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2025年第45周:美妆行业周度市场观察
艾瑞咨询· 2025-11-14 00:06
Group 1 - L'Oréal has dropped out of the top 10 beauty brands, with domestic brands gaining market share, particularly on platforms like Douyin, where domestic brands occupy 7 out of the top 10 spots [3][9] - The beauty market is experiencing a significant shift, with domestic brands like Han Shu and Proya leading, while international brands face pressure [3][9] - The cosmetic market is seeing a rise in niche segments, such as neck care, with brands like KAZOO and SDX emerging as notable players [3] Group 2 - The medical beauty market is projected to reach 370 billion by 2025, attracting beauty companies to diversify into this sector [4] - Companies like Juzhi Biotech have received NMPA approval for innovative collagen products, indicating increased competition in the collagen injection market [4] - Challenges in the medical beauty sector include high regulatory barriers and product homogenization, necessitating breakthroughs in technology for sustainable growth [4] Group 3 - The soap market is undergoing a transformation, with a shift towards high-end products priced between 10-20 yuan, driven by consumer demand for natural ingredients [5] - Handmade soaps are gaining popularity among environmentally conscious consumers, although they face challenges in scaling production [5] - Brands are innovating by expanding usage scenarios for soaps, indicating a trend towards personalized and situational products [5] Group 4 - PDRN technology is transitioning from a niche medical beauty ingredient to a mainstream skincare component, with innovations in raw materials and product formulations [6] - The market is seeing a diversification of PDRN applications, including anti-aging and sensitive skin care, enhancing its appeal [6] - Companies are leveraging AI and molecular optimization to improve product efficacy and absorption [6] Group 5 - Hong Kong is emerging as a testing ground for domestic beauty brands aiming for global expansion, with brands like Guansha and Dr. Wong adopting different strategies to penetrate the market [8] - The recovery of Hong Kong's tourism sector provides a significant opportunity for these brands to attract international customers [8] Group 6 - The luxury beauty sector is entering a "cooling period," with major players like Kering and L'Oréal focusing on resource sharing and strategic partnerships rather than aggressive expansion [10] - L'Oréal's acquisition of Kering's Creed brand for 4 billion euros highlights the trend of luxury brands consolidating their beauty portfolios [10] - The collaboration also signals a growing interest in health and longevity science within the beauty industry [10] Group 7 - The medical beauty industry is focusing on technological advancements, with new materials becoming a strategic priority [11] - Recent funding trends indicate a strong interest in injectable fillers and functional skincare materials [11] - Companies are exploring innovative applications of new materials to enhance safety and efficacy in medical beauty products [12] Group 8 - The domestic fragrance brand "Song Dynasty Fragrance" is rapidly expanding, with a unique dual pricing strategy for online and offline sales [13] - The brand's marketing approach, particularly targeting male consumers, has raised concerns about brand positioning and long-term image [13] - The brand's growth is heavily reliant on social media platforms like Douyin for sales [13] Group 9 - The return of popular Douyin beauty influencer Zhu Guagua highlights the ongoing importance of influencer marketing in driving brand growth [14] - Zhu Guagua's success is attributed to a focus on high-quality beauty selections and effective promotional strategies [14] - The trend indicates that brands need to balance collaborations with top influencers and their own direct sales channels for optimal growth [14] Group 10 - Hermès is exploring the skincare market, with plans to launch products post-2028, indicating a strategic move to expand its beauty portfolio [15] - The brand's current beauty offerings primarily include perfumes and cosmetics, with a recent decline in sales prompting a reevaluation of its strategy [15] - This initiative reflects a broader trend of luxury brands diversifying their product lines to enhance market presence [15] Group 11 - Yatsen Group has released China's first beauty innovation white paper, showcasing advancements in research and sustainable development in the beauty sector [16] - The white paper emphasizes the importance of collaboration between academia and industry to drive innovation [16] - Yatsen's investment in R&D highlights its commitment to leading in the global beauty technology landscape [16] Group 12 - The acquisition of Italian hair care brand Foltène by Juhui Group marks a significant step in expanding its portfolio in the hair care market [17] - The brand's focus on gender-specific hair loss products aligns with growing consumer demand in China [17] - This acquisition reflects a trend among domestic beauty companies to pursue multi-brand strategies for international growth [17]
