作为全球RGB-Mini LED技术的开创者与领跑者，海信凭借全产业链整合创新与核心技术自研实力，推动液晶电视从单色背光时代迈入彩色光源新纪元，其 相关技术成果与市场表现获得行业与市场的双重认可。 1月19日晚间，刚刚凭借该技术在美国CES2026(国际消费电子展)大放异彩的海信，再发新品，开启RGB-Mini LED换代风暴。 近年来，高端电视市场陷入单纯堆砌分区数量的内卷误区，一些厂商执着于分区数比拼，却忽视了光源、控光等显示技术的本质迭代。当前无论是QD-Mini LED还是SQD-Mini LED技术，本质都是单色背光+量子点Mini LED方案，依赖蓝光+量子点膜完成色彩转换，光线需经过量子点膜、滤光片等多重介质，不 仅光能量损耗多造成功耗较RGB-Mini LED高出50%，同时高亮场景下更易出现色彩冲淡、画面泛白等问题，直接影响视觉体验。 彩色光源替代单色光源是大势所趋，也是下一代显示技术的必然方向之一，激光电视、Micro LED、RGB-Mini LED都是这一方向的核心落地成果。 | | 海信 RGB-Mini LED 全球公认的最新一代显示技术 画质新高峰 | | | | --- | - ...

Core Viewpoint - The article emphasizes the importance of selecting high-quality large-screen TVs, particularly highlighting the advantages of the new RGB-Mini LED technology, which offers superior color accuracy, brightness control, and energy efficiency compared to traditional technologies [1][3][4]. Group 1: RGB-Mini LED Technology - RGB-Mini LED technology is defined as a next-generation display technology that features independent backlighting for red, green, and blue colors, allowing for precise color and brightness control without secondary color conversion [1][4]. - The technology is reported to achieve a color gamut of 110% BT.2020 and a color control precision of 134 bits, significantly reducing harmful blue light by 60% compared to QD-OLED and 75% compared to traditional QD-Mini LED [4]. Group 2: Product Recommendations - The Hisense UX series is recommended as a top choice for luxury homes, featuring the world's first RGB-Mini LED TV with a peak brightness of 8000 nits and 10752 independent light control zones, priced at 25,999 yuan for 85 inches, 47,999 yuan for 100 inches, and 97,999 yuan for 116 inches [6]. - The Hisense U7S Pro is highlighted as the best choice for cinephiles, with features such as a custom black crystal screen and dual certification for color accuracy, priced at 13,999 yuan for 75 inches, 17,999 yuan for 85 inches, and 26,999 yuan for 100 inches [8]. - The Hisense E8S Pro is positioned as a gaming flagship with 9360 light control zones and a peak brightness of 6200 nits, priced at 14,599 yuan for 75 inches, 18,999 yuan for 85 inches, and 27,999 yuan for 100 inches [10]. - The Hisense E8S, a new model for 2026, features a dual-chip design for pixel-level light and color synchronization, with prices set at 9,999 yuan for 75 inches, 14,999 yuan for 85 inches, and 21,999 yuan for 100 inches [12].

Core Insights - CES 2026 showcased over 4,112 companies from more than 150 countries, with a significant focus on technology that is tangible and experiential, particularly in the display industry [1] Group 1: Company Innovations - Hisense launched a new generation of RGB-Mini LED display technology, achieving a color gamut of 110% BT.2020 and a color precision of 134 bits, marking a significant advancement in display technology [3][6] - The introduction of the innovative "Linglong 4-chip" architecture by Hisense further enhances color range and detail, challenging the limits of display technology [4] - Hisense's RGB-Mini LED technology has captured 50% of the high-end large-screen market within eight months of its launch, with Hisense holding nearly 90% of that share [7] Group 2: Market Trends - The global shipment of RGB-Mini LED displays is expected to surge to 500,000 units in 2026, indicating a strong growth trajectory for this technology [10] - The CES 2026 highlighted a shift in the display industry, with Chinese companies, particularly Hisense, taking a leading role in technological advancements, previously dominated by overseas manufacturers [12] Group 3: Strategic Focus - Hisense emphasizes a commitment to innovation, investing 5% of its revenue annually in product technology development, and has secured 179 core patents in the display field [14] - The company is strategically expanding its product lineup across various sizes, from 75 to 116 inches, to solidify its market position in the mid-to-high-end segment [14]

