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从功能到感官:香氛经济在个人与家庭护理品类中的增长之路
凯度消费者指数· 2025-10-10 03:57
当快节奏、高压力成为日常生活的代名词,来自情绪的深层需求正在慢慢改写 个人与家庭 护理 的消费逻辑。这两大品类的消费已从单纯的功能满足,转向对感官慰藉与心灵疗愈的 追求。 香氛经济正悄然到来。 二、成分研发与技术创新形成产品壁垒 当人们在清晨从柑橘香的洗面奶中醒来,在紧张工作中用松木香护手霜安抚焦虑 ,再 到深 夜钻入带着花果香的柔软睡衣,这些带着嗅觉魔法的个人与家庭护理产品,早已超越其使用 功能本身。 举手投足间 所带来的香气是现代人疗愈自我、营造家庭仪式感的出口。 一场 关于 "感官慰藉" 的消费革命正在上演 。 例如,在身体护理品类中,香氛功效的市场表现尤为突出。 Worldpanel消费者指数的数 据显示, 截至2025年第二季度的52周, 带有香氛功效和情绪体验属性的身体乳产品连续 两年保持双位数增长 ,其销额占比也显著扩大。显然,香氛已成为个人与家庭护理品类增 长的重要驱动因素。 本文将从 消费需求升级 和 成分与技术创新 两个角度,对这一趋势背后的核心驱动力进行 解析。 一、消费者的情绪价值需求推动消费决策升级 如今,香氛已成为满足情绪需求的重要载体,品牌通过花香、木质香、柑橘香等不同的香调 来 ...
脱发有救了!私藏育发方,持证上岗,挽回发量
凤凰网财经· 2025-10-07 13:27
一头浓密的头发,不需要刻意打理就自带头包脸的效果,造型随便一摆,氛围感直接溢出屏幕。 徐徐微风,发丝舞动,这样的画面怎么看都让人着迷~ 可现实中却是,微风根本吹不动那几根稀疏的头发,只会让"秃"出的头皮感到丝丝凄凉。 现代人工作压力大,常熬夜,加上饮食不健康,不仅疲劳没精神,头发也是大把大把地掉! 发际线上移,发缝宽大,发量稀疏等问题迫在眉睫。 都说,发型是美貌的先决条件! 是女人重要的配饰,也是男人年轻健康、有活力的代表。 还获得了 育发类国妆特证 ,得到认证! 为什么我知道这么多,因为我也曾是其中一员啊!为了保住珍贵的头发,几乎试遍了市面上各种 出名的育发产品。 有人问我有没有好的推荐?如果要推荐,那我强烈推荐这款 「儒意蔓浓乌发育发液」 ,它是目 前小编用过的性价比非常高的! 这款育发液小编半年前就发现了, 亲自用了感觉不错,才放心推荐给大家。 它采用 日本专研技术+6种珍贵草本精粹 ,提取原液制成。 用了没多久,感觉头发掉的少了,梳头发时轻轻拉车也没那么容易脱落了! 长出头发的时间虽然不算太短,但也不用久等,育发液能有这样的表现,真的很给力了! 强烈推荐头发稀薄、发际线后移、秃头星人们一定要试试!已经 ...
两面针涨2.04%,成交额4651.17万元,主力资金净流入240.26万元
Xin Lang Cai Jing· 2025-09-24 03:10
Group 1 - The stock price of Liangmianzhen increased by 2.04% on September 24, reaching 6.01 CNY per share, with a total market capitalization of 3.305 billion CNY [1] - The company has seen a year-to-date stock price increase of 18.77%, with a recent decline of 3.84% over the last five trading days [1] - Liangmianzhen has appeared on the trading leaderboard four times this year, with the most recent instance on April 18, where it recorded a net buy of -8.0748 million CNY [1] Group 2 - As of June 30, the number of shareholders for Liangmianzhen increased by 27.15% to 51,100, while the average circulating shares per person decreased by 21.35% to 10,761 shares [2] - For the first half of 2025, Liangmianzhen reported a revenue of 522 million CNY, reflecting a year-on-year growth of 1.02%, but a net profit loss of 5.0842 million CNY, down 46.62% year-on-year [2] Group 3 - Since its A-share listing, Liangmianzhen has distributed a total of 202 million CNY in dividends, with 33 million CNY distributed over the past three years [3]
倍加洁涨2.03%,成交额5753.35万元,主力资金净流入239.57万元
Xin Lang Cai Jing· 2025-09-18 02:05
Group 1 - The core viewpoint of the news is that Beijiajie has shown significant stock performance and financial growth in 2023, with a notable increase in share price and revenue [1][2] - As of September 18, Beijiajie’s stock price increased by 2.03% to 33.63 CNY per share, with a total market capitalization of 3.378 billion CNY [1] - Year-to-date, Beijiajie’s stock price has risen by 44.15%, with a 3.22% increase over the last five trading days and a 35.17% increase over the last 60 days [1] Group 2 - For the first half of 2025, Beijiajie achieved operating revenue of 717 million CNY, representing a year-on-year growth of 15.64%, and a net profit attributable to shareholders of 43.52 million CNY, up 31.31% [2] - The company’s main business revenue composition includes 35.13% from other products, 33.23% from toothbrushes, 24.81% from wet wipes, and 6.83% from probiotics [1] - Beijiajie has been listed on the stock market since March 2, 2018, and has a total of 4,787 shareholders as of June 30, with an increase of 5.65% from the previous period [2]
亚贝芙推出洗养护产品系列 科技生活从头开始
Jing Ji Wang· 2025-08-26 08:26
