21世纪经济报道记者孔海丽 在生成式AI、大数据算法、用户画像分析等新技术全面渗透的当下，品牌管理与智能传播正在经历一 场前所未有的系统性行业变革。 这是继流量红利之后，企业面临的又一次"范式转移"。从争夺搜索引擎排名的SEO时代，迈向了争夺生 成式引擎解释权的GEO时代。 吴猛曾先后在联想集团、蓝色光标、京东集团担任高级管理职务，全程见证并参与了中国公关传播行业 从传统模式向新模式的转型。 二十多年前任职联想期间，恰逢互联网方兴未艾，科班出身的他敏锐洞察到PC普及的行业趋势，创新 性地提出一系列趋势性概念，成功将企业微观的产品推广与宏观的时代发展趋势深度绑定，助力品牌抢 占市场认知高地；任职蓝色光标期间，在大数据技术尚未广泛应用之时，他率先将数据技术引入公关传 播全流程，尤其是传播效果的精准评估与科学优化，开辟了公关传播的精细化路径；任职京东期间，吴 猛将AI、大模型等技术与公关传播深度融合，推动传播模式的智能化升级。 （资深公关品牌专家吴猛） AIGC革新企业的"存在感" 记者：当前，AI、大数据等新技术已全面渗透，相较于传统模式，现阶段传播的整体生态发生了哪些 核心转变？ 吴猛：在新技术加速渗透的背景下 ...

Core Insights - Recent reports from NielsenIQ and Mintel highlight that today's consumers are becoming more rational, favoring retailers and brands that can deliver on trust and value commitments [2][4] - Consumer spending data supports an optimistic outlook, with significant growth in technology and durable goods sales in China during the first half of 2025, alongside a shift from "external consumption" to "internal self-investment" [2][6] - Consumers are increasingly prioritizing products that are "worth it" over those that are simply "cheap," leading to a decline in the effectiveness of price promotions [2][12] Consumer Behavior Trends - A "decision layering" phenomenon is emerging, where consumers seek extreme cost-effectiveness for essentials while still willing to indulge cautiously in categories that enhance self-value, such as health and personalized experiences [3] - Despite a complex market environment, there is a moderate optimism regarding personal financial situations, with a 10% increase in consumers feeling financially secure since 2023 [6] - In China, 50% of respondents believe their financial situation will improve by early 2026, up from 45% in 2024, indicating a growing sense of financial confidence [6] Brand Trust and Value - "Brand trust" has become a new currency, with 95% of consumers indicating that trust is crucial when selecting brands, particularly in China where expectations for brand trust are higher [8][10] - Trust is derived from actual brand performance rather than mere marketing claims, with consumers increasingly valuing brands that align with their evolving lifestyles, such as a focus on health and simplicity [10] Full-Channel Consumption - Full-channel consumption is becoming a competitive frontier, with consumers expecting a seamless, personalized, and immediate shopping experience across various platforms [12] - In the U.S., offline shopping frequency has decreased by 2.3%, while online shopping frequency has increased by 16%, highlighting a shift in consumer behavior [12] - Price promotions are losing their appeal, with only 26% of consumers purchasing during sales and 22% opting for discount stores, indicating a need for brands to compete on value rather than discounts [12] Strategic Recommendations for Brands - To succeed in a cautious consumption environment, brands must provide stable product quality, respond to new lifestyle characteristics, and offer a smooth shopping experience across channels [13] - The focus should shift from merely seeking "cost-effectiveness" to ensuring products are perceived as "worth it," with emotional connections and value transmission becoming central to consumer engagement [13] Future Consumer Trends - The rise of big data algorithms is reshaping consumer identities and relationships with brands, necessitating a balance between efficiency and meaningful engagement [14][15] - The definition of "youth" is evolving, with consumers no longer confined to traditional life milestones, presenting opportunities for brands to cater to a broader age demographic [16] - As consumers grow weary of AI-driven perfection, there will be a shift towards embracing imperfection and creativity, allowing brands to forge deeper emotional connections with consumers [18]

