿级别"的 惠商行动，这一系列超预期的投入拖累了短期的业绩表现，也为产业生态的长效发展创造了新的空间和 动力。 其中，一方面持续为千万商家减佣降本；另一方面加大对中小商家、新质商家及品牌商家的扶持力度， 推动各地农产区、产业带实现多层次的高质量发展。 "过去这个季度，在商家及产业遭遇挑战的关键时刻，公司上下全力推进'千亿扶持'惠商战略，加大投 入反哺产业生态，坚定护航商家穿越周期。"拼多多集团执行董事、联席CEO赵佳臻表示，在真金白银 的持续投入下，平台生态效用持续显现，产业侧加快实现新质转型，用户侧的消费潜力进一步释放，供 需两侧都实现了高质量发展。 "当下，外部环境的快速变化还在持续，电商行业围绕新业态的竞争也愈加激烈，我们将继续专注高质 量发展，坚持消费者导向，为产业的长足发展创造空间。"拼多多集团董事长、联席CEO陈磊表示，在 持续加大投入的过程中，短期业绩难免会有波动，我们更愿意立足长远，把长期价值放在 ...

Core Insights - Pinduoduo's Q2 2025 revenue growth slowed to 7%, with a total revenue of 104 billion yuan, influenced by increased investments in high-quality development [1] - The company launched a new "trillion support" strategy to assist merchants, marking a significant increase in support measures [1] - Pinduoduo emphasizes long-term value over short-term profits, focusing on ecosystem construction and industry transformation [1] Revenue and Financial Performance - Pinduoduo reported a revenue of 104 billion yuan for Q2 2025, reflecting a 7% growth rate [1] - The "trillion support" initiative aims to enhance the platform's ecosystem and support merchants during challenging times [1] Merchant Support Initiatives - The "100 billion reduction" policy has saved millions of merchants significant operational costs, with promotional service fee refunds exceeding 10 billion yuan [2] - The "trillion support" strategy has expanded support for small and medium-sized merchants, enhancing their operational efficiency [3][6] Regional Economic Impact - Pinduoduo's "e-commerce westward" initiative has boosted order volumes in western regions by over 40%, with daily necessities seeing a doubling in order volume [2] - The platform has facilitated the delivery of essential goods to remote areas, improving local living standards [3] Agricultural Development and Product Innovation - Pinduoduo's support has led to a 47% increase in agricultural product sales, with seasonal fruit sales up by 51% and seafood sales up by 48% [5] - The platform has enabled local farmers to innovate, such as transforming local potatoes into popular snack products, benefiting over 11,000 households [5][8] Long-term Strategy and Technological Investment - Pinduoduo is committed to long-term strategies, focusing on enhancing user experience and optimizing merchant services through substantial investments [9] - The company is actively involved in agricultural research, hosting competitions to promote innovative agricultural technologies [9]

Core Viewpoint - Pinduoduo is prioritizing the interests of merchants and consumers over short-term platform profits, indicating a commitment to long-term sustainable growth despite current financial pressures [5][17]. Financial Performance - In Q1 2025, Pinduoduo reported revenue of 957 billion yuan, a 10% year-on-year increase, but fell short of market expectations by nearly 60 billion yuan [2]. - Operating profit for the quarter was 161 billion yuan, down 38% year-on-year, while net profit attributable to ordinary shareholders was 147 billion yuan, a 47% decline [2]. - Revenue from online marketing services and other services was 487 billion yuan, up 15% from the previous year, exceeding market expectations [4]. Strategic Initiatives - Pinduoduo has launched several initiatives aimed at supporting merchants, including the "100 Billion Subsidy" and "100 Billion Support" strategies, which reflect a long-term investment approach [5][12]. - The company has significantly increased marketing expenses to 334 billion yuan in Q1, a 43% increase from the previous year, to subsidize merchants and consumers [9][10]. - Pinduoduo's commitment to reducing fees for merchants, including commission and technical service fee reductions, is part of its strategy to enhance merchant support [12][19]. Market Context - Despite the overall industry growth slowing to single digits, Pinduoduo managed to maintain a 10% growth rate, which is considered commendable under current market conditions [7]. - The company's stock price fell significantly following the earnings report, reflecting market skepticism about its growth prospects despite its strategic investments [8]. Long-term Vision - Pinduoduo's leadership emphasizes a focus on long-term value over short-term financial results, with a clear commitment to supporting merchants and enhancing the platform's ecosystem [13][17]. - The company aims to build a resilient future by prioritizing the growth of merchants, which in turn will benefit consumers and ensure sustainable platform development [16][23]. Industry Impact - Pinduoduo's approach is seen as a shift in the e-commerce landscape, moving towards a model that emphasizes comprehensive support for merchants, which could lead to a new era of growth for small and medium-sized businesses [24]. - The company's initiatives are expected to drive significant changes in the industry, fostering a more collaborative environment between platforms and merchants [18][24].