Core Insights - During the Spring Festival, over 130 million people experienced AI shopping for the first time, making 5 billion requests using "Qianwen help me" [1][6] - The number of AI ticket orders surged, with a 22-fold increase for event tickets and over 7-fold for flight tickets. Movie ticket orders increased by 372 times, particularly in lower-tier cities where orders rose by 782 times [1][6] - Nearly half of all AI orders originated from county-level cities, and around 4 million users aged 60 and above engaged in AI shopping [1][6] - Qianwen integrates with Alibaba's ecosystem, including Taobao, Alipay, and others, with plans to introduce additional features like AI taxi booking and mobile recharge [1][6] - As of February 7, Qianwen's daily active users reached 73.52 million, nearing Doubao's 78.71 million, achieving this in just three months [1][6] Model Development - On New Year's Eve, Alibaba released the new generation model Qwen 3.5-Plus, which is comparable to Gemini 3 Pro, marking it as the strongest open-source model globally [2][7] - This dual breakthrough in AI capabilities and application usage signifies a significant advancement for Alibaba's AI initiatives during the Spring Festival [2][7]

除淘宝闪购外，春节前后，千问陆续接入飞猪、高德、大麦等阿里生态体系产品，让"一句话下单"能覆盖吃喝玩乐各种需求：用户下单购买的电影票房环比 增长66倍，其中近八成用户选择了《飞驰人生3》和《惊蛰无声》；机票等交通票务订单周环比增长540%，景点门票周环比增长24倍。 相比传统点选式下单，"千问帮我"一句话下单操作更简单，仅需2-3轮对话即可完成，比前者节省超50%步骤，极大提升了下单便捷性，即使是不会操作传 统APP的偏远地区和老年人群，也能享受AI生活带来的便利。春节期间，有超过400万的60岁以上用户让千问帮忙下单。 以购买电影票为例，用户可以让千问推荐春节档电影并购票，仅需两轮对话即可完成推荐、选座、购票等一系列动作，完成支付；以旅行为例，当用户一次 性提出滑雪、漂流、看极光等五种玩法需求时，千问可以给出涵盖交通、酒店、景点门票的完整出行方案，直接关联相关出行服务，点击即可生成订 单。"我们真正想的是让AI融进老百姓的日常生活场景中，这是未来一定会发生的事情。"千问C端事业群总裁吴嘉近期在采访中表示。 海报新闻记者 李金珊 报道 2月23日大年初七，千问发布数据显示，春节期间，用户在千问上"一句话下单" ...

备年货、喝奶茶成为"一句话下单"的主要消费场景。据统计，春节期间，用户让千问下单购买了超3000 吨鸡蛋，相当于一个中等县城居民一年的鸡蛋消耗量；同时，用户总计下单了5500万杯奶茶和3516万杯 果茶，咖啡销量也达到了1138万杯。 本报讯 （记者袁传玺）2月23日大年初七，千问发布数据显示，春节期间，用户在千问上"一句话下 单"近2亿次，全国平均每10人就有1人在千问下单，让"千问帮我"买餐饮奶茶、订机票酒店、买电影票 和景点门票，正在成为马年春节的新年俗。 以购买电影票为例，用户可以让千问推荐春节档电影并购票，仅需2轮对话即可完成推荐、选座、购票 等一系列动作，完成支付；以旅行为例，当用户一次性提出滑雪、漂流、看极光等五种玩法需求时，千 问可以给出涵盖交通、酒店、景点门票的完整出行方案，直接关联相关出行服务，点击即可生成订 单。"我们真正想的是让AI融进老百姓的日常生活场景中，这是未来一定会发生的事情。"近期，千问C 端事业群总裁吴嘉在采访中表示。 在"下单"之外，人们也在探索"千问帮我"的更多打开方式：春节中，有27万人让千问"帮我写一段给家 人的拜年吉祥话"，23万人让"千问帮我写个晒年夜饭的朋友圈 ...

除淘宝闪购外，春节前后，千问陆续接入飞猪、高德、大麦等阿里生态体系产品，让千问一句话下单能 覆盖"吃喝玩乐"各种需求：用户让千问下单购买的电影票房环比增长66倍，其中近八成用户选择了《飞 驰人生3》和《惊蛰无声》；机票等交通票务订单周环比增长540%，景点门票周环比增长24倍。（文 猛） 新浪科技讯 2月23日下午消息，大年初七，千问发布数据显示，春节期间，用户在千问上"一句话下 单"近2亿次，全国平均每10人就有1人在千问下单，让"千问帮我"买餐饮奶茶、订机票酒店、买电影票 和景点门票，正在成为马年春节的新年俗。 备年货、喝奶茶成为"一句话下单"的主要消费场景。据统计，春节期间，用户让千问下单购买了超3000 吨鸡蛋，相当于一个中等县城居民一年的鸡蛋消耗量；同时，用户总计下单了5500万杯奶茶和3516万杯 果茶，咖啡销量也达到了1138万杯。 备年货、喝奶茶成为"一句话下单"的主要消费场景。据统计，春节期间，用户让千问下单购买了超3000 吨鸡蛋，相当于一个中等县城居民一年的鸡蛋消耗量；同时，用户总计下单了5500万杯奶茶和3516万杯 果茶，咖啡销量也达到了1138万杯。 除淘宝闪购外，春节前后，千问陆 ...

