失控的"AI魔改"，让不少经典影视作品面目全非。 唐僧买起了保险、林黛玉能倒拔垂杨柳、诸葛亮用英文纵横辩论场……类似的荒诞剧情每天充斥网络， 引发各界高度关注。 多模态大模型的技术进步，让"AI魔改"视频批量涌现。这类视频由于颠覆传统制造强反差，带来了极大 的感官冲击，改变博主获取高播放量，以此赚取分成。 为整治"AI魔改"视频传播乱象，国家广播电视总局自2026年1月1日起，在全国范围内开展为期一个月的 专项治理。 专项治理清晰地划定了目标，重点清理基于四大名著、历史题材、革命题材、英模人物等电视剧作品进 行"AI魔改"的有害视频，并明示了多条红线。 所谓"AI魔改"其实并不复杂，基本是利用AI工具对经典影视作品进行颠覆性篡改与解构，多数内容取向 低俗化。 经典影视剧成为魔改重灾区，其中以《西游记》《甄嬛传》为代表，成为重中之重。这些视频经过调改 后，剧情离谱，流量极高。 "AI魔改"的危害不仅在于严重冲击大众对传统文化认知，尤其是对青少年，还与原著精神内核严重相 悖，是对经典的一种破坏，且涉嫌构成侵权行为。 近年来，魔改之所以猖狂，在于背后藏着一本万利的生意经。据媒体报道，大量"魔改"教程在电商平台 随处 ...

21世纪经济报道记者肖潇北京报道 在12月26日举行的"2025数字版权保护与发展论坛"上，中国人民大学国家版权贸易基地副主任李方丽发 布了数字版权领域的年度十大关键词。今年的关键词清单既指向 AI、谷子经济、微短剧等火热的内容 产业，也涵盖了数字版权交易平台建设、"2025剑网行动"等治理路径。 人工智能已连续两年被列入年度关键词。围绕 AI 生成内容和训练数据的版权归属，争议仍是核心议 题。与此同时，可以看到更多防范和打击侵权的治理工具，也在吸收AI技术。 内容产业与平台经济的关系，则变得更加胶着。多家互联网平台在论坛上坦言，近年不少版权方还同时 具备内容平台、网盘和搜索引擎等多重身份，部分平台过分寻求畸高判赔，影响了市场正常竞争秩序。 他们呼吁，平台要重视版权治理和保护，但不应滥用诉权。 人机开始"共创"版权 蒋舸解释，早期学界对 AIGC的判断多采取"绝对控制说"，即只有人类对创作过程具有完全控制，才能 主张著作权。但这一标准很难适应现实技术环境——无论是图像、视频、文本还是音乐，越来越多作品 都处在人与 AI 反复协作、不断筛选和修正的过程中，人机贡献早已难以清晰切割。 "AI提示词本身不构成作品， ...

