这7条线路为：商洛市商州区金秋红叶休闲游，以自然风光、农耕文化、户外拓展、天然氧吧为特 色；洛南县秋采摘享丰收喜悦游，以田园采风、亲子游乐、农耕文化、户外运动为特色；丹凤县秋采摘 喜乐游，以田园景观、观光休闲、科普教育、农事体验为特色；商南县茶乡山水诗画游，以田园景观、 农事体验、民居美宿、运动休闲为特色；山阳县古寨石峡红叶游，以自然风光、天然氧吧、美食美宿、 田园休闲为特色；镇安县秋日赏红叶漫游，以田园美景、农事体验、餐饮民宿、自然景观为特色；柞水 县金秋康养体验游，以科普教育、观光旅游、休闲体验、康体养生为特色。 商洛市特色产业与休闲农业指导中心主任王凌云介绍，本次发布的线路以"秋采摘 享丰收喜悦"为 主题，依托各县（区）优势特色资源，将田园景观、特色产业、农耕文化、农事体验等串点成线，向城 乡居民推介休闲旅游好去处，助推乡村产业提质增效，助力农民增收致富。（记者：王佳伟） 9月12日，记者从商洛市农业农村局获悉：近日，商洛市发布7条秋季乡村休闲旅游精品线路。 ...

Group 1 - The "CMB Cup" Ninth Zhejiang Rural Entrepreneurship and Innovation Competition focused on new industries and business formats, featuring two tracks: agricultural product processing and rural leisure tourism [1] - A total of 67 high-quality "agricultural entrepreneurs" projects participated, with 6 projects advancing to the finals, showcasing the transformation of rural landscapes and agricultural abundance into a vision of common prosperity [1][2] - The winning projects included "Health Tea Tapping New Markets" and "Kiln Youth Cultural Industry Empowering Whole Village Operation Model," highlighting innovative approaches to local agricultural products [2] Group 2 - The agricultural product processing track emphasized projects that utilize local specialty agricultural products, applying new technologies and promoting new equipment for processing and value addition [3] - The competition has been held annually since 2017, uncovering over 1,600 agricultural entrepreneurship projects and nurturing more than 94,000 "agricultural entrepreneurs," with a significant portion being post-90s and post-00s [3] - "Agricultural entrepreneurs" have become a vital force in promoting rural revitalization and driving common prosperity for farmers [3]

Group 1 - The "Construction Bank Cup" Guangdong Province Fourth Rural Entrepreneurship Competition concluded successfully, with a strong participation of 83 enterprises [2][4] - A total of 10 enterprises advanced to the finals in the agricultural product processing track, with 4 of them from Qingyuan, making it the city with the most representatives in this category [7][8] - The participating Qingyuan enterprises include Longshan Zhuang and Yao Autonomous County Zhongchuang Agricultural Trade Development Co., Ltd., Qingyuan Dachang Food Co., Ltd., Qingyuan Xie’s Food Co., Ltd., and Qingyuan Zhongchi Food Co., Ltd. [9] Group 2 - Qingyuan City also had one enterprise, Qingyuan Shatang Moon Scenic Bay Rural Tourism Cultural Development Co., Ltd., advance to the finals in the rural leisure tourism track [10] - All the aforementioned enterprises won third place in the finals, showcasing their competitive edge [11] - The achievements of Qingyuan enterprises reflect their innovative strength and development potential, as well as the city's efforts in enhancing the rural entrepreneurship environment [14][15] Group 3 - Qingyuan has been implementing the "Hundred Thousand Million Project" and rural revitalization strategy, focusing on talent cultivation and industry strengthening [15][16] - The Qingyuan Agricultural and Rural Bureau has been actively guiding policies and services to stimulate agricultural innovation and brand development [16][17] - The Qingyuan Agricultural Entrepreneurs Association plays a crucial role in nurturing agricultural talent and linking resources, contributing to the success of its member enterprises in the competition [18][19]