Core Insights - The children's book market is currently facing challenges, with a significant decline in sales volume and revenue, particularly in the literature category, where the sales volume has dropped by over 10% in May and June compared to the previous year [1] - Despite the overall downturn, there is a positive growth trend in the sales of early childhood reading materials through traditional e-commerce channels, indicating a sustained demand for children's books [1] - The potential for the children's book market remains substantial due to the large population of children in the country, coupled with the increasing demand from parents for high-quality and innovative content [1] Industry Analysis - The children's book market is experiencing negative growth in terms of sales volume, with the overall market being impacted by high pricing and low discount practices that are squeezing profit margins for publishing institutions [1] - The market is characterized by a need for regulatory measures to combat price disorder and promote fair competition, as well as a call for publishing institutions to focus on quality content creation and leverage new technologies for innovation [2] - Parents play a crucial role in the market by selecting high-quality children's books that align with their children's developmental needs, which can help foster a healthier market environment [2]

Core Viewpoint - The article argues that the future of autonomous driving is not solely dependent on advanced technology from companies like Tesla, but rather on the unconventional and law-defying usage of vehicles like "老头乐" (a colloquial term for low-speed electric vehicles often used by the elderly) which can bypass legal and data collection challenges associated with autonomous driving [2][10][28]. Group 1: Legal Issues - The article highlights that many car manufacturers claim to have mature autonomous driving solutions, but legal liabilities regarding accidents remain unresolved, complicating the deployment of such technologies [12][13]. - It suggests that "老头乐" circumvents these legal issues by operating outside the law, thus simplifying the assignment of responsibility in case of accidents [18][20]. Group 2: Data Collection Challenges - The article points out that traditional autonomous driving systems struggle to gather sufficient data for learning and improvement due to their adherence to traffic laws, which limits their exposure to extreme driving scenarios [21][22]. - In contrast, "老头乐" operates in a manner that generates a wealth of data from various driving situations, including extreme cases, which can be invaluable for training AI systems [23][26]. Group 3: Benefits to Drivers - The integration of autonomous driving technology with "老头乐" is presented as beneficial not only for elderly drivers but also for law-abiding drivers, as it could lead to safer road conditions [28][35]. - The article posits that while the technology may seem to disadvantage vehicle owners, it ultimately protects all parties involved, including pedestrians and other drivers, creating a win-win situation [35][36].

Economic Growth and Transformation - China's GDP grew by 5.3% year-on-year in the first half of the year, with significant results in the transformation of new and old driving forces [1] - Emerging industries, represented by high-tech sectors, continue to increase their contribution to economic growth, while traditional industries are also showing resilience through transformation [1] Aircraft Recycling Industry - Aircraft dismantling is a complex industry that combines precision technology, strict standards, and high added value, with a retired aircraft undergoing a thorough dismantling process [3] - A retired aircraft can yield over 3,000 reusable parts, with components like flight data recorders potentially selling for around $5,000 after refurbishment [4][3] Aviation Industry Potential - China ranks second globally in civil aviation transport, with over 4,390 operational aircraft, and is expected to face a peak in aircraft retirements over the next decade [6] - The aircraft dismantling and remanufacturing industry is still in its infancy in China, presenting significant future development potential [6] Steel Industry Transformation - The steel industry is undergoing a transformation with the replacement of smaller furnaces with larger, more efficient ones, exemplified by the transition from a 580 cubic meter furnace to 3,000 cubic meter furnaces [9] - The new furnaces will increase iron production capacity to 20 million tons and reduce pollutant emissions by 60%, showcasing a technological upgrade [11] Technological Integration - The steel company is implementing advanced technologies such as industrial internet, artificial intelligence, and big data algorithms for comprehensive smart transformation of production processes [11] - The production line for steel can produce high-strength, lightweight steel strips, which are widely used in automotive, home appliance, and container manufacturing [13] Policy Support for Transformation - The transformation of new and old driving forces in the industrial sector is supported by policies aimed at large-scale equipment upgrades and consumer goods replacement [15] - As of now, 1,730 billion yuan of special long-term bonds have been allocated to approximately 7,500 projects across 16 sectors to stimulate traditional industry upgrades and foster emerging industries [15]