其中，创新力量成为增长的核心引擎。2025年自主研发游戏国内市场实际销售收入2910.95亿元，同比 增长11.64%，既得益于头部长青产品的稳定支撑，更离不开多款自研新品的增量贡献。 昨天落幕的2025年度中国游戏产业年会上，《2025年中国游戏产业报告》发布，上海更推出了支持游戏 电竞产业发展的十条举措（简称"游戏沪十条"），护航国产游戏高质量发展，为产业注入强劲动力。 "自研+出海"双轮驱动 报告显示，我国游戏产业实现稳步增长，核心数据均创历史新高。2025年，国内游戏市场实际销售收入 达3507.89亿元，同比增长7.68%；用户规模增至6.83亿，同比增长1.35%。 "游戏沪十条"着重鼓励开发原创精品游戏，支持在产品中融入中华优秀传统文化、体现上海城市特色。 比如，叠纸游戏坚持文化融合创作。旗下《奇迹暖暖》和《闪耀暖暖》分别与故宫博物院、国家京剧院 等多家国家级文博机构合作。在上海特色融合与IP新消费场景构建上，《恋与制作人》与豫园联合推出 中秋赏灯活动，开启六大豫园商城餐饮老字号的联动套餐。 世纪华通将目光放向技术创新，总裁谢斐认为，游戏行业已经成为前沿科技的"练兵场"、文化创新 的"孵化器"， ...

Core Viewpoint - The article discusses the recent financial troubles of Shi Yuzhu, a prominent businessman, due to frozen shares and guarantees made for friends, highlighting the risks associated with personal guarantees in business dealings [4][21][26]. Group 1: Share Freezing Events - Shi Yuzhu's shares worth over 3.9 billion yuan have been frozen, with the latest incident involving 277 million yuan in shares from Guangxi Beibu Gulf Bank [3][4]. - The previous freezing occurred in May 2023, where Giant Investment was implicated in a 490 million yuan execution case related to Lu Zhiyuan [4][10]. - The total amount of frozen shares related to Shi Yuzhu has exceeded 3.9 billion yuan, including significant amounts from companies he has been associated with [20][21]. Group 2: Personal Guarantees and Financial Impact - Shi Yuzhu has been involved in multiple guarantee cases, including a notable 1.8 billion yuan guarantee for Zhao Wei and her ex-husband, which led to significant financial repercussions for him [21][22]. - The article mentions that Shi Yuzhu's guarantees have resulted in a cumulative liability of approximately 5.8 billion yuan, highlighting the risks of high-leverage and personal guarantees in the capital market [21][26]. - Despite these challenges, Shi Yuzhu's company, Giant Network, has shown resilience with a reported revenue of 2.923 billion yuan in 2024, indicating a slight decrease but a significant profit increase of 31.15% [23][24]. Group 3: Return to Core Business - Following advice to focus on game development, Shi Yuzhu returned to Giant Network in September 2022, leading to a revitalization of the company's flagship game, "Zhengtu" [22][23]. - The introduction of new game features and marketing strategies has attracted over 25 million new users for the "Zhengtu" series, contributing significantly to revenue [23][24]. - The stock price of Giant Network has seen a substantial increase of approximately 74% since May 2025, reflecting positive market sentiment despite the ongoing financial issues [23][24]. Group 4: Historical Context and Future Outlook - Shi Yuzhu's business journey has been marked by cycles of debt and recovery, dating back to the 1990s when he faced significant financial challenges [25][26]. - The article suggests that despite his current wealth, the ongoing issues with frozen shares and personal guarantees may continue to pose risks to his financial stability and business operations [26][27]. - The narrative emphasizes the lessons learned from Shi Yuzhu's experiences, particularly regarding the dangers of mixing personal relationships with business commitments [27].