GLOCAL模式
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东风日产N6何以担当“最家电混”
Zhong Guo Qi Che Bao Wang· 2025-11-14 07:29
Core Viewpoint - Dongfeng Nissan is launching the N6, its first plug-in hybrid sedan, showcasing over 30 "most family-oriented hybrid" technologies, aiming to strengthen its position in the increasingly competitive new energy vehicle market [1][3][17] Group 1: Product and Technology - The N6 is designed to cater to mainstream Chinese families, focusing on safety, comfort, intelligence, and economy, with a target price of under 150,000 yuan [3][9] - The "AI Cloud Engine Hybrid" system is the first of its kind for passenger vehicles, built on Nissan's extensive experience in electrification and hybrid technology [4][8] - The N6 features a large 21.1 kWh CTP battery, offering a pure electric range of 180 km, and a fuel consumption of 2.79 L per 100 km in hybrid mode [6][8] Group 2: Safety and Comfort - The N6 incorporates innovative safety features, including the industry's first hybrid anti-stall control technology, ensuring reliability even in extreme conditions [8][9] - The vehicle's design emphasizes comfort, with AI zero-pressure seats and advanced noise reduction technologies, creating a quiet cabin environment [11][13] Group 3: Market Strategy - The N6 is positioned as a high-value option in the 100,000 yuan segment, with a pre-sale price ranging from 109,900 to 121,900 yuan, aiming to redefine market perceptions [9][14] - Dongfeng Nissan is committed to a GLOCAL strategy, focusing on local needs while leveraging global technologies, with plans to launch six new electric vehicles by the end of 2027 [14][16] Group 4: Future Outlook - The company aims to enhance its "most family-oriented" electric vehicle lineup, reflecting a commitment to user experience and safety with innovative policies like the "self-ignition compensation" program [16][17] - Dongfeng Nissan is positioning itself as a competitive player in the new energy vehicle market, emphasizing its technological strengths and user insights [17]