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引进AI标识、大模型等 该如何治理违规AI广告?
Zhong Guo Xin Wen Wang· 2025-10-30 06:39
Core Viewpoint - The widespread application of AI has led to increasing risks of violations in AI advertising, including issues of public morality, infringement, and false advertising, necessitating the establishment of an effective governance system for AI advertising [1][2]. Group 1: AI Content Identification and Regulation - AI-generated content, which includes text, images, audio, video, and virtual scenes, is often used by unscrupulous advertisers to create realistic but false consumer scenarios on platforms like short videos and e-commerce [2]. - The "Identification Measures for AI-Generated Content" implemented on September 1 requires explicit and implicit labeling of AI-generated content, yet instances of unmarked AI content still persist, particularly from pre-existing promotional materials [2][3]. - As of June 2025, the user base for generative AI in China is projected to reach 515 million, an increase of 266 million from December 2024, highlighting the growing demand for effective AI content governance [2]. Group 2: Governance Strategies and Technological Solutions - Traditional manual review methods are becoming inadequate for managing the vast amount of AI content, necessitating reliance on technology for governance [3]. - Platforms are utilizing large model technologies to enhance the efficiency of AI content review, achieving a 75% improvement in review speed, with 90% of materials being reviewed within 10 minutes [3]. - A multi-tiered response system has been established to address violations, including pre-warning, account restrictions, and content removal, with over 840,000 AI-related violations intercepted in the third quarter of this year [3]. Group 3: Collaborative Governance and Ethical Considerations - Experts emphasize the need for cross-sector collaboration in AI governance, involving regulatory bodies, platforms, and public participation to address new risks such as deepfake advertising and infringement [3][4]. - The scarcity of high-quality training data for AI remains a challenge, necessitating measures to ensure the authenticity and compliance of AI training materials from the outset [4]. - The Ministry of Public Security has advised on identifying potential AI-generated falsehoods by observing typical signs in images and videos, such as unnatural shadows or discrepancies in lip-syncing [4].
社交媒体的黄金时代,结束了
虎嗅APP· 2025-10-06 13:22
以下文章来源于极客公园 ,作者Moonshot 极客公园 . 本文来自微信公众号: 极客公园 (ID:geekpark) ,作者:Moonshot,编辑:靖宇,题图来自: AI生成 社交媒体曾经是我们日常生活的一部分,人们在上面分享生活,追踪朋友的动态,吃瓜追热点,仿佛 只要滑动屏幕就能与全世界同频。 但如今,越来越多的人觉得它累人又空洞:一刷就是几个小时,刷来刷去都是高P照片、无处不在的 软广、批量制造的AI内容……越刷越疲惫和焦虑。 这不是巧合,而是平台设计和科技变化的结果。 Noema杂志的文章《社交媒体的最后日子》直指核心:AI和算法已经把传统的"注意力经济"推到极 限,结果不是更好的社交,而是平台的瓦解。 用户们正在逃离巨型平台,转向更小、更私密的数字空间,回归到人与人之间的连接 。Reddit上市 两年市值暴涨485%,Discord成为新的社群平台,就是最好的证明。 这一切是怎么发生的?"混小圈"为什么会成为未来社交的主流? 01、算法把平台玩坏了 "注意力经济"并不复杂:社交媒体公司靠抓住你的注意力赚钱。算法根据你的停留时间、点赞、分享 来决定推送什么。你看得越多,它们卖广告就越多。 用极客视 ...
面对AI 营销,消费者选择“用魔法打败魔法”
3 6 Ke· 2025-09-11 03:32
Core Insights - The rise of AI-generated content in e-commerce has led to a significant challenge in maintaining consumer trust and brand integrity [2][21][24] - E-commerce platforms like Taobao and Zomato are taking measures to combat the misuse of AI-generated images, while others like Uber Eats are embracing AI to enhance user experience [4][17][19] Group 1: AI in E-commerce - Some e-commerce sellers have started using AI to create misleading product images, leading to consumer dissatisfaction when the actual products do not match the representations [2][10] - The use of AI-generated content has created a closed loop of trust issues between brands and consumers, as AI technology becomes more prevalent [2][21] Group 2: Platform Responses - Taobao has implemented measures to identify and block AI-generated images that misrepresent products [4] - Zomato has banned AI-generated food images in response to customer complaints, while Uber Eats is providing AI tools to assist merchants [16][17] Group 3: Brand Impact - Brands are facing increased operational costs and challenges in maintaining consumer trust due to the prevalence of AI-generated false content [22][23] - Companies are adopting strategies to mitigate risks, such as using AI tools for content verification and monitoring suspicious activities on social media [23][24] Group 4: Future Considerations - The relationship between brands, platforms, and consumers regarding AI must evolve beyond a defensive stance to foster genuine trust [26][27] - A collaborative approach among all stakeholders is essential to leverage AI for building stronger relationships rather than perpetuating deception [27]
每经热评︱AI合成明星带货乱象频现 平台企业主动治理势在必行
Mei Ri Jing Ji Xin Wen· 2025-09-07 05:47
Core Viewpoint - The rapid development of AI technology has led to the rise of deepfake scams, which pose significant risks to consumer trust in online transactions [1][2][3] Group 1: AI Technology and Its Implications - AI deepfake technology has undergone significant upgrades, making it increasingly difficult to distinguish between real and fake content [1] - The misuse of AI for profit has become a common issue, highlighting the need for proactive measures from companies to address these challenges [1][2] Group 2: Recommendations for Companies - Companies should embed compliance measures in the technology development phase, such as implementing clear labeling mechanisms for AI-generated content [1][2] - Establishing strict celebrity authorization verification processes is essential to prevent unauthorized AI-generated marketing [2] - Short video platforms must play a crucial role in regulating AI-generated content by requiring creators to clearly label synthetic content [2] - Investing in technology for content traceability and authenticity verification can enhance platform security and fulfill social responsibilities [2] Group 3: Regulatory and Social Support - Regulatory bodies should expedite the development of laws and regulations that define the legal boundaries and responsibilities of AI applications [3] - There is a need for increased public awareness and ability to discern AI-generated misinformation [3]
