Core Viewpoint - Company is well-positioned to benefit from the expanding global air conditioning market, with a strong focus on both domestic and international operations, leading to potential growth in market share and profitability [1][4]. Group 1: Domestic Market Strategy - The company has implemented an innovative online wholesale new retail model in the domestic market, enhancing channel efficiency and enabling better control over retail prices [3]. - The domestic air conditioning sales are expected to continue growing due to government subsidy policies, maintaining a competitive position within the top five market share [5]. Group 2: International Market Expansion - The company has established a presence in over 150 countries, effectively executing its OBM (Original Brand Manufacturer) and ODM (Original Design Manufacturer) strategies, which are driving significant growth in various regions including Asia, Europe, and South America [4]. - The establishment of a factory in Thailand has expanded overseas production capacity, allowing for flexible adjustments to meet rising demand in Southeast Asia and mitigating potential trade barriers [2]. Group 3: Financial Outlook - The company plans to maintain a dividend payout ratio of no less than 75% from 2025 to 2027, with an expected dividend yield exceeding 10% based on current stock prices and profit assumptions [1]. - Earnings per share (EPS) projections for 2025, 2026, and 2027 are estimated at 1.96, 2.14, and 2.45 respectively, reflecting year-on-year growth rates of 7%, 9%, and 14% [1].

Core Viewpoint - Haitong International reports that AUX Electric (02580) demonstrates excellent channel efficiency under the new retail model in the domestic market, while simultaneously advancing its OBM and ODM businesses in overseas markets. The global air conditioning market's expansion provides significant growth potential for the company, with an expected increase in market share. The company plans to maintain a dividend payout ratio of no less than 75% from 2025 to 2027, potentially resulting in a dividend yield exceeding 10% by 2025 based on current stock prices and net profit assumptions. The estimated EPS for 2025-2027 is projected to be 1.96, 2.14, and 2.45 CNY, respectively, with year-on-year growth rates of 7%, 9%, and 14%. A 10x PE valuation for 2025 suggests a target price of 21.30 HKD, with an initial rating of "outperform the market" [1]. Group 1 - The company has a well-established product layout in air conditioning, with flexible capacity management effectively controlling risks. The establishment of a factory in Thailand expands overseas capacity, aligning with rising demand in Southeast Asia and providing flexibility to manage potential export trade barriers [2]. - The company has pioneered a new retail model in China, integrating online and offline channels to enhance channel efficiency, control terminal retail prices, and empower distributors to meet end-user demands. Benefiting from national subsidy policies, domestic air conditioning sales are expected to continue growing during 2024-2025. The efficient channel and market operation model is anticipated to support the company's performance above industry standards in the medium to long term [3]. Group 2 - In the overseas market, the company operates in over 150 countries and regions, establishing local sales teams to effectively conduct OBM business while ensuring stable growth in ODM orders through its strong R&D and manufacturing capabilities. The dual strategy of OBM and ODM is expected to drive rapid growth, with notable increases in business scale across Asia, Europe, and South America, leading to an anticipated rise in global market share [4]. - The company is expected to maintain steady growth in revenue and profit, supported by its strong domestic market performance and impressive expansion in overseas markets. The domestic market is projected to benefit from the overall demand release and increased penetration in the air conditioning sector, while the flexible advancement of ODM and OBM businesses in international markets is expected to drive rapid global business expansion [5].

Investment Rating - Initiate with OUTPERFORM rating [2] Core Views - The company has a well-established product layout in air conditioning, with flexible capacity management effectively controlling risks [3] - The implementation of a new retail model in the Chinese market enhances channel efficiency [4] - The company is advancing its ODM and OBM strategies in overseas markets, with expectations for global market share growth [5] - The company is poised for steady revenue and profit growth due to strong domestic and international performance [6] Summary by Sections Section 1: Steady Revenue and Profit Growth - The company has over 30 years of experience in the air conditioning sector, achieving revenue of RMB 195.3 billion, RMB 248.3 billion, and RMB 297.6 billion from 2022 to 2024, with a compound annual growth rate (CAGR) of 23.4% [12] - In Q1 2025, the company reported revenue of RMB 93.52 billion and a net profit of RMB 9.25 billion, representing year-on-year growth of 27% and 23% respectively [12] Section 2: Comprehensive Product Layout and Efficient Channel Operations - The company has established four major manufacturing bases, with a capacity utilization rate of 91.3% for home air conditioners and 90.6% for central air conditioners as of 2024 [21] - The new retail model has effectively integrated online and offline channels, enhancing overall efficiency and enabling better management of retail prices [32] Section 3: Global Market Growth Potential - The global air conditioning market is expected to grow, with household and central air conditioning sales projected to reach 193 million and 69 million units respectively by 2024 [35] - The company has expanded its overseas presence to over 150 countries, with significant growth in both OBM and ODM revenues [28] Section 4: Profit Forecast and Valuation Comparison - The company plans to maintain a dividend payout ratio of no less than 75% from 2025 to 2027, with an expected dividend yield exceeding 10% in 2025 [7] - The projected EPS for 2025, 2026, and 2027 is RMB 1.96, RMB 2.14, and RMB 2.45 respectively, with corresponding year-on-year growth rates of 7%, 9%, and 14% [7][55]