Core Viewpoint - CES 2026 marks a pivotal moment in the integration of AI technology into consumer electronics, transitioning from concept to practical applications in daily life, with the year being dubbed the "Year of AI Technology Integration and Industrialization" [1]. Group 1: AI Technology and Product Development - Hisense showcased its commitment to AI technology with three main themes: "AI YOUR VISION," "AI YOUR PASSION," and "AI YOUR HOME," highlighting advancements across various product categories [1]. - The RGB-Mini LED technology was introduced as a new high-end display standard, emphasizing Hisense's leadership in display technology and its global market presence [2][4]. - Hisense's RGB-Mini LED technology features significant advancements, including a custom "Linglong True Color Backlight" system and an upgraded AI picture quality chip, enhancing color purity and brightness control [4][5]. Group 2: Market Position and Sales Performance - Hisense dominates the global RGB-Mini LED television market, accounting for nearly 90% of sales and revenue, indicating strong consumer preference for its products [11]. - The RGB-Mini LED technology has become the preferred choice in the high-end television market, with Hisense achieving over 90% market share in the segment of 85-inch TVs priced above 20,000 yuan during the 2025 Double 11 shopping festival [11]. - Predictions indicate that global RGB-Mini LED television shipments could surge to 500,000 units in 2026, representing a 25-fold year-on-year increase, as major brands like Samsung and Sony enter the market [11]. Group 3: AI Integration in Daily Life - Hisense is integrating AI technology into various aspects of home life, including AI washing machines that create customized washing plans based on user input and smart energy management systems that optimize energy use [10]. - The company is also launching AI-powered products for the 2026 FIFA World Cup, enhancing the viewing experience with features like AI sports mode and smart food management in refrigerators [9][10]. - Hisense's second-generation humanoid robot, Harley, and the family companion robot, Beta, showcase the company's commitment to AI in enhancing user interaction and home safety [10]. Group 4: Long-term Strategy and Innovation - Hisense's strong performance at CES 2026 reflects its long-term focus on technological innovation, high-end product development, and global market expansion [11][12]. - The company has filed 179 patents related to RGB-Mini LED technology, demonstrating its commitment to advancing the display industry and contributing to a global display revolution [11]. - Hisense's achievements in display technology, including winning the CES 2026 Best Innovation Award for its 163-inch four-color Micro LED television, highlight its innovative capabilities and market leadership [11].

Core Viewpoint - Hisense has officially launched its next-generation RGB-Mini LED display technology, achieving a color gamut of 110% BT.2020 and a color precision of 134 bits, setting new industry standards for television display quality [1][2]. Group 1: Technological Advancements - The first major evolution is the introduction of the new Linglong 4-core true color backlight, which enhances the color gamut to 110% BT.2020, surpassing current QD-Mini LED by 10% and QD-OLED by 18% [3]. - The second major evolution involves the self-developed XinXin AI picture quality chip H7, which achieves a color precision of 134 bits and can distinguish between trillions of color variations, addressing color performance issues in various lighting conditions [4]. - The third major evolution is the establishment of a comprehensive end-to-end color management system, utilizing professional-grade 3D LUT technology to faithfully reproduce the creator's intent [5]. Group 2: Market Impact and Recognition - Hisense's RGB-Mini LED technology has sparked a global "RGB craze," with major brands entering the market, validating the technology's correctness and foresight [7]. - Following the launch of RGB-Mini LED televisions, Hisense captured nearly 90% of the high-end market share during the Double 11 shopping festival, with RGB-Mini LED TVs accounting for 50% of the high-end large-screen market [7]. - The Hisense UX series, featuring the Linglong 4-core backlight, won the "CES 2026 Honor Award" and is set to launch in China in March 2026 [6].

