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对话海信显示事业部营销总裁:推动RGB-Mini LED技术普惠,中国企业打赢高端显示之战
Xin Lang Ke Ji· 2025-08-26 03:33
Core Viewpoint - The global display industry has reached a significant turning point in 2025 with the mass adoption of RGB-Mini LED technology, initiated by Hisense, marking a new era in LCD display technology [1][12]. Group 1: Technology Breakthrough - Hisense's RGB-Mini LED technology is distinguished by its proprietary "two-chip" system, which includes the AI picture quality chip H7 and a high-performance RGB-Mini LED backlight chip, enabling a shift from traditional single-color backlighting to RGB three-color backlighting [2][8]. - The technology enhances color control by allowing independent adjustment of red, green, and blue light sources, improving brightness and color richness without the need for quantum dots or other fluorescent materials [4][10]. Group 2: User Experience Improvements - The RGB-Mini LED technology achieves a color gamut coverage of 97% of the BT.2020 ultra-high color space, surpassing QD-OLED by over 6% and QD-Mini LED by over 16%, allowing for a broader range of colors [4][6]. - The color volume is enhanced by over 20% compared to QD-Mini LED, significantly improving the depth and dimensionality of images, particularly in dynamic scenes like sports and movies [6][10]. - Color accuracy has reached new heights with 108 bits gray scale adjustment and 15,680-point high-precision color control, improving detail presentation in both dark and bright areas by 430% compared to standard SOC chips [6][10]. - Energy efficiency is improved by over 20% compared to QD-OLED and traditional Mini LED TVs, promoting environmental sustainability [6][10]. Group 3: Market Dynamics and Competitive Advantage - Following Hisense's announcement of mass production, major players like Samsung and Sony have entered the RGB-Mini LED market, indicating the technology's potential and market demand [7][12]. - Hisense emphasizes its competitive edge through comprehensive R&D and a complete supply chain, addressing key challenges in the RGB-Mini LED production process that competitors lack [7][8]. - The AI picture quality chip H7 is specifically designed for RGB-Mini LED technology, providing real-time AI analysis and high-precision color control for each frame [8][10]. - Hisense's focus on energy optimization and product stability, along with superior performance metrics in color coverage and accuracy, positions it favorably against competitors [10][12]. Group 4: Future Outlook - The successful mass production of RGB-Mini LED technology by Hisense is expected to stimulate growth across the supply chain, including chip suppliers and panel manufacturers, enhancing the global standing of Chinese enterprises in the display industry [12]. - Hisense aims to expand market penetration and consumer awareness of RGB-Mini LED technology, fostering a collaborative environment among Chinese companies to enhance the industry's overall growth [12].
IFA 2025下月开幕 海信视像将携RGB-Mini LED电视新品参展
Zhong Zheng Wang· 2025-08-14 06:54
Group 1 - The 2025 IFA in Berlin will showcase Hisense's mass-produced RGB-Mini LED TV, marking 2025 as the "year of RGB-Mini LED" in the television industry [1] - Hisense launched the world's first mass-produced 116-inch RGB-Mini LED TV in April 2025, following its announcement of RGB three-dimensional color control technology at CES [1] - Major competitors like Samsung and Sony are entering the RGB-Mini LED market, indicating a growing global interest and competition in this new display technology [1] Group 2 - The RGB-Mini LED technology features independent backlighting with red, green, and blue colors, enhancing color precision and achieving a significant upgrade from traditional single-control lighting [2] - Hisense's self-developed AI image quality chip H7 enables 108 bits of precise color control and 15,680 points of high-precision color control, achieving 97% of the BT.2020 ultra-high color gamut [2] - RGB-Mini LED technology offers ultra-high brightness, wide viewing angles, and low energy consumption, aligning with market demands for superior image quality and representing the future direction of display technology [2]