Core Viewpoint - The "CDB Cup" Guangdong Province Fourth Rural Entrepreneurship Competition successfully concluded, showcasing innovative projects aimed at revitalizing rural industries through entrepreneurship [2][18]. Group 1: Competition Overview - The final competition took place in Guangzhou, with 20 finalists selected after multiple rounds of screening [2][3]. - The competition focused on two main tracks: agricultural product processing and rural leisure tourism, highlighting new technologies and products in these sectors [14][15]. Group 2: Award Winners - The first prize in the agricultural product processing track was awarded to a project from Foshan titled "Crafting High-Quality Fish Fillets - Supporting Rural Industry Revitalization" [4][21]. - The first prize in the rural leisure tourism track went to the "Guangzhou Huadu Bao Sangyuan Agricultural Leisure Park" project [4][21]. Group 3: Competition Features - The competition emphasized a "competition-training integration" approach, providing mentorship and project matchmaking to help quality projects expand their market channels [15][16]. - The event aimed to enhance public awareness of rural entrepreneurship through comprehensive media coverage, highlighting the significance of the competition and the stories behind the entrepreneurial projects [17][18]. Group 4: Future Prospects - Winners of the competition will represent Guangdong Province in the 2025 National Rural Entrepreneurship Competition, showcasing the vitality of rural entrepreneurship on a national stage [18][19]. - The organizing committee plans to conduct specialized training for the selected participants to improve their competitiveness in the national competition [20].

Core Insights - The rural industry in China is experiencing positive momentum in quality improvement and efficiency enhancement, contributing to rural revitalization [1] Industry Performance - From January to June, the revenue of large-scale agricultural product processing enterprises reached 8.8 trillion yuan, with a profit total growth of 1.7% year-on-year [1] - A total of 260 advantageous characteristic industrial clusters, 400 modern agricultural industrial parks, and 1,909 strong agricultural towns have been established [1] - The online retail sales in rural areas and agricultural products increased by 6.2% and 7% year-on-year, respectively [1] Resilience and Development - Over 94,000 leading enterprises at the county level and above have been cultivated nationwide, including 2,250 national key leading enterprises [1] - A four-level linkage system of leading enterprises has been established at the national, provincial, municipal, and county levels [1] - The number of returnees starting businesses in rural areas has exceeded 14.3 million [1]

Group 1 - The core viewpoint of the article emphasizes the shift in consumer preferences towards high-quality, personalized, and functional agricultural products, leading to the introduction of new consumption scenarios [1] - The Ministry of Agriculture and Rural Affairs and other departments have jointly issued the "Implementation Plan for Promoting Agricultural Product Consumption," which includes 23 specific measures across 9 areas to adapt to new consumption trends [1][2] - The plan aims to optimize supply, innovate circulation, and activate the market to create growth points and expand new spaces in agricultural product consumption [1][2] Group 2 - The focus on optimizing supply includes enhancing the quality of agricultural products, promoting new processing products, and developing convenient, nutritious options to meet the demands of younger consumers [2] - The quality safety monitoring rate of agricultural products has remained high at 97.9% in the first half of the year, with significant increases in the certification of green and organic products [2] - The plan also highlights the importance of local specialty foods and the integration of food processing with agricultural production to boost consumption [3] Group 3 - The establishment of an efficient circulation system is crucial for reducing losses and improving the quality of agricultural product consumption, with a focus on enhancing the cold chain logistics network [4][5] - The annual consumption scale of fresh agricultural products in China reaches 10 billion tons, emphasizing the need for robust logistics support [4] - The Ministry of Agriculture is actively working on improving cold chain logistics at the production level, with significant increases in cold storage capacity [5] Group 4 - To activate the market, the plan encourages the integration of agriculture, culture, and tourism, promoting new consumption experiences and expanding sales channels [6][7] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, indicating a growing trend in experiential consumption [6] - Various promotional activities, such as the "Chinese Farmers' Harvest Festival," are expected to drive significant agricultural product consumption [7]

Group 1 - The core viewpoint of the news is the implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by ten departments, aiming to optimize supply, innovate circulation, and activate market potential for diversified and quality agricultural consumption [1] - The plan emphasizes the integration of agriculture, culture, and tourism to expand new consumption spaces, with specific measures for enhancing rural leisure tourism and cultural activities [1] - Financial institutions are addressing funding needs for rural leisure tourism development through diversified financial services, exemplified by the collaboration between Postal Savings Bank and the Ministry of Agriculture [1] Group 2 - Postal Savings Bank plans to invest 100 billion yuan in loans to key rural tourism areas from 2025 to 2027 to enhance financial services for rural tourism and agriculture [1] - The Jiangsu Suining Rural Commercial Bank provided a 10 million yuan loan to support the development of the Liyu Mountain Villa, which has successfully integrated agricultural experiences and tourism [2] - The bank has already invested 190 million yuan in cultural tourism loans to support local tourism development [3] Group 3 - The Shijiazhuang Gaocun Rural Credit Cooperative is integrating local tourism resources with financial services, providing financial and technological support for rural tourism projects [3] - A customized ticketing solution was developed for the Pear Ideal Country Amusement Park to streamline ticket sales and enhance visitor experience [3][4] - Jiangsu Changshu Rural Commercial Bank is improving payment environments in scenic areas, promoting various payment methods including digital currency to enhance visitor experience [4]

