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从免费球场到马拉松训练营
Hang Zhou Ri Bao· 2025-10-09 02:37
"国庆+中秋"双节假期,有人选择奔波在出门旅行的路上,也有人选择将汗水洒在运动场上。今年 的国庆假期,不少杭城市民走进身边的体育场馆,用运动的方式享受生活。 市民们假期健身出汗忙,有关部门对各个体育场馆的安全和服务工作监督也没有放松。国庆期间, 杭州市体育局组织了检查组,采取"四不两直"方式,前往全市多个体育场馆,开展节日期间开放情况专 项巡查工作,确保公共体育场馆开放服务质量与安全管理不松懈。 检查组通过实地查看,详细了解了体育场馆的人流疏导情况、综合馆的器材维护状态,重点核查了 游泳类场馆的水质监测记录与救生岗值守情况,并详细询问了"国庆免费开放"政策的落实细节及线上预 约核销效率。得知黄龙体育中心通过错峰开放、增配服务人员等方式应对健身高峰,检查组予以了肯 定,同时也对巡查中发现的部分区域指引标识不够清晰等问题提出了整改意见。 据检查组相关负责人介绍,整个国庆假期,杭州市各公共体育场馆均保持高效有序运行状态。下一 步,杭州市体育局将持续加强场馆惠民开放,持续优化健身预约服务,全面升级安全保障,全力保障市 民享受到便捷、安心的健身环境,切实满足群众多样化的运动需求。 10月1日下午1点半,市民郭先生就来到 ...
体育消费场景创新 “请你流汗”成新风尚
Zheng Quan Shi Bao· 2025-10-08 22:06
"咔嗒"一声,市民张女士的手机记录下孩子在冰雪乐园里玩雪上卡丁车的画面。前海冰雪世界相关工作 人员向记者介绍,10月1日至3日,前海冰雪世界每天接待游客人数超3.3万人次,其中雪场日均人流量 约5000人次。 社区体育场景的升级,催生出新型消费模式。位于南山区的"深圳湄南河体育小镇",其前身是老旧厂 房,改造升级后变成集"新潮运动+休闲社交+培训教育"于一体的体育消费目的地。与传统场馆不同, 这里引入了包括卡丁车、潜水、马术等20余项国际化、高端、新锐的运动项目。这样的创新并非个例, 深圳许多特色体育场馆都在结合自身优势探索差异化路径。 据不完全统计,目前深圳已建成各类特色体育场馆超200个,覆盖新潮运动项目50余种。这些特色场馆 带动的体育消费每年递增,而且与传统场馆相比,特色场馆的消费客单价更高,约为传统场馆的2.5 倍,消费链条也更长,真正实现了体育消费的"多元裂变"。 "双节"期间,第十五届全运会筹备进入冲刺阶段,这场首次由粤港澳三地联合举办的全国性盛会,正成 为"体育+消费"融合发展的重要契机。同步推进的"深圳购物季""2025广州体育消费季"等活动,与赛事 筹备形成叠加效应,推动大湾区迈向体育融合 ...
这个“超长假期”,江苏假日市场有何“新”意
Xin Hua Ri Bao· 2025-09-28 23:51
编者按 国庆中秋八天假日即将开启,今年假日市场将有何新趋势?节前,《经济周刊》记者兵分五 路,从文体商旅农五个方面,探访新项目、前瞻新活动,看各地如何为假日消费市场预热,又将在长假 里端出哪些新意十足的"消费大餐"。 新展演:古韵交融新声,科技赋能国粹 □ 本报记者 杨民仆 这个假期,江苏各地文艺演出、展览展出精彩纷呈,为观众带来一场场跨越时空的文化盛宴。 "这将是苏州评弹首次走进南京的公园,让吴侬软语与自然风景融为一体,为秋日金陵添一笔江南水墨 韵致。"江苏省演艺集团曲艺团(评弹团)党支部副书记、副团长王斌介绍,国庆期间,评弹团老中青 携手,将在莫愁湖公园表演《赏中秋》《茉莉花》《枫桥夜泊》等经典曲目和创意节目,让观众沉浸在 琵琶三弦轻拨慢挑的婉转韵律中。 多个景区好戏扎堆,古韵与新景碰撞。在南京熙南里历史文化街区,廿一熙园·南京越剧团折子戏将隆 重登场,《貂蝉拜月》《唐伯虎点秋香》等选段轮番上演。瘦西湖熙春台前广场,青年演员们将古琴、 清曲、木偶、琵琶、舞蹈等形式与建筑场景有机融合,演绎《我爱你中国》《茉莉花》等经典节目。无 锡三国水浒城内,《三英战吕布》真人真马再现沙场对决,《斗杀西门庆》以特技表演还原 ...
