Core Viewpoint - The article discusses the evolving landscape of the Chinese automotive market, particularly focusing on the challenges and strategies of joint venture (JV) car manufacturers in the context of increasing competition from domestic brands and the shift towards electric vehicles (EVs) [1][11]. Group 1: Market Dynamics - The upcoming Guangzhou Auto Show is set against a backdrop of local purchase subsidies and confirmed tax exemptions for vehicle purchases, raising concerns about the future of the car market [1]. - Joint venture car manufacturers, once dominant, are now facing significant pressure as they adapt to the rapidly changing market, particularly in the electric vehicle sector [3][11]. - The competitive landscape is characterized by a price war and a shift in consumer expectations, with a growing demand for vehicles that meet local needs rather than relying on brand prestige [8][9]. Group 2: Joint Venture Strategies - Joint ventures are increasingly adopting a more humble approach, learning from local consumer preferences to enhance their product offerings [3][4]. - The launch of models like the GAC Toyota's Platinum 3X and Nissan's N7 signifies a renewed commitment to align with Chinese consumer demands, showcasing a shift in strategy [6][11]. - The need for deep localization in production, R&D, and decision-making processes is emphasized as essential for joint ventures to remain competitive in the Chinese market [11][13]. Group 3: Future Outlook - The article predicts that by 2026, joint ventures will need to abandon the notion of brand premium and focus on product quality and local relevance to survive [8][13]. - The integration of local technology partners, such as Huawei and CATL, is seen as a crucial step for joint ventures to enhance their technological capabilities and meet market demands [11][13]. - The overall message is that joint ventures must embrace a strategy of "in China, for China" to rebuild their competitive edge in the evolving automotive landscape [11][13].

校对 赵琳 在用户服务层面，东风日产打造了燃油车首个"订交服"分立销售渠道模式，下订、提车、售后等每个环节都由专业团队负责。 此外，东风日产新能源技术架构天演架构下的首款纯电动车型N7和首款插混轿车N6也悉数亮相广州车展。周锋表示这是东风日产首次进入车展 新能源馆。 编辑 徐倩 新京报贝壳财经讯（记者王琳琳）11月21日，东风日产天籁·鸿蒙座舱在广州车展上市，新车共推出4款车型，官方指导价为13.99万元-16.79万 元。东风汽车集团有限公司副总经理党委常委、东风汽车有限公司执行副总裁、东风日产乘用车公司副总经理周锋表示，这款车型不仅是东风日 产"油电同智"战略落地第一车，也是"在中国、为中国、向全球"战略的实际成果，目标是打造"燃油智能第一车"。 天籁·鸿蒙座舱。企业供图 周锋表示，调研发现燃油车用户对燃油车的期待包括既要有熟悉的安全感，也希望体验到真正好用的智能。新车搭载可变压缩比涡轮增压发动 机，最大马力243匹，百公里加速时间为6秒。此外，新车全系标配鸿蒙座舱5，AI级语音智慧助手支持模糊语义识别。 ...

Core Insights - Nissan's participation in the China International Import Expo (CIIE) marks its seventh appearance, showcasing a diverse product matrix and the establishment of Nissan Import and Export (Guangzhou) Co., Ltd, the first joint venture for vehicle import and export by a foreign automaker in China, indicating a shift from localized production to global output [1][10][13] Product Strategy - Nissan's exhibition at CIIE serves as a "technology roadmap" for understanding the Chinese market, emphasizing a diversified and intelligent approach to meet the growing consumer demand for smart, electric, and personalized mobility [3][10] - The Tianlai Hongmeng cockpit, the world's first fuel vehicle equipped with Huawei's Hongmeng cockpit, represents a leap from "physical comfort" to "intelligent comfort," addressing the "oil-electric intelligence" issue in traditional fuel vehicles [3][5] - The N7, Nissan's first pure electric sedan developed under the Dongfeng Nissan's new energy technology framework, has quickly become a bestseller in the joint venture electric vehicle market, showcasing its appeal to Chinese family users [5][10] - The N6, Nissan's first plug-in hybrid sedan, features a large 21.1 kWh battery to alleviate range anxiety, reflecting the company's deep understanding of Chinese family user needs [5][9] - The Frontier Pro PHEV, Nissan's first global pickup designed, developed, and produced in China, showcases the company's commitment to electric innovation and local R&D capabilities [7][9] Strategic Developments - The establishment of Nissan Import and Export (Guangzhou) Co., Ltd, with an investment of 1 billion yuan, signifies a new milestone in Nissan's strategy to export "China-made" vehicles globally, enhancing its role as a foreign automaker in China [10][11] - Nissan's global executive committee member and president of Dongfeng Motor Co., Ltd, emphasized China's role as a major automotive market and innovation engine, reinforcing Nissan's commitment to deepening its presence in China while connecting with global consumers [10][12] Local Empowerment and Future Vision - Under the "Re:Nissan" global strategy, the Chinese team has gained unprecedented autonomy in product definition and market strategy, allowing Nissan to respond swiftly to market changes and consumer needs [12][13] - Nissan aims to integrate "Chinese wisdom" into global innovation, as highlighted by the collaboration with local tech giants like Huawei, driving the development of new energy vehicles and export growth [12][13]

