"解码'海淀IP'"单元生动展现了海淀区的创新底蕴与传播活力。年度优秀网络传播作品集中亮相，从五 大维度充分展现了海淀在网络传播领域的丰硕成果与多元生态。 12月19日，"e路同心 网聚未来"——海淀区2025年度网络传播发展大会，在中关村国家自主创新示范区 展示中心成功举办。本次大会由海淀区委宣传部指导，海淀区委网信办主办，中央、市、区相关部门， 互联网平台企业、网络创作者、产业园区、行业协会、高校及媒体代表共200余人参加。中央网信办网 络传播局二级巡视员龙宁丽、北京市委网信办副主任潘锋、北京市海淀区委常委、宣传部部长齐慧超出 席会议。 当前，数字化浪潮席卷全球，网络传播已成为塑造社会认知、凝聚价值共识、赋能城市发展的重要力 量。大会汇聚"政产学研用"各方力量，通过展示年度传播作品、分享行业前沿趋势、搭建合作共享平 台，共谋区域网络传播发展未来，为大国首都文化强区建设凝聚广泛共识、注入强劲动力。 高举旗帜 把稳方向 共绘网络传播新蓝图 大会在展现海淀创新活力与深度互联的主题宣传片中启幕。北京市海淀区委常委、宣传部部长齐慧超致 辞，展示海淀资源、人才、产业优势，强调要把握数字化、网络化、智能化趋势，巩固壮大 ...

在AI赋能的新起点之下，文娱行业如何迎来蜕变和破局。 随着我国居民对精神文化生活需求的提升，文娱行业展现出巨大的潜能和广阔前景。而在当前，文娱行 业也正在经历从内容形态、生产方式到产业格局的深刻变革，智能化、数字化、IP商业化之下的跨媒 介、跨平台、跨行业叙事将成为产业竞争的热点。 上海证券交易所与第一财经联合策划推出的《价值与投资》栏目，2025年第八期节目以"蜕变破局，文 娱行业新叙事"为主题，邀请文娱行业上市公司高管、券商研究部代表，共同探讨在AI赋能的新起点之 下，文娱行业如何迎来蜕变和破局。 AI赋能激活文娱产业新质生产力 在文娱传媒产业，AI技术的应用正从浅层辅助转向深度融合，从企业经营赋能到优质内容的创新突 破，持续迭代的大模型正成为行业发展越来越不可或缺的增长动力来源。 "AI时代已经真实到来，"东方明珠董事会秘书嵇绯绯在节目中表示，东方明珠正以数字底座建设、AI赋 能和数据营销作为抓手，构建数据驱动的智能生态体系，为现有的业务注入具有实际驱动能力的新质生 产力。"子公司百视通的AIGC技术，使我们在视频、音频和图片等方面的内容创作效率和质量实现显著 提升"，嵇绯绯表示，AI技术不仅对公司文娱 ...

Core Insights - The Greater Bay Area, particularly Shenzhen, Hong Kong, and Guangzhou, is experiencing a surge in interest and participation in AIGC (Artificial Intelligence Generated Content) events, surpassing that of Beijing and Shanghai [1] - A recent industry exchange event in Shenzhen focused on "Multimodal Content in the AIGC Era: Generation, Understanding, and Security Governance," highlighting the collaboration between academia and industry to address challenges in AIGC technology [1][3] - Experts at the event discussed the evolution of AIGC from content creation tools to intelligent productivity engines, while also identifying key bottlenecks in logic, safety, and engineering implementation [1] Group 1: Event Highlights - The event was organized by the China Society of Image and Graphics (CSIG) and featured participation from authoritative scholars and industry experts, aiming to create a platform for deep discussions on AIGC technology [1][3] - Keynote speakers included Professor Huang Jiwu, who addressed new challenges in multimedia security, emphasizing the need for a rational definition of security threats and the comparison between AIGC and traditional media [2] Group 2: Academic Contributions - Professor Ren Wenqi from Sun Yat-sen University provided insights into the latest advancements in image restoration, focusing on super-resolution and the challenges and opportunities in generative models for various image and video restoration tasks [2] - Associate Professor Wu Zhizheng from The Chinese University of Hong Kong (Shenzhen) discussed the importance of natural communication in AI, advocating for systems that can recognize and empathize with spoken language [2] Group 3: Industry Perspectives - Zhang Kunbo, Secretary-General of CSIG's Standardization Committee, highlighted the organization's role in promoting industry standards and resource integration between academia and industry [3] - Li Sheng, President of Shenzhen SoftNiu Technology Group, shared insights on the company's journey from algorithm development to commercial application in AI visual enhancement, providing valuable perspectives on technology transfer from academia to industry [3]

Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference focused on innovation and international cooperation in the advertising industry, emphasizing the theme "Empowering Advertising with Technology" [1] Group 1: AI and Advertising - The Chief Creative Officer of Ogilvy, Li Yicong, discussed the profound impact and challenges of AIGC technology on the creative industry from 2022 to 2025, highlighting a lack of deep discussions on the integration of creativity and AI [1][2] - A common misconception among clients is that AIGC reduces costs; however, the actual execution often results in costs being double the initial budget, reaching millions [2] - As AIGC capabilities improve, 82% of brands are looking to establish their own creative teams, and 72% expect a decrease in content production costs next year [2] Group 2: Industry Transformation - Li Yicong proposed the "AI Complement Plan," which emphasizes a team structure that combines traditional advertising skills with AI expertise, highlighting the need for communication, creativity, and empathy in the industry [3] - The industry is facing a shift in demand, with a decrease in entry-level positions and an increase in the need for professionals who can integrate AI with traditional creativity [2][3] Group 3: Efficiency and Creativity - AIGC technology significantly enhances execution efficiency, allowing for rapid generation of visuals that previously took weeks or months, but it does not necessarily lead to true innovation [4][6] - There are currently no widely recognized successful cases of human creativity successfully integrating with AIGC, as the industry is still exploring the direction of AIGC's development [5] - While AIGC improves efficiency, it may dilute the value of creative output, leading to a potential decline in market value and a loss of impactful works [6][7] Group 4: Concerns for the Future - There is a concern about a generational gap in the industry, with new professionals prioritizing efficiency over a deeper understanding of social and economic factors in creative solutions [8] - The advertising industry, along with other creative sectors, faces challenges in updating educational systems to address the evolving needs of the workforce [8]

Core Insights - The article emphasizes the transition from the "Age of AI Exploration" to the "Gold Rush Era" in 2025, highlighting the potential for significant value creation across various industries through AI integration [2] - There is a shift in focus among entrepreneurs from model parameters to practical applications of AI in their respective industries, with a strong emphasis on leveraging unique internal data and industry expertise as key growth drivers [3][4] Industry Trends - The fourth season of the program "Yi Wen" focuses on "Enterprise Innovation and Transformation in the AI Era," featuring leaders from benchmark companies sharing their insights on AI-related challenges and opportunities [4][6] - The program aims to inspire individuals and businesses by exploring the intersection of AI innovation and transformation, with a particular focus on how companies can redefine their strategies in light of AI advancements [4][8] Company Strategies - Companies are encouraged to view the current wave of AI technology not just as a means to optimize existing operations but as a strategic lever for innovation and organizational transformation [6][7] - The article highlights several companies, such as Rokid, BrainCo, and Manus, that are actively reshaping their industries by integrating AI into their core business models [6][7] Key Questions for Businesses - The article poses critical questions for businesses at the strategic crossroads, including how to effectively integrate AI into their operations, the boundaries of AI investment, and the cultural shifts required to support AI initiatives [7][8] - It emphasizes the importance of moving from being mere "users" of AI to becoming "AI changemakers" by leveraging unique industry knowledge and data assets [7][8]

Core Insights - The "Artificial Intelligence + Industry Application Innovation Competition" focuses on activating urban cultural memory through AIGC technology, aiming to promote high-quality development in the digital cultural industry and bridge the gap between digital literacy education in universities and industry practice [2][3]. Group 1: Competition Overview - The competition is themed "Digital Goodness, Cultural Coexistence" and aims to drive innovation in cultural technology, explore new applications of AIGC in urban digital cultural fields, and create a closed loop between technology, industry, and market [3]. - Participants are required to create works around "urban memory," covering topics such as architectural changes, dialect preservation, intangible cultural heritage, and street scene evolution, encouraging the exploration of local cultural characteristics [4]. Group 2: Highlights of the Competition - Highlight 1: Copyright assurance is provided by Chengdu Cultural Property Exchange, offering creators certification services for their works, enhancing copyright clarity and protecting creator rights [6]. - Highlight 2: The competition encourages public participation to revitalize urban memory and promote Sichuan's cultural identity through the use of AIGC technology [7]. - Highlight 3: The competition integrates academic research with industry needs, utilizing theoretical outcomes from Chengdu University to guide participants in ethical awareness and cultural responsibility [9]. - Highlight 4: The competition aims to connect creative works with market demands, facilitating job opportunities for students and providing precise creative supply for digital cultural enterprises in Sichuan [10].