Core Viewpoint - Hisense has launched a new generation of RGB-Mini LED display technology, achieving a color gamut of 110% BT.2020 and setting a new industry standard for color accuracy and management [1][2]. Group 1: Technology Advancements - The RGB-Mini LED technology integrates a new cyan light-emitting chip, creating a unique 4-chip architecture that expands the color gamut beyond traditional limits, achieving a 10% improvement over QD-Mini LED and an 18% improvement over QD-OLED [2]. - The self-developed H7 AI picture quality chip enhances color control precision to 134 bits, capable of distinguishing trillions of color variations, thus improving color saturation and detail in both dark and bright scenes [2][3]. Group 2: Color Management System - Hisense has developed a comprehensive end-to-end color management system utilizing professional-grade 3D LUT technology, allowing for accurate color reproduction that meets the intentions of content creators [3]. - The RGB-Mini LED technology aims to transform the viewing experience, making it feel immersive, akin to being at a live event, while providing professional-grade color presentation in consumer televisions [3]. Group 3: Market Position and Growth - As a pioneer in RGB-Mini LED technology, Hisense has rapidly established a strong product lineup, including the flagship UX series, and has captured nearly 90% of the high-end RGB-Mini LED market share during the Double Eleven shopping festival [4]. - The global shipment of RGB-Mini LED televisions is projected to reach 500,000 units in 2026, indicating significant growth potential in the market [4].

Core Viewpoint - The upcoming CES 2026 will showcase Hisense's advancements in RGB-Mini LED technology, positioning the company as a leader in the high-end display market against major competitors like Samsung, Sony, and LG [1][3]. Group 1: Hisense's Innovations and Market Position - Hisense is recognized as the pioneer of RGB-Mini LED technology, having launched the first RGB-Mini LED TV, the UX, at CES 2025 [2]. - The company has developed a diverse product lineup targeting various consumer segments, including ultra-flagship models priced from 10,000 to 100,000 yuan, significantly impacting the high-end television market [2]. - During the 2025 Double 11 shopping festival, RGB-Mini LED TVs captured nearly half of the sales in the 20,000 yuan and above segment for 85-inch models, establishing a market dominance where one in two high-end TVs sold is RGB-Mini LED [2]. Group 2: Industry Trends and Competitive Landscape - The RGB-Mini LED sector is experiencing heightened competition, with major global brands now entering the fray, indicating a shift from Chinese brand leadership to a global contest [3]. - Hisense's early market entry and technological advancements are reshaping the competitive landscape in high-end displays, making RGB-Mini LED TVs a critical factor in the market [2][3]. - Predictions suggest that RGB-Mini LED TV shipments could reach 500,000 units in 2026, representing a staggering 25-fold year-on-year growth, marking the beginning of a new era for RGB-Mini LED technology [2].

Industry Overview - The domestic consumption market is transitioning from scale growth to value upgrading, with quality and high-end products becoming the core demands of household consumption [1] - New display technologies, particularly RGB-Mini LED, are emerging strongly this year, reshaping the high-end television market and setting new technical standards [1] Market Data - In the offline market for 85-inch televisions priced above 20,000 yuan, RGB-Mini LED televisions accounted for 43.68% of sales revenue and 48.73% of sales volume during the W40 to W47 period, indicating a significant market presence [1] - This data suggests that for every two high-end large-screen televisions sold, one is an RGB-Mini LED product, establishing its position as a mainstream high-end television format [1] Company Performance - Hisense demonstrates a dominant leadership in the RGB-Mini LED television segment, with an overall sales volume share of 95.67% and a sales revenue share of 93.35% during the W40 to W47 period [2] - In the ultra-large size market (above 98 inches and priced over 25,000 yuan), Hisense maintains a strong advantage, with both online and offline sales volume shares exceeding 90% [2] Technological Innovation - Hisense's RGB-Mini LED technology features significant advancements, utilizing RGB three-color light-emitting chips for direct color output, which enhances color precision and overall picture quality [2][3] - The company has introduced the "King Bomb Dual Chip" technology, which includes the H7 AI picture quality chip and a new generation of multi-crystal RGB-Mini LED chips, improving stability and energy efficiency while enhancing picture quality [3] Product Launches - Hisense launched the world's first RGB-Mini LED television, UX, in March, marking the beginning of a native color revolution [3] - The flagship models E8S Pro and U7S Pro, released in September, have accelerated the adoption of RGB-Mini LED technology, with E8S Pro topping e-commerce sales charts and U7S Pro quickly entering the top 20 best-selling models in offline channels [3]