Core Insights - Nissan is undergoing a significant transformation in China, emphasizing localization, intelligence, and diversification in product innovation as it celebrates its 40th anniversary in the market [1][9] - The company aims to address the evolving demands of Chinese consumers by creating vehicles that serve as comfortable and intelligent "mobile living spaces" [2][5] - Nissan's new brand proposition "Excitement by NI" will guide its strategy in optimizing consumer experiences across product layout, technological innovation, and communication [2][5] Product Innovation - Nissan has launched the N6, its first global plug-in hybrid sedan, featuring a minimalist design and a unique sunlit gold color, reflecting an understanding of Chinese consumer aesthetics [4][5] - The N7, built on Nissan's self-developed Tianyan architecture, redefines the standards for family electric vehicles with advanced safety and comfort features [4][5] - The Tianlai Hongmeng cockpit, the world's first fuel vehicle equipped with Huawei's HarmonyOS, combines Nissan's comfort with Huawei's leading technology to attract urban consumers [5][6] Market Strategy - Nissan is adopting a dual strategy of offering both fuel and new energy vehicles, with plans to launch 10 new electric models by summer 2027, including 9 under the Nissan brand [5][6] - The company is also introducing the performance model Z NISMO to the Chinese market, aiming to revive its passion and performance heritage [6][8] - Nissan's commitment to quality is evident in its rigorous testing and quality assurance processes, ensuring reliability and durability in its products [8][9] Local Innovation - Nissan's strategic transformation is centered on a "Glocal" approach, with the Chinese market playing a pivotal role in driving global automotive trends [9][11] - The Chinese team has been granted greater autonomy in decision-making, leading to faster product development cycles, as demonstrated by the N7's rapid interior design completion [11][13] - The company emphasizes a user-centric approach, engaging with thousands of car owners annually to ensure products meet local needs and preferences [8][9]

Core Insights - Nissan is initiating a new round of localization transformation in China, marking its 40th anniversary in the market, with a focus on enhancing core competitiveness through user insights, rapid product iteration, and deeper local integration [1][4][13] - The "Re:Nissan" business plan aims to redefine value by strengthening core advantages and reigniting brand passion, with a significant emphasis on the Chinese market as a strategic high ground [1][4][14] Strategic Elevation - China has transitioned from being an important sales market to a new strategic high ground for Nissan, as emphasized by CEO Ivan Espinosa [1][4] - The company is undergoing profound strategic and organizational changes in China, with increased autonomy for local teams in product definition, development pace, supply chain integration, and pricing strategies [4][5] Product Development and User Engagement - Nissan has launched two new models, the N6 and the Tianlai Hongmeng cockpit, to address diverse consumer needs in China [6][9] - The N6 is Nissan's first global plug-in hybrid sedan, targeting family users, while the Tianlai Hongmeng cockpit is the first fuel vehicle equipped with Huawei's HarmonyOS, appealing to tech-savvy urban consumers [6][7] Market Trends and Consumer Insights - The evolving automotive consumption trends in China reflect a shift towards vehicles as "mobile living spaces," with increasing demand for smart technology and family-friendly designs [7][8] - Nissan is responding to these trends by enhancing comfort, safety, and reliability in its products, while also focusing on a dual strategy of developing both fuel and new energy vehicles [8][9] Brand Renewal and Youth Engagement - Nissan is implementing a brand rejuvenation strategy aimed at a younger audience, utilizing insights from a young design team to create products that resonate with Gen Z consumers [11][12] - The company is fostering a co-creation ecosystem that includes users in product development and service upgrades, enhancing customer engagement through both online and offline channels [12][13] Future Outlook - Nissan's transformation in China is seen as crucial for its future positioning in the automotive market, with a commitment to launching 10 new energy models by summer 2027 [8][14]