Group 1 - The first domestic phenomenon-level animated film IP adaptation in virtual reality, "Chang'an 30,000 Miles: Dream Back to the Tang Dynasty," was showcased in Hangzhou, highlighting the cultural revival through technology [1] - The work was developed by Zhejiang Wuzhi Vision Technology Co., Ltd., utilizing self-developed large-space mixed reality immersion technology (LBMR) to create an interactive narrative space of the Tang Dynasty [1] - The immersive experience allows participants to explore a 400-square-meter area, interact with historical figures like Li Bai, and witness significant moments in Tang history, transforming from observers to participants [1] Group 2 - Wuzhi Technology's efforts reflect the systematic layout of Liangzhu New City in promoting the development of the digital cultural industry, integrating emerging industries like artificial intelligence with traditional sectors [2] - Liangzhu New City has gathered over 1,500 digital cultural enterprises, achieving notable results in technological innovation and content production, such as 4D Gaussian filming technology and AIGC technology that enhances animation production efficiency by five times [2] - The digital culture sector is a core component of Liangzhu New City's "2+1" industrial positioning, with plans to further leverage industrial clustering advantages and promote the integration of culture, technology, and industry [2]

Core Viewpoint - The article emphasizes the importance of strategic thinking and proactive planning for businesses and individuals to navigate uncertainties in the current economic landscape [2][3]. Group 1: Events and Activities - In September, the organization will host a series of high-quality events focusing on core issues related to Chinese enterprise strategy and individual development, including discussions on international market expansion and risk avoidance [3][4]. - The "Enterprise Going Abroad" themed salons and classes will provide entrepreneurs with methodologies, practical cases, and tools for international expansion [3]. Group 2: Technological Opportunities - The humanoid robot industry is identified as the next trillion-dollar sector, expected to significantly impact various fields such as home services, medical assistance, and industrial manufacturing, with a critical development window in the next 3-5 years [11]. - AIGC technology has transitioned from a conceptual phase to a value realization phase, with organizations that integrate AI deeply into their operations poised to succeed [17][19]. Group 3: Educational Initiatives - The organization is committed to promoting understanding and practical application of cutting-edge technologies like AIGC, supporting both organizations and individuals in adapting to technological changes [20]. - Various thematic activities have been organized around topics such as founder IP development, family education, and asset allocation, providing diverse perspectives and actionable solutions [20].

Core Insights - The report by East China Normal University analyzes the impact and application of AIGC technology in the Chinese publishing industry, highlighting its transformative effects [1][3]. Group 1: AIGC Technology Benefits - Respondents generally believe that AIGC technology brings multiple benefits to the publishing industry, including cost reduction, efficiency enhancement, precise decision-making, value-added services, and risk mitigation [3]. - The application of AIGC technology shows high penetration rates in various stages of the publishing process, particularly in proofreading (65.7%), content creation (56.1%), and user experience and marketing (45.4%) [3]. Group 2: Challenges and Limitations - Despite the advantages, there are challenges such as the incomplete integration of new technologies with long texts and the rising risk of content fragmentation [4]. - In the content creation phase, while AIGC technology can generate drafts and multimodal materials, it still falls short in meeting high standards for logical coherence and creativity [5]. - The report indicates a significant gap between awareness and application of AIGC technology in the domestic publishing industry, with only 11% of organizations having built their own platforms and 71.8% not adjusting their organizational structure to meet the challenges posed by AI [5]. Group 3: Future Directions - The publishing industry is encouraged to shift from isolated optimization to a collaborative ecosystem approach, fostering a sustainable and trustworthy publishing environment [6]. - A partnership was established to create a "Digital Intelligence Publishing Laboratory," focusing on intelligent publishing processes, AIGC visual content generation, and innovative digital reading scenarios [6].

Core Insights - The report released by East China Normal University analyzes the impact and application of AIGC technology in the Chinese publishing industry, highlighting both advantages and challenges [1][2] - The study is based on 1,049 valid survey responses and in-depth interviews with over ten industry leaders, covering seven key areas of the publishing process [1] Group 1: Benefits of AIGC Technology - Respondents generally believe that AIGC technology brings multiple benefits to the publishing industry, including cost reduction, efficiency improvement, precise decision-making, value-added services, and risk mitigation [1] - High penetration rates of AIGC technology in various publishing processes are noted, particularly in proofreading (65.7%), content creation (56.1%), and user experience and marketing (45.4%) [1] Group 2: Adoption and Implementation - The publishing industry shows a positive attitude towards AIGC technology, with a willingness to experiment and seek practical applications, although there is a significant gap between awareness and actual implementation [1] - The deployment paths for AIGC technology are relatively singular, with only 11% of respondents having self-built platforms, 17.8% using embedded interfaces, and 38% planning future deployments [1] Group 3: Ethical and Legal Concerns - 54.9% of respondents are concerned about the ethical challenges and copyright risks associated with AIGC technology, particularly regarding the use of unlicensed training data [2] - The importance of professional and authoritative content is emphasized as a core asset and competitive advantage for the publishing industry in the AIGC era [2] Group 4: Collaborative Initiatives - A collaboration agreement was signed between East China Normal University’s Publishing College, Shanghai Publishing Research Institute, and Zhixiang Future to establish a "Digital Intelligence Publishing Laboratory" [2]