Core Viewpoint - The domestic consumer market is transitioning from scale growth to value upgrading, with quality and high-end products becoming the core demands of family consumption. The technological iteration of televisions is synchronizing with this upgrade in consumer demand, particularly with the rise of RGB-Mini LED technology, which is reshaping high-end television standards and market dynamics [1]. Market Performance - In the offline market for high-end televisions priced above 20,000 yuan, RGB-Mini LED televisions accounted for 43.68% of sales revenue and 48.73% of sales volume during the W40 to W47 period, indicating that nearly one in two high-end large-screen televisions sold is an RGB-Mini LED product [3]. - Hisense has demonstrated a dominant market position in the RGB-Mini LED segment, with a sales volume share of 95.67% and a sales revenue share of 93.35% during the same period. In the ultra-large size market (above 25,000 yuan and 98 inches), Hisense's sales volume share exceeds 90% both online and offline [3]. Technological Advantages - The success of Hisense's RGB-Mini LED televisions is attributed to the cross-generational advantages of the technology and systematic innovation. Unlike traditional LCDs that rely on white light sources, RGB-Mini LED uses RGB chips for direct color output, significantly enhancing picture quality and being recognized as a leading direction for LCD display technology in the next decade [5]. - Hisense's RGB-Mini LED televisions feature the "King Bomb Dual Chip," which includes the H7 AI picture quality chip with the highest industry partition control of 3×10240 and 108 bits color precision, surpassing QD-OLED in color performance. The new generation multi-crystal RGB-Mini LED chip addresses lifespan and color deviation issues, improving picture uniformity by 30% and reducing energy consumption by over 40% compared to QD-OLED [7]. Product Launch and Market Expansion - Hisense launched the world's first RGB-Mini LED television, UX, in March, initiating a revolution in native color technology. The flagship models E8S Pro and U7S Pro, released in September, further accelerated the adoption of RGB-Mini LED technology, with E8S Pro topping e-commerce platforms for five consecutive days and U7S Pro quickly entering the top 20 bestsellers in offline channels within four weeks [9]. - The transformation has extended globally, with Hisense's RGB-Mini LED televisions entering over 20 countries and regions by Q3 2025, with a quarter-on-quarter shipment growth exceeding 300%. The year 2026 is anticipated to be significant for sports and gaming, allowing Hisense to leverage its technological advantages to promote RGB-Mini LED globally, reinforcing its leading position in high-end displays and showcasing the strength of Chinese brands in the global high-end display market [10].

Core Viewpoint - The global display industry is undergoing a transformation, with Hisense Visual Technology leveraging its innovative "RGB three-dimensional color control LCD display technology" to shift the competitive balance towards China in the high-end display market [1] Group 1: Technological Advancements - Hisense has achieved breakthroughs in the RGB-Mini LED sector by utilizing the world's first RGB color control AI image quality chip and a new generation of RGB-Mini LED light-emitting chips, enabling dynamic optimization of color saturation, contrast, and texture details [2] - The combination of the image quality chip and light-emitting chip not only surpasses QD-OLED in color performance but also offers a 40% energy saving compared to QD-OLED, providing high-end products with exceptional image quality and low-carbon operation [2] Group 2: Market Performance - Hisense's shipment of 100-inch and larger TVs increased by 59% year-on-year in the first three quarters of 2025, securing the top global market share; RGB-Mini LED TV shipments surged over 300% quarter-on-quarter in the third quarter of this year [3] - The U7S Pro model quickly entered the top 5 in offline sales within six weeks of its launch, contributing to a 60.43% market share for Hisense RGB-Mini LED TVs during the Double Eleven shopping festival [3] Group 3: Strategic Initiatives - Hisense is implementing a strategy of "technology platformization + product scenarioization + market globalization," establishing a robust technological moat and a complete industrial chain layout, while also collaborating with over 40 upstream suppliers to enhance vertical integration capabilities [4] - Major securities firms, including Changjiang Securities and CITIC Securities, have given Hisense strong recommendations, recognizing its technological attributes and long-term growth potential, anticipating continued high growth in overseas markets [4]