美妆行业:周度市场观察-20251113
Ai Rui Zi Xun· 2025-11-13 07:03
Investment Rating - The report does not explicitly provide an investment rating for the beauty industry Core Insights - The beauty industry is experiencing a significant shift with domestic brands gaining market share, while international brands like L'Oréal are facing challenges [4][6][10] - The medical beauty sector is expanding, with companies like Juzhi Biotech and Naturals launching innovative products, indicating a trend towards cross-industry collaboration [4][6] - The soap market is evolving with a focus on high-end products and natural ingredients, appealing to environmentally conscious consumers [6] - PDRN technology is transitioning from niche medical applications to mainstream skincare, enhancing product efficacy and market accessibility [6][10] - Hong Kong is emerging as a testing ground for domestic beauty brands aiming for global expansion, leveraging its mature market and tourism recovery [6][10] - The competitive landscape is intensifying, with domestic brands dominating the top rankings and new entrants disrupting traditional market dynamics [4][6][10] Industry Environment - L'Oréal has dropped out of the top 10 rankings in the Douyin beauty market, with domestic brands like Han Shu and Proya leading the charge [4] - The medical beauty market is projected to reach 370 billion by 2025, attracting investments from beauty companies [4] - The soap market is witnessing a shift towards premium products, with handmade soaps gaining traction among consumers [6] - PDRN technology is being adopted in mainstream skincare, with various brands innovating in formulations and applications [6] - Domestic beauty brands are increasingly focusing on international markets, with Hong Kong serving as a strategic entry point [6] Top Brand News - The domestic fragrance brand "Song Dynasty Fragrance" is rapidly expanding, with a unique dual strategy for online and offline sales [12] - Influencer Zhu Guagua has regained prominence in the Douyin beauty market, significantly impacting brand sales through effective marketing strategies [12] - Hermès is exploring the skincare segment, with plans to launch products post-2028, indicating a strategic move to enhance its beauty portfolio [12] - Yatsen Group has released China's first beauty innovation white paper, showcasing advancements in research and sustainable development [12] - Juyi Group has acquired the Italian brand Foltène to strengthen its position in the hair care market, reflecting a trend of consolidation among domestic beauty companies [12]
美护25年三季报综述:分化中把握成长性、确定性
ZHESHANG SECURITIES· 2025-11-10 01:07
1. Report Industry Investment Rating - The industry rating is "Bullish" [1] 2. Core Views of the Report - The cosmetics industry continues to show differentiation, with brand demand being weak in the off - season, agents seeking change in difficult situations, and producers seizing supply - chain reconstruction opportunities. The medical aesthetics industry has new entrants with better - than - expected shipments, and new product catalysts are worth attention [3][4] 3. Summaries According to Relevant Catalogs 3.1 Cosmetics: Continued Differentiation 3.1.1 Brand Merchants - In 1 - 3Q25, beauty brand merchants' revenue was 28.4 billion yuan, a year - on - year decrease of 0.6%; personal care brand merchants' revenue was 5.7 billion yuan, a year - on - year increase of 12.4%. In 3Q25, beauty and personal care brand merchants' revenues were 8.05 billion and 1.805 billion yuan, a year - on - year decrease of 1.3% and an increase of 7.6% respectively. Beauty revenue weakened quarter - on - quarter, while personal care remained flat [18] - Beauty: Affected by the earlier Double Eleven promotion, consumer enthusiasm declined in September, and brands reduced live - streaming activities. In terms of single - quarter revenue growth, Shuiyang Co., Ltd. and Shanghai Jahwa increased by over 20%, Marubi Co., Ltd. had double - digit growth, Proya had low - double - digit decline, and Betaine and Freda had high - single - digit decline [18] - Personal care: Runben Co., Ltd.'s Q3 revenue increased by 17% year - on - year, with a slight increase in growth rate quarter - on - quarter. Baiya Co., Ltd.'s 3Q25 revenue improved, and Dengkang Oral Care had steady growth [18] - In 1 - 3Q25, beauty brand merchants' net profit after non - recurring