Core Insights - Beijing Saiweisen International Biotechnology Co., Ltd. launched a new hair care product line, YABELVER, focusing on oil control and dandruff removal, featuring products like shampoo, hair essence, scalp cleansing gel, and scalp essence [1] - The Chinese hair care market is evolving beyond traditional channel and traffic reliance, entering a phase that addresses consumer pain points, with intensified competition and a noticeable trend towards biotechnology [1] - The market for hair care products is projected to reach 89.995 billion yuan in 2024, reflecting a year-on-year growth of 59.32%, making it the fastest-growing category in the cosmetics sector [1] Industry Trends - The hair care market is characterized by four key focus areas: oil control, dandruff removal, itch relief, and hair loss prevention, prompting companies to develop products that address these consumer needs [1] - Despite the crowded market with numerous brands competing on differentiation, few have established high barriers to entry in terms of research and quality [2] - The surge in new product launches, exceeding 50%, indicates a competitive landscape driven by efficacy segmentation and ingredient upgrades [1] Company Insights - YABELVER's shampoo features multiple core oil control ingredients that inhibit excessive sebum production and combat Malassezia infections, effectively addressing oily scalp and dandruff issues [2] - The product line utilizes gentle surfactants and is free from silicone and lauryl alcohol, promoting a refreshing scalp experience and voluminous hair [2] - YABELVER's research team operates its own laboratory and comprises members with advanced degrees, ensuring that the core research and development processes are fully in-house [2]
登康口腔(001328):产品升级电商高增,冷酸灵品牌势能强劲
Huafu Securities· 2025-08-26 05:11
Investment Rating - The investment rating for the company is "Buy" with a maintained outlook [4][15]. Core Views - The report highlights strong growth in e-commerce and product upgrades, particularly for the "Cold Acid Spirit" brand, which shows significant brand momentum [2][6]. - The company achieved a revenue of 840 million yuan in the first half of 2025, representing a year-on-year increase of 19.7%, with a net profit of 85 million yuan, up 17.6% year-on-year [6][8]. - The report anticipates continued growth in net profit for 2025-2027, with expected figures of 200 million yuan, 260 million yuan, and 310 million yuan respectively, reflecting growth rates of 25.8%, 26.5%, and 21.0% [6][8]. Financial Data and Valuation - Projected revenue for 2023A is 1,376 million yuan, with a growth rate of 5%, increasing to 2,485 million yuan by 2027E, with a growth rate of 16% [3][8]. - Net profit is expected to grow from 141 million yuan in 2023A to 310 million yuan in 2027E, with a growth rate of 5% in 2023A and 21% in 2027E [3][8]. - Earnings per share (EPS) is projected to rise from 0.82 yuan in 2023A to 1.80 yuan in 2027E, with a corresponding decrease in price-to-earnings (P/E) ratio from 54.0 to 24.6 over the same period [3][8]. Product and Channel Performance - The company has seen significant growth in its product categories, with adult toothpaste and electric oral care products showing year-on-year increases of 23% and 54.9% respectively in H1 2025 [6][8]. - E-commerce sales have surged by 86.6% in H1 2025, contributing to a 36% share of total sales, indicating a successful channel strategy [6][8]. - The overall gross margin improved to 52.6% in H1 2025, up 5.7 percentage points year-on-year, driven by product upgrades and effective marketing strategies [6][8].
