本次交易既是补齐宋城景区用地短板的主动作为，也是面向未来、布局新内容、新业态的前瞻之举。本 次交易后，宋城景区占地面积将大幅扩增，经营面积相应将大幅扩展，演艺和互动内容将更加丰富，旅 游配套将更加完善，将大大提升游客吸引力。这将有效扭转宋城景区近几年经营下滑的趋势;同时，随 着景区经营规模的扩大、节目和内容的不断丰富，亦将带来增量，包括游客数量的增长和客单价的提 升。宋城景区试验田的功能也将得到强化，公司很多规划设计蓝图和储备内容可在宋城景区推出并接受 市场检验，形成经验进而推广普及到公司在全国的十多个千古情景区，从而带动公司整体的经营发展。 宋城演艺（300144）(300144.SZ)发布公告，公司拟支付现金购买控股股东杭州宋城集团控股有限公司 (简称"宋城集团")持有的杭州宋城实业有限公司(简称"宋城实业")100%股权，最终确定整体转让价格为 9.63亿元。本次交易完成后，宋城实业成为公司的全资子公司并纳入公司合并报表范围。 ...

Core Viewpoint - The company experienced a decline in revenue and net profit in the first three quarters of 2025, indicating challenges in financial performance amidst a cautious consumer environment in the tourism industry [1][2]. Industry Summary - Domestic tourism participation increased, with 4.998 billion trips taken, a year-on-year growth of 18%, while spending reached 4.85 trillion yuan, up 11.5%. However, the growth in trips outpaced spending, reflecting cautious consumer behavior [2]. - Rural residents emerged as a new driving force in tourism consumption, with their trip participation growing by 25% and spending by 24%, significantly outpacing urban residents [2]. Company Summary - In Q3 2025, the company reported revenue of 753 million yuan, a year-on-year decline of 9.94%, and a net profit of 354 million yuan, down 22.6% [1]. - The company implemented various marketing activities in Q3, including the "Ancient Love Music Festival" and the "Fireman Carnival," which aimed to enhance visibility and drive sales through celebrity endorsements [2]. - The company's gross profit margin decreased by 3.5 percentage points to 72.14% in Q3, while the overall expense ratio rose by 3.86 percentage points to 14.65%, primarily due to increased marketing investments [3]. - The company is focusing on upgrading existing projects and developing new ones to ensure stable long-term growth, with projected net profits of 1.056 billion, 1.208 billion, and 1.303 billion yuan for 2025-2027 [3].

Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, indicating challenges in its operational performance [4]. Group 1: Financial Performance - For the first three quarters of 2025, the company achieved revenue of 1.833 billion yuan, a year-on-year decrease of 8.98%, and a net profit attributable to shareholders of 754 million yuan, down 25.22% year-on-year [4]. - In Q3 2025 alone, the company recorded revenue of 753 million yuan, a decline of 9.94% year-on-year, and a net profit of 354 million yuan, down 22.60% year-on-year [4]. Group 2: Project Performance - The performance of the company's projects varied, with the Shanghai project achieving significant revenue growth and profitability through content updates, marketing activities, and business expansion [5]. - The Hangzhou project maintained stable development through brand activities and influencer collaborations, with plans to create a "super performance park" model [5]. - The Xi'an project focused on competitive content and pricing to maintain market leadership in a challenging environment [5]. - The Guilin project saw revenue growth through deeper cooperation with key travel agencies, while the Jiuzhai project benefited from improved transportation and diversified marketing [5]. - Projects in Foshan, Sanya, and Lijiang faced operational fluctuations due to regional tourism conditions and consumer spending pressures [5]. Group 3: Cost and Profitability Challenges - The company's performance was pressured by both revenue and cost factors, with a slowdown in revenue recognition from light asset businesses [6]. - In the first three quarters, the company recognized 100 million yuan in project design fees for Qingdao and Taizhou, compared to 170 million yuan in the same period last year [6]. - Increased marketing expenditures to enhance brand influence led to a rise in the sales expense ratio from 4.9% to 7.6% year-on-year [6]. - The establishment of a new influencer management department and increased labor costs, along with reduced interest income due to declining deposit rates, negatively impacted net profit [6]. - The net profit margin for the first three quarters of 2025 was 41.1%, a decrease of 8.9 percentage points year-on-year [6]. Group 4: Strategic Focus - The company is focusing on its core business, with mature projects being optimized for growth and new projects being developed with a combination of light and heavy asset strategies [7]. - The Qingdao project, including the Grand Theatre and complex, is on track for completion, with preparations for opening in July 2026 [8]. - The Taizhou project is progressing well and may open ahead of the planned date in May 2028, which will support the company's revenue recognition prior to opening [8].