“树上挂票”提出场馆运营考题
Jing Ji Ri Bao· 2025-09-26 21:49
体育场馆运营是一道世界性难题。前期建设投入大、日常维护成本高、使用效率不足等问题,常常导致 一些场馆"建得起、养不起",甚至在盛会过后陷入"沉睡",造成资源闲置与浪费。这种现象提示我们, 必须扭转重建设、轻运营的传统思维。 精准对接市场需求是运营核心。场馆不能是"孤芳自赏"的建筑标本,而应成为服务全民健身、承接赛事 活动、促进体育消费的活力中心。运营方需深入调研市民需要什么样的体育服务,积极引入群众喜闻乐 见的赛事、培训和文化活动,变"被动等待"为"主动吸引",实现社会效益与经济效益的统一。 最近,一份《"树上挂票"使用指南》登上热搜。事情是这样的:2025湖南省足球联赛("湘超")第二 轮,永州队首个主场对阵湘潭队的比赛,因看台票已卖光,永州市足协向球迷推出了"树上挂票",并发 布《"树上挂票"使用指南》。 消息一出,引发热议。有人说,"树上观赛视野一定很好"。也有人说,"保障球迷安全才是重点"。当地 足协回应此为"网络梗",因场地承接量有限,无法满足更多球迷观赛需求,导致很多人爬树观赛,这才 顺势发布了这份指南,目的是以幽默的方式提醒球迷注意观赛秩序和安全。"湘超"这份调侃版指南,既 是群众体育赛事如火如 ...
【深圳特区报】体育消费场景多元裂变 消费链条深度延展 人均消费去年已突破四千元
Sou Hu Cai Jing· 2025-09-20 14:28
金秋时节的深圳,体育激情与消费活力碰撞出耀眼火花。 不止是这两场赛事,深圳近年来举办的国际赛事众多,仅今年就举行了乒乓球亚洲杯、女子冰球世锦 赛、男女篮亚洲杯、U20男足亚洲杯等等,这些国际大赛持续推动着文旅体消费的协同增长。 更值得关注的是,深圳不只满足于赛事拉动消费,而是擅长将赛事与文化深度结合,打造"赛事+文 化"的独特体验。 两项大赛,中国羽毛球大师赛与比利·简·金杯网球赛于深圳激战正酣。走进场馆,座无虚席的观众席 上,呐喊声此起彼伏,热烈氛围扑面而来。这场体育盛会不仅为体育爱好者带来了顶级竞技盛宴,更恰 是深圳体育消费活力迸发、赛事营城实践成效的生动缩影——从赛事周边运动装备的销量暴涨,到场馆 周边餐饮、酒店订单量的翻倍,再到"观赛+旅游"短途出行热潮的兴起,处处彰显着体育赛事对城市消 费的强大拉动作用。而这背后,是深圳推动体育消费的多维度布局在发力。深圳,正全力构建极具活力 的体育消费生态,让体育成为推动城市经济增长、提升市民生活品质的重要力量。 今年2月,2025深港马拉松在深圳湾体育中心鸣枪开跑。深圳特区报记者 赖犁 摄 "赛事+文化" 推动文旅体融合消费热潮 重大赛事向来是激活体育消费的 " ...
“黄金地块”挥别最后一杆,深圳第一家高尔夫球场变身体育公园
Group 1 - Shenzhen Golf Club, the first golf course in Shenzhen and the first in China to meet international standards, will cease operations starting September 20, 2023, due to the expiration of its land use rights [1][2] - The land area of the golf course is approximately 1.33 square kilometers, with plans to transform the site into a sports park as part of Shenzhen's 2025 land redevelopment plan [2][5] - The area of the golf course that will be developed into the "Xiangmi Lake New Financial Center Sports Park" covers 41.2 hectares, integrating park green space, rail transit, and cultural and sports facilities [5][6] Group 2 - The land acquisition process for the Shenzhen Golf Club has been ongoing for several years, with the government officially taking over the land after the completion of compensation work [3][4] - Shenzhen Special Development Group has plans to manage the new sports park, with ongoing public tenders for planning and design work related to the park's development [5][6] - The company has rebranded from "Shenzhen Special Deep High Club Management Co., Ltd." to "Shenzhen Special Cultural and Sports Development Co., Ltd." to reflect its expanded business scope beyond golf [6]
巨星传奇战略入股鸟巢运营主体
Bei Jing Shang Bao· 2025-09-16 13:03
Core Viewpoint - The acquisition of 1.17% equity in the National Stadium by Giant Star Legend Group is not merely a financial investment but a strategic move to enhance its IP ecosystem and leverage a top-tier offline venue for cultural dissemination and large-scale performances [1][1][1] Group 1: Strategic Implications - The investment in the National Stadium, known as "Bird's Nest," serves as a strategic foothold for the company to facilitate the implementation of its IP content and large-scale entertainment events [1][1] - This collaboration is expected to foster deeper integration of international cultural and sports resources with domestic IP, including partnerships with globally recognized artists and sports stars [1][1][1] Group 2: Alignment with National Strategy - The move aligns with the national push for a "Cultural Power" and "Sports Power," emphasizing the importance of high-quality development in the cultural and sports industries [1][1] - By entering the symbolic venue of the National Stadium, the company demonstrates its proactive approach to integrating into the national development framework and responding to government policies [1][1][1] Group 3: Industry Evolution - The action signifies a shift for Chinese cultural media companies from merely content production to a new phase of resource integration, financial synergy, and bilateral engagement with international markets [1][1]
“黑科技”渗透体育全场景 驱动产业数智化跃迁
证券时报· 2025-09-16 00:08