弹动推出无硅油椰子蓬松洗发水:以技术创新破解敏感头皮蓬松难题
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-07 08:19
Core Insights - The no-silicone shampoo market is experiencing explosive growth due to increased consumer awareness of scalp health, with e-commerce sales exceeding 100 million yuan in January and February 2025, particularly for oil control and volumizing products [1] - The launch of "Coconut Volumizing Shampoo" by the brand aims to address the needs of sensitive scalp consumers by offering a product that meets baby-safe standards and contains 44.3% coconut essence along with multiple patented technologies [1][6] Product Innovation - The shampoo features a dual innovation in cleaning and volumizing technology, utilizing a mild cleaning formula that replaces harsh sulfates with amino acid surfactants and natural plant extracts, significantly reducing irritation [2][3] - The "mutual exclusion ion volumizing technology" creates a repulsive force between hair strands, enhancing volume by 47.56% while maintaining moisture and preventing dryness [3] Market Trends - There is a growing demand for baby-grade personal care products, with 68% of adult consumers considering "suitable for children" standards when purchasing, particularly among sensitive skin individuals [4] - The market for sensitive scalp care is becoming increasingly competitive, with significant consumer interest in plant-based ingredients and amino acid surfactants, as evidenced by data from social media platforms [5] Pricing and Target Market - The product is priced around 79 yuan for a 400ml bottle, appealing to the value-conscious Z generation, contrasting with international brands that often exceed 100 yuan [6][7] - The brand's philosophy emphasizes making premium care accessible to the general public, aligning with the growing trend of consumers seeking quality at reasonable prices [7]
侗人家茶麸洗发水创始人荣佳黎:侗族人的宝贝经得起市场检验|三江·油茶面孔②
Nan Fang Nong Cun Bao· 2025-07-23 02:06
Core Viewpoint - The article highlights the success of a company founded by Rong Jiali, which specializes in producing tea pomace shampoo, a traditional product of the Dong ethnic group, and its growing market presence in the Guangdong-Hong Kong-Macao Greater Bay Area [1][18][39]. Group 1: Company Overview - Rong Jiali, born in 1988, returned to his hometown in 2015 to start a tea oil business and began developing tea pomace shampoo in 2017 [7][9]. - The company operates with an annual output value of nearly 5 million yuan, utilizing a B2B model that involves sourcing raw materials from Sanjiang, processing in Guangzhou, and distributing through a multi-layered agency system [8][10][11]. - The tea pomace shampoo is priced at 68 yuan per bottle and has gained popularity in various regions, including Northeast China [37][38]. Group 2: Product and Market Potential - The tea pomace shampoo is derived from tea oil pomace, which is rich in tea saponins, proteins, and amino acids, providing multiple benefits for hair care, including cleansing, nourishing, and preventing hair loss [28][30]. - The company currently produces around 20,000 bottles of shampoo weekly, significantly contributing to local employment by creating over 200 jobs [46]. - The monthly sales volume of the shampoo reaches nearly 10,000 tons, with a focus on expanding into the Greater Bay Area market [53][54]. Group 3: Future Plans and Market Strategy - The company aims to further penetrate the retail market and enhance brand recognition through participation in promotional events and the use of QR codes for online sales [15][61]. - There is a strategic plan to develop an integrated supply chain for tea pomace personal care products, encompassing production, processing, and sales [67]. - The company recognizes the vast potential for growth in the Greater Bay Area and intends to gradually scale its operations while maintaining a steady approach to development [64][68].
2025,洗护新品都在卷什么?
Xin Lang Cai Jing· 2025-07-14 05:59
Core Insights - The hair care market is experiencing rapid growth, with a projected market size of 899.95 billion yuan in 2024, reflecting a year-on-year increase of 59.32% [2][3] - In the first half of 2025, at least 33 brands launched 54 new products, focusing on specific functionalities such as scalp and hair repair [3][4] Product Trends - The emphasis on scalp care and hair repair is a significant trend, with over half of the new products highlighting these functionalities [3][4] - Multi-functional products are gaining traction, with brands combining various benefits such as anti-dandruff, oil control, and hair strengthening [8][10] Unique Ingredients and Technologies - Brands are increasingly using proprietary and specialized ingredients to differentiate their products, with 14 out of 54 new products featuring multiple plant extracts [11][12] - The trend of incorporating skincare ingredients into hair care products is becoming more prevalent, enhancing the effectiveness of hair care solutions [11][12] Market Dynamics - The hair care market is expected to continue its upward trajectory, with projections indicating it will reach 827.9 billion yuan by 2027 [15] - Numerous cosmetic companies are entering the hair care sector, aiming to capture a share of this growing market [15][16] Competitive Landscape - The majority of new products are positioned in the affordable or mid-range market, while the high-end segment remains dominated by foreign brands [18][19] - Companies are focusing on precise positioning and robust R&D capabilities to establish a competitive edge in a crowded market [19]
脱发有救了!滴一滴它,让你头发蹭蹭长,乌黑浓密、随风飘逸
洞见· 2025-06-01 17:14
Core Viewpoint - The article emphasizes the increasing prevalence of hair loss in China, with over 250 million people affected, highlighting the need for effective hair growth solutions [13]. Group 1: Market Overview - The article states that 1 in 6 people in China suffers from hair loss, indicating a significant market for hair care products [13]. - The product being promoted, "儒意蔓浓乌发育发液," claims to utilize Japanese technology and herbal extracts to effectively combat hair loss [20][46]. Group 2: Product Features - The hair growth liquid is based on TEN-DDS technology, which is designed to penetrate the scalp and promote hair follicle regeneration [69][72]. - It contains six herbal extracts, including Szechuan pepper leaf and He Shou Wu, which are known for their nourishing and hair growth properties [74][78]. Group 3: Safety and Certification - The product has received certification from the National Medical Products Administration, ensuring its safety and effectiveness [21][50]. - The article mentions that the product has undergone rigorous testing and does not contain harmful substances such as hormones or silicones [58][140]. Group 4: User Testimonials - Users report visible improvements in hair density and reduction in hair loss after consistent use of the product [104][111]. - The article includes anecdotal evidence of users experiencing significant hair regrowth and improved confidence [106][120].