Just as friendships have subcategories—best friends, acquaintances and so on—so do consumers’ relationships with brands. Research suggests these ties divide into five groups https://t.co/hSK6Undz4Y ...

As Adobe says, sales in the first 24 hours were actually up 10% year-on-year, contra those early headlines that you might have seen. Our next guest says more of those sales are of Amazon's own merchandise because of tariffs. Brett Rose is the CEO of United Nation Consumer Suppliers.Brett, welcome. Your clients include a lot of thirdparty sellers on Amazon. Are they feeling squeezed out a little bit here.Yeah, thanks for having me back, Kelly. I think it's a it's a balance of both. They're they're feeling sq ...

The feeling that every marketing manager dreams of eliciting is “brand love”. But researchers count four other possible reactions from a consumer, not all of them positive https://t.co/MOMRPn3SJj ...

Financial Data and Key Metrics Changes - The company affirmed its full-year beer revenue growth outlook despite industry weakness observed in May and June, indicating confidence in achieving guidance [10][12] - The first quarter was described as normal, with a depletion decline similar to the previous quarter, and the company expects sequential improvement as it moves into easier comparisons [11][12] - The impact of incremental tariffs is projected to be around $20 million, with a 20 basis point hit to margins, but the company believes it can still deliver margins in line with previous guidance [14] Business Line Data and Key Metrics Changes - The company is focused on maintaining strong brand health metrics and loyalty among consumers, particularly within the Hispanic demographic, which constitutes a significant portion of its business [19][20] - Marketing investments were higher in Q1 due to seasonality, with a focus on high-impact events to strengthen brand presence [27][28] - The introduction of new products like SunBrew and adjustments in pricing strategies are aimed at capturing market share in the high-end light beer segment [33][57] Market Data and Key Metrics Changes - The company reported high single-digit share gains in the market, indicating a positive trend in brand performance despite overall market challenges [21][52] - The competitive landscape has intensified, with increased marketing activities from competitors, particularly in the high-end light beer category [25][57] - The company is seeing a consistent percentage of alcohol in consumer baskets, despite overall basket sizes shrinking due to economic concerns [20] Company Strategy and Development Direction - The company is committed to controlling its controllables, focusing on distribution and price pack architecture to adapt to consumer spending behaviors [52][54] - There is an ongoing emphasis on innovation, with new product introductions expected to contribute significantly to growth [33] - The company is exploring opportunities for diversification in its portfolio, particularly in the non-alcoholic sector, which has gained traction since the last investor day [32] Management's Comments on Operating Environment and Future Outlook - Management acknowledged macroeconomic uncertainties, including inflation and unemployment, but expressed confidence in the brand's resilience and consumer loyalty [12][13] - The company anticipates a return to more normal consumer behavior as socioeconomic conditions improve, particularly for its Hispanic consumer base [40][41] - The rebuilding efforts following California wildfires are expected to provide a long-term tailwind, although short-term challenges remain due to macroeconomic factors [61][63] Other Important Information - The company has implemented a robust hedging policy to manage currency and commodity risks, particularly concerning the peso [47][49] - The management highlighted the importance of maintaining strong relationships with consumers and adapting to their changing needs in the current economic climate [20][54] Q&A Session Summary Question: Confidence in beer revenue growth outlook and margin guidance - Management confirmed confidence in the unchanged full-year beer revenue growth outlook, noting that the quarter was as expected despite consumer concerns [10][12] Question: Impact of socioeconomic factors on consumer behavior - Management indicated that while occasions for beer consumption have decreased, interest in beer remains strong among consumers, suggesting a potential return to normalcy [40][41] Question: Marketing strategy and competitive landscape - Management discussed increased marketing investments and the competitive landscape, emphasizing the strength of their brands and loyalty among consumers [25][27] Question: Pricing environment in beer - Management acknowledged additional price promotions in the market and indicated adjustments in their pricing strategy to capture share in the high-end light beer segment [57] Question: Rebuilding after California wildfires - Management noted that rebuilding efforts would create job opportunities and potentially boost beer consumption, with this upside factored into their guidance [61][63]

Core Insights - A national survey indicates that 86% of U.S. shoppers are increasingly opting for private label products due to rising grocery prices, highlighting a shift in consumer behavior driven by inflation and tariff concerns [1][2][3] Consumer Behavior Trends - Price sensitivity is the primary factor influencing store and brand choices, with 87% of consumers rating price a 6 or higher on a 10-point scale when deciding where to shop [6] - 62% of shoppers would consider switching stores if they perceive prices to be too high [6] - 42% of consumers are choosing cheaper alternatives when prices rise, while 20% are skipping certain items altogether [7] Private Label Insights - Among consumers purchasing private label products, 75% believe that store-brand items are of equal or better quality compared to national brands [3] - The survey reveals that 86% of consumers buy private label versions of some or most of their regularly purchased products [2][3] Value Perception - When defining "good value" for food items, 65% of shoppers indicated that promotions, such as buy-one-get-one (BOGO) deals, significantly influence their perception of value [4] - 84% of shoppers believe that economic conditions, including inflation and tariffs, are directly impacting food prices in their area [4] Methodology - The survey was conducted in May 2025 among 250 verified U.S. consumers, reflecting a diverse demographic in terms of gender, age, income, and geography [9]

