作为国内知名的游戏制作人，林云枫在网易任职20余年。公开资料显示，他带领团队长期耕耘《梦幻西 游》系列产品，是《梦幻西游》端游的初代策划之一，历任端游主策划、产品总监、制作人。 需要注意的是，林云枫还曾出任梦幻事业部负责人。但去年下半年，其卸任，并被调往网易互娱在线游 戏事业部，负责带队"阴阳师"IP自走棋《风华决战》（原名：《代号白衣》）。去年12月，该游戏开启 一轮保密测试，测试结束不久，传出林云枫离职的消息。 据了解，2025年10月前后，网易内部已完成对梦幻事业部调整，资深制作人制作人吴伟聪（新丁）接任 成为事业部负责人，端游项目依旧保留在梦幻事业部，手游项目划归海神事业部，由海神事业部负责人 陈俊雄负责。 值得一提的是，，在此前2025年三季度电话会上，有关未来游戏品类的开发方向，网易管理层曾透露， 公司会采取精品化和有把握的方向，不会盲目的去开发一些产品，一定是有的放矢，重点投入。在未来 几年的游戏方向上，公司会有更加清晰的把握，在这个方面取得重大突破。 据记者不完全统计，网易游戏已获批版号的新产品包括二次元都市开放世界游戏《无限大》、生活模拟 游戏《星绘友晴天》、RTS（即时战略游戏）《军团战争 ...

去年一年的A股市场，几乎聚焦于贵金属、AI、算力相关概念。 然而在此之中，却有一个相对少被关注的消费板块悄然崛起，2025年板块整体上涨超60%。 那就是，游戏板块。 一方面，在经历了过去几年的行业低迷之后，2025年以来相关政策逐渐放宽，社会态度也逐渐改善。 2025年4月，国家连续提出三项举措支持游戏发展。 先是国家新闻出版署等印发的《网络出版科技创新引领计划》对网络出版公司，落实税费支持政策，支持网络出版公司（包含游戏公司）IPO、并购、再 融资等。 在A股游戏上市公司中，整个2025年，冰川网络、迅游科技、吉比特股价均在年内翻倍，世纪华通、巨人网络更是暴涨近300%。 在整体热度攀升之下，迎来政策和市场双重利好的游戏板块，或将迎来彻底的反转。 01 近一年来，游戏行业最大的利好莫过于版号的复苏。 25年12月底，国家新闻出版署发布了新一批国产网络游戏版号。 加上这次发布的版号，2025年，全年获批游戏数量已经累计达到1771款，相比2024年的1416款增长25.07%，还创下2018年游戏版号新规实施以来的历史 新高。 去年版号的历史新高，并非单一的放量，而是由多种因素共同造成。 后续，《求是》杂志 ...

作者|远禾 数据支持 | 勾股大数据（www.gogudata.com） 去年一年的A股市场，几乎聚焦于贵金属、AI、算力相关概念。 然而在此之中，却有一个相对少被关注的消费板块悄然崛起，2025年板块整体上涨超60%。 那就是，游戏板块。 加上这次发布的版号，2025年，全年获批游戏数量已经累计达到1771款，相比2024年的1416款增长25.07%，还创下2018年游戏版号新规实施以来的历史新 高。 去年版号的历史新高，并非单一的放量，而是由多种因素共同造成。 一方面，在经历了过去几年的行业低迷之后，2025年以来相关政策逐渐放宽，社会态度也逐渐改善。 2025年4月，国家连续提出三项举措支持游戏发展。 先是国家新闻出版署等印发的《网络出版科技创新引领计划》对网络出版公司，落实税费支持政策，支持网络出版公司（包含游戏公司）IPO、并购、再融 资等。 在A股游戏上市公司中，整个2025年，冰川网络、迅游科技、吉比特股价均在年内翻倍，世纪华通、巨人网络更是暴涨近300%。 在整体热度攀升之下，迎来政策和市场双重利好的游戏板块，或将迎来彻底的反转。 01 近一年来，游戏行业最大的利好莫过于版号的复苏。 25年 ...

Core Viewpoint - The article highlights a significant recovery in China's gaming industry, with a record number of game licenses issued in 2025, totaling 1,771, marking a more than 20% increase from 2024 and the highest number in nearly seven years [3][5]. Summary by Sections Game License Issuance - In December 2025, a total of 147 game licenses were issued, including 144 for domestic games and 3 for imported games, with notable titles from companies like Tencent and 37 Interactive Entertainment [4]. - The total number of domestic game licenses for 2025 reached 1,676, while imported game licenses amounted to 95, contributing to the overall total of 1,771 licenses, which is a significant increase from 1,416 in 2024 [5]. Industry Trends - The increase in game licenses is attributed to a shift towards high-quality games, with industry consensus on the importance of game quality driving the surge in license issuance [3]. - The gaming industry is expected to enter a new golden decade, supported by favorable policies and a growing international market for games [3]. Market Performance - The actual sales revenue of the domestic gaming market in 2025 reached 350.79 billion yuan, reflecting a year-on-year growth of 7.7%, with a user base of 683 million, marking a historical high for both metrics [6]. - The gaming industry is estimated to have generated an economic impact exceeding 1.2 trillion yuan, indicating its significant role in the broader economy [6]. Challenges and Future Outlook - Despite the increase in licenses, the industry faces challenges such as rising development costs and heightened competition, leading to a more cautious approach to new game launches [6]. - Major gaming companies are focusing on maintaining the longevity of existing game IPs and advancing technology to meet the evolving expectations of players [6].