items was 2.33 billion yuan, a year - on - year decrease of 15%; personal care brand merchants' was 604 million yuan, a year - on - year decrease of 3.4%. Some companies showed initial cost - control effects [24] 3.1.2 Agents - Agents are seeking change in difficult situations by exploring three paths: incubating self - owned brands (represented by Ruoyuchen), using AI to reduce costs and increase efficiency (represented by Yiwow), and expanding high - growth categories (such as Qingmu Technology expanding into trendy toy agency operations) [30] - Ruoyuchen's self - owned brands Feicui and Zhanjia continued to gain momentum. In Q3, self - owned brand revenue was 451 million yuan, a year - on - year increase of 344.5%, accounting for 55.1%. Zhanjia's Q3 revenue was 227 million yuan, a year - on - year increase of 119%, and 1 - 3Q revenue was 680 million yuan. Feicui's Q3 revenue was 203 million yuan, a quarter - on - quarter increase of over 98.8%, and 1 - 3Q revenue was 362 million yuan [30] 3.1.3 Producers - Demand continued to recover, and the revenue of the producer sector increased by 9%, 17%, and 30% year - on - year from Q1 to Q3, with the growth rate increasing quarter by quarter [33] - QingSong Co., Ltd. focused on optimizing customers and product structure, and its profit turned positive for four consecutive quarters from 2Q24 to 1Q25. Jieya Co., Ltd. had increasing orders from overseas big customers, and its Q3 performance growth accelerated. Jiaheng Home Co., Ltd. increased revenue but not profit, mainly due to the short - term impact of the Huzhou base's capacity ramp - up [33] 3.2 Medical Aesthetics: New Entrants with Better - than - Expected Shipments 3.2.1 Upstream Consumables - The growth rate of demand expansion slowed down, and supply - side competition intensified. In terms of the cumulative number of Class III medical device approvals, hyaluronic acid > regenerative (Sculptra/Poly - L - Lactic Acid) > botulinum toxin > recombinant collagen. Old products of hyaluronic acid and regenerative types faced growth pressure, and the growth rate of recombinant collagen Class III medical device products slowed down significantly quarter - on - quarter [38] - Hyaluronic acid: Aimeike's revenue growth rate from 24Q1 to 25Q3 was + 28.2%/+2.3%/+1.1%/ - 7%/ - 18%/ - 25%/ - 21% year - on - year, showing a quarterly decline since 24Q2 [38] - Collagen: Jinbo Biotech's revenue growth rate from 24Q1 to 25Q1 was + 76%/+100%/+92%/+73%/+63% year - on - year, and in 2Q25/3Q25, it was + 30%/+13% year - on - year. On October 23, the "Recombinant Type I α1 Subtype Collagen Freeze - Dried Fiber" Class III medical device certificate of Giant Biogene was approved by NMPA [38] - Leapmed Medical's medical aesthetics shipments were better than expected, with Q3 medical service and health management business revenue of 320 million yuan, a year - on - year increase of 28%, and the revenue of Sculptra and Hydrodermabrasion reaching 86.1367 million yuan [36] 3.2.2 Downstream - The new model of Xinoxygen Medical Clinics showed high - growth potential. The Q3 revenue guidance was 150 - 170 million yuan, a year - on - year increase of 231% - 275%, and a quarter - on - quarter increase of 4% - 18%. It plans to implement the "100 - City, 1000 - Store" plan in the long term [40] - Stores are expanding from first - tier cities to new first - tier and second - tier cities. As of November 6, it covered 42 stores in 10 cities. The promotion of self - owned brands was remarkable, and it cooperated with Xihong Miracle Sculptra 3.0, priced at 2999 yuan, which was officially launched on September 25 [43] 3.3 Investment Recommendations - Brands with upward potential and both growth and certainty: Recommend Maogeping (Oriental aesthetics, dual - wheel drive of makeup and skincare, and the second - curve of perfume is worth looking forward to) and Shangmei Co., Ltd. (with one cornerstone brand, five growth brands, and N seed businesses) [8][46] - Companies with new product pipelines and expected performance elasticity: Pay attention to Giant Biogene and Leapmed Medical [8][46] - Companies in strategic adjustment and expected to reach an inflection point: Recommend Shuiyang Co., Ltd. (the effect of high - end transformation is gradually emerging), and pay attention to Shanghai Jahwa, Betaine, and Freda [8][46]
械三证书护航,巨子生物的新布局
新财富· 2025-11-03 11:07