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company reported Q3 revenue of 753 million RMB, a year-over-year decrease of 9.94% but a quarter-over-quarter increase of 45.19%. The net profit attributable to the parent company was 354 million RMB, down 22.60% year-over-year but up 130.88% quarter-over-quarter [1][6] - For the first three quarters of 2025, the company achieved a total revenue of 1.833 billion RMB, a decrease of 8.98% year-over-year, with a net profit of 754 million RMB, down 25.22% year-over-year [1][6] - The decline in Q3 revenue was primarily due to a decrease in performance and an increase in sales expense ratio. However, the performance during the National Day holiday showed a slight recovery, which is expected to positively impact Q4 [1][2] Summary by Sections Q3 Performance - The company experienced differentiated performance across its existing projects, with total performances for the "Eternal Love" series reaching 3,471 shows in Q3, a decrease of 11% year-over-year. Notably, performances in Hangzhou, Shanghai, and Guilin increased by 2%, 18%, and 10% respectively [2][3] - The company reported a total of 510 shows during the National Day holiday, receiving nearly 3 million visitors, setting a new record [2] Marketing and Sales - The company has increased its marketing efforts, leading to a rise in the sales expense ratio to 8.2%, an increase of 2.8 percentage points year-over-year. Various projects have launched promotional activities to attract visitors [3] Profit Forecast and Valuation - The company has adjusted its net profit forecasts for 2025-2027 down by 16.1%, 13.1%, and 13.8% to 903 million RMB, 1.075 billion RMB, and 1.185 billion RMB respectively. The corresponding EPS is projected to be 0.34, 0.41, and 0.45 RMB [4] - The target price has been adjusted to 9.84 RMB, down from 10.25 RMB, reflecting a 25x PE for 2025 [4][6]

Summary of Songcheng Performance Conference Call Company Overview - **Company**: Songcheng Performance - **Industry**: Cultural and Tourism Industry Key Points and Arguments Company Performance and Strategy - Songcheng Performance is expanding brand presence through celebrity interactions, influencer collaborations, and real NPCs to enhance the immersive experience in a challenging market environment [2][3] - The company plans to upgrade its Hangzhou location in 2026 for its 30th anniversary, focusing on hardware renovations, stage optimization, content enrichment, and technology enhancements to meet diverse demands and improve brand recognition [2][3] - In Q3 2025, revenue and profit declined due to reduced light-asset income, operational downturns in some projects, and rising costs. The company is addressing these challenges by accelerating project progress, renewing hardware and content, and investing in talent [2][4] Project Updates - The Qingdao light-asset project is on track for a July 2026 opening, with most service fees expected to be recognized before the opening [5][6] - The Taizhou project may open earlier than planned in May 2028, which will facilitate revenue recognition [2][5] - The Shanghai project has seen significant revenue growth in Q3 2025, driven by content innovation and marketing activities, with plans for further immersive upgrades [2][6] Market Strategies - The Xi'an project employs a "popularity-driven, scale-winning" strategy to expand its customer base through competitive content and pricing, enhancing the overall visitor experience [2][6][7] - The company is addressing the "high traffic but low revenue" phenomenon by innovating content, enhancing brand communication, and implementing flexible pricing mechanisms to improve long-term profitability [3][9] Other Projects and Future Plans - The Foshan project has shown strong initial performance despite challenges from external factors, with ongoing renovations to enhance content offerings [8] - The Sanya project has improved visitor satisfaction post-upgrade but faces challenges from overall consumer spending pressures [8] - The Lijiang project is countering regional market pressures through program innovation and diverse marketing activities [8] - The Jiuzhaigou project is adapting to changing travel patterns by enhancing brand exposure and interactive activities [8] Long-term Vision - Songcheng Performance aims to become a leader in the cultural performance industry, focusing on high-quality sustainable development over the next 3-5 years. This includes expanding project boundaries, improving existing project reputations, and exploring international market opportunities [15] Marketing and Brand Engagement - The company is leveraging a multi-channel marketing strategy, including collaborations with influencers and celebrities to enhance brand visibility and customer engagement [14] - The integration of various performance types and flexible pricing strategies aims to attract a broader audience and increase repeat visits [9][10] Financial Outlook - The company anticipates that the majority of service fees from the Qingdao project will be recognized before its opening, contributing positively to future revenue [6][8] Additional Important Insights - The company is committed to continuous innovation in content and marketing strategies to adapt to changing consumer behaviors and market conditions [9][10] - The focus on immersive experiences and interactive content is expected to enhance visitor satisfaction and drive repeat business [11][12]