Core Viewpoint - "Black technology" is injecting new momentum into the sports consumption market by deeply integrating advanced technologies such as AI, 5G, and virtual reality into various sports scenarios, enhancing user experience and driving the industry towards a digital and intelligent era [2][4][10]. Group 1: Technological Integration in Sports - The "iShenTi" platform in Shenzhen showcases the integration of AR navigation and a 360-degree viewing system, addressing common spectator pain points and enhancing the event experience [2]. - Shenzhen Sports Center has transformed into a benchmark for "sports + technology" integration, featuring extensive wireless networks and advanced technologies for efficient venue management [4]. - The rise of smart wearable devices is enabling personalized sports experiences, with new equipment providing precise guidance and data tracking for users [5]. Group 2: Economic Impact of Sports Technology - Events like the 2025 FIBA Women's Asia Cup have significantly boosted local economies, with a 9.4% increase in daily foot traffic and a 21.2% rise in restaurant revenues [5]. - The sports industry in China is experiencing robust growth, with over 63,000 sports equipment manufacturers and a market value increase from 1.12 trillion yuan in 2015 to over 1.5 trillion yuan, reflecting a 34% growth [10]. Group 3: Future Trends and Opportunities - The government is promoting the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of technology in driving innovation and meeting consumer demands [10]. - The global market for smart wearable sports devices is projected to grow from $132.4 billion in 2024 to $265.9 billion by 2029, with a compound annual growth rate of 15% [11].
苏州奥体中心实现“水—能—碳”全要素节能
Su Zhou Ri Bao· 2025-08-26 23:05
Core Insights - Suzhou Olympic Sports Center has established a comprehensive green venue system covering "water-energy-carbon," resulting in operational cost savings exceeding 1.85 million yuan [1][2] Group 1: Water Management - The sports park features a permeable concrete surface covering an area of 50,000 square meters, accounting for over 40% of the total area, which facilitates rainwater harvesting for irrigation and landscape water pools [1] - The water-saving measures implemented at the venue, particularly through the rainwater recovery system, save approximately 120,000 yuan annually in water fees [1] Group 2: Energy Efficiency - The center has installed a large "ice storage" system that utilizes off-peak electricity rates for ice production at night, which reduces air conditioning energy consumption by about 30%, leading to annual electricity savings of 680,000 yuan [1] - Lighting upgrades include replacing traditional halogen lamps with LED lights in badminton and basketball centers, resulting in a 30% reduction in lighting energy consumption [2] - The central parking garage underwent a "carbon chain light" renovation, achieving a 68% reduction in electricity usage [2] Group 3: Carbon Management - A strategic cooperation agreement was signed with the Suzhou Carbon Inclusive Service Center to outline carbon reduction pathways, with the center currently holding 40 tons of carbon assets to support future "carbon-neutral" events [2]
建成各类体育设施4.6万个,人均体育场地面积提升至2.52平方米 深圳全民健身从场馆迈向山海
Shen Zhen Shang Bao· 2025-08-14 17:25
Core Insights - Shenzhen has significantly promoted the "National Fitness Day" with 57 events and 139 sports venues offering free or discounted access, marking a peak in public fitness enthusiasm [1] - The city has built 46,000 sports facilities, achieving a per capita sports area of 2.52 square meters, which supports its recognition as a "Model City for National Fitness" [2] - Over 8 million residents, accounting for over 45% of the population, regularly participate in sports activities, with various community fitness initiatives gaining traction [3] Group 1: Infrastructure and Development - Shenzhen's "Mountain-Sea Connected City" initiative has created a comprehensive sports network, including 200 kilometers of trails and coastal cycling paths, enhancing outdoor sports opportunities [2] - The city aims for 48% of its citizens to engage in regular exercise by 2025, with a target of 18,700 square meters of sports area per square kilometer and a 10% increase in facility usage [2] Group 2: Community Engagement and Events - The city has established popular community sports events, such as the "Shenzhen Cup" amateur league and various outdoor activities, to encourage public participation [3] - Upcoming events include cycling, hiking, sailing, and various sports tournaments, aimed at meeting the growing demand for personalized and high-quality fitness experiences [3] Group 3: Technological Integration - The launch of the "i Shenzhen" app allows residents to easily book over 2,000 sports venues, enhancing accessibility and convenience for users [4] - The platform also offers 40 million yuan in consumer vouchers, significantly reducing the cost of sports participation for citizens [4] - The initiative aims to address the supply-demand challenges in a large city while stimulating public interest in fitness through resource integration and smart upgrades [4]