Group 1: Core Insights - The article highlights a shift in consumer preferences towards quality, personalization, and functionality in agricultural products, moving away from traditional staples [1] - A joint implementation plan by ten government departments aims to promote agricultural product consumption through 23 specific measures [1] Group 2: Supply Improvement - Agricultural production is the source of agricultural consumption, with a high quality safety monitoring rate of 97.9% in the first half of the year [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024, supporting the transition to standardized, green, and high-quality agricultural production [2] Group 3: Distribution Enhancement - A modern agricultural product distribution system is essential for reducing losses and improving consumption quality, with a projected 15.8% growth in online agricultural product retail sales in 2024 [3] - China consumes approximately 1 billion tons of fresh agricultural products annually, with cold chain logistics playing a crucial role in maintaining freshness from production to consumption [3] - The Ministry of Agriculture and Rural Affairs is focusing on improving cold chain logistics, with over 98 million cubic meters of new cold storage capacity added, doubling from the end of the 13th Five-Year Plan [3] Group 4: Market Activation - The rise of experiential consumption is evident, with trends such as "village BA" and integrated online-offline shopping experiences gaining popularity [5] - The development of rural leisure tourism is seen as a key strategy for expanding new consumption spaces, with projected revenue from leisure agriculture nearing 900 billion yuan in 2024 [5] - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate consumption, with over 3,000 events expected to generate more than 30 billion yuan in agricultural product sales [6]

Core Insights - The article discusses the evolving consumer preferences in agricultural products, emphasizing quality, personalization, and functionality over traditional staples [1] - A joint implementation plan by multiple government departments aims to promote agricultural product consumption through 23 specific measures [1] Supply Enhancement - Agricultural production is the source of agricultural consumption, with a high quality safety monitoring rate of 97.9% in the first half of the year [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase from the end of the 13th Five-Year Plan [2] - The annual supply of green quality agricultural products exceeds 200 million tons, with projected sales of green food reaching 609.78 billion yuan in 2024 [2] Distribution Improvement - A modern agricultural product distribution system is essential for reducing losses and enhancing consumption quality [3] - The Ministry of Commerce is working on improving the agricultural supply chain and promoting rural e-commerce, with a projected 15.8% year-on-year growth in online agricultural product retail sales in 2024 [3] - The annual consumption of fresh agricultural products in China reaches 1 billion tons, supported by cold chain logistics, which is crucial for maintaining product freshness [3] Market Activation - The Ministry of Agriculture is developing a national market system for agricultural products, focusing on cold storage and logistics infrastructure [4] - There is a growing trend towards experiential consumption, with an emphasis on rural leisure tourism as a means to create new consumption scenarios [4] - The projected revenue from leisure agriculture is nearly 900 billion yuan in 2024, highlighting its role in tourism and consumption innovation [4] Consumer Engagement - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate agricultural product consumption, with over 3,000 events planned for 2024 [5] - Activities such as "100 hosts + 1,000 villages + 10,000 products" will be organized to create more consumption scenarios [5]

Group 1: Core Insights - The article discusses a new implementation plan issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] - The plan aims to cultivate growth points and expand new spaces in response to changing consumer trends and demands in agricultural products [1] Group 2: Optimizing Supply of Quality Products - There is a growing consumer demand for high-quality, personalized agricultural products, including branded items and functional foods [2] - The Ministry of Agriculture and Rural Affairs has certified 36,000 green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3: Enhancing Food Industry - The food industry is focusing on accelerating biotechnology applications, creating specialty food industry clusters, and expanding food consumption [3] - There is a shift in consumer dietary preferences towards healthier options, prompting the development of nutritional recipes and public health services [3] Group 4: Enriching Consumption Scenarios - The plan emphasizes the need to diversify agricultural product consumption scenarios, such as immersive experiences in farms and live-streaming events [4] - Rural leisure tourism is highlighted as a key avenue for enhancing consumer experiences and expanding new consumption spaces, with projected revenue of nearly 900 billion yuan in 2024 [4] Group 5: Improving Urban and Rural Consumption Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, making the logistics and circulation of these products crucial [6] - The Ministry of Commerce is supporting the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [6] - The Ministry of Agriculture and Rural Affairs is focusing on cold chain logistics network construction, with over 98 million cubic meters of new cold storage capacity planned [6]