Core Points - A tourist named Ren reported being threatened by a tour guide during a trip to Jiuzhaigou, leading to a complaint and subsequent compensation from the travel agency [1][4] - The travel package was advertised on Douyin for 1200 yuan per person, but the actual service provided was subpar, with the family feeling deceived by the arrangement [3][4] - The involved travel agencies include Sichuan China International Travel Service and Yannanfei Travel Agency, with the latter being responsible for the tour guide's actions [3][4] Group 1 - Ren's family was charged for unnecessary purchases during the tour, including 15 Red Snow Lotus oral liquids for 230 yuan and oxygen bottles for 40 yuan each, under pressure from the guide [3][4] - The family experienced inferior accommodation compared to other tourists, despite paying a higher fee, leading to a request for a refund that was denied by the guide [4] - After filing a complaint through the Chengdu 12345 hotline, the local cultural and tourism department intervened, resulting in a 180 yuan compensation and an apology from the guide [1][4]

Group 1 - The tourism market is experiencing a recovery, but there are complaints from two groups: workers traveling during holidays facing high costs and overcrowding at popular destinations [1][2] - Despite the challenges, the travel enthusiasm continues, with Ctrip reporting a 23% year-on-year increase in domestic travel bookings during the Dragon Boat Festival [3] - The overall spending on tourism has increased, which is generally positive for tourism-related companies [4] Group 2 - However, many scenic tourism companies are struggling financially, with only four out of 18 listed companies showing growth in both revenue and profit for 2024 [6][13] - Guilin Tourism, a major player, reported a net loss of 204 million yuan in 2024, a staggering decline of 1830.7% year-on-year, despite high visitor numbers [8][9] - The trend of increasing visitors leading to greater losses is noted, with some companies facing severe financial difficulties [18] Group 3 - The financial struggles of tourism companies are attributed to various factors, including a decline in visitor numbers for natural scenic spots and increased competition from new attractions [22][29] - For instance, Zhangjiajie saw a drop in visitors from nearly 80 million in 2019 to 35.7 million in 2024 [24] - Many natural scenic companies are facing challenges due to low repeat visitor rates and declining ticket prices, impacting their revenue [29] Group 4 - Theme park companies like Haichang Ocean Park are also experiencing revenue declines despite increased visitor numbers, with ticket revenue dropping from 903 million yuan in 2023 to 895 million yuan in 2024 [36] - The overall revenue for Haichang Ocean Park decreased by 0.13% due to the impact of consumer spending trends [37] - Even companies like Songcheng Performing Arts, which reported growth, are facing challenges with core project revenues declining significantly [39] Group 5 - Some companies are successfully adapting to the changing market by diversifying their offerings and focusing on new projects, such as Songcheng Performing Arts, which saw a 25.49% increase in revenue in 2024 [43] - The company has shifted its focus to popular tourist cities and lower-tier markets, resulting in significant revenue growth from new projects [45] - Innovative experiences and interactive projects are becoming essential for attracting visitors, as seen with the success of the Laojieling scenic area [54][56]

