The Stock Exchange of Hong Kong Limited and the Securities and Futures Commission take no responsibility for the contents of this Application Proof, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this Application Proof. Application Proof of TecDo Technology Co., Limited 鈦動科技股份有限公司 (the "Company") (A joint stock company established in the People's Republi ...

Core Insights - GEO is an emerging marketing optimization strategy based on the information cognition and answer output principles of LLM (Large Language Model), aiming to enhance brand visibility and trust within AI-generated content [1] Group 1: AI Industry Development - The Chinese AI industry has entered a phase of large-scale application centered around generative AI, evolving from an efficiency tool to a high-frequency information retrieval and decision-making entry point for users [2] - By 2025, the AI application market is expected to expand rapidly, with significant internal differentiation, as certain applications experience explosive growth while others stagnate or decline [4] Group 2: Changes in User Search Behavior - There is a paradigm shift in search behavior from traditional "link-oriented" to "answer-oriented," with over 40% of users shifting their focus from traditional search engines to AI search [7] - AI search is becoming a crucial information medium, deeply influencing consumer decision-making [9] Group 3: Importance of AI Ecosystem for Brands - Structural changes in traffic entry points and user search behavior necessitate a shift in brand marketing strategies, as AI search becomes a core information entry affecting consumer choices [9] - Brands must focus on AI ecosystem dynamics to enhance their visibility and leverage new traffic opportunities [9] Group 4: Misconceptions about GEO - GEO should not be understood through the lens of traditional search engines or performance advertising; it is a brand strategy focused on building trust with consumers rather than a mere advertising tool [11] - Misconceptions include equating GEO with SEO or viewing it as a paid promotion, while GEO emphasizes content optimization for AI understanding and trust [12][13] Group 5: GEO Market Trends and Projections - By 2030, the domestic GEO market is projected to exceed 50 billion, as brands recognize the necessity of AI visibility and GEO optimization [15] - The shift in marketing budgets from traditional SEO and PR to GEO optimization indicates a structural market transition [15] Group 6: GEO Implementation Strategies - GEO content engineering focuses on semantic optimization to ensure accurate brand exposure in the AI ecosystem [21] - Effective content distribution strategies involve understanding user identity, usage scenarios, and AI search intent [23] Group 7: Evaluation Metrics for GEO Effectiveness - Current evaluation metrics for GEO effectiveness include visibility, content quality, technical performance, and business impact, although attribution remains a technical challenge [24] Group 8: Future of GEO Industry - The development of the GEO industry is heavily reliant on the commercialization of the AI ecosystem and the strategic direction of AI platforms [28] - Challenges to industry standardization include non-compliant practices and the need for collaborative efforts among platforms, brands, and GEO service providers [30] Group 9: Industry Case Studies - Companies like GenOptima and PureblueAI are leading the GEO service sector, providing comprehensive solutions to enhance brand visibility and credibility in AI-generated content [32][34] - Various companies are leveraging proprietary GEO models and algorithms to optimize brand content and improve AI recommendation rates [36][39]

P a l l a sAI成立于2 0 2 5年5月。身后创始人Et h a n，毕业于厦门大学软件工程专业，曾担任蚂蚁大模型首席架构师，拥有1 0年营销算法 经验。与市面上大多数GEO服务商的路径不同，基于对技术的深刻洞察，公司认为大模型时代的GEO，存在服务更广泛SMB企业的 产 品 化 机 会 ， 让 每 一 个 受 限 于 成 本 和 资 源 的 企 业 品 牌 ， 都 可 以 获 取 顶 级 营 销 技 术 支 持 ， 面 向 AI 时 代 进 行 品 牌 营 销 。 公 司 产 品 P a l l a sAI，是市场上首款提供标准化服务的GEO AI Ag e n t。 本次融资，公司将重点用于技术升级、垂直行业解决方案落地，以及招募更多优秀人才。据了解，公司已与多个行业头部企业开展深 度合作，企业内部的营销人员通过P a l l a sAI的产品协作，在不了解AEO底层知识的情况下，完成了自有产品品牌的可见性平均5 0 % 以上的提升，并且验证了AI平台的高效线索渠道收集。可以预见，属于AEO/GEO行业新的发展格局正在到来。 三人联手创业 面向 AI 时代，构建企业营销资产 AI助手和智能体正 ...