Core Viewpoint - The article discusses the recent developments and challenges faced by Juzhi Biotechnology, particularly focusing on its flagship product, collagen sticks, and the impact of a public controversy on its market performance and future strategies [2][3][10]. Product Development - Juzhi Biotechnology launched the upgraded collagen stick 2.0, which includes recombinant type IV collagen, aiming to enhance sales as the original version faced price decline risks [2]. - The company anticipates a significant increase in sales, projecting the gross merchandise volume (GMV) of collagen sticks could reach 30 billion [2]. Market Response and Controversy - Following allegations of product ingredient misrepresentation, the stock price of Juzhi Biotechnology fluctuated between 40-50 HKD per share, with mixed investor sentiments regarding its valuation [5]. - Despite the controversy, the market response was muted, with minimal media coverage and public discussion, indicating a lack of significant backlash [3][4]. Sales Performance - Recent sales data showed that Juzhi's brands achieved a combined GMV of 10.8 billion, with a slight overall increase, although one brand experienced a decline [6]. - The controversy led to a decrease in new customer acquisition during promotional events, with costs for acquiring new customers rising significantly [10]. Strategic Adjustments - In response to market conditions, Juzhi is adopting a cautious approach, controlling inventory levels and not heavily investing in promotional activities for upcoming sales events [17]. - The company is also focusing on building a membership system and expanding its presence in medical aesthetics through physical experience stores [17]. Regulatory Developments - Juzhi Biotechnology received approval for its class III medical device, recombinant type I collagen freeze-dried fibers, which is expected to enhance its product offerings in the medical aesthetics sector [20][24]. - The product is designed for facial dermal filling, addressing dynamic wrinkles, and has shown significant effectiveness in clinical trials [23]. Industry Outlook - The medical aesthetics market is becoming increasingly competitive, with multiple companies vying for market share, which may impact Juzhi's growth potential [25].
巨子生物(02367.HK):械三证落地打开新增长曲线 管理层持续增持彰显长期信心
Ge Long Hui· 2025-11-01 03:29
Core Viewpoint - The approval of the first injectable recombinant collagen type I medical device by Juzi Biotech marks a significant breakthrough in the aesthetic medicine sector, indicating the start of a second growth curve for the company in this field [1][4]. Product Approval - On October 23, 2025, Juzi Biotech announced that its self-developed "Recombinant Type I α1 Collagen Lyophilized Fiber" received the Class III medical device registration certificate from the National Medical Products Administration (NMPA), with registration number 国械注准20253132049 [1][2]. - This product is the first approved drug-device combination in Juzi Biotech's Class III medical device pipeline, extending its business from functional skincare and Class II medical devices to the high-barrier Class III aesthetic injection devices [1][2]. Product Specifications and Efficacy - The product is a white or off-white sponge-like solid composed of recombinant Type I α1 collagen, with a total of 753 amino acids [2]. - It is indicated for facial dermal tissue filling to correct dynamic wrinkles, including forehead lines, glabellar lines, and crow's feet, showing efficacy rates of 94.7% for forehead lines and 97.2% for crow's feet in clinical trials [2]. Market Potential - The domestic market currently has 12 approved Class III collagen medical devices, with only four related to recombinant collagen, making Juzi's product the first recombinant Type I collagen Class III medical device approved [2][3]. - The collagen injection market is projected to reach approximately 9.8 billion by 2025, indicating significant growth potential for Juzi's recombinant Type I collagen, which is not in direct competition with existing products [3]. Future Pipeline and Growth Strategy - Juzi Biotech has additional products in the pipeline, including a "Recombinant Collagen Implant" that is currently under review, which may expedite approval following the recent success [4]. - Despite short-term stock price pressures due to initial sales fluctuations during the Double 11 shopping festival, the company is expected to gain momentum in the latter half of the event [4][6]. Sales Performance and Brand Strategy - In Q3, Juzi Biotech achieved a GMV of approximately 726 million, with significant growth rates across platforms like Tmall and JD, indicating a recovery in brand performance [4]. - The company has engaged in strategic partnerships with influencers to enhance brand visibility and sales during the Double 11 event, ranking 16th in Tmall's beauty category during the promotional period [4]. Management Confidence - The company's major shareholder has been actively increasing its stake, purchasing approximately 4.23 million shares for about 200 million HKD, which signals strong confidence in the company's long-term prospects [6].