格隆汇12月25日｜随着国家新闻出版署公布12月份网络游戏版号，2025年全年版号发放正式收官。今年 版号总数定格于1771个，创下自2019年以来近七年的新高，较2024年增长超过20%，游戏行业持续回 暖。 游戏产业分析师张书乐对第一财经记者表示，今年的版号爆发并非简单放量，而是在游戏精品化 成为行业共识后，精品游戏爆发带动版号数量提升。 "在版号放量、游戏质量提升、游戏出海路径不断 拓宽，以及各地密集出台游戏电竞激励政策的大背景下，中国游戏产业正在开启新一轮的黄金十 年。"张书乐判断。 ...

【大河财立方 记者 王宇】12月9日晚间，ST凯文公告，公司股票将于12月10日停牌一天，12月11日起复牌并撤销其他风险警示。复牌后，股票简称将变更 为"凯撒文化"，日涨跌幅限制由5%恢复至10%。 "这场历时一年多的合规整改终迎收官，且游戏行业大环境可能进入新'黄金十年'，这都成为凯撒文化摘帽的利好。但仅仅'摘帽'，没有足够好的业绩来支 撑，修复市场信任将是一个长期工程。"12月10日，游戏产业分析师张书乐在接受大河财立方记者采访时说。 历时一年整改过关，"摘帽"只是第一步 根据《深圳证券交易所股票上市规则》的相关规定，被实施其他风险警示的公司要申请撤销，需满足两大条件。 2024年9月17日，凯撒文化公告表示，公司于9月13日收到广东证监局出具的《行政处罚事先告知书》。 告知书显示，经广东证监局查明，2021年，凯撒文化为减少应收款坏账损失，通过资金流转方式虚增利润1524.67万元，占当期披露利润总额的15.55%，致 其2021年年度报告存在虚假记载。 彼时，广东证监局合计对凯撒文化及当事人合计处罚了1300万元。除罚款之外，凯撒文化公司股票被实施其他风险警示，公司股票简称由"凯撒文化"变更 为"S ...

Core Insights - NetEase reported its Q3 financial results for the period ending September 30, 2025, showing a net revenue of 28.4 billion yuan, an increase of 8.2% year-over-year, and a net profit attributable to shareholders of 8.6 billion yuan, up 31.8% year-over-year [1] Group 1: Financial Performance - The company's gross profit for Q3 was 18.2 billion yuan, reflecting a year-over-year growth of 10.3% [1] - As of September 30, 2025, NetEase's net cash balance was 153.2 billion yuan, an increase from 131.5 billion yuan as of December 31, 2024 [1] - Non-GAAP net profit attributable to shareholders was 9.5 billion yuan, representing a year-over-year increase of 26.7% [1] Group 2: Business Segments - The gaming segment remains the core of NetEase's business, accounting for 82.04% of total revenue, with net revenue from games and related services reaching 23.3 billion yuan, a year-over-year increase of 11.8% [1] - Online games contributed 97.6% of the gaming revenue, driven by titles such as "Fantasy Westward Journey" and new releases like "Yanyun Sixteen Sounds" [1][2] - NetEase Youdao's net revenue was 1.628 billion yuan, a year-over-year increase of 3.6%, with online marketing services becoming the largest revenue source for the first time [4] Group 3: Game Development and Strategy - The company is focusing on high-quality game development, avoiding blind expansion into new products, and is committed to a more strategic approach in the coming years [2] - NetEase has closed at least seven overseas studios since 2024, including Jackalyptic Games and Bad Brain Game Studios, as part of a restructuring effort [2] - The game "Yanyun Sixteen Sounds" has shown strong performance overseas, reaching over 500,000 players within 40 minutes of launch and ranking in the top charts on Steam [3] Group 4: Other Business Segments - NetEase Cloud Music reported a year-over-year revenue decline of 1.8% to 2 billion yuan, while the "Innovation and Other" segment saw a more significant drop of 18.9%, with revenues of 1.4 billion yuan [4] - Youdao's online marketing services revenue grew by 51.1% to 740 million yuan, while learning services and smart hardware revenues declined significantly [4]