Core Insights - PallasAI, an AI Agent platform focused on Answer Engine Optimization (AEO), has recently completed a multi-million RMB financing round, exclusively invested by the Hong Kong-listed company Youzan (8083.HK) [2] - The company aims to leverage its funding for technology upgrades, vertical industry solutions, and talent recruitment, having already achieved over 50% visibility improvement for brands using its product [3] Company Overview - Founded in May 2025, PallasAI is led by Ethan, a software engineering graduate from Xiamen University, with a decade of experience in marketing algorithms [2][19] - The core team comprises members from Alibaba, BlueFocus, and other notable startups, combining academic excellence with practical marketing capabilities [21] Market Opportunity - The shift towards AI-driven marketing is evident, with Gartner predicting a 50% reduction in organic search traffic due to generative AI by 2028 [5] - Current market data shows that 41.2% of AI conversations mention specific brands, while 33.8% include spontaneous product recommendations, indicating a significant market potential for GEO [5] Product Offering - PallasAI has launched the industry's first standardized GEO AI Agent, transforming complex optimization processes into a scientific closed-loop system [7] - The platform quantifies brand visibility across AI platforms, providing clear metrics on AI penetration rates and competitive comparisons, moving away from vague optimization feedback [7][10] Technological Approach - The company employs a structured approach to user intent, moving beyond keyword stuffing to ensure brands are extracted and recommended in ways that align with genuine user needs [10] - PallasAI's automated collaboration system builds a high-trust information channel between AI models and users, ensuring content authenticity and consistency across different outputs [12] Investment Perspective - Investors recognize the shift from human-centric to AI-centric marketing as a fundamental change, with PallasAI's scientific cycle system poised to drive industry standardization [15] - The company is seen as a leader in the AEO/GEO space, with a strong technical foundation and deep marketing insights, making it a valuable player in the evolving landscape [15] Future Plans - The recent funding will focus on enhancing core technology, expanding the expert team for tailored solutions, and promoting industry standards through case studies and exchanges [17] - PallasAI aims to define industry standards and help brands seize opportunities in the marketing paradigm shift driven by generative AI [17]

当AI应用成为新一代流量入口，GEO/GEM新产业变革逐渐被资本市场关注到。今年1月，OpenAI迈出AI广告商业化步伐，宣布将在ChatGPT免费版和Go版 中测试广告，更加速了这一新产业的进程。 与此同时，A股市场GEO/GEM概念板块表现活跃，多个相关个股在短期内出现明显上涨。然而，多家被列为相关概念股的上市公司发布公告澄清，表示相 关业务"尚未形成成熟的盈利模式"或"尚未形成相关收入"。 资本市场对GEO/GEM概念的热捧与多家上市公司"尚未形成收入"的澄清公告形成微妙对比，这个被机构预测将达万亿元规模的新赛道到底蕴含多少真实价 值？ GEO/GEM热度飙升，相关个股股价短期涨幅超100% 随着ChatGPT、DeepSeek等生成式AI应用融入日常生活，用户逐渐习惯于通过对话直接获取整合答案，而非点击搜索引擎提供的链接列表。AI应用成为新时 代的流量入口。根据AI产品榜的数据，25年12月ChatGPT的App月活已达8.8亿，国内豆包、夸克和DeepSeek的App月活均超1.3亿。 新行业迎接新挑战，谁来定义GEO/GEM的未来？ 与此同时，越来越多用户使用AI应用进行购物决策，AI应用流量的商 ...

Core Viewpoint - A U.S. bankruptcy judge has dismissed Amazon's attempt to block a $400 million financing deal for Saks Global Enterprises during its Chapter 11 bankruptcy proceedings [1]. Group 1: Bankruptcy Proceedings - Saks is seeking $1.75 billion to continue operations and will require further approvals from the U.S. District & Bankruptcy Court for the Southern District of Texas [2]. - Saks filed for bankruptcy with $3.4 billion in debt, citing cash shortfalls after its merger with Neiman Marcus, which hindered its ability to restock inventory [6]. Group 2: Amazon's Involvement - Amazon's investment in Saks, amounting to $475 million as part of a $2.7 billion acquisition of Neiman Marcus, is now considered presumptively worthless due to Saks' financial mismanagement [4]. - Amazon has expressed concerns over Saks' financial management, stating that the retailer has "burned through hundreds of millions of dollars in less than a year" and failed to meet their agreement [3]. Group 3: Financial Challenges - Saks is facing a "luxury liquidity crisis," with lenders debating whether to inject more capital to sustain the luxury department store amid ongoing financial difficulties [5]. - The company has struggled with payments and has requested suppliers to extend past-due bills, surprising many in the luxury retail sector [5].

