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集体翻倍,这个板块彻底翻身?
Ge Long Hui· 2026-01-07 12:45
Core Viewpoint - The gaming sector in the A-share market has quietly risen, with an overall increase of over 60% expected by 2025, amidst a focus on precious metals, AI, and computing power concepts in the past year [2][3]. Group 1: Industry Growth and Policy Support - The gaming industry has seen significant growth, with the number of approved games reaching a historical high of 1,771 in 2025, a 25.07% increase from 1,416 in 2024 [5]. - The revival of game approvals is attributed to a combination of factors, including the gradual relaxation of policies and improved social attitudes towards the industry [7]. - In April 2025, the government introduced three measures to support game development, including tax incentives and support for IPOs and mergers [8]. - The approval process for game licenses has been optimized, reducing the time to under a year, with some approvals taking as little as three months [9]. Group 2: Investment in Game Development - Leading gaming companies have significantly increased their R&D expenditures, with Century Huatong, Giant Network, and G-bits reporting R&D costs of 76 million, 34 million, and 28 million yuan respectively, all showing over 45% growth year-on-year [11]. - The gaming user base has grown by 1.35% to 683 million, marking a historical high, indicating increased user engagement and spending [14]. - The domestic console game market has seen a sales revenue of 8.362 billion yuan in 2025, reflecting an 86.33% year-on-year growth [15]. Group 3: Market Trends and Future Directions - The gaming industry is experiencing a shift towards high-quality games, with a notable increase in the success rate of projects among leading companies [20]. - The variety of game genres is expanding, with new trends emerging, such as the rise of party games and the anticipated popularity of auto-chess games in 2026 [24]. - The mini-game market on WeChat has rapidly grown, with revenues reaching 53.535 billion yuan in 2025, a 34.39% increase, and a significant rise in active users [25]. - The gaming market is expected to continue expanding, driven by improved game quality, the growth of mini-games, and the integration of AI in game development and operations [29]. Group 4: Competitive Landscape - The gaming industry is becoming increasingly competitive, with companies investing in mergers and expanding into international markets to address challenges [33]. - While most companies focus on the domestic market, there is a growing emphasis on global expansion, leading to a significant increase in R&D investments [34]. - The industry's future growth will likely depend on companies that can innovate gameplay and develop platform-based gaming enterprises [36].
集体翻倍!这个板块彻底翻身?
Ge Long Hui· 2026-01-07 11:52
Core Viewpoint - The gaming sector in the A-share market has seen a significant rise, with an overall increase of over 60% in 2025, driven by policy support and market recovery [1][2]. Group 1: Market Performance - In 2025, several gaming companies such as Ice Glacier Network, Xunyou Technology, and Gigabit saw their stock prices double, while Century Huatong and Giant Network experienced nearly 300% growth [2]. - The total number of approved games reached 1,771 in 2025, a 25.07% increase from 1,416 in 2024, marking a historical high since the implementation of new regulations in 2018 [2][4]. Group 2: Policy Support - The revival of game approvals is attributed to a combination of factors, including relaxed policies and improved social attitudes towards the gaming industry [4]. - In April 2025, the government introduced three measures to support game development, including tax incentives and support for IPOs and mergers [5]. - The approval process for game licenses has been optimized, reducing the time to under a year, with some approvals taking as little as three months [6]. Group 3: Industry Trends - The gaming industry is witnessing a trend towards high-quality games, with leading companies significantly increasing their R&D expenditures. For instance, Century Huatong, Giant Network, and Gigabit reported R&D expenses of 76 million, 34 million, and 28 million yuan respectively, with growth rates exceeding 45% [7]. - The domestic gaming market's actual sales revenue reached 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68% [7]. - The user base grew by 1.35% to 683 million, indicating a historical peak, with increased user engagement and spending [10]. Group 4: Future Outlook - The gaming industry is expected to continue its upward trajectory, with a focus on innovative game types and the integration of AI in development and operations [20]. - The mobile gaming market is also expanding, with the mini-program gaming market revenue reaching 53.54 billion yuan in 2025, a significant increase of 34.39% [20]. - The competitive landscape is intensifying, prompting companies to invest in mergers and global market expansion, while maintaining a focus on domestic markets [22].