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文化新观察·聚焦国庆中秋假期丨红色旅游新模式“走新”更“走心”
Xin Hua She· 2025-10-06 00:44
上一秒还是重庆熙攘的街头巷陌,随着舞台和观众席的缓缓旋转,场景无缝切换至渣滓洞监狱。"枪声"从耳畔掠过,座椅随"炮声"震颤,灯光模 拟出天边破晓和熊熊火光……观众仿佛被拉回到1949年的山城。 这是大型红色历史舞台剧《重庆·1949》的演出现场。今年国庆中秋假期,红色旅游持续升温,该剧凭借动态舞台、沉浸观演等创新形式,成为游 客的热门选择,几乎场场爆满。从追寻历史记忆的老一辈,到热衷文化体验的年轻人,再到带孩子接受红色教育的家长,不同年龄段的人在这部 剧中找到共鸣。 "《重庆·1949》打破代际隔阂,靠的是'新意'。传统红色剧目受限于静态舞台,不易让年轻人产生情感共鸣。这正是我们决心突破传统模式的原 因。"重庆1949大剧院副总经理周慧芳说,在科技助力下,该剧打造了独特的"5环"旋转舞台,构建出沉浸式剧场空间。随着观众席与舞台同步转 动,梯坎、码头、监狱等场景无缝切换,重庆解放前夕的动人故事层层展开。 周慧芳说,这部剧打破了红色剧目在年轻人眼中"沉闷"的刻板印象,契合当下年轻群体的文旅消费需求。目前,观众中35岁以下的年轻人占比已 超过70%。 "我被舞台效果吸引进剧场,又带着感动和敬畏走出剧场。"湖南游客姜 ...
文化新观察丨红色旅游新模式“走新”更“走心”
Xin Hua She· 2025-10-05 12:41
上一秒还是重庆熙攘的街头巷陌,随着舞台和观众席的缓缓旋转,场景无缝切换至渣滓洞监狱。"枪声"从耳畔掠过,座椅随"炮声"震颤,灯光模 拟出天边破晓和熊熊火光……观众仿佛被拉回到1949年的山城。 这是大型红色历史舞台剧《重庆·1949》的演出现场。今年国庆中秋假期,红色旅游持续升温,该剧凭借动态舞台、沉浸观演等创新形式,成为游 客的热门选择,几乎场场爆满。从追寻历史记忆的老一辈,到热衷文化体验的年轻人,再到带孩子接受红色教育的家长,不同年龄段的人在这部 剧中找到共鸣。 "《重庆·1949》打破代际隔阂,靠的是'新意'。传统红色剧目受限于静态舞台,不易让年轻人产生情感共鸣。这正是我们决心突破传统模式的原 因。"重庆1949大剧院副总经理周慧芳说,在科技助力下,该剧打造了独特的"5环"旋转舞台,构建出沉浸式剧场空间。随着观众席与舞台同步转 动,梯坎、码头、监狱等场景无缝切换,重庆解放前夕的动人故事层层展开。 周慧芳说,这部剧打破了红色剧目在年轻人眼中"沉闷"的刻板印象,契合当下年轻群体的文旅消费需求。目前,观众中35岁以下的年轻人占比已 超过70%。 周慧芳介绍,《重庆·1949》的成功"破圈",也为解决红色旅游长 ...
假日经济活力观察:“票根经济”拉长古都西安双节假期消费链
Xin Hua Wang· 2025-10-05 08:50
Core Insights - The article highlights the vibrant cultural and tourism activities in Xi'an during the National Day and Mid-Autumn Festival, showcasing the integration of culture and consumption in the city [1][4]. Group 1: Cultural Events and Tourism - The performances "Camel Bell Legend" and "Ancient City Beacon Fire" at the Huaxia Cultural Tourism Xi'an Resort were fully booked, indicating high tourist engagement [1][4]. - The Xi'an Eternal Love scenic area set a new record with 20 performances in a single day, reflecting the increasing popularity of live performances in the region [3][4]. - The "Poetry Month" cultural event in the Shijingli area attracted over 53,000 visitors in the first four days, demonstrating the appeal of immersive cultural experiences [9]. Group 2: Economic Impact and Consumer Engagement - The integration of performance tickets with hotel bookings led to hotel occupancy rates exceeding 80% during concert events, showcasing the economic benefits of cultural tourism [7]. - The "Xi'an Ticket Root Package" and other promotional activities released millions in benefits, covering numerous restaurants and cultural businesses, thus enhancing the local economy [4]. - Sales of cultural products in the Shijingli area increased by 10% year-on-year, indicating a successful conversion of cultural experiences into consumer spending [9].