锦波生物单季净利润首降
Jing Ji Guan Cha Wang· 2025-10-30 13:21
Core Viewpoint - Jinbo Bio's revenue and net profit growth have slowed down following the challenge to its exclusive status in the "medical device three certificates" market, with the company reporting a significant decline in net profit for the third quarter of 2025 [2][3]. Financial Performance - For the first three quarters of 2025, Jinbo Bio reported revenue of 1.296 billion yuan, a year-on-year increase of 31.1%, and a net profit of 568 million yuan, up 9.29% year-on-year [2]. - In the third quarter of 2025, revenue was 437 million yuan, reflecting a year-on-year growth of 13.36%, while net profit decreased by 16.24% to 176 million yuan, marking the first quarterly net profit decline since the company's listing [2]. - The company's stock price fell by 7.07% to 245.5 yuan per share as of October 30, 2025, nearly a 50% drop since May of the same year [2]. Product and Market Dynamics - Wei Yimei, a key product of Jinbo Bio, has consistently contributed over 80% to the company's revenue, with its core component being recombinant humanized collagen, which is a Class III medical device approved by the National Medical Products Administration [3]. - Jinbo Bio held three "medical device three certificates" for recombinant collagen products, which have been crucial for its high growth, with revenue increasing from 102 million yuan in the first half of 2021 to 859 million yuan in the first half of 2025, representing a compound annual growth rate of 69.9% [3]. - The exclusive market position of Jinbo Bio has been challenged by the recent approval of a "medical device three certificate" for a competing product from Juzi Bio, marking the entry of additional players into the recombinant collagen market [3][4]. Competitive Landscape - Other leading medical aesthetic companies are also applying for "medical device three certificates" in the recombinant collagen sector, including Chuangjian Medical and Huaxi Bio, indicating increasing competition [4]. - Jinbo Bio's management stated that the company still possesses three certificates as technical support and maintains advantages in technology accumulation and product matrix in the recombinant collagen implant market [4]. Business Segmentation - Jinbo Bio's revenue growth is attributed to both medical devices and functional skincare products, with the latter seeing a significant increase of 152% in revenue growth in the first half of 2025 [5]. - The contribution of medical devices to Jinbo Bio's revenue decreased from 88% in the first half of 2024 to 82.5% in the first half of 2025, while the share of functional skincare products rose from 8% to 14% [5].
巨子生物(02367):械三证落地打开新增长曲线,管理层持续增持彰显长期信心
Guoxin Securities· 2025-10-30 11:49
Investment Rating - The investment rating for the company is "Outperform the Market" [1][14]. Core Views - The approval of the company's first injectable recombinant collagen type I medical device marks a significant breakthrough in the aesthetic medicine sector, opening a new growth curve for the company [2][3]. - Despite short-term sales fluctuations due to market reactions to the Double 11 shopping festival, the company is expected to perform well in the latter half of the event, supported by its established offline medical institution channels and brand influence [2][14]. - The management's continuous share buybacks signal strong long-term confidence in the company's prospects [2][13]. Summary by Sections Company Overview - The company announced on October 23, 2025, that its self-developed "Recombinant Type I α1 Collagen Freeze-Dried Fiber" received the Class III medical device registration certificate from the National Medical Products Administration (NMPA) [2][3]. - This product is the first approved drug-device combination in the company's Class III medical device pipeline, indicating a strategic expansion into the high-barrier aesthetic injection device market [3]. Product Details - The product is a white or off-white sponge-like solid composed of recombinant type I α1 collagen, with various specifications ranging from 10mg to 24mg per bottle [5]. - It is indicated for facial dermal tissue filling to correct dynamic wrinkles, including forehead lines, glabellar lines, and crow's feet [5]. Market Potential - The domestic market currently has 12 approved Class III collagen medical devices, with only four related to recombinant collagen, highlighting the uniqueness of the company's product [4]. - The collagen injection market is projected to reach approximately 9.8 billion by 2025, indicating significant growth potential for the company [7]. Financial Projections - The company is expected to achieve net profits of 2.549 billion, 3.092 billion, and 3.673 billion for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 15, 12, and 10 [2][14]. - The management's share buybacks have increased their stake to 54.66%, reflecting confidence in the company's future performance [13]. Competitive Landscape - The company's recombinant type I collagen differs from competitors' type III collagen, suggesting a non-direct competition scenario that could enhance its market position [7]. - The approval of additional products in the pipeline is anticipated to accelerate, further strengthening the company's market presence [8].