宇树科技宣布将在四季度提交IPO申请;马斯克称xAI代码库被盗 涉案员工已跳槽OpenAI丨数智早参
Mei Ri Jing Ji Xin Wen· 2025-09-02 23:18
Group 1 - Yushu Technology plans to submit an IPO application between October and December 2025, with operational data to be disclosed at that time [1] - In 2024, sales of quadruped robots, humanoid robots, and component products are expected to account for approximately 65%, 30%, and 5% of total sales, respectively [1] - About 80% of quadruped robots are used in research, education, and consumer fields, while the remaining 20% are utilized in industrial applications such as inspection and firefighting [1] Group 2 - xAI has filed a lawsuit against a former employee for allegedly stealing the entire codebase before joining OpenAI [2] - The former employee resigned from xAI on July 28, 2023, and uploaded relevant data to a personal system three days prior to leaving [2] Group 3 - SenseTime has announced that all generative synthesis services provided to the public will include explicit and implicit identifiers to comply with regulatory policies [3] - Users of SenseTime's AI service platform are prohibited from maliciously deleting, altering, or concealing identifier information from AI-generated content [3]
AI生成内容强制“打标”,内容安全治理迈出关键一步
Xin Hua She· 2025-09-02 09:36
Core Viewpoint - The implementation of the "Identification Method for AI-Generated Synthetic Content" marks a significant step towards the regulation of AI-generated content in China, requiring explicit and implicit identification for all AI-generated materials [1][2][3] Group 1: Regulatory Framework - The "Identification Method" establishes a dual identification requirement, mandating both explicit and implicit markers for AI-generated content to enhance transparency and accountability [2][4] - Explicit identification must be clearly visible to users, while implicit identification involves embedding metadata within the content files [4][5] - The regulation aligns with existing laws such as the Cybersecurity Law and the Data Security Law, creating a comprehensive legal framework for content governance [2][3] Group 2: Industry Impact - The regulation aims to promote the standardized development of the AIGC (AI-Generated Content) industry, compelling companies to integrate compliance into their content creation processes [3][5] - By establishing a credible content identification system, the regulation seeks to rebuild public trust in AIGC technologies [3][5] - The regulation is considered a pioneering model globally, being the first government-led initiative to enforce mandatory identification through technical standardization [3][6] Group 3: Implementation Challenges - Despite the regulatory framework, challenges remain in effectively identifying and managing AI-generated misinformation, as users may find ways to bypass identification measures [6][7] - The responsibility for content verification is distributed among service providers, content platforms, and application distribution platforms, which may lead to increased accountability for content platforms [6][7] - The need for enhanced technical solutions for implicit identification and international cooperation in content governance is emphasized to address cross-border challenges [7]
20省份已实现!这笔钱直接发给个人;韩国军方宣布停止对朝广播;AI生成内容必须带“身份证”
第一财经· 2025-09-02 00:30
Core Viewpoint - The article highlights various significant developments across different sectors, including economic policies, technological advancements, and market trends, indicating a dynamic landscape for investment opportunities and risks. Group 1: Economic Policies and Developments - The National Healthcare Security Administration has reported that 20 provinces have implemented direct payment of maternity allowances to individuals, covering nearly 80% of the coordinated areas [3] - The National Development and Reform Commission is seeking public opinions on the draft of the Credit Repair Management Measures to establish a unified and efficient credit repair system [6] - The National Standardization Administration and the Ministry of Industry and Information Technology aim to establish a high-quality standard system for industrial mother machines by 2026, with at least 300 standards to be revised or established [7] Group 2: Market Trends and Innovations - The Shenzhen-Hong Kong-Guangzhou cluster has been ranked first in the 2025 Global Innovation Index, surpassing the Tokyo-Yokohama cluster [8] - The Shanghai housing loan policy adjustment allows existing customers to apply online for rate adjustments, with some second-home loan rates reduced by 9 basis points [10] - The summer box office in 2025 reached a total of 11.966 billion yuan, with domestic films accounting for 76.21% of the total, marking a 2.76% increase in total box office revenue compared to last year [12] Group 3: Corporate Performance and Market Activity - NIO reported a delivery of 31,305 vehicles in August 2025, a year-on-year increase of 55.2%, marking the first time in 34 months that NIO's monthly sales exceeded those of Li Auto [18] - The North Beijing Stock Exchange has reached a total market value of over 900 billion yuan, with 274 listed companies as of its fourth anniversary [21] - The Hong Kong Stock Exchange announced adjustments to margin collateral arrangements to reduce costs for market participants [22] Group 4: Consumer Behavior and Financial Trends - A report indicated that 14 banks experienced a reduction of 200 billion yuan in credit card balances over the first half of 2025, with many consumers canceling multiple credit cards [28]