Core Insights - Nissan's 40-year journey in China highlights its strategic transformation, emphasizing the importance of the Chinese market for its global future [3][4][17] - The company is launching significant new models, including the N6 plug-in hybrid and the Tianlai with Harmony OS, showcasing its commitment to innovation in the Chinese market [3][4] - Nissan's strategy reflects a shift towards greater autonomy for its Chinese team, allowing for faster product development and a more localized approach to market demands [5][8] Market Context - In September, China's new energy vehicle sales reached 1.296 million units, a 15.5% year-on-year increase, with a market penetration rate of 57.8%, indicating a shift from emerging to mainstream market status [4] - The automotive industry is undergoing a critical transformation, with Nissan adapting its positioning to align with the evolving market landscape in China [4][17] Strategic Initiatives - Nissan has established a new LCV R&D center in Zhengzhou, enhancing its capabilities in light commercial vehicle development and reinforcing its "Glocal" strategy [7][8] - The company is focusing on a diversified technology approach, including electric, hybrid, and fuel vehicles, to meet the varied preferences of Chinese consumers [8][9] Brand Evolution - Nissan's "Re:Nissan" business plan aims to redefine its value proposition, emphasizing emotional connections with consumers and a shift from being a reliable partner to a passionate companion [9][10] - The brand is actively engaging with younger consumers through innovative designs and collaborations with local tech companies, such as Huawei [13][14] Future Outlook - Nissan's transformation is seen as a necessary evolution to maintain competitiveness in the rapidly changing automotive landscape, particularly in China [17][18] - The company's commitment to localizing its operations and decision-making processes is expected to enhance its resilience and adaptability in the face of market challenges [17][18]

Core Insights - Nissan is set to launch its first plug-in hybrid sedan, the N6, and the first fuel vehicle equipped with HarmonyOS, the Tianlai HarmonyOS, in the Chinese market within the next few weeks [1][2] - The CEO of Nissan, Ivan Espinosa, emphasized the importance of the Chinese market in the company's transformation strategy, "Re:Nissan," which aims to redefine Nissan's current and future value [1] - The N6 is built on Dongfeng Nissan's new energy technology platform and features a PHEV system with a 1.5-liter gasoline engine and a 21.1 kWh lithium iron phosphate battery [1] Company Strategy - The partnership between Nissan and Dongfeng allows for product localization, accelerated innovation, and meeting the unique needs of Chinese customers [2] - The company is accelerating its electrification process and expanding its new energy vehicle product lineup in China, which is becoming a key pillar of Nissan's global strategy [2] - Nissan aims to shape the future of mobility in collaboration with the Chinese market, which is making significant contributions to the development of new energy vehicles [2]