宋城演艺:公司主营业务为现场演艺与旅游服务
(编辑 袁冠琳) 证券日报网讯 宋城演艺9月30日在互动平台回答投资者提问时表示,公司主营业务为现场演艺与旅游服 务。公司积极融合前沿科技手段,旨在提升景区运营与演艺内容的科技含量,增强游客吸引力,暂不涉 及机器人生产领域。 ...
宋城演艺:公司始终重视“文化+旅游+科技”的融合
Zheng Quan Ri Bao Wang· 2025-09-30 09:14
证券日报网讯宋城演艺(300144)9月30日在互动平台回答投资者提问时表示,公司始终重视"文化+旅 游+科技"的融合,在聚焦演艺主业的基础上,紧密关注前沿技术的发展与应用,不断提升景区运营与 演艺内容的科技含量,增强游客吸引力。 ...
宋城演艺:公司会继续做足做好“文化+旅游+科技”的组合拳
Zheng Quan Ri Bao Wang· 2025-09-30 09:11
证券日报网讯宋城演艺(300144)9月30日在互动平台回答投资者提问时表示,文化与科技融合是公司 一直在做的事,公司会继续做足做好"文化+旅游+科技"的组合拳,通过业务合作等多种方式不断提升 景区运营与演艺内容的科技含量与吸引力,让文化插上科技的翅膀。 ...
宋城演艺9月24日获融资买入8115.51万元,融资余额11.20亿元
Xin Lang Cai Jing· 2025-09-25 01:31
责任编辑:小浪快报 融券方面,宋城演艺9月24日融券偿还2100.00股,融券卖出2500.00股,按当日收盘价计算,卖出金额 2.25万元;融券余量107.54万股,融券余额970.00万元,超过近一年90%分位水平,处于高位。 资料显示,宋城演艺发展股份有限公司位于浙江省杭州市之江路148号,成立日期1994年9月21日,上市 日期2010年12月9日,公司主营业务涉及现场演艺业务和旅游服务业务。主营业务收入构成为:杭州宋 城旅游区25.36%,电子商务手续费12.56%,丽江千古情景区9.88%,广东千古情景区9.44%,三亚千古 情景区8.50%,桂林千古情景区8.41%,西安千古情景区7.09%,上海千古情景区5.80%,设计策划费 4.70%,其他业务4.17%,九寨千古情景区3.07%,张家界千古情景区1.04%。 9月24日,宋城演艺涨0.33%,成交额4.94亿元。两融数据显示,当日宋城演艺获融资买入额8115.51万 元,融资偿还9193.07万元,融资净买入-1077.57万元。截至9月24日,宋城演艺融资融券余额合计11.30 亿元。 分红方面,宋城演艺A股上市后累计派现24.12亿元 ...
宋城演艺8月29日获融资买入7560.91万元,融资余额10.62亿元
Xin Lang Zheng Quan· 2025-09-01 02:18
Group 1 - The core viewpoint of the news is that Songcheng Performance has shown significant trading activity and financing dynamics, indicating a high level of investor interest despite a decline in revenue and profit [1][2][3] Group 2 - On August 29, Songcheng Performance's stock increased by 0.11%, with a trading volume of 448 million yuan. The financing buy-in amount was 75.61 million yuan, while the financing repayment was 78.74 million yuan, resulting in a net financing outflow of 3.13 million yuan [1] - As of August 29, the total financing and securities lending balance for Songcheng Performance was 1.07 billion yuan, with the financing balance accounting for 4.63% of the circulating market value, indicating a high level compared to the past year [1] - The company reported a revenue of 1.08 billion yuan for the first half of 2025, a year-on-year decrease of 8.3%, and a net profit attributable to shareholders of 400 million yuan, down 27.4% year-on-year [2] - Songcheng Performance has distributed a total of 2.41 billion yuan in dividends since its A-share listing, with 917 million yuan distributed in the last three years [3] - As of June 30, 2025, the top ten circulating shareholders included Hong Kong Central Clearing Limited, which increased its holdings by 25.14 million shares, while other institutional investors like E Fund and China Universal reduced their holdings [3]
《只有峨眉山》演不下去了,名导光环换不来钱?
