$阿里巴巴-W(HK9988) 2月2日，千问APP宣布投入30亿启动"春节请客计划"，以免单形式请全国人民在春节期间吃喝玩乐，感受AI时代的全新生活方式。淘宝闪购、飞猪、大麦、 盒马、天猫超市、支付宝等阿里生态业务也将加入千问春节攻势。 据悉，此次千问30亿春节请客计划，在阿里历史上的春节活动中投入最大，在今年春节大厂AI大战中投入金额也最高。 首先，千问APP投入30亿元启动"春节请客计划"，标志着AI助手正从信息问答工具向生活服务Agent加速演进，其核心战略意图在于通过高成本补贴抢占用 户心智，构建"AI即入口"的消费新范式。在阿里生态内整合淘宝闪购、飞猪、盒马、大麦等高频消费场景，千问不再满足于被动响应查询，而是主动介入从 需求识别到交易履约的全链路。这种以"免单+红包"为杠杆的强激励策略，本质上是通过短期巨额投入降低用户尝试门槛，快速积累行为数据，为后续AI模 型优化与个性化推荐奠定基础。 其次，此举将显著加速AI购物的市场教育进程，并重塑移动互联网时代的流量分配逻辑。传统电商依赖APP跳转、搜索关键词或广告点击获取用户，而千问 试图以自然语言交互为统一入口，实现"一句话下单"。一旦用户形成"有事 ...

Core Insights - The article highlights the rapid growth and practical applications of Alibaba's "Qianwen" app, which has surpassed 30 million monthly active users within 23 days of its public launch, indicating a shift in user demand from novelty to productivity [1][2] - Qianwen focuses on practical features that address common workplace and educational tasks, such as AI-generated PPTs, writing assistance, and document formatting, significantly reducing the time required for these tasks [2][3] User Engagement and Features - Users are leveraging Qianwen for various tasks, including creating presentations, where the app can process inputs from 39 formats and utilize over 100,000 professional templates, reducing the time to complete a PPT from two hours to mere minutes [2] - The app also offers extensive support for document formatting, providing templates for academic papers, official documents, and contracts, allowing users to generate formatted documents without needing to open traditional word processing software [3] Educational Impact - Qianwen has transformed the educational landscape by not only providing answers to questions but also focusing on the process of problem-solving and comprehensive grading across various subjects, making it a valuable tool for students and parents [4] - The app has integrated with over 30 global examination systems, achieving high scores in challenging tests like the SAT, showcasing its effectiveness as an educational assistant [4] Future Directions - Qianwen aims to evolve into a comprehensive AI "entry point," integrating various services such as mapping, food delivery, and travel booking, thereby streamlining user interactions across multiple applications into a single conversational interface [6][8] - This approach represents a shift from fragmented digital experiences to a unified AI-driven workflow, where users can complete complex tasks without switching between different software [6][7] Strategic Advantages - Alibaba's extensive ecosystem and technological capabilities provide Qianwen with a competitive edge, allowing it to handle large user demands and integrate various services seamlessly [11] - The app's ability to connect different services and optimize user experiences positions it as a central hub in Alibaba's ecosystem, enhancing its strategic value and potential for future growth [11][12] Conclusion - Qianwen signifies a pivotal moment in the evolution of AI, moving from a supplementary tool to a central component of personal and organizational productivity, with implications for competitive advantage in the future [14][15]