Core Insights - The keyword for NetEase Games in 2025 is "stability" as reflected in their Q3 2025 financial report, which shows a net revenue of 28.4 billion yuan, an increase of 8.2% year-on-year, and a net profit of 8.6 billion yuan [1][4]. Financial Performance - NetEase's Q3 net income from games and related value-added services reached 23.3 billion yuan, marking an 11.8% year-on-year increase [2]. - The company's operating costs rose to 10.2 billion yuan, up from 9.8 billion yuan in the previous quarter and 9.7 billion yuan year-on-year, attributed to increased personnel costs, revenue sharing, and game licensing fees [1]. Game Business Highlights - Online games accounted for 97.6% of the gaming revenue, showing a stable contribution from classic products and new game launches [8]. - Key games contributing to revenue growth include "Dream of the Red Chamber" and "Nirvana in Fire," with the former achieving a peak of 3.58 million concurrent users [8][10]. Market Strategy and Product Development - CEO Ding Lei emphasized the importance of focusing on successful products and being cautious with new projects, aiming for high-quality content [5][7]. - The company plans to launch approximately nine new games in 2025, with "Yanyun Sixteen Sounds" performing well in the market [12][15]. Organizational Adjustments - Recent personnel adjustments are aimed at enhancing focus and efficiency within the organization, ensuring that the core teams can thrive [7][16]. - The company is committed to optimizing long-standing projects while being selective about new initiatives [7][16]. Upcoming Releases and Trends - NetEase has a strong pipeline of new games, including "Diablo IV" and "Tianxia: Wanxiang," with a focus on high-quality production [29]. - The company is also exploring the simulation game market with titles like "Shanhai Qilv" and "Xinghui Youqing Tian" [24][29].

Core Insights - The A-share gaming industry is experiencing significant growth, with many companies reporting increased revenues and profits in the third quarter of 2025, driven by a focus on high-quality game development and international expansion [5][7][9]. Revenue and Profit Performance - In the third quarter, 13 out of 23 A-share gaming companies reported year-on-year revenue growth, with total revenue reaching 299.99 billion yuan, a 29.29% increase from 232.03 billion yuan in the same period last year [7]. - The net profit for these companies collectively reached 58.15 billion yuan, doubling from 29.05 billion yuan year-on-year [7]. - For the first three quarters of 2025, total revenue was 838.40 billion yuan, up 25.03% from 670.56 billion yuan, while net profit increased by 80.64% to 138.42 billion yuan [7]. Key Company Performances - Century Huatong achieved a third-quarter revenue of 100.16 billion yuan, a 60.19% increase, and a net profit of 17.01 billion yuan, up 163.78% [11]. - Jiubang Network reported a revenue of 19.68 billion yuan in the third quarter, a 129.19% increase, with a net profit of 5.69 billion yuan, up 307.7% [13]. - Giant Network's third-quarter revenue was 17.06 billion yuan, a 115.63% increase, with a net profit of 6.40 billion yuan, up 81.19% [14]. - Perfect World reported a revenue of 17.26 billion yuan, a 31.45% increase, and a net profit of 1.62 billion yuan, up 176.59% [15]. Market Trends and Future Outlook - The gaming industry is entering a "golden decade," supported by favorable policies and a shift towards high-quality game development rather than reliance on imitation [5][9]. - The number of game licenses issued in 2025 has already surpassed the total for 2024, indicating a robust pipeline for new game releases [9]. - Companies like Century Huatong are gaining global recognition, with successful titles like "Whiteout Survival" achieving over 200 million downloads [12]. Challenges and Competitive Landscape - Some companies, such as 37 Interactive Entertainment, are facing challenges with revenue declines, attributed to product lifecycle issues and regulatory scrutiny [17][18]. - The competitive landscape is shifting, with traditional companies needing to innovate to keep pace with emerging trends and consumer preferences [19].

Core Insights - The article highlights the competitive landscape of the global gaming industry, emphasizing the significant presence of Chinese companies among the top earners, particularly Tencent, NetEase, and miHoYo [2][3][5]. Group 1: Global Gaming Revenue Rankings - In the top ten global gaming companies by revenue, the United States holds five positions, China has three, and Japan has two [2]. - Tencent ranks second with a revenue of $27.3 billion, driven by popular IPs like "Honor of Kings" and significant overseas revenue growth [3][5]. - NetEase ranks fourth with $11.5 billion, showcasing strong performance from titles like "Where Winds Meet" [3][5]. - miHoYo ranks ninth with $3.8 billion, with over 70% of its revenue coming from international markets, primarily from "Genshin Impact" [2][3]. Group 2: Market Concentration in China - The Chinese gaming market is highly concentrated, with the top two companies, Tencent and NetEase, holding a combined market share of 78% as of 2025 [9]. - Tencent's market share is projected to reach 50%, while NetEase's is expected to be 28% [7]. Group 3: New Game Strategies - Tencent has the largest new game pipeline with 35 upcoming titles, covering various genres including shooting, MMO, and open-world games [12][13]. - NetEase follows with 28 new titles, focusing on genres like action RPGs and historical strategy games [12][13]. - miHoYo has a more limited pipeline with only 2 upcoming titles, primarily in the CRPG and life simulation genres [12][13].