Constellation Brands (STZ) Conference Call Summary Industry Overview - The beer industry is currently experiencing a slowdown, but Constellation Brands is expected to grow faster than the industry due to its strong portfolio, particularly Modelo Especial [1][2] Key Points and Arguments Growth Outlook - Constellation revised its growth outlook for the beer business, attributing the changes to nonstructural factors related to macroeconomic conditions and Hispanic consumer behavior [2][3] - The company believes the current slowdown is transitory rather than structural, citing confidence in brand health and controllable factors [3][4] Macroeconomic Factors - Increased unemployment, particularly among Hispanic consumers, and ongoing inflation are significant concerns [4][5] - Real disposable income growth has hit a two-year low, and private housing starts are weak, contributing to a challenging economic backdrop [4][5] - The Hispanic consumer segment is tightening spending across grocery and dining out, impacting beer consumption [5][6] Consumer Behavior - The Hispanic consumer represents about 35% of Constellation's volume, with Modelo Especial having around 50% of its volume from this demographic [10] - There are concerns within the Hispanic community regarding socio-political issues, leading to reduced social outings and gatherings [6][11] Brand Performance - Despite the challenges, Constellation's brands have shown resilience, with growth in the younger legal drinking age cohort being double that of the total beer category [7] - The company is not seeing significant impacts from GLP-1 drugs or cannabis on beer consumption, with performance remaining stable in states where cannabis is legal [8][9] Marketing and Strategy - Constellation is maintaining its marketing spend, which is projected to be around 8.5% to 8.6% of sales, to support brand health and growth [26][46] - The company is focusing on expanding its SKU offerings and improving shelf space, with high single-digit gains reported in spring resets [13][28] Future Expectations - The company anticipates stabilization in inflation and unemployment in FY 2026, with modest improvements expected thereafter [18][19] - Volume growth guidance for FY 2026 is flat to low single digits, reflecting a cautious outlook given the current economic conditions [20][21] Brand-Specific Insights - Modelo Especial is positioned for growth, particularly in on-premise settings, with significant opportunities in draft handles [51][52] - Corona Extra is facing challenges but is not critical for meeting overall guidance; the brand aims to return to growth through strategic marketing and distribution efforts [55][56] Wine and Spirits Segment - Constellation is divesting parts of its wine and spirits business to focus on higher-performing segments, with expectations for low to mid-single-digit growth in the remaining portfolio [63][64] - The company anticipates a transitional year in FY 2026 due to prior contractual obligations impacting financial results [66][67] Capital Allocation - The company remains committed to maintaining a leverage target of three times and has authorized $4 billion for share buybacks through FY 2028 [69][70] Other Important Insights - The company is actively monitoring structural changes in consumer behavior and market dynamics, remaining adaptable to shifts in the industry landscape [9][12] - Constellation's marketing strategy is data-driven, focusing on maximizing ROI through a mix of traditional and digital media [44][46] This summary encapsulates the key insights from the Constellation Brands conference call, highlighting the company's strategic focus amidst current industry challenges and consumer behavior shifts.

The Clorox Company (CLX) Q3 2025 Earnings Call May 05, 2025 05:00 PM ET Speaker0 Good day, ladies and gentlemen, and welcome to The Clorox Company Third Quarter Fiscal Year twenty twenty five Earnings Release Conference Call. At this time, all participants are in a listen only mode. At the conclusion of our prepared remarks, we will conduct a question and answer session. As a reminder, this call is being recorded. I would now like to introduce your host for today's conference call, Ms. Lisa Byrne, Vice Pres ...

The Clorox Company (CLX) Q3 2025 Earnings Call May 05, 2025 05:00 PM ET Company Participants Lisah Burhan - VP of IRLinda Rendle - CEO & ChairmanDara Mohsenian - Managing Director - US Beverage/Household Products SectorsFilippo Falorni - Director - Equity ResearchLuc Bellet - EVP & CFOAnna Lizzul - Vice President - Equity ResearchBonnie Herzog - Managing Director Robert Moskow - Managing DirectorKaumil Gajrawala - Managing DirectorKevin Grundy - Managing DirectorOlivia Tong - Managing Director Conference Ca ...