Core Themes - The consumer market in 2025 is characterized by two main themes: "Rational Return" and "Experience Upgrade" [1] - "Rational Return" indicates consumers are focusing more on the actual value of products, considering functionality, safety, and durability [1] - "Experience Upgrade" reflects consumers' expectations for a complete experience throughout the consumption process, beyond mere transactions [1] Cultural and Tourism Experience - The cultural tourism market has seen significant growth, with "Intangible Cultural Heritage" tourism gaining popularity, evidenced by a 387% increase in searches for "Intangible Cultural Heritage Experience" on Meituan during the Spring Festival [2] - Traditional tourism is evolving, with hotels adopting "Healing Economy" concepts, offering wellness-focused travel experiences [3] - Young consumers are driving innovation in the cultural tourism sector, with new forms of travel like "County Tours" gaining traction [4] - Theme parks and attractions are experiencing a surge, with a 70% increase in bookings for theme parks during the summer of 2025 [4] - Domestic theme parks are thriving, with notable examples like Henan Wansui Mountain's revenue reaching 1.068 billion yuan in the first ten months of 2025 [5] AI Content Explosion - 2025 marks a significant year for AI, with applications like DeepSeek gaining popularity and AI-generated content becoming prevalent in advertising and social media [8][9] - AI-generated music has also made strides, with AI artists achieving notable chart success, indicating a shift towards a "full-stack upgrade" in the AI music industry [10] Culinary Trends - The culinary market in 2025 is witnessing a trend called "Taste Crossovers," where traditional foods are innovatively combined to meet complex consumer demands [11][14] - Social media plays a crucial role in popularizing these culinary trends, with unique food combinations becoming viral sensations [15] Technology Penetration - The digital consumer market is seeing a resurgence in products like action cameras and 3D printers, with action camera sales increasing by over 252% in 2025 [15][17] - The affordability of these technologies is lowering entry barriers for young consumers, making them more accessible [17][18] Quality Awakening - The concept of "Rational Consumption" has evolved, with consumers now considering a range of options including "Premium Alternatives" and "Value Alternatives" based on their needs and budget [19][20] - This shift reflects a more nuanced understanding of value, where consumers prioritize quality and experience over mere cost [20][21] National Trend Evolution - The "Guochao" (National Trend) movement has matured, focusing on integrating traditional culture with modern product innovation, leading to a market size expected to exceed 2.5 trillion yuan in 2025 [22][23] - This evolution emphasizes quality and depth over superficial trends, with brands increasingly blending traditional craftsmanship with contemporary demands [23][26] Emotional Value in Consumption - The concept of "Heart-Price Ratio" has emerged, highlighting the importance of emotional value alongside traditional price-to-quality considerations [27][28] - Consumers are increasingly seeking products that resonate emotionally, reflecting a shift from material satisfaction to emotional fulfillment [28][29] Abstract Consumption - The rise of "Abstract Consumption" is characterized by experiences that prioritize emotional engagement over traditional performance metrics, with events and products designed to foster community and shared experiences [29][32] - This trend illustrates a broader cultural shift among younger consumers towards valuing emotional connections and social identity through their purchases [32][33] Summary - The consumer market in 2025 is defined by a blend of rationality and diverse demands, with brands needing to adapt to new consumer expectations and experiences [33]

Group 1 - The core themes of the 2025 consumer market are "rational return" and "experience upgrade," reflecting consumers' focus on product value and the overall consumption experience [1] - The cultural tourism market has seen significant growth, with searches for "intangible cultural heritage experiences" increasing by 387% and "intangible cultural heritage crafts" by 790% during the Spring Festival [2] - Young consumers are driving innovation in the cultural tourism industry, with new trends like "slow travel" and significant increases in theme park bookings, with a 70% rise in reservations for theme parks during the summer of 2025 [4][5] Group 2 - The AI content explosion in 2025 has transformed advertising and media, with AI-generated images and videos becoming prevalent, impacting consumer engagement [8][10] - AI music has gained traction, with AI-generated songs achieving notable chart success, indicating a shift in the music industry towards AI integration [10][11] - The trend of "cross-border flavors" in the food industry reflects consumers' complex demands for innovative food combinations, such as the popular "liver crispy potato" dish [14][17] Group 3 - The digital consumer market is experiencing a shift towards "technology sinking," with products like action cameras and 3D printers finding new growth among younger consumers [18][20] - The sales of action cameras reached 4.76 million units in 2025, marking a 252% increase, while 3D printer prices have dropped significantly, making them more accessible [20][23] - The concept of "heart-price ratio" has emerged, emphasizing emotional value and social identity in consumer choices, moving beyond traditional price-performance metrics [34][36] Group 4 - The evolution of "national tide" reflects a deeper integration of traditional culture with modern product innovation, with the market expected to exceed 2.5 trillion yuan in 2025 [30][31] - The focus on quality and cultural depth in national tide products is evident in the fashion industry, where traditional techniques are combined with contemporary designs [31][33] - The rise of new Chinese-style beverages, such as tea-infused craft beers, showcases the blending of cultural elements with modern consumption trends [33] Group 5 - The 2025 consumer market is characterized by a dual focus on rational and emotional values, with brands needing to adapt to diverse consumer demands [45] - The shift from a single value-driven consumption model to a more nuanced approach that includes emotional experiences is reshaping market dynamics [45] - Brands must evolve their product offerings and marketing strategies to align with the changing consumer landscape, emphasizing the importance of understanding user needs [45]

