海信RGB-Mini LED在高端市场热销的背后，是RGB-Mini LED技术的跨代优势与海信的系统性创新支 撑。相较于传统液晶电视必须依赖白色光源进行二次转换的技术瓶颈，RGB-Mini LED技术以RGB三原 色发光芯片作为背光源，实现了红、绿、蓝三种原生色彩直出，配合自研光色同控算法，该技术在传统 亮度和分区控光的基础上，新增加了色彩的精准控制，让电视画质实现指数级提升，被业界视为未来十 年最具潜力的液晶显示技术方向。目前，包括三星、索尼在内的全球主流电视厂商均已布局该赛道。 作为RGB-Mini LED技术的开创者和持续引领者，海信的核心竞争力源于持续的技术突破。海信推出的 RGB-Mini LED电视搭载了行业领先的"王炸双芯"，担当"大脑"的信芯AI画质芯片H7，具备行业量产最 高的3×10240分区控光和最高的108bits控色精度，色彩表现全面超越QD-OLED；而扮演"心脏"角色的全 新一代多晶RGB-Mini LED发光芯片，则有效解决了传统RGB LED的寿命和色偏问题，不仅具备更出色 的稳定性，将画面均匀度提升30%，能耗较QD-OLED更降低40%以上，在实现极致画质的同时兼顾了 ...

当前，国内 消费市场正从规模增长迈入价值升级的新阶段，品质化、高端化已成为家庭消费的核心 诉求。作为家庭娱乐与社交的核心场景载体，电视的技术迭代正与消费 需求 升级 同频 共 振 。 今 年以来，以RGB-Mini LED为代表的新型显示技术强势崛起，凭借在画质、色彩、亮度等方面的突 破性表现， 不仅重塑了高端电视的技术标准，更直接推动市场格局 的 全面洗牌。 AD 作为RGB-Mini LED技术的开创者和持续引领者，海信的核心竞争力源于持续的技术突破。 海信 推 出的 RGB-Mini LED电视搭载 了 行业领先的"王炸双芯"，担当"大脑"的信芯AI画质芯片H7 ， 具 备行业量产最高的 3×10240 分区 控光 和最高的108bits控色精度，色彩表现全面超越QD-OLED ； 而扮演"心脏" 角色 的 全 新一代多晶RGB-Mini LED发光芯片， 则 有效 解决了传统RGB LED 的寿命和色偏问题， 不仅 具 备 更出色的稳定性， 将 画面均匀度提升30%，能耗较QD-OLED 更 降低40%以上， 在实现极致画质的同时兼顾了绿色节能。 奥维云网最新监测数据显示，在代表高端消费核心场景的线下 ...

Core Viewpoint - The global display industry is undergoing a transformation, with Hisense Visual Technology leveraging its innovative "RGB three-dimensional color control LCD display technology" to shift the competitive balance towards China in the high-end display market [1] Group 1: Technological Advancements - Hisense has achieved breakthroughs in the RGB-Mini LED sector by utilizing the world's first RGB color control AI image quality chip and a new generation of RGB-Mini LED light-emitting chips, enabling dynamic optimization of color saturation, contrast, and texture details [2] - The combination of the image quality chip and light-emitting chip not only surpasses QD-OLED in color performance but also offers a 40% energy saving compared to QD-OLED, providing high-end products with exceptional image quality and low-carbon operation [2] Group 2: Market Performance - Hisense's shipment of 100-inch and larger TVs increased by 59% year-on-year in the first three quarters of 2025, securing the top global market share; RGB-Mini LED TV shipments surged over 300% quarter-on-quarter in the third quarter of this year [3] - The U7S Pro model quickly entered the top 5 in offline sales within six weeks of its launch, contributing to a 60.43% market share for Hisense RGB-Mini LED TVs during the Double Eleven shopping festival [3] Group 3: Strategic Initiatives - Hisense is implementing a strategy of "technology platformization + product scenarioization + market globalization," establishing a robust technological moat and a complete industrial chain layout, while also collaborating with over 40 upstream suppliers to enhance vertical integration capabilities [4] - Major securities firms, including Changjiang Securities and CITIC Securities, have given Hisense strong recommendations, recognizing its technological attributes and long-term growth potential, anticipating continued high growth in overseas markets [4]