今起实施!AI生成内容必须带“身份证”,腾讯、抖音、快手、B站、DeepSeek等平台已公告→
Di Yi Cai Jing· 2025-09-01 15:26
Core Points - The implementation of the "Identification Method for AI-Generated Synthetic Content" began on September 1, requiring all AI-generated content to have clear identification labels [1][5][8] - The regulation mandates that various stakeholders in the AI content generation chain, including service providers and content platforms, must ensure proper labeling of AI-generated content [8][11] Group 1: Regulatory Framework - The "Identification Method" requires explicit and implicit labeling for AI-generated text, images, audio, and video content [5][8] - Content dissemination platforms like Bilibili and Xiaohongshu must verify metadata and provide necessary labeling features to inform users about AI-generated content [8][11] - Users are also required to label AI-generated content when uploading or sharing it [8][11] Group 2: Industry Response - Companies like MiniMax have demonstrated how to implement explicit labeling in their platforms, using visible indicators such as badges stating "AI generated" [9][10] - Douyin has introduced features to assist creators in labeling AI content and has implemented metadata identification for traceability [11][13] - Tencent and Kuaishou have also announced measures to comply with the new regulations, ensuring transparency and user awareness regarding AI-generated content [13][15] Group 3: Market Implications - The new regulations are seen as a foundation for the credibility of generative content, influencing market competitiveness for large model enterprises [10] - The Shanghai Municipal Cyberspace Administration has initiated an ecological alliance to promote implicit labeling recognition among over 30 companies [10][11] - The industry is adapting to these regulations, with platforms actively enhancing their content governance capabilities to align with the new standards [14][15]
今起实施!AI生成内容必须带“身份证”,腾讯、抖音、快手、B站、DeepSeek等平台已公告→
第一财经· 2025-09-01 15:15
Core Viewpoint - The article discusses the implementation of the "Identification Method for AI-Generated Synthetic Content," which requires all AI-generated content to have clear identification labels starting from September 1, 2023 [2][4]. Group 1: Regulatory Framework - The "Identification Method" mandates that all AI-generated videos, audio, text, and images must include an "identity label" to help users distinguish the true source of AI content [4]. - Different roles in the AI content generation chain are clearly defined, including requirements for service providers and content dissemination platforms [6]. Group 2: Implementation and Compliance - Companies like MiniMax have demonstrated how they implement explicit labeling for AI-generated content through visible indicators such as badges [7]. - Platforms like Bilibili and Douyin have announced their compliance with the new regulations, introducing features to assist creators in labeling AI-generated content [10][13]. Group 3: Industry Response - Major platforms, including Tencent and Kuaishou, have released detailed rules to comply with the "Identification Method," ensuring that AI-generated content is marked with both explicit and implicit identifiers [11][14]. - The Shanghai Municipal Cyberspace Administration has initiated a multi-layered promotional campaign to educate companies about the new requirements and has formed an ecological alliance to promote implicit identification recognition [8].
今起实施!AI生成内容必须带“身份证”
Di Yi Cai Jing Zi Xun· 2025-09-01 13:13
Core Viewpoint - From September 1, 2023, AI-generated content must be labeled to indicate its source, as mandated by the newly implemented regulations from the National Internet Information Office and the Ministry of Industry and Information Technology [1][4]. Group 1: Regulatory Framework - The "Identification Method for AI-Generated Synthetic Content" requires all AI-generated videos, audio, text, and images to have an "identity label" for user discernment [1][4]. - The regulations include explicit and implicit labeling requirements for different roles in the AI content generation chain, including service providers and content dissemination platforms [6][4]. Group 2: Implementation and Industry Response - Companies like MiniMax are already implementing visible labels such as "AI-generated" in their content interfaces, showcasing compliance with the new regulations [7][9]. - Bilibili has communicated the progress of AI labeling features to users through various channels, emphasizing the importance of legal compliance and encouraging responsible AI usage [9][6]. Group 3: Market Implications - The regulations are seen as a foundation for the credibility of generative content, with companies recognizing that compliance capabilities will enhance their market competitiveness [9][6]. - The Shanghai Municipal Cyberspace Administration has initiated a multi-layered promotional effort to educate businesses about the new requirements, forming an ecological alliance to facilitate implicit labeling recognition among over 30 companies [9][6].