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锦江酒店中国区CEO谈七鲜小厨试点:餐饮是酒店差异化良机
Nan Fang Du Shi Bao· 2025-09-22 10:16
Core Insights - The collaboration between Jinjiang Hotels and JD aims to address the challenges in the restaurant sector of the hotel industry, which is seen as a significant opportunity for cost reduction and increasing non-room revenue [1][2][3] - Jinjiang Hotels is focusing on optimizing brand strategies and developing mature core brands while exploring growth opportunities in corporate apartments, senior travel markets, and cultural tourism integration [1][9] - The hotel industry is currently facing challenges due to oversupply and declining performance metrics, with RevPAR dropping by 5% in the first half of 2025 [7][9] Company Strategy - Jinjiang Hotels is not prioritizing rapid expansion but is instead focusing on long-term, stable development by enhancing quality and efficiency [1][9] - The company has a strategic plan to develop 12 mature brands by 2028, cultivate three competitive mid-to-high-end brands, and support one apartment and vacation segment [9][10] - The partnership with JD includes the introduction of JD's "Qixian Xiaochu" into Jinjiang Hotels, which aims to utilize hotel resources more effectively and meet the dining needs of guests [2][3][5] Market Opportunities - Jinjiang Hotels sees significant potential in the Southeast Asian market, planning to sign over 500 hotel projects in the region within five years [11][12] - The company aims to leverage its domestic experience and operational efficiency to establish a competitive presence in Southeast Asia, where local hotel chains are relatively weak [12] - The increasing number of Chinese tourists traveling to Southeast Asia presents a lucrative opportunity for Jinjiang Hotels to expand its footprint in the region [12]
刘强东直播秀厨艺,谈到这些→
Sou Hu Cai Jing· 2025-09-17 03:50
继亲自送外卖后,刘强东又首次以"主厨"身份亮相。 "第一次直播很紧张,像贾国龙第一次炒菜一样紧张,像罗永浩第一次说脱口秀一样紧张。"京东集团创始人、董事局主席刘强东9月16日晚现身"京东品酒 会"直播间,现场烹制宿迁名菜"黄狗猪头肉",并透露了酒店发展计划。 不想把酒店再拉进价格战 据悉,这是京东时隔近20年重启"用户见面会"。当晚,刘强东身着围裙,现场演示炒糖色、调味等步骤。谈到做菜,刘强东表示只要回家,基本上天天都 会给家人做饭。 "后续将公布全新的酒店发展计划。"刘强东在本次活动中透露,不想把酒店再拉进价格战,让酒店从业者将价格进一步降低,最后卷到服务品质下降,利 润空间受到挤压,整个生态受到破坏。 七鲜小厨是京东旗下的合营品质餐饮制作平台,主打现炒现做和透明厨房,帮助品质餐厅获得更多销量。针对"七鲜小厨会导致夫妻老婆店倒闭"的说法, 刘强东现场回应。他分享了一组数据:七鲜小厨首店上线2个月,一天至少1500单,七鲜小厨5公里范围内很多商家单量上涨30%。 "30%的增长也就意味着我们没有挤压这个范围内餐饮从业者的收入空间,反而给他们带来了信任,带来更多的流量。这就像电商一样,有人说京东自营 太强大,所 ...
刘强东回应京东签约锦江入局酒旅:不希望把酒店业扯入价格战
Nan Fang Du Shi Bao· 2025-09-17 02:37
Core Insights - JD.com is actively expanding into the food delivery and hotel industries, aiming to innovate rather than engage in price wars that could harm service quality and profit margins [1][5][6] Group 1: Food Delivery Business - JD.com launched its "Seven Fresh Kitchen" food delivery service, achieving over 1,500 daily orders within two months of operation [3] - The company plans to invest over 10 billion yuan to establish 10,000 self-operated "Seven Fresh Kitchen" outlets across the country, focusing on fresh, made-to-order meals [3] - JD.com claims that its entry into the food delivery market has not negatively impacted local restaurants; instead, it has increased their order volumes by 30% in the surrounding areas [3][4] Group 2: Hotel Industry Strategy - The hotel industry is facing challenges due to oversupply and declining key performance indicators such as average daily rate and occupancy rate [5] - JD.com aims to provide supply chain services to optimize costs for hotels, addressing the industry's supply chain complexities [5][6] - A strategic partnership has been established between JD.com and Jinjiang Hotels to enhance dining experiences and explore new business models combining AI with food and lodging [5][6]
刘强东直播炒菜 做“黄狗猪头肉”!京东宣布:免费送出10万张5A级景区门票
Mei Ri Jing Ji Xin Wen· 2025-09-17 00:03
9月16日,京东集团创始人、董事局主席刘强东现身"京东品酒会"直播间,重启"用户见面会",现场烹制宿迁名菜"黄狗猪头肉"。 刘强东说他第一次直播很紧张,称"像贾国龙先生第一次炒菜一样紧张,像罗永浩第一次说脱口秀一样紧张。"提到做菜方面,刘强东表示只要回家,基本 上天天都会给家人做饭。 图片来源:视频截图 刘强东现身线上直播后,京东旅行直播间场观数瞬间飙升至百万。 9月16日晚间,据京东黑板报消息,国庆假期在即,京东旅行宣布正式启动"宝藏城市"计划,定期与全国各地文旅局开展深度战略合作。京东旅行相关负责 人表示:"我们希望把京东最有优势的供应链与各地文旅产业深度融合,创新文旅消费场景,优化旅游消费体验,为地方经济发展注入新活力。" 图片来源:视频截图 据媒体报道,刘强东在京东酒品会上表示,民营企业之间要简单、实在点,可以多见面聊聊。"我坚持认为,所有企业在该竞争的时候要竞争,但更多是依 靠商业模式、价值创造、信誉等方面,来最终赢得消费者。但是我认为,企业家不应该变成仇人。不要把正常的商业竞争变成个人恩怨。这没必要。" 刘强东还谈到"反内卷",他表示,现在国家强调"反内卷",加大整治"内卷式"竞争力度是非常对的。 ...