【环球网科技综合报道】近日，以"显示·交互·感知未来"为主题，突出显示技术的沉浸式闪展在上海拉开帷幕。在此次闪展中，全球显示技术领导品牌海信 与国际运动品牌adidas联手，依托Micro LED、RGB-Mini LED和激光显示构筑的三大尖端显示技术矩阵，提前点燃2026年美加墨世界杯的观赛激情，为现场 观众带来一场前所未有的视听狂欢。 此外，现场还搭建了视觉健康区，全球首款150英寸屏幕发声激光电视探索X1 Ultra、更护眼的家庭影院星光S1 Pro亮相，打造了激光影院、世界杯氛围观赛 区等多维空间。其中，由150英寸探索X1 Ultra打造的海信激光影院，借助电影院同源技术、健康护眼体验，营造了大屏观影的绝佳氛围，引来现场观众的 称赞。 2026年将迎来全球体育和游戏大年。在此背景下，海信加速推动RGB-Mini LED技术的全球普惠，让更多家庭能够享受"原生色彩革命"带来的视觉狂欢，为 家庭娱乐体验翻开全新篇章。（古雨） 为让观众更深入感受这一技术魅力，海信特别为众多"画质党"提供了全方位了解RGB-Mini LED电视的深度体验。作为行业中最能还原大自然真实色彩的液 晶显示技术，海信RGB-Mi ...

Core Viewpoint - Hisense has officially launched its dual flagship products, the U7S Pro and E8S Pro, featuring RGB-Mini LED display technology, marking a significant advancement in the global display industry towards the RGB-Mini LED color backlight era [1][2]. Group 1: Product Launch and Technology - Hisense showcased the world's first RGB-Mini LED TV at CES earlier this year and has since made it available in nearly 20 countries, initiating a "color native revolution" [2]. - The U7S Pro incorporates advanced features such as 100% BT.2020 high color gamut, ultra-high color purity, and low energy consumption, making it a highly regarded product in the RGB-Mini LED category [2][3]. - The U7S Pro utilizes the "King Bomb Dual Chip" configuration, achieving the industry's highest color control precision and efficiency while reducing harmful blue light by 42% [3]. Group 2: Product Features and Performance - The U7S Pro features a custom black crystal screen with ultra-low reflectivity and wide viewing angles, enhancing the viewing experience [3]. - It supports the latest Dolby Vision 2 HDR format, providing users with cutting-edge visual performance [4]. - The E8S Pro is designed for gamers, featuring high refresh rates and advanced backlight technology, making it a must-have for gaming enthusiasts [4]. Group 3: Pricing and Availability - The U7S Pro is available for pre-sale with prices starting at 15,999 yuan for the 75-inch model, and additional discounts available through energy efficiency subsidies [5]. - The E8S Pro will begin pre-sales on October 14, with various promotional offers for early buyers [5]. Group 4: Market Positioning - Hisense aims to redefine the high-end Mini LED market with the launch of the E7Q, which boasts superior performance metrics and advanced sound systems [6]. - The company is also introducing innovative products like the A7Q wall-mounted TV and G7 Ultra display monitor, further expanding its product lineup and enhancing user experience [7].

Core Viewpoint - Hisense has established itself as a leading global brand in the home appliance industry through strategic sports marketing and technological innovation, particularly with its RGB-Mini LED technology, positioning itself as a key player in the international market [1][5][12]. Group 1: Sponsorship and Market Positioning - Hisense announced its sponsorship as the official global sponsor for the 2026 FIFA World Cup, marking its sixth major sponsorship in a decade [1][4]. - The company has leveraged sports marketing to enhance its brand visibility and drive technological upgrades, exemplified by its successful promotion of large-screen TVs during major sporting events [3][5]. - Hisense's global TV shipment market share reached 14.38% in the first half of 2025, with a leading position in the 98-inch and above segment at 28.9% [4]. Group 2: Technological Innovation - Hisense's RGB-Mini LED technology has been a focal point at international exhibitions, showcasing its advancements in display technology that offer superior color accuracy and energy efficiency compared to traditional OLED technologies [9][10]. - The company has developed its proprietary H7 chip, which enhances the performance of its RGB-Mini LED TVs, allowing for precise control of color and brightness [11]. - Hisense is the first company globally to mass-produce and sell RGB-Mini LED TVs, indicating its leadership in this emerging technology [11][12]. Group 3: Ecosystem and AI Integration - At the IFA exhibition, Hisense showcased its AI-driven smart home solutions, emphasizing the integration of various smart appliances to enhance user experience [15][16]. - The company is focusing on sustainable energy solutions, utilizing AI to optimize energy consumption and improve efficiency across its product range [16]. - Hisense's approach to building an ecosystem around its products allows for a more cohesive user experience and positions the brand favorably in the competitive landscape [17].

Core Viewpoint - The global display industry has reached a significant turning point in 2025 with the mass adoption of RGB-Mini LED technology, initiated by Hisense, marking a new era in LCD display technology [1][12]. Group 1: Technology Breakthrough - Hisense's RGB-Mini LED technology is distinguished by its proprietary "two-chip" system, which includes the AI picture quality chip H7 and a high-performance RGB-Mini LED backlight chip, enabling a shift from traditional single-color backlighting to RGB three-color backlighting [2][8]. - The technology enhances color control by allowing independent adjustment of red, green, and blue light sources, improving brightness and color richness without the need for quantum dots or other fluorescent materials [4][10]. Group 2: User Experience Improvements - The RGB-Mini LED technology achieves a color gamut coverage of 97% of the BT.2020 ultra-high color space, surpassing QD-OLED by over 6% and QD-Mini LED by over 16%, allowing for a broader range of colors [4][6]. - The color volume is enhanced by over 20% compared to QD-Mini LED, significantly improving the depth and dimensionality of images, particularly in dynamic scenes like sports and movies [6][10]. - Color accuracy has reached new heights with 108 bits gray scale adjustment and 15,680-point high-precision color control, improving detail presentation in both dark and bright areas by 430% compared to standard SOC chips [6][10]. - Energy efficiency is improved by over 20% compared to QD-OLED and traditional Mini LED TVs, promoting environmental sustainability [6][10]. Group 3: Market Dynamics and Competitive Advantage - Following Hisense's announcement of mass production, major players like Samsung and Sony have entered the RGB-Mini LED market, indicating the technology's potential and market demand [7][12]. - Hisense emphasizes its competitive edge through comprehensive R&D and a complete supply chain, addressing key challenges in the RGB-Mini LED production process that competitors lack [7][8]. - The AI picture quality chip H7 is specifically designed for RGB-Mini LED technology, providing real-time AI analysis and high-precision color control for each frame [8][10]. - Hisense's focus on energy optimization and product stability, along with superior performance metrics in color coverage and accuracy, positions it favorably against competitors [10][12]. Group 4: Future Outlook - The successful mass production of RGB-Mini LED technology by Hisense is expected to stimulate growth across the supply chain, including chip suppliers and panel manufacturers, enhancing the global standing of Chinese enterprises in the display industry [12]. - Hisense aims to expand market penetration and consumer awareness of RGB-Mini LED technology, fostering a collaborative environment among Chinese companies to enhance the industry's overall growth [12].

Group 1 - The 2025 IFA in Berlin will showcase Hisense's mass-produced RGB-Mini LED TV, marking 2025 as the "year of RGB-Mini LED" in the television industry [1] - Hisense launched the world's first mass-produced 116-inch RGB-Mini LED TV in April 2025, following its announcement of RGB three-dimensional color control technology at CES [1] - Major competitors like Samsung and Sony are entering the RGB-Mini LED market, indicating a growing global interest and competition in this new display technology [1] Group 2 - The RGB-Mini LED technology features independent backlighting with red, green, and blue colors, enhancing color precision and achieving a significant upgrade from traditional single-control lighting [2] - Hisense's self-developed AI image quality chip H7 enables 108 bits of precise color control and 15,680 points of high-precision color control, achieving 97% of the BT.2020 ultra-high color gamut [2] - RGB-Mini LED technology offers ultra-high brightness, wide viewing angles, and low energy consumption, aligning with market demands for superior image quality and representing the future direction of display technology [2]