极目新闻记者 杜光然 "跨年当天在上海一商场买黄金要排800号"，元旦假期此消息引发关注。多名网友发布的帖子显示，2025年12月31日，上海浦东新区一家商场内的多家金 店柜台外排起长队，现场还启用了叫号系统，有客人拿到了老凤祥2010号小票，显示前面还有879位。 网友发布的内容 据浦东新闻，截至2025年12月31日上午11时，该商场的客流同比去年有两位数增长，销售破亿。消费者称这次活动的折扣力度很大，一家金店经理接受采 访时说，有的客人买了几十万元的东西。 有此前参与活动的客人表示，早点来排队的话，一两个小时就能进店选购，她朋友消费了5万多元。 当地媒体此前报道截图 记者1月2日实拍 1月2日，极目新闻记者来到这家商场，现场买黄金的客人不多。商场工作人员表示，跨年优惠活动已于1月1日结束。这个活动每年一次，下次可能要等到 2026年底，具体信息可以关注商场的公众号。 商场内两家金店服务员向记者证实了"买黄金要排800号"的消息。他们表示，跨年那天客人特别多，目前商场活动已结束，但门店仍有折扣，还是比较优 惠的。 随后，记者到豫园附近走访发现，多家金店的柜台前也围满了客人，十分热闹。店员介绍，他们上午10 ...

Group 1 - The core event is the significant promotional campaign launched by Wushang MALL·World Trade Old Shop Gold, which has sparked a new wave of gold buying frenzy, expected to continue until the New Year holiday [2][4] - The Old Shop Gold brand has gained immense popularity among young consumers, particularly on social media platforms like Xiaohongshu, with several of its products selling out due to high demand [2][4] - The promotional activities include substantial discounts and attractive offers, such as a "buy 500,000 get 5g gold coin" deal, with the value of the gold coin exceeding 6,000 yuan based on current gold prices [4][8] Group 2 - On the first day of the promotion, sales exceeded 10 million yuan, with customers queuing from early morning, including many from out of town carrying luggage specifically for the event [7][8] - To prevent reselling, the mall has implemented a purchase limit of 5 items per person and a shopping time limit of 30 minutes [8] - The ongoing high gold prices have contributed to a significant increase in sales, with the gold jewelry category at Wushang MALL·World Trade seeing a 35% year-on-year growth, and the promotional campaign is expected to boost sales further into the new year [8]