Core Insights - Nissan's business plan "Re:Nissan" aims to redefine the value it needs to achieve now and in the future, focusing on strengthening core advantages, reigniting brand passion, and creating trustworthy products [2] - The transformation of Nissan is heavily reliant on the Chinese market, which is seen as a benchmark for the global automotive industry due to its rapid development, technological leadership, and consumer insights [2] Group 1: Strategic Focus - Nissan plans to establish a new energy vehicle base and export hub in China, highlighting the country's importance in its global strategy [2] - The global first plug-in hybrid sedan N6 and the first fuel vehicle equipped with Harmony cockpit, the Tianlai, are set to launch in Q4 of this year [2] - The legendary performance model Z NISMO will be introduced to the Chinese market next year [2] Group 2: Brand and Market Positioning - The 40th anniversary celebration in China emphasized a strategy of "rooted in China, serving China, and radiating globally," showcasing a youthful and vibrant image of the new Nissan [4] - The collaboration with local designers and car owners during the anniversary event reflects Nissan's commitment to understanding and catering to Chinese consumers [4] Group 3: Organizational Changes and Achievements - Nissan's Chinese team has gained greater autonomy in product definition, development pace, supply chain integration, pricing strategy, and market approach, leading to initial successes in transformation [6][7] - The partnership with Dongfeng Motor has been crucial for localizing products and accelerating innovation, making China a key pillar in Nissan's global strategy [7] Group 4: Future Outlook - Confidence in the future stems from Nissan's long-term brand and technology accumulation, with a commitment to reliability, safety, and quality [8] - The company aims to implement a "Glocal" model, producing vehicles in China for global markets, leveraging a diverse team of local and global talents [8] Group 5: Customer Experience and Engagement - User experience is highlighted as a critical measure of product success, with testimonials from Nissan owners emphasizing the brand's reliability and user-centric values [9][11] - Nissan is focusing on a youthful, innovative, and passionate brand evolution, engaging younger consumers and encouraging their participation in product development and service improvements [11]

Group 1 - Nissan announced the launch of the "Fairlady Z NISMO" sports car in China, marking the first time the Fairlady Z series will be sold in the Chinese market [2][4] - Nissan's new president, Ivan Espinosa, emphasized the importance of the Chinese market, stating it is "not only important but indispensable" for the company's strategy [6] - The company plans to introduce various models, including high-performance sports cars and electric vehicles (EVs), aiming to recover sales after a period of underperformance [6] Group 2 - The "Fairlady Z NISMO" is described as a symbol of performance and racing DNA, with pricing details yet to be announced [4] - Nissan's joint venture, Dongfeng Nissan, is expected to launch a plug-in hybrid vehicle (PHV) named "N6" by 2025, along with an updated version of the "Tianlai" featuring technology from Huawei [6] - Despite a projected 12% decline in sales for 2024 compared to 2023, the upcoming electric sedan "N7," set to launch in late April 2025, has shown promising sales results [6]

Core Viewpoint - Japanese automakers are facing significant challenges in the current market, with Toyota showing resilience while Honda and Nissan struggle with declining profits and sales [1][5][6]. Group 1: Financial Performance - Toyota reported a revenue of 12.25 trillion yen, a 4% increase year-on-year, and achieved a global delivery of 2.411 million vehicles, a 7.1% increase [4][2]. - Honda's revenue was 5.34 trillion yen, a slight decrease of 1.2%, with a net profit drop of 50.2% to 170.4 billion yen [4][5]. - Nissan's revenue fell significantly to 2.7 trillion yen, a 9.7% decrease, and it reported a net loss of 115.76 billion yen, marking a shift from profit to loss [4][5]. Group 2: Impact of Tariffs - The U.S. tariff policy has been identified as a major factor affecting the profitability of Japanese automakers, with Toyota estimating a profit loss of 450 billion yen due to tariffs in the first quarter [7][8]. - Nissan indicated that the combination of restructuring costs and U.S. tariffs would lead to severe losses, with an expected profit reduction of up to 300 billion yen for the fiscal year [8]. - Honda's operating profit was reduced by approximately 125 billion yen due to the U.S. tariff policy, but it remains optimistic about its overall profit targets [8]. Group 3: Market Dynamics - In the Chinese market, Toyota performed well with a 6.8% increase in sales, while Nissan and Honda faced significant declines [10][14]. - Nissan's sales in China dropped by 21.3%, but it is focusing on electric vehicle launches to regain market share [14][15]. - Honda's sales in China fell over 24%, and its electric vehicle strategy is still in the early stages, requiring time to assess market acceptance [14][15]. Group 4: Electric Vehicle Strategies - Toyota's electric vehicle sales accounted for 47.6% of its total sales in the first half of 2025, driven by hybrid models [15]. - Honda is currently in a phase of investment in electric vehicles, expecting losses of about 650 billion yen this fiscal year, while planning to launch a new electric vehicle line by 2026 [16][17]. - Nissan's electric vehicle strategy is heavily reliant on the N7 model, but it lacks a comprehensive product matrix to drive overall sales and profitability [17].