更需说明的是，对AI生成品进行明确的标注，法律法规有着明确要求。此前，《互联网信息服务算法推荐管理规 定》《互联网信息服务深度合成管理规定》《生成式人工智能服务管理暂行办法》中都做出了明确规定，今年9月 1日起正式施行的《人工智能生成合成内容标识办法》进一步细化标识的具体实施规范，明确要求，AI生成的文 字、图片、视频等内容必须"亮明身份"。 ▲社交媒体上充斥着"AI夫妻"的帖子。图/钱江晚报 "良辰吉日，开工大吉""遇到良心装修公司，89平9.3w全包完工"……高度同质化的内容，搭配一对笑容灿烂的"夫 妻"站在新家门口的图片，向网友分享自家的装修"干货"经验。 据钱江晚报报道，近期，类似的帖子在许多社交平台高频出现。帖子中"夫妻"或许并非真人，而是由AI一键生成 的虚拟形象，但发布者并未对此进行标注，导致多地网友直呼"套路太深"。 一些商家违背"明确标注"的法规要求，当然有其小心思。据报道，这类文案的内容呈现出明显的"模块化"特征： 先是"AI夫妻"讲述"装修水深"的故事，后又"找到良心公司"，事情出现转机，评论区则雇佣"水军"追问公司信 息，形成虚假互动。整套路数下来，利用消费者对"真实分享"的信任，成功 ...

Core Viewpoint - The widespread application of AI has led to increasing risks of violations in AI advertising, including issues of public morality, infringement, and false advertising, necessitating the establishment of an effective governance system for AI advertising [1][2]. Group 1: AI Content Identification and Regulation - AI-generated content, which includes text, images, audio, video, and virtual scenes, is often used by unscrupulous advertisers to create realistic but false consumer scenarios on platforms like short videos and e-commerce [2]. - The "Identification Measures for AI-Generated Content" implemented on September 1 requires explicit and implicit labeling of AI-generated content, yet instances of unmarked AI content still persist, particularly from pre-existing promotional materials [2][3]. - As of June 2025, the user base for generative AI in China is projected to reach 515 million, an increase of 266 million from December 2024, highlighting the growing demand for effective AI content governance [2]. Group 2: Governance Strategies and Technological Solutions - Traditional manual review methods are becoming inadequate for managing the vast amount of AI content, necessitating reliance on technology for governance [3]. - Platforms are utilizing large model technologies to enhance the efficiency of AI content review, achieving a 75% improvement in review speed, with 90% of materials being reviewed within 10 minutes [3]. - A multi-tiered response system has been established to address violations, including pre-warning, account restrictions, and content removal, with over 840,000 AI-related violations intercepted in the third quarter of this year [3]. Group 3: Collaborative Governance and Ethical Considerations - Experts emphasize the need for cross-sector collaboration in AI governance, involving regulatory bodies, platforms, and public participation to address new risks such as deepfake advertising and infringement [3][4]. - The scarcity of high-quality training data for AI remains a challenge, necessitating measures to ensure the authenticity and compliance of AI training materials from the outset [4]. - The Ministry of Public Security has advised on identifying potential AI-generated falsehoods by observing typical signs in images and videos, such as unnatural shadows or discrepancies in lip-syncing [4].