Investment Rating - The industry is rated as "Outperforming the Market," indicating an expected increase of over 10% in the industry index relative to the broader market within the next six months [3][17]. Core Insights - The tourism market is experiencing steady growth, with domestic travel reaching 314 million trips during the "May Day" holiday, a year-on-year increase of 6.4%. Total spending by domestic tourists amounted to 180.27 billion yuan, reflecting an 8.0% increase [2][8]. - Long-distance travel destinations are gaining popularity, with ticket sales in regions like Qinghai, Xinjiang, Ningxia, and Gansu showing a significant year-on-year increase of 100% to 200%. The inbound tourism market is also rebounding strongly, with a 130% year-on-year surge in inbound travel orders [2][12]. - The introduction of policies such as a 240-hour visa-free stay and the "immediate refund" tax policy is driving an increase in inbound tourist numbers [10][15]. Summary by Sections 1. Steady Growth in the Tourism Market - The tourism market is maintaining steady growth, with a total of 314 million domestic trips taken during the "May Day" holiday, a 6.4% increase from the previous year. Domestic tourist spending reached 180.27 billion yuan, up 8.0% year-on-year [2][8]. 2. Rise of Long-Distance Travel Destinations - The reduction in working days has led to more tourists opting for early bird or staggered trips, significantly boosting long-distance travel destinations. Ticket sales in regions like Qinghai, Xinjiang, Ningxia, and Gansu have seen a year-on-year increase of 100% to 200% [12][14]. 3. Investment Recommendations - The report suggests focusing on scenic spots and performance companies that demonstrate stable operating performance and effectively meet personalized and diversified demands [15].

Investment Rating - The industry investment rating is "Recommended," indicating an expected increase in the industry index by more than 5% over the next 3-6 months compared to the benchmark index [24]. Core Insights - The report highlights a robust recovery in tourism and retail during the May Day holiday, with both demand and prices showing steady improvement. Domestic travel reached 314 million trips, a year-on-year increase of 6.4%, and total spending reached 180.27 billion yuan, up 8.0% year-on-year [8][9]. - The report emphasizes the rising trend of travel, with significant growth in both domestic and international tourism, driven by favorable policies and increased consumer interest in cultural and heritage tourism [10][15]. - The report notes that the restaurant and retail sectors are experiencing a revival, with key retail and dining enterprises reporting a sales increase of 6.3% and 8.7% respectively during the holiday period [16][17]. Summary by Sections Industry Overview - The total market capitalization of the industry is 882.44 billion yuan, with a circulating market value of 807.52 billion yuan [4]. - The industry consists of 105 listed companies, representing a small fraction of the overall market [4]. Performance Metrics - The absolute performance of the industry over the past 1 month, 6 months, and 12 months is 2.4%, 6.0%, and 15.1% respectively, while the relative performance is 3.8%, 11.4%, and 11.0% [5]. Tourism and Travel Insights - The report indicates a strong recovery in travel, with domestic travel spending per person at 574.11 yuan, which is 95.1% of the 2019 level, reflecting a year-on-year increase of 1.5% [8]. - The report also notes a significant increase in hotel bookings, particularly in the county-level market, with a 30% year-on-year growth in hotel reservations during the holiday [10][13]. Retail and Dining Insights - The report highlights that consumer spending in key retail and dining sectors has increased significantly, with a notable rise in online transactions and dining orders from tourists [16][17]. - The issuance of consumer vouchers in various provinces has further stimulated foot traffic and sales in major shopping districts [17].

Core Insights - The report highlights that tourism volume is increasing while prices remain stable, with a focus on policy support and advancements in AI applications within the sector [3][9] - The domestic travel market saw 314 million trips during the May Day holiday, a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [9][21] - The report suggests that the tourism trend will continue to improve due to consumer experience demands and favorable industry policies, recommending investments in leading companies benefiting from these trends [3][42] Market Review - In April, the consumer services sector outperformed the benchmark by 1.42 percentage points, with strong performances from tourism and education stocks [4][6] - The May Day holiday saw significant gains in the education sector and travel-related stocks, with notable performances from companies involved in AI-enhanced education [4][6] Sub-industry Analysis - **Inbound and Outbound Travel**: Inbound travel saw a 28.7% increase in visitor numbers during the May Day holiday, with significant growth in travelers from Hong Kong, Macau, and Taiwan [16][21] - **Hotel Industry**: The hotel sector experienced a 11.5% increase in revenue per available room (RevPAR) during the holiday, with occupancy rates and average daily rates also rising [24][22] - **Scenic Areas**: Major scenic spots reported strong visitor numbers, with some locations seeing over 50% growth compