Core Viewpoint - Hisense has officially launched its dual flagship products, the U7S Pro and E8S Pro, featuring RGB-Mini LED display technology, marking a significant advancement in the global display industry towards the RGB-Mini LED color backlight era [1][2]. Group 1: Product Launch and Technology - Hisense showcased the world's first RGB-Mini LED TV at CES earlier this year and has since made it available in nearly 20 countries, initiating a "color native revolution" [2]. - The U7S Pro incorporates advanced features such as 100% BT.2020 high color gamut, ultra-high color purity, and low energy consumption, making it a highly regarded product in the RGB-Mini LED category [2][3]. - The U7S Pro utilizes the "King Bomb Dual Chip" configuration, achieving the industry's highest color control precision and efficiency while reducing harmful blue light by 42% [3]. Group 2: Product Features and Performance - The U7S Pro features a custom black crystal screen with ultra-low reflectivity and wide viewing angles, enhancing the viewing experience [3]. - It supports the latest Dolby Vision 2 HDR format, providing users with cutting-edge visual performance [4]. - The E8S Pro is designed for gamers, featuring high refresh rates and advanced backlight technology, making it a must-have for gaming enthusiasts [4]. Group 3: Pricing and Availability - The U7S Pro is available for pre-sale with prices starting at 15,999 yuan for the 75-inch model, and additional discounts available through energy efficiency subsidies [5]. - The E8S Pro will begin pre-sales on October 14, with various promotional offers for early buyers [5]. Group 4: Market Positioning - Hisense aims to redefine the high-end Mini LED market with the launch of the E7Q, which boasts superior performance metrics and advanced sound systems [6]. - The company is also introducing innovative products like the A7Q wall-mounted TV and G7 Ultra display monitor, further expanding its product lineup and enhancing user experience [7].

Core Viewpoint - Hisense has established itself as a leading global brand in the home appliance industry through strategic sports marketing and technological innovation, particularly with its RGB-Mini LED technology, positioning itself as a key player in the international market [1][5][12]. Group 1: Sponsorship and Market Positioning - Hisense announced its sponsorship as the official global sponsor for the 2026 FIFA World Cup, marking its sixth major sponsorship in a decade [1][4]. - The company has leveraged sports marketing to enhance its brand visibility and drive technological upgrades, exemplified by its successful promotion of large-screen TVs during major sporting events [3][5]. - Hisense's global TV shipment market share reached 14.38% in the first half of 2025, with a leading position in the 98-inch and above segment at 28.9% [4]. Group 2: Technological Innovation - Hisense's RGB-Mini LED technology has been a focal point at international exhibitions, showcasing its advancements in display technology that offer superior color accuracy and energy efficiency compared to traditional OLED technologies [9][10]. - The company has developed its proprietary H7 chip, which enhances the performance of its RGB-Mini LED TVs, allowing for precise control of color and brightness [11]. - Hisense is the first company globally to mass-produce and sell RGB-Mini LED TVs, indicating its leadership in this emerging technology [11][12]. Group 3: Ecosystem and AI Integration - At the IFA exhibition, Hisense showcased its AI-driven smart home solutions, emphasizing the integration of various smart appliances to enhance user experience [15][16]. - The company is focusing on sustainable energy solutions, utilizing AI to optimize energy consumption and improve efficiency across its product range [16]. - Hisense's approach to building an ecosystem around its products allows for a more cohesive user experience and positions the brand favorably in the competitive landscape [17].

Core Viewpoint - The global display industry has reached a significant turning point in 2025 with the mass adoption of RGB-Mini LED technology, initiated by Hisense, marking a new era in LCD display technology [1][12]. Group 1: Technology Breakthrough - Hisense's RGB-Mini LED technology is distinguished by its proprietary "two-chip" system, which includes the AI picture quality chip H7 and a high-performance RGB-Mini LED backlight chip, enabling a shift from traditional single-color backlighting to RGB three-color backlighting [2][8]. - The technology enhances color control by allowing independent adjustment of red, green, and blue light sources, improving brightness and color richness without the need for quantum dots or other fluorescent materials [4][10]. Group 2: User Experience Improvements - The RGB-Mini LED technology achieves a color gamut coverage of 97% of the BT.2020 ultra-high color space, surpassing QD-OLED by over 6% and QD-Mini LED by over 16%, allowing for a broader range of colors [4][6]. - The color volume is enhanced by over 20% compared to QD-Mini LED, significantly improving the depth and dimensionality of images, particularly in dynamic scenes like sports and movies [6][10]. - Color accuracy has reached new heights with 108 bits gray scale adjustment and 15,680-point high-precision color control, improving detail presentation in both dark and bright areas by 430% compared to standard SOC chips [6][10]. - Energy efficiency is improved by over 20% compared to QD-OLED and traditional Mini LED TVs, promoting environmental sustainability [6][10]. Group 3: Market Dynamics and Competitive Advantage - Following Hisense's announcement of mass production, major players like Samsung and Sony have entered the RGB-Mini LED market, indicating the technology's potential and market demand [7][12]. - Hisense emphasizes its competitive edge through comprehensive R&D and a complete supply chain, addressing key challenges in the RGB-Mini LED production process that competitors lack [7][8]. - The AI picture quality chip H7 is specifically designed for RGB-Mini LED technology, providing real-time AI analysis and high-precision color control for each frame [8][10]. - Hisense's focus on energy optimization and product stability, along with superior performance metrics in color coverage and accuracy, positions it favorably against competitors [10][12]. Group 4: Future Outlook - The successful mass production of RGB-Mini LED technology by Hisense is expected to stimulate growth across the supply chain, including chip suppliers and panel manufacturers, enhancing the global standing of Chinese enterprises in the display industry [12]. - Hisense aims to expand market penetration and consumer awareness of RGB-Mini LED technology, fostering a collaborative environment among Chinese companies to enhance the industry's overall growth [12].

Group 1 - The 2025 IFA in Berlin will showcase Hisense's mass-produced RGB-Mini LED TV, marking 2025 as the "year of RGB-Mini LED" in the television industry [1] - Hisense launched the world's first mass-produced 116-inch RGB-Mini LED TV in April 2025, following its announcement of RGB three-dimensional color control technology at CES [1] - Major competitors like Samsung and Sony are entering the RGB-Mini LED market, indicating a growing global interest and competition in this new display technology [1] Group 2 - The RGB-Mini LED technology features independent backlighting with red, green, and blue colors, enhancing color precision and achieving a significant upgrade from traditional single-control lighting [2] - Hisense's self-developed AI image quality chip H7 enables 108 bits of precise color control and 15,680 points of high-precision color control, achieving 97% of the BT.2020 ultra-high color gamut [2] - RGB-Mini LED technology offers ultra-high brightness, wide viewing angles, and low energy consumption, aligning with market demands for superior image quality and representing the future direction of display technology [2]