Group 1: VAR Technology and Its Impact - VAR technology has significantly improved the accuracy of referee decisions in football, increasing the decision accuracy from 95% to 99.2% [3] - The implementation of VAR in the current World Cup has enhanced the viewing experience by synchronizing VAR footage on stadium screens for both referees and spectators, reducing the average decision time to 22 seconds [3] - The use of advanced VAR systems has contributed to a more fair and transparent football environment, gaining the trust of event organizers and fans [3] Group 2: Market Trends and Company Performance - The global television market saw a 2.4% year-on-year increase in shipment volume in Q1 2025, driven by heightened interest in major football events [5] - Hisense has emerged as a market leader in the 100-inch television segment, with a year-on-year shipment increase of 179.3% in Q1 2025, capturing a 56.71% market share globally [5][7] - The demand for high-end televisions, particularly those over 100 inches, has surged, with a 44% year-on-year increase in shipment volume and a 35% increase in sales revenue in Q1 2025 [7] Group 3: Technological Advancements - Hisense has introduced the world's first RGB-Mini LED television, marking a significant advancement in display technology that enhances viewing experiences by providing more vivid and detailed images [6] - The RGB-Mini LED technology allows for personalized frame-level picture adjustments based on content recognition, improving the overall viewing experience for sports events [6] - The evolution of display technology from CRT to advanced LED systems illustrates the transformation of the Chinese display industry from a follower to a leader in global technology [7]

北京时间6月16日,2025 FIFA世俱杯B组小组赛迎来一场焦点对决,"欧冠新王"巴黎圣日耳曼对阵"西甲劲 旅"马德里竞技。在这场备受瞩目的比赛中,本届赛事首个通过VAR判罚而被吹掉的进球诞生。 比赛进行到下半场第58分钟,马竞球员亚历克西斯·阿尔瓦雷斯推射破门,但VAR裁判组通过海信专用显示 设备进行视频回放时,精准捕捉到进球发起前,马竞球员科克存在蹬踏对手脚踝的隐蔽犯规动作。主裁判 经现场回看后,最终判定进球无效。 从"海信100吋,世界第一"广告口号再度刷屏,到显示技术助力VAR精准判罚,海信深度绑定顶级体育赛事 的策略成效显著。数据显示,从欧洲杯到世界杯再到本届世俱杯,海信的全球营收实现翻番,海外收入增长 3倍;更重要的是,海信自主品牌在海外市场的占比从51.8%大幅跃升至85.6%,实现了从"产品出海"到"品牌 出海"再到"技术标准出海"的关键跨越。 此次助力世俱杯裁判做出关键判罚的,是世俱杯历史首个VAR显示官方合作伙伴——海信电视。这是继 2024年欧洲杯为VAR裁判总部提供核心显示技术支持后,海信再度深度参与世界顶级足球赛事的裁判判 罚环节,代表着其显示实力获得了国际足联的权威认可。海信的角 ...

Group 1 - The 2025 FIFA Club World Cup will be held in the United States, expanding to 32 teams for the first time [1][2] - Hisense has officially become the first VAR display official partner for the Club World Cup, providing screen support for VAR technology [1][2] - Hisense's involvement in major sports events, including the 2024 UEFA European Championship, highlights the international recognition of Chinese display technology [1] Group 2 - VAR technology has been recognized as a significant innovation in football since its introduction in 2016, enhancing the accuracy of officiating [1][2] - The 2024 UEFA European Championship saw VAR trigger 26 times, with an average review time reduction of 5 seconds compared to the UEFA Champions League, improving the flow of the matches [1] - The upcoming Club World Cup is expected to set new records in terms of scale, competitiveness, and impact, similar to the FIFA World Cup [2]

Group 1 - The 2025 FIFA Club World Cup is set to showcase Chinese elements, with notable participation from Chinese referee Fu Ming and player Zhou Tong, highlighting the growing influence of Chinese football [1] - Hisense will provide VAR technology support during the tournament, marking its continued involvement in major international sports events and showcasing China's display technology capabilities [1][2] - The integration of AI technology in sports viewing experiences is emphasized, with Hisense launching the AI Football Family Renewal Plan to enhance fan engagement and interaction [3] Group 2 - Hisense became the first official VAR display partner for the 2024 UEFA European Championship, demonstrating the rapid development and effectiveness of VAR technology in improving match officiating [2] - The 2024 UEFA European Championship saw VAR being triggered 26 times, with a significant reduction in average review time compared to the UEFA Champions League, enhancing the flow of the game [2] - Hisense has been involved in sports marketing for 17 years, focusing on deepening its engagement through technology and brand exposure, aiming to showcase Chinese brands on the global stage [2]