近日，2025年度优秀游戏评选大赛（金翎奖）获奖名单正式公布。中手游荣获"最具影响力移动游戏发行商"称号，旗下产品《火影忍者：木叶高手》荣 获"最佳二次元移动游戏"，《新三国志曹操传》荣获"玩家最喜爱的移动网络游戏"。 本次获奖的游戏，充分展现了中手游的产品阵容和IP底蕴。荣获"最佳二次元移动游戏"的《火影忍者：木叶高手》是一款正版火影动画级剧情全新手游， 深度复刻火影忍者动画的精髓，从经典角色的一颦一笑，到跌宕起伏的剧情脉络，再到炫酷夺目的忍术特效，皆实现了高度还原。更有原班声优倾情加 盟，以全新演绎赋予角色鲜活生命力，为玩家精心构筑一个原汁原味的忍者世界。游戏上线首月登顶iOS免费榜，凭借正版火影IP和放置卡牌玩法，吸引 大量粉丝用户，市场表现稳健。 荣获"玩家最喜爱的移动网络游戏"的《新三国志曹操传》由光荣特库摩游戏正版授权。作为策略玩家的头号之选，《新三国志曹操传》重新定义战棋策略 性，全新的神兽可以直接驾临战场，神兽技能可以影响天气，地形等战场要素，合理的搭配即可为手下阵容抢得先机。全新无双武将签到即可获取。独有 的点将台功能，让玩家每日登录签到，收获指定的橙色品质武将，定期获得顶级无双武将。原作武 ...

Core Insights - LABUBU has emerged as a global super IP, representing a new benchmark for Chinese toy IPs going international and reflecting the globalization progress of Pop Mart [2][3] - In Q1 of this year, Pop Mart's revenue in the Americas and Europe surged by 895%-900% and 600%-605% respectively, indicating strong market acceptance [2] Group 1: LABUBU's Success Factors - The commercial value and vitality of an IP depend on the company's investment and sustainable operations, as demonstrated by LABUBU's growth since its signing with Pop Mart in 2018 [3] - LABUBU initially gained traction in niche markets, but the introduction of new product categories, such as plush toys, significantly amplified its appeal and led to a buying frenzy [3] - Interactive marketing strategies, including performances and social media engagement, have helped LABUBU connect with fans and enhance its visibility [3] Group 2: Financial Performance - In 2024, LABUBU's IP THE MONSTES is projected to generate revenue of 3.04 billion yuan, marking a year-on-year increase of 726.6%, making it the top revenue-generating IP for Pop Mart [4] - The plush toy category has seen explosive growth, exceeding 1200% due to successful product launches like the LABUBU heart macaron series [4] Group 3: Market Entry Strategies - Pop Mart's entry into the North American market began with vending machine tests in 2021, leading to the opening of its first physical store in New Jersey in September 2023 [5] - In Europe, Pop Mart prioritized markets based on cultural acceptance of emerging trends, starting with France and the UK before expanding to other countries [6] Group 4: Globalization Challenges - The primary challenges faced by Pop Mart in its globalization efforts have shifted from market entry to management, particularly in building a cohesive local team [7] - The company has established a localized management approach, with over 1,000 foreign employees, particularly in North America [7] Group 5: Future Globalization Plans - Pop Mart aims to enhance its global presence by signing local artists and creating products tailored to regional preferences, such as Thai clothing for LABUBU in Thailand [8] - Collaborations with well-known IP companies like Disney and Sanrio are part of Pop Mart's strategy to increase brand exposure in unfamiliar markets [8] Group 6: Organizational Changes - In April 2025, Pop Mart will initiate its largest organizational restructuring in five years to standardize operations and improve efficiency, aiming for a unified management system [9]