美妆丨市场观察 本周看点： -欧莱雅罕见跌出10强！谁在瓜分美妆巨头份额？ -妆械合一再掀风暴：巨子拿到医美三类证、自然堂推首款械字号； -被万亿巨头忽视的赛道，正在受年轻人追捧。 行业环境 1.欧莱雅罕见跌出10强！谁在瓜分美妆巨头份额？ 关键词：美妆赛道,行业洗牌,国货品牌,头部效应,白牌 概要：2025年抖音美妆赛道竞争激烈，国货品牌表现亮眼。韩束蝉联榜首，珀莱雅稳居第二， 国货品牌在TOP10中占据7席，百雀羚等品牌快速崛起。国际品牌如欧莱雅排名下滑，科兰黎凭 借高客单价稳居前20。彩妆领域，国货品牌全面反攻，圣罗兰成为TOP10中唯一的国际品牌， 蒂洛薇、花间颂等新锐品牌表现突出。细分赛道如颈部护理增长显著，KAZOO、SDX等品牌 崭露头角。整体来看，抖音美妆市场呈现国货崛起、国际品牌承压、细分赛道潜力大的特点。 2.妆械合一再掀风暴：巨子拿到医美三类证、自然堂推首款械字号！ 关键词：医美市场,重组胶原蛋白,三类证,械字号,医美跨界 概要：巨子生物自主研发的"重组I型α1亚型胶原蛋白冻干纤维"获NMPA批准上市，打破锦波生 物在重组人源化胶原蛋白领域的垄断，标志着胶原蛋白注射市场进入双强竞争阶段。 ...

Investment Rating - The report does not explicitly provide an investment rating for the beauty industry Core Insights - The beauty industry is experiencing a significant shift with domestic brands gaining market share, while international brands like L'Oréal are facing challenges [4][6][10] - The medical beauty sector is expanding, with companies like Juzhi Biotech and Naturals launching innovative products, indicating a trend towards cross-industry collaboration [4][6] - The soap market is evolving with a focus on high-end products and natural ingredients, appealing to environmentally conscious consumers [6] - PDRN technology is transitioning from niche medical applications to mainstream skincare, enhancing product efficacy and market accessibility [6][10] - Hong Kong is emerging as a testing ground for domestic beauty brands aiming for global expansion, leveraging its mature market and tourism recovery [6][10] - The competitive landscape is intensifying, with domestic brands dominating the top rankings and new entrants disrupting traditional market dynamics [4][6][10] Industry Environment - L'Oréal has dropped out of the top 10 rankings in the Douyin beauty market, with domestic brands like Han Shu and Proya leading the charge [4] - The medical beauty market is projected to reach 370 billion by 2025, attracting investments from beauty companies [4] - The soap market is witnessing a shift towards premium products, with handmade soaps gaining traction among consumers [6] - PDRN technology is being adopted in mainstream skincare, with various brands innovating in formulations and applications [6] - Domestic beauty brands are increasingly focusing on international markets, with Hong Kong serving as a strategic entry point [6] Top Brand News - The domestic fragrance brand "Song Dynasty Fragrance" is rapidly expanding, with a unique dual strategy for online and offline sales [12] - Influencer Zhu Guagua has regained prominence in the Douyin beauty market, significantly impacting brand sales through effective marketing strategies [12] - Hermès is exploring the skincare segment, with plans to launch products post-2028, indicating a strategic move to enhance its beauty portfolio [12] - Yatsen Group has released China's first beauty innovation white paper, showcasing advancements in research and sustainable development [12] - Juyi Group has acquired the Italian brand Foltène to strengthen its position in the hair care market, reflecting a trend of consolidation among domestic beauty companies [12]