在深圳证券业协会的指导下，平安证券投教基地联合平安财萌、客户服务团队共同打造的"青春'钱'沿：大学生真实理财观念访谈"直播圆满收官。这场聚焦 Z世代财商的直播，在每日经济新闻、平安证券APP、平安好车主平台及视频号等平台同步播出，累计曝光超451万，覆盖人次超31万。"大学生理财""00后 果然厉害""同学们太专业了"等持续刷屏评论区，将大学生财商教育与国民金融素养提升工作落到实处。 本次直播以"拒绝盲目跟风，建立理性投资观"为核心，进行面对面的访谈。开场环节，平安证券客服团队投教主播李雨薇以"大家是什么时候开始有了理财 的意识呢"的提问点燃互动氛围，评论区涌入"大学兼职后""收到压岁钱时"等互动。 随后，李雨薇正式介绍三位嘉宾——同济大学崔心蕊、深圳大学孔斌、新加坡国立大学王煜诚，三位拥有不同理财经历的大学生。他们用亲身经历拆解理财 逻辑、分享投资感悟，让专业金融知识变得可感可学。这场跳出"理论说教"的直播，让Z世代的理财思考从幕后走到台前，成为一堂鲜活的"金融实践课"。 "大学生炒股不是'赌运气'，而是把课堂学的金融知识'落地试手'。"深圳大学的孔斌，谈起市场时带着超乎同龄人的冷静。他反对盲目跟风，也因此 ...

Group 1 - The core theme of the event is "New Era, New Funds, New Value," focusing on high-quality development of public funds in Beijing [1] - The initiative aims to engage with investors, particularly targeting the Z generation, to enhance their understanding of investment and financial management [1][2] Group 2 - Z generation faces confusion and expectations regarding investment, often feeling overwhelmed by professional jargon and market volatility [2] - There is a notable difference in the financial perspectives of the Z generation compared to previous generations, with a greater emphasis on experiential learning and intuitive data [2] Group 3 - Financial literacy can begin with simple daily habits, such as tracking income and expenses using familiar tools like mobile notes [3] - Engaging in simulated investment activities helps young individuals understand market fluctuations and the principles of investing [3] Group 4 - Recommendations for young investors include establishing an emergency fund, maintaining a budgeting habit, and considering systematic investment plans like fund regular investment [4] - The focus should be on building a solid financial foundation rather than chasing high returns [4] Group 5 - Young investors often experience anxiety during market fluctuations, but education and support can help them maintain a rational approach [5] - Various initiatives, including social media outreach and face-to-face interactions with fund managers, are employed to provide guidance and answer questions [5] Group 6 - Financial management is viewed as a long-term life planning tool, with the potential to positively influence personal development and future happiness [5][6] - Continuous learning and engagement with financial education resources are encouraged to enhance financial literacy among young individuals [6]

Core Insights - The article explores the financial preferences of Generation Z, revealing their attitudes towards various investment options such as savings accounts, fixed deposits, funds, gold, wealth management products, and lotteries [2] Group 1: Financial Preferences - Generation Z shows a diverse range of preferences when it comes to financial products, indicating that they do not uniformly favor traditional savings methods like fixed deposits [2] - The article includes real interviews with five individuals from Generation Z, providing insights into their genuine thoughts on money management and investment [2] Group 2: Attitudes Towards Financial Products - There are notable criticisms from Generation Z regarding wealth management products, suggesting a level of skepticism or dissatisfaction with these offerings [2] - The findings highlight a shift in financial behavior among younger generations, moving away from conventional saving methods towards more varied investment strategies [2]