"千亿扶持"是拼多多于4月初推出的重磅惠商计划，在行业高质量转型的背景下，拼多多率先重金投入 高质量电商生态建设，以千亿级别的资金和资源投入，构建用户、商家及平台多方共赢的商业生态，引 领行业高质量发展。 半年来，平台依托"千亿扶持"，全面扩大对中小商家、新质商家以及品牌商家的扶持力度，持续为千万 商家降本增效。此外，平台依托"多多好特产""新质供给""电商西进"等专项，加码扶持优质供给、向西 部等偏远地区倾斜资源，不只助力商家持续开拓国内大市场，更激发了消费潜力，越来越多偏远地区消 费者买得起、收得到平台带来的好产品、好服务，共享高质量发展成果。 近日，人民日报刊发报道，点赞拼多多"千亿扶持"推动更多地区享受便利的网购服务，让更多消费者融 入消费普惠圈，共享电商发展红利。 拼多多数据显示，"千亿扶持"落地的半年来，平台高质量发展成果初显，优质商品SKU同比增长51%， 商家经营活力持续释放，商家数量加速增长，"95后""00后"商家数量同比增长42%，同时，包括内蒙古 根河市、甘肃省白银市靖远县等偏远地区相继纳入"包邮区"，供需双侧活力的加速释放，也带动平台稳 健发展，高质量生态格局初步成型。 惠商助农成效 ...

然而，低价绝不能成为"低质"的代名词。若只追求"价廉"而忽视"味美"，终将失去消费者的信任。 曾有部分商家为压缩成本，引入临期食品、劣质原料，甚至以次充好，短期内或许盈利，但一旦口碑崩 塌，便如沙上建塔，顷刻瓦解。真正的"味美"，不仅指口感上的满足，更涵盖食品安全、品类丰富、更 新及时等多重维度。消费者走进零食店，期待的不仅是便宜，更是安心与愉悦。因此，量贩零食店必须 严把质量关，优选正规品牌，建立可追溯的供应链体系，甚至开发自有品牌高性价比产品，真正做到低 价不低质。 据《经济日报》报道，"两三元就能买品牌饼干薯片""上百种散装零食任意挑选"……从县城到乡 镇，在街角与量贩零食店不期而遇已成逛街"标配"。数据显示，我国量贩零食店数量自2022年以来便开 启"狂飙"模式，2025年全国量贩零食门店数量有望突破4.5万家。量贩零食店为何遍地开花，又是怎样 实现盈利的？ 近年来，量贩零食店如雨后春笋般遍布城市街巷，成为消费市场中一道亮眼的风景线。从社区门口 到商业中心，从学生群体到上班族，量贩零食店以其丰富的品类、亲民的价格和便捷的购物体验，迅速 俘获了大众的味蕾与钱包。然而热潮之下竞争日益激烈，不少品牌昙花一现 ...

Group 1 - The article highlights the significant changes in rural areas, particularly in Bu Tuo County, due to the introduction of e-commerce platforms like Pinduoduo, which have improved access to a variety of goods, including seafood like blue crabs [3][9][12] - Pinduoduo's "100 billion support" plan has accelerated the integration of urban and rural economies by providing subsidies and resources to remote areas, enhancing the availability of quality products and services [3][12][16] - The rapid growth of self-pickup points for Pinduoduo's grocery service, "Duoduo Buy Vegetables," has led to increased consumer engagement and a shift in shopping habits among local residents [4][9][11] Group 2 - The article illustrates the personal journey of a young woman, Luo Ling, who has experienced the stark contrast between urban and rural life, and how e-commerce has bridged some of these gaps for her family [4][5][15] - Luo Ling's mother, Aji Meiriwai, represents the resilience of rural women, adapting to new shopping methods and utilizing Pinduoduo to enhance their family's quality of life [13][16] - The narrative emphasizes the emotional connection between Luo Ling and her mother, showcasing how modern conveniences like online shopping can strengthen familial bonds despite geographical distances [15][16]

Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has officially submitted its listing application to the Hong Kong Stock Exchange, focusing on a "low-margin, high-volume" business model that emphasizes supply chain optimization and efficient operations to provide high-quality snacks at lower prices [1][3]. Group 1: Business Model and Strategy - The company maintains a net profit margin of approximately 2.3% from 2022 to 2024, leveraging a "low-margin, high-volume" philosophy [3]. - Mingming Hen Mang employs a direct procurement model with manufacturers, enhancing bargaining power through large-scale purchases, with about 25% of its 3,380 SKUs sourced from customized manufacturer collaborations [3]. - The company has optimized its logistics and warehousing costs to 1.5%-1.7% of revenue, allowing for price reductions for consumers and franchisees [3]. Group 2: Market Penetration and Consumer Accessibility - The company targets lower-tier markets, providing high-quality snacks at competitive prices, breaking traditional retail barriers in county and town markets [5]. - Mingming Hen Mang has opened over 14,000 stores nationwide by the end of 2024, with 58% located in county and town areas, offering products at an average price 25% lower than traditional supermarkets [1][5]. - The company has customized 25% of its products to fit local tastes and has introduced small packaging strategies to lower the trial cost for consumers [5]. Group 3: Franchise Model and Profitability - The company's revenue model is heavily reliant on franchise sales, with 99.5% of income coming from franchise and direct store sales, while franchise fees account for less than 0.5% [7]. - Mingming Hen Mang's franchise model focuses on mutual profit, enhancing operational efficiency for franchisees through a smart product selection system and dual supervision [7]. - The average operational efficiency of franchisees has significantly improved, as evidenced by franchisee testimonials [7]. Group 4: Financial Performance and Future Plans - The company projects a GMV of 55.5 billion yuan for 2024, with over 1.6 billion transactions, and has improved its net profit margin from 1.7% to 2.1% despite low gross margins of 7.5%-7.6% [9]. - Over 60% of the funds raised from the IPO will be allocated to supply chain upgrades and optimizing the county-level store network, reinforcing its competitive advantage in lower-tier markets [9].