21世纪经济报道记者孔海丽 在生成式AI、大数据算法、用户画像分析等新技术全面渗透的当下，品牌管理与智能传播正在经历一 场前所未有的系统性行业变革。 这是继流量红利之后，企业面临的又一次"范式转移"。从争夺搜索引擎排名的SEO时代，迈向了争夺生 成式引擎解释权的GEO时代。 吴猛曾先后在联想集团、蓝色光标、京东集团担任高级管理职务，全程见证并参与了中国公关传播行业 从传统模式向新模式的转型。 二十多年前任职联想期间，恰逢互联网方兴未艾，科班出身的他敏锐洞察到PC普及的行业趋势，创新 性地提出一系列趋势性概念，成功将企业微观的产品推广与宏观的时代发展趋势深度绑定，助力品牌抢 占市场认知高地；任职蓝色光标期间，在大数据技术尚未广泛应用之时，他率先将数据技术引入公关传 播全流程，尤其是传播效果的精准评估与科学优化，开辟了公关传播的精细化路径；任职京东期间，吴 猛将AI、大模型等技术与公关传播深度融合，推动传播模式的智能化升级。 （资深公关品牌专家吴猛） AIGC革新企业的"存在感" 记者：当前，AI、大数据等新技术已全面渗透，相较于传统模式，现阶段传播的整体生态发生了哪些 核心转变？ 吴猛：在新技术加速渗透的背景下 ...

Core Viewpoint - The era of GEO has arrived, with the GenAI wave gradually reshaping information distribution logic, leading to a new round of structural changes driven by shifts in search paradigms, user decision-making logic, and brand focus [1] Group 1: Industry Trends - Tax compliance and stricter regulations are driving an increase in industry concentration [1] - Changes in the traffic environment indicate a solidification of market structure and an acceleration of concentration among leading firms [1] Group 2: Company Opportunities - Comprehensive operational capabilities are becoming the key to success, benefiting leading group enterprises overall [1] - The trend towards further compliance in e-commerce is pushing consumer spending back to offline channels, favoring brands with a higher offline presence [1] - Companies that demonstrate significant R&D investment and lead in brand and content layout are likely to be the first to benefit in the GEO era [1] Group 3: Market Rating - The beauty and commercial sectors maintain a "stronger than the market" rating [1]

Group 1 - The core viewpoint of the articles indicates a cooling period in the AI application market, with potential for a second wave of investment opportunities as the industry transitions from SEO to GEO, emphasizing the importance of authoritative information sources [2][3] - The AI application sector is expected to thrive by 2026, leading the AI era from a competition in computing power to a new epoch, with significant advancements in AI infrastructure and technology [2][3][4] - Alibaba's Qianwen App has upgraded its functionalities, integrating various services within the Alibaba ecosystem, achieving over 100 million monthly active users, marking a shift from conversational AI to practical service applications [3][4] Group 2 - The data center and cloud service providers are anticipated to be the primary beneficiaries in the current AI landscape, especially those with vertical industry knowledge that can leverage partnerships with major firms [4] - The ChiNext AI ETF (159243) tracks the AI index and has shown a remarkable increase of 140% over the past year, indicating strong performance compared to similar indices, suggesting a viable investment avenue in AI-related opportunities [4]