Group 1 - During the Spring Festival, over 130 million people experienced AI shopping for the first time, making 5 billion requests using "Qianwen help me" [1] - Orders for AI ticket purchases increased by 22 times, while AI bookings for flights and other transportation tickets grew over 7 times; movie ticket orders surged by 372 times, particularly from third and fourth-tier cities, which saw an increase of 782 times [1] - Nearly half of all AI orders originated from county-level cities, with around 4 million users aged 60 and above engaging in AI shopping [1] Group 2 - Alibaba launched the new generation open-source model Qwen 3.5-Plus on New Year's Eve, which is comparable in performance to Gemini 3 Pro, making it the strongest open-source model globally [2][4] - The AI application saw significant growth during the Spring Festival, indicating a dual explosion in both open-source model capabilities and app usage [2]

转自：扬子晚报 2月17日大年初一凌晨，千问发布的数据显示，春节活动期间，全国超过1.3亿人第一次体验AI购物，说 了50亿次"千问帮我"，千问一跃成为国民级AI助手。 数据显示：过去两天，用户用AI买门票的订单环比增长22倍，AI订机票等交通票务单量增长超7倍。随 着春节档电影上线，用户用AI买电影票的订单环比增长372倍，其中来自三四线城市的AI订单量更是暴 涨782倍。所有AI订单中，近一半订单来自县城。因为一句话点单更便捷，近400万60岁以上用户体验 了AI购物。 一个需求的背后，千问可以调度整个阿里生态为用户服务——阿里生态体系的淘宝、支付宝、淘宝闪 购、飞猪、高德、大麦都已接入千问，未来还将上线AI打车、充值手机话费、高德扫街榜团购等功 能。 QuestMobile数据显示，2月7日，千问日活跃用户数（DAU）达到7352万，逼近豆包的7871万，用3个月 的时间追平了豆包3年的用户规模。这标志着用户AI使用习惯的转移，本质上是AI价值重心的变化—— 从Chat为代表的聊天对话，转向Agent为代表的任务执行。 除夕当天，阿里巴巴还开源全新一代大模型千问Qwen3.5-Plus，性能媲美Gemi ...

Group 1 - Meituan launched a native "Deep Research" Agent, utilizing a unique three-layer intelligent agent architecture to address AI hallucination issues in real-world applications, enhancing its competitiveness in the AI market [1] - Alibaba's Qianwen and Fliggy announced AI collaborations with over 40 global travel brands, providing exclusive subsidies and value-added benefits to users, aiming to streamline travel services through AI technology [2] - Tencent and Tesla upgraded in-car experiences by launching "WeChat Connectivity" and "Destination Services," with the update set to cover over one million Model 3 and Model Y vehicles in China, enhancing Tencent's position in the smart cockpit market [3]

Group 1 - Alibaba's Qianwen and Fliggy have partnered with over 40 global travel brands to provide exclusive subsidies and value-added benefits for AI users [1] - Initial partners include major airlines such as China Eastern Airlines, China Southern Airlines, and Emirates, as well as hotel brands like Wanda Hotels and Shanghai Disneyland [1] - The AI collaboration aims to enhance the travel experience by enabling users to easily identify their needs and match them with travel services through natural language interactions [1][2] Group 2 - The integration of AI is expected to transform consumer behavior in the travel industry, with 2026 being highlighted as a pivotal year for AI-driven consumption [3] - Airlines are encouraged to leverage platforms like Qianwen and Fliggy to optimize supply-side offerings and capture AI-driven traffic opportunities [3] - The rapid development of AI is anticipated to significantly impact the entire cultural and tourism industry, potentially serving as a critical turning point for hotel and travel enterprises [3]

据透露，未来中国东方航空将与阿里千问、飞猪进一步深化合作，拓展"机票+"产品及生活服务场景， 推动更多互动玩法落地。 "2026年可谓AI消费时代的元年，以阿里千问为代表的AI超级应用所引发的消费升级和流量入口切换势 不可挡。对航司来说，供给侧的优化要紧跟需求侧的变化，避免错过'头啖汤'的低成本引流机会。"广 州民航职业技术学院副教授綦琦认为，"航司可以依托千问、飞猪等具有较强AI能力的平台，配置更多 优势政策，抢占AI流量先机，也可以借助AI生态反向加速产品开发和服务交付，用更个性化的体验满 足消费者的多元需求。" 在他看来，每项新技术都以提高生产效率为出发点、以消费升级为落脚点，过去60多年全球机票销售完 成从CRS到GDS再到NDC的进化，如今AI技术的出现和大规模应用，有望让民航业进入"AI+"数智营销 新时代。（编辑：陈虹莹 校对：李佳洹 审核：程凌） 千问 APP 用户可享东航专属优惠（千问 App 供图） 例如，当用户对千问App说，"帮我订2月12日上海飞厦门的东航机票。"千问即刻推荐了符合用户要求 的MU5665、MU5639、MU5647三个航班，并在商品卡片上标注"千问专享价"，点击预订 ...

Core Insights - Qianwen APP has partnered with over 40 global travel brands to offer exclusive discounts, termed "Qianwen Price," for users purchasing flights and hotel tickets through the platform, with discounts up to 300 yuan per order [1] Group 1: Partnerships and Offers - Initial AI partners include major airlines such as China Eastern Airlines, China Southern Airlines, Emirates, and United Airlines, as well as well-known hotel brands like Wanda Hotels and Resorts, Huazhu, and Kaiyuan Senbo [1] - Users will receive exclusive subsidies and benefits, including discounted prices, large coupons, hotel breakfasts, and late check-out options, with a maximum discount of 300 yuan per order [1] Group 2: Technological Integration - In January, Qianwen APP fully integrated with Alibaba's core businesses, including Fliggy and Taobao, achieving a global first in AI shopping functionalities for booking flights, ordering takeout, and purchasing goods [1] - The recent launch of the "30 Billion Yuan Spring Festival Free Order" campaign has generated significant online engagement, marking a new milestone in global AI shopping [1]