Investment Rating - The report initiates coverage on Aux Electric with a "Buy" rating and a target price of HKD 17.67, based on an 8x PE for 2025 [5][4]. Core Insights - Aux Electric is the fifth largest air conditioning provider globally and the fourth largest in China, with a market share of 7.1% globally and 7.3% in China for 2024 [1][18]. - The company has a robust presence in over 150 countries, focusing on both domestic and international markets through a dual strategy of ODM and OBM [1][18]. - The report highlights Aux's historical adaptability and strategic positioning, capturing market opportunities across different eras, from cost-effective products in the early 2000s to leveraging e-commerce in the 2010s and expanding globally in the 2020s [1][21]. Summary by Sections Company Overview - Aux Electric entered the air conditioning industry in 1994 and has since developed a multi-brand strategy, including the main brand Aux and sub-brands like ShinFlow, HuaSuan, and Aufit, to cater to various market segments [23][1]. - The company has maintained a strong growth trajectory, with a projected revenue of RMB 29.8 billion in 2024 and a CAGR of 30% in air conditioning sales from 2023 to 2024 [23][18]. Market Outlook - The global air conditioning market is expected to grow from RMB 1.31 trillion in 2024 to RMB 1.53 trillion in 2028, with a CAGR of 4.0% [2]. - Aux is actively expanding in emerging markets, particularly in the Middle East and Southeast Asia, with significant contributions from both ODM and OBM business models [2][18]. Financial Projections - The report forecasts Aux's net profit attributable to shareholders to be RMB 3.167 billion, RMB 3.661 billion, and RMB 4.073 billion for 2025, 2026, and 2027, respectively, with corresponding EPS of RMB 1.99, RMB 2.31, and RMB 2.56 [4][12]. - Revenue from overseas sales is expected to reach RMB 188.9 billion, RMB 234.6 billion, and RMB 281.8 billion from 2025 to 2027, accounting for 54.3%, 58.5%, and 62.6% of total revenue [2][4]. Competitive Positioning - Aux Electric's manufacturing efficiency is highlighted, with a capacity utilization rate of 91.3% compared to the industry average of 74.4% in 2024, which enhances its bargaining power [3][22]. - The company has diversified its customer base, reducing dependency on any single client, with the largest customer accounting for only 6.3% of revenue in Q1 2025 [22][3].

Core Viewpoint - AUX Electric has announced its IPO, planning to issue approximately 207 million shares globally, with an expected pricing date of August 29, and a share price range of HKD 16.00 to HKD 17.42, with trading expected to commence on September 2, 2025 [1][3]. Company Overview - AUX Electric is one of the top five air conditioning providers globally, integrating design, research and development, production, sales, and service for both household and central air conditioning systems. The company operates in over 150 countries and regions, seizing opportunities in the global air conditioning market, which is projected to reach RMB 1.3128 trillion by 2024 [4][25]. Market Position - According to Frost & Sullivan, AUX Electric is projected to hold a 7.1% market share by sales volume in 2024, ranking as the fifth largest air conditioning provider globally [4][17]. Product and Brand Strategy - The company utilizes the "AUX" brand for its domestic and international markets, while also developing sub-brands such as "HuaSuan" and "AUFIT," along with high-end brands like "ShinFlow" [5]. Sales and Distribution Model - AUX Electric has implemented a new retail model that integrates online and offline sales, enhancing communication and cooperation with small and medium-sized retailers. This model simplifies the distribution structure and optimizes the supply chain through digital means [17][24]. Research and Development - The company has established a comprehensive global R&D network with centers in Ningbo, Zhuhai, and Japan, focusing on energy efficiency, comfort, health, and smart technology. As of March 31, 2025, AUX Electric has over 1,600 dedicated R&D personnel and has obtained more than 12,000 registered patents [18][21]. Financial Performance - AUX Electric's revenue for the first quarter of 2024 was RMB 297.59 million, reflecting a growth of 19.8% compared to the same period in 2023. The gross profit for the same period was RMB 62.40 million, with a net profit of RMB 29.10 million [35][38].

Core Viewpoint - Aux Air Conditioning Co., Ltd. has launched its IPO, positioning itself as a leading global air conditioning provider with a comprehensive business model covering design, R&D, production, sales, and service across over 150 countries and regions [1][2]. Company Overview - Aux has over 30 years of experience in the air conditioning industry, utilizing the "AUX" brand to penetrate both domestic and international markets through a multi-brand strategy to meet diverse consumer needs [2]. - The product matrix focuses on home and central air conditioning, emphasizing energy efficiency, comfort, health, and intelligence, with rapid product iteration and expansion to cover various application scenarios such as residential and commercial buildings [2]. - Aux has established a robust global R&D network with centers in Ningbo, Zhuhai, and Japan, employing over 1,600 dedicated R&D personnel [2]. - The company has innovated a new retail model called "Xiao Aux Direct Sales," integrating online and offline channels to enhance operational efficiency [2]. - Aux has developed an industrial internet platform to achieve refined management across the entire value chain, improving efficiency in various business segments [2]. - During the performance record period, Aux demonstrated strong revenue and net profit growth, indicating a positive development trend [2].