巨子生物(02367.HK):三类械成功获批 打开医美增长曲线
Ge Long Hui· 2025-10-28 19:28
Core Viewpoint - The company has received approval for its recombinant type I α1 collagen freeze-dried fibers, marking a significant advancement in its medical aesthetics segment and enhancing its product portfolio [1] Group 1: Product Approval - The product "recombinant type I α1 collagen freeze-dried fibers" has been approved by NMPA on October 21, with registration number 20253132049, making it the first recombinant type I natural sequence collagen injection product in China [1] - The product is characterized as a white or off-white sponge-like solid composed of recombinant type I α1 collagen, utilizing a specific amino acid sequence of 753 amino acids [1] - It is indicated for facial dermal tissue filling to correct dynamic wrinkles, including frown lines, forehead lines, and crow's feet [1] Group 2: Financial Forecast - The company is projected to achieve net profits attributable to the parent company of 2.52 billion, 3.16 billion, and 3.81 billion yuan for the years 2025, 2026, and 2027, respectively, reflecting year-on-year growth rates of 22.2%, 25.3%, and 20.5% [2] - The recombinant collagen segment is expected to experience high growth potential, especially following the recent approval of the medical aesthetics product, which may provide significant marginal catalytic elasticity [2] - The company maintains a "buy" rating despite recent challenges faced by its cosmetics brand due to public opinion events [2]
巨子生物(02367):三类械成功获批打开医美增长曲线
Hua Yuan Zheng Quan· 2025-10-28 04:51
Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The approval of three types of medical devices opens up growth opportunities in the medical beauty sector [2] - The company has successfully obtained NMPA approval for its recombinant type I α1 collagen freeze-dried fibers, marking a significant advancement in its product offerings [5] - The company is expected to see substantial profit growth, with projected net profits of 2.52 billion, 3.16 billion, and 3.81 billion RMB for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 22.2%, 25.3%, and 20.5% [5] Financial Forecast and Valuation - Closing price as of October 24, 2023, is HKD 41.68, with a market capitalization of HKD 44.64 billion [4] - Revenue projections are as follows: 3,524.1 million RMB in 2023, 5,538.8 million RMB in 2024, 6,997.89 million RMB in 2025, 8,693.63 million RMB in 2026, and 10,420.60 million RMB in 2027, with corresponding growth rates of 49.0%, 57.2%, 26.3%, 24.2%, and 19.9% [4] - The company’s return on equity (ROE) is projected to decline from 33.3% in 2023 to 23.0% in 2027, while the price-to-earnings (P/E) ratio is expected to decrease from 21.81 in 2023 to 10.7 in 2027 [4]
巨子生物午后跌超6% 医美新品由获批至上市推广仍需一定筹备时间
Zhi Tong Cai Jing· 2025-10-27 05:42
Core Viewpoint - The stock of Giant Bio (02367) has experienced a decline of over 6%, currently trading at 39.8 HKD, with a transaction volume of 513 million HKD, following the approval of its medical device product, a recombinant type I α1 collagen lyophilized fiber [1] Group 1: Company Developments - Giant Bio's "recombinant type I α1 collagen lyophilized fiber" has received approval as a Class III medical device, marking it as China's first recombinant type I natural sequence collagen facial injection product [1] - Huatai Securities maintains its profit forecast for the company, projecting a net profit for 2025-2027 [1] Group 2: Market Performance - CooBeauty's online sales performance during the first phase of the Double Eleven shopping festival has been relatively weak, with an estimated 10% year-on-year decline in online revenue for the second half of the year, leading to an overall online revenue growth rate of approximately 5% for the year [1] - In contrast, Collyre's online revenue is expected to achieve a high growth rate of about 40% for the year, while offline business is anticipated to maintain steady growth [1] - The revenue growth forecast for the company is expected to slow down to 12% by 2025 [1]