文/陈昊星 2025年开年至今，黄金价格迎来一轮大幅上涨。根据世界黄金协会的最新统计数据，2025年全年黄金价 格累计创下50余次历史新高，全年涨幅超过60%。 购金热潮下，我们买到的黄金到底是哪里生产的？ 山东省是中国黄金产量最大的省份。在山东，烟台是产金的主力。其中，莱州和招远两座县级市的黄金 产量合计占烟台总量的九成。山东招远更是被中国黄金协会授予"中国金都"的称号。 烟台黄金产业领跑全国 "家里有矿"，一般是形容一个人家境殷实的夸张之辞。但烟台是真的"家里有矿"。近半个世纪以来，烟 台的黄金储量和产量始终领跑全国。 据烟台市人民政府新闻办12月发布的最新数据，全市累计探明金资源储量3900余吨，约占全国的26%， 金矿资源储量和产量均居全国首位。 其中，胶东半岛西北部的莱州招远地区是我国最重要的金矿集中区。凭借这一资源优势，烟台黄金产量 已连续49年在全国地级市中排名第一。 烟台辖区内的莱州西岭金矿不仅是国内迄今发现的最大单体金矿床，更跻身世界级巨型单体金矿床之 列；招远目前有两座正在开采的金矿位列中国十大金矿，即山东黄金的玲珑金矿和招金集团的夏甸金 矿，此外，中矿集团、金都国投等企业在当地也拥有丰富 ...

Core Viewpoint - The "store closure wave" in the gold and jewelry industry continues, with several companies reporting a decline in retail points and facing operational challenges due to new tax policies and rising gold prices [2][10]. Group 1: Store Closures and Sales Trends - Chow Tai Fook reported a reduction of 603 retail points, from 6,644 to 6,041, with the mainland market seeing a decrease of 611 points [4][6]. - Same-store sales for Chow Tai Fook in the mainland and Hong Kong/Macau fell by 8.6% and 10.0% respectively, although overall sales improved due to price increases [6][7]. - Other companies like Chow Sang Sang and Luk Fook also exhibited similar trends of store closures alongside improved sales performance [8]. Group 2: Financial Performance and Price Trends - Chow Sang Sang's revenue for the first nine months of 2025 was 6.772 billion yuan, down 37.35% year-on-year, but gross profit margin improved to 29.74% due to product mix optimization and rising gold prices [8][9]. - Luk Fook's average selling price for gold products in the mainland increased by 17% to 8,300 yuan, contributing to a retail value increase of 18% and retail income growth of 15% [9]. Group 3: Impact of New Tax Policies - The new tax policy effective November 1 is expected to increase costs for non-investment gold enterprises, potentially leading to further store closures [11][12]. - The market reacted quickly to the new tax policy, with gold prices rising significantly, impacting consumer demand and retail performance [11][12]. Group 4: E-commerce Growth - E-commerce channels have emerged as a growth highlight for several gold and jewelry brands, with Chow Sang Sang's e-commerce revenue increasing by 17.68% year-on-year [12][13]. - The contribution of e-commerce to Chow Sang Sang's revenue rose from 15.29% to 28.72%, indicating a shift in consumer purchasing behavior [12][13]. - Brands are leveraging e-commerce platforms for promotions and collaborations, enhancing customer engagement and driving sales [13][14].