Investment Rating - Initiate with OUTPERFORM rating [2] Core Views - The company has a well-established product layout in air conditioning, with flexible capacity management effectively controlling risks [3] - The implementation of a new retail model in the Chinese market enhances channel efficiency [4] - The company is advancing its ODM and OBM strategies in overseas markets, with expectations for global market share growth [5] - The company is poised for steady revenue and profit growth due to strong domestic and international performance [6] Summary by Sections Section 1: Steady Revenue and Profit Growth - The company has over 30 years of experience in the air conditioning sector, achieving revenue of RMB 195.3 billion, RMB 248.3 billion, and RMB 297.6 billion from 2022 to 2024, with a compound annual growth rate (CAGR) of 23.4% [12] - In Q1 2025, the company reported revenue of RMB 93.52 billion and a net profit of RMB 9.25 billion, representing year-on-year growth of 27% and 23% respectively [12] Section 2: Comprehensive Product Layout and Efficient Channel Operations - The company has established four major manufacturing bases, with a capacity utilization rate of 91.3% for home air conditioners and 90.6% for central air conditioners as of 2024 [21] - The new retail model has effectively integrated online and offline channels, enhancing overall efficiency and enabling better management of retail prices [32] Section 3: Global Market Growth Potential - The global air conditioning market is expected to grow, with household and central air conditioning sales projected to reach 193 million and 69 million units respectively by 2024 [35] - The company has expanded its overseas presence to over 150 countries, with significant growth in both OBM and ODM revenues [28] Section 4: Profit Forecast and Valuation Comparison - The company plans to maintain a dividend payout ratio of no less than 75% from 2025 to 2027, with an expected dividend yield exceeding 10% in 2025 [7] - The projected EPS for 2025, 2026, and 2027 is RMB 1.96, RMB 2.14, and RMB 2.45 respectively, with corresponding year-on-year growth rates of 7%, 9%, and 14% [7][55]

Core Viewpoint - The Federal Reserve's focus is shifting from controlling inflation to boosting employment due to recent weak U.S. employment data, leading to high expectations for interest rate cuts, which will benefit the real estate and related sectors, including electric tools [1] Group 1: Market Trends and Company Performance - The market anticipates a 98.3% probability of a 25 basis point rate cut in the upcoming Federal Reserve meeting, with a 91.7% expectation for another cut by December 2025 [1] - The U.S. real estate market is showing signs of demand stabilization and inventory depletion slowing, indicating a potential bottoming out, which will inject liquidity into the market [1] - In the first half of 2025, the company achieved revenue of 460 million yuan, a year-on-year increase of 11.98%, and a net profit of 45.65 million yuan, up 14.23% [1] Group 2: Strategic Partnerships and Market Growth - The company signed a strategic cooperation agreement with a well-known international electric tool brand, committing to over 700 million yuan in purchases over five years, which represents over 80% of its audited revenue for 2024 [2] - The global electric tool market is projected to grow from approximately $29.69 billion in 2025 to $40.95 billion by 2032, with a CAGR of 4.7% from 2025 to 2032 [2] Group 3: Product Diversification and Market Position - The company has developed a diverse product matrix with seven major series, covering nearly 400 specifications, and has achieved a global market share of over 21% in its core product category [3] - The global electric tool market can be segmented into OEM, ODM, and OBM, with ODM manufacturers focusing on production efficiency and technology adaptation [3] Group 4: Business Model and Supply Chain - The company employs a dual strategy of "ODM + OBM," successfully integrating into the global electric tool supply chain and serving major brands like Stanley Black & Decker and Bosch [4] - The acquisition of BATAVIAB.V. has enhanced the company's product design capabilities and sales channels, contributing to a significant revenue increase of over 80% for BATAVIAB.V. in the first half of 2025 [4] Group 5: Channel Development and Production Capacity - The company is expanding its online sales presence on platforms like Tmall, Amazon, and Walmart, as well as emerging platforms like Temu and TikTok, increasing its self-branded revenue share to over 20% in the first half of 2025 [5] - The company is enhancing its production capacity in Thailand, with a target of 3 million units by 2025, supporting its "ODM + OBM" strategy [5] Group 6: Future Outlook - The company is well-positioned to benefit from the global economic recovery and tool consumption upgrade, supported by its dual strategy and enhanced production capabilities [6]

Core Viewpoint - The company, Plade, reported stable growth in its operating performance for the first half of 2025, with a revenue increase of 11.98% and a net profit increase of 14.23% compared to the same period last year [1] Group 1: Financial Performance - In the first half of 2025, the company achieved operating revenue of 460.62 million yuan, a year-on-year increase of 11.98% [1] - The net profit attributable to shareholders was 45.65 million yuan, reflecting a growth of 14.23% year-on-year [1] Group 2: Product Development and Market Position - The company focuses on the research, production, and sales of electric tools, continuously enhancing product technology and core competitiveness [2] - It has established a broad and stable cooperation with nearly 300 customers, with products sold in nearly 100 countries and regions [2] - The product range includes seven major series and nearly 400 specifications, applicable in various fields such as home decoration, industrial manufacturing, and construction [2] Group 3: Innovation and R&D - The company has a complete R&D system and has obtained a total of 561 domestic and international patents as of the first half of 2025 [3] - Collaborations with universities focus on lithium battery and intelligent trends, driving the development of products like hot air guns and electric nail guns [3] Group 4: Business Model and Brand Development - The company operates under an ODM and OBM dual-driven model, with self-owned brand revenue exceeding 20% [4] - It has established differentiated brand combinations and expanded online sales channels through platforms like Tmall and Amazon [4] Group 5: Market Performance and Growth - The electric tool business accounts for over 90% of total revenue, with a gross margin of 26.86% for the first half of 2025 [5] - The company has been recognized as a future factory for 2024, enhancing production efficiency through smart factory initiatives [5] Group 6: International Market Expansion - The company’s products are sold in nearly 100 countries, with foreign market revenue contributing 323.57 million yuan, accounting for 70.23% of total revenue [7] - The European market showed significant growth, with the subsidiary BATAVIA.BV achieving over 80% year-on-year revenue growth [7]