Xin Lang Cai Jing· 2025-08-21 11:10
Core Viewpoint - The performance of "Only Emei Mountain" has been suspended for two months due to significant financial losses, confirmed by the latest half-year report from Emei Mountain Tourism Co., Ltd. [1][3] Financial Performance - The subsidiary responsible for the project, Emei Mountain Cloud Tourism Investment Co., Ltd., reported revenue of only 8.47 million yuan and a net loss of 16.14 million yuan in the first half of the year [4][5] - Despite a total of 2.1 million visitors to the Emei Mountain scenic area, fewer than 30,000 paid to see the performance, indicating a severe shortfall in expected revenue [4][5] Project Background - "Only Emei Mountain" was launched on September 6, 2019, with an investment of 819 million yuan, aiming to create an innovative theatrical experience across three different venues [3][4] - The ticket pricing strategy includes a base price of 298 yuan per venue, with total costs for a complete experience reaching approximately 500-600 yuan per person [3][4] Audience Reception - Audience feedback has been mixed, with some finding the price too high and the experience lacking in engagement, while others appreciated the artistic direction and production quality [5][6] - The project has faced challenges in attracting a broader audience, particularly among casual tourists who may not resonate with the artistic content [5][6] Industry Context - The financial struggles of "Only Emei Mountain" reflect broader issues in the live performance industry, where high initial investments and ongoing operational costs can lead to unsustainable business models [9][10] - Successful models in the industry, such as Song City Performing Arts, have shifted towards a light asset model, focusing on creative and operational flexibility to mitigate financial risks [10][11]
【经济新观察】河北:“体育经济”释放消费潜力 “文旅新风尚”
Sou Hu Cai Jing· 2025-07-15 13:07
Core Insights - The newly opened indoor ski resort, Zhengding Hot Snow Miracle, is the largest professional indoor ski facility in North China, covering over 30,000 square meters and accommodating 1,600 skiers simultaneously [2][4]. Group 1: Facility Features - The resort features a beginner ski slope, an intermediate ski slope with a maximum vertical drop of 46 meters and a maximum gradient of 13 degrees, catering to various activities including professional competitions and family entertainment [4]. - The snow quality is reported to be excellent, providing a comfortable skiing experience, particularly noted for its grip when carving [5]. Group 2: Visitor Experience - Visitors have expressed positive feedback regarding the service and overall experience, highlighting the suitability of the facility for summer activities [2][4]. - The resort also offers over ten snow-related entertainment options, such as snowmobiles and bumper cars, appealing to non-skiers [7]. Group 3: Economic Impact and Future Plans - The opening of Zhengding Hot Snow Miracle aims to fill the summer sports gap in Hebei and stimulate youth interest in winter sports, with plans for various ice and snow activities, including camps and film exhibitions [7]. - The integration of the ski resort with Zhengding's cultural tourism is expected to create new consumption scenarios and drive economic growth in the region [7][9]. Group 4: Broader Industry Trends - The region is witnessing a shift from seasonal tourism to year-round attractions, as exemplified by Zhangjiakou's transformation into a four-season tourist destination, with summer visitor numbers projected to exceed winter visitors for the first time in 2024 [9]. - Hebei has hosted 5,552 sports events in the first half of the year, attracting over 13.43 million participants and spectators, generating direct consumption exceeding 26.9 billion yuan, marking a 197% increase compared to the previous year [13].