Core Insights - The article discusses the decline of traditional social media platforms due to the overwhelming influence of AI and algorithms, leading users to seek smaller, more intimate digital spaces [6][20][21] Group 1: The Decline of Traditional Social Media - Social media has become exhausting and hollow for many users, with a shift towards AI-generated content contributing to this fatigue [5][6] - The "attention economy" has been disrupted by AI, which now drives 80% of content recommendation algorithms and produces 71% of images by 2025 [8][12] - A significant portion of users, over 60%, report that social media increases their anxiety rather than happiness [13][19] Group 2: The Rise of Smaller Communities - Platforms like Reddit and Discord are thriving as they offer smaller, interest-based communities that are less reliant on algorithms and AI-generated content [24][25] - Reddit's stock has surged fivefold in a year and a half, reflecting its successful community model that emphasizes user engagement and moderation [24][26] - The trend towards "intimacy economy" is emerging, where users prefer smaller groups that provide emotional value and genuine connections [27][28] Group 3: Future Trends in Social Media - The future of social media may involve slower, more thoughtful interactions, with platforms allowing users to control their information flow and reduce impulsive posting [33][34] - There is a growing preference for private servers and encrypted groups, which offer a more controlled and intimate environment for users [32][34] - The shift indicates that future social interactions may be quieter and more personal, focusing on meaningful connections rather than broad engagement [35]

Core Insights - The rise of AI-generated content in e-commerce has led to a significant challenge in maintaining consumer trust and brand integrity [2][21][24] - E-commerce platforms like Taobao and Zomato are taking measures to combat the misuse of AI-generated images, while others like Uber Eats are embracing AI to enhance user experience [4][17][19] Group 1: AI in E-commerce - Some e-commerce sellers have started using AI to create misleading product images, leading to consumer dissatisfaction when the actual products do not match the representations [2][10] - The use of AI-generated content has created a closed loop of trust issues between brands and consumers, as AI technology becomes more prevalent [2][21] Group 2: Platform Responses - Taobao has implemented measures to identify and block AI-generated images that misrepresent products [4] - Zomato has banned AI-generated food images in response to customer complaints, while Uber Eats is providing AI tools to assist merchants [16][17] Group 3: Brand Impact - Brands are facing increased operational costs and challenges in maintaining consumer trust due to the prevalence of AI-generated false content [22][23] - Companies are adopting strategies to mitigate risks, such as using AI tools for content verification and monitoring suspicious activities on social media [23][24] Group 4: Future Considerations - The relationship between brands, platforms, and consumers regarding AI must evolve beyond a defensive stance to foster genuine trust [26][27] - A collaborative approach among all stakeholders is essential to leverage AI for building stronger relationships rather than perpetuating deception [27]

Core Viewpoint - The rapid development of AI technology has led to the rise of deepfake scams, which pose significant risks to consumer trust in online transactions [1][2][3] Group 1: AI Technology and Its Implications - AI deepfake technology has undergone significant upgrades, making it increasingly difficult to distinguish between real and fake content [1] - The misuse of AI for profit has become a common issue, highlighting the need for proactive measures from companies to address these challenges [1][2] Group 2: Recommendations for Companies - Companies should embed compliance measures in the technology development phase, such as implementing clear labeling mechanisms for AI-generated content [1][2] - Establishing strict celebrity authorization verification processes is essential to prevent unauthorized AI-generated marketing [2] - Short video platforms must play a crucial role in regulating AI-generated content by requiring creators to clearly label synthetic content [2] - Investing in technology for content traceability and authenticity verification can enhance platform security and fulfill social responsibilities [2] Group 3: Regulatory and Social Support - Regulatory bodies should expedite the development of laws and regulations that define the legal boundaries and responsibilities of AI applications [3] - There is a need for increased public awareness and ability to discern AI-generated misinformation [3]

Group 1 - Yushu Technology plans to submit an IPO application between October and December 2025, with operational data to be disclosed at that time [1] - In 2024, sales of quadruped robots, humanoid robots, and component products are expected to account for approximately 65%, 30%, and 5% of total sales, respectively [1] - About 80% of quadruped robots are used in research, education, and consumer fields, while the remaining 20% are utilized in industrial applications such as inspection and firefighting [1] Group 2 - xAI has filed a lawsuit against a former employee for allegedly stealing the entire codebase before joining OpenAI [2] - The former employee resigned from xAI on July 28, 2023, and uploaded relevant data to a personal system three days prior to leaving [2] Group 3 - SenseTime has announced that all generative synthesis services provided to the public will include explicit and implicit identifiers to comply with regulatory policies [3] - Users of SenseTime's AI service platform are prohibited from maliciously deleting, altering, or concealing identifier information from AI-generated content [3]