相关产品：创业板软件ETF华夏（159256）、创业板200ETF华夏（159573）、人工智能AIETF （515070）。 （文章来源：每日经济新闻） 在AI产业链中，软件行业主要处于中游技术层和下游应用层，扮演着核心技术支撑和应用落地的关键 角色。具体来看，软件行业在中游技术层主要提供AI框架、开发平台和算法模型，这些技术是AI应用 开发的基础。在下游应用层，软件行业通过将AI技术与各行业结合，推动AI应用的落地。 国泰君安证券指出，AI正推动营销行业从"流量覆盖"向"场景融合"跃迁，其核心逻辑在于：大模型技术 已实现从"素材精准推送"到"动态生成与交互"的突破，使得品牌能够基于用户实时场景需求生成个性化 内容，实现"智慧陪伴式"营销。该机构认为，AI营销的核心竞争力已从工具效率转向生态整合能力，建 议关注具备全场景数据、多终端触达及AI内容生成技术的平台企业。 A股三大指数午后集体翻红，盘面上，存储、人形机器人板块持续拉升，软件开发板块探底回升，跌幅 收窄，创业板软件ETF华夏（159256）盘中跌2.86%，持仓股广立微异动拉升，涨幅超4%，华大九天、 长亮科技、航天智装等股涨幅居前，卫宁健康跌超1 ...

Summary of Key Points from the Conference Call Industry Overview - The conference discusses the marketing industry, specifically focusing on Generative Engine Optimization (GEO) and Generative Language Optimization (GUO) as emerging technologies in AI marketing [1][2][3]. Core Insights and Arguments - **Generative Engine Optimization (GEO)**: This technology ensures accurate brand messaging in AI models, enhancing trust and conversion rates through multi-touch user validation [1]. - **Market Growth**: The GEO service market is projected to reach a scale of 100 billion by 2027, with rapid client growth and high gross margins compared to the SEO industry, which is 10%-15% lower [3][20]. - **AI Tool Traffic**: According to Gartner, AI tools currently account for 40% of traffic, with expectations for further increases as models like Gemini 3 develop [7]. - **GUO vs. SEO**: GUO operates differently from SEO, resembling a closed-book exam reliant on internal language models, while SEO follows established rules [9][10]. - **Content Strategy**: Effective content for AI models should resemble PR articles or encyclopedic entries, incorporating data and authoritative sources to enhance credibility [11]. Important but Overlooked Content - **Client Budgeting**: Major clients allocate approximately 400,000 yuan annually for GEO services, indicating a growing recognition of its importance [22]. - **Market Acceptance**: The acceptance of GEO services is rapidly increasing, with significant client growth observed in the second quarter of 2025 [19]. - **Impact on Digital Marketing**: GEO services significantly influence content platforms, with companies like Alibaba and Tencent developing their language models, posing challenges for platforms lacking such capabilities [21]. - **Organizational Adaptation**: Companies must adopt more flexible and youthful organizational structures to thrive in the rapidly changing AI landscape [6]. - **Market Barriers**: Barriers to entry in the industry include the necessity for a mature methodology, reliance on systematic tools, and the ability to serve similar clients effectively [26]. Future Outlook - **Potential Market Dominance**: There is a likelihood that a few companies may dominate the market, creating a "Pareto effect" due to their ability to quickly adapt to AI technologies and industry changes [27]. - **Advertising Demand**: The demand for GEO advertising is expected to grow significantly, driven by economic cycles and the need for effective advertising solutions in the AI era [23][24]. - **International Market Challenges**: Companies face greater challenges in overseas markets due to dispersed information sources and cultural differences, necessitating a tailored approach for successful SEO [28][29].

Core Viewpoint - Zeta Global's stock price increased by 9.5% to $23.73 following the announcement of a strategic partnership with OpenAI to enhance its flagship product, Athena by Zeta, with advanced conversational intelligence and agent capabilities [1] Group 1 - Zeta Global is an AI marketing cloud platform that focuses on providing intelligent solutions for large enterprise marketing teams [1] - The partnership with OpenAI aims to integrate more powerful conversational AI features into Athena, enhancing its functionality [1] - Athena is described as a super-intelligent agent system specifically designed for marketing teams in large enterprises [1]

The Stock Exchange of Hong Kong Limited and the Securities and Futures Commission take no responsibility for the contents of this Application Proof, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this Application Proof. Application Proof of Inmyshow Digital Technology (Group) Co., Ltd. 天下秀數字科技(集團)股份有限公司 (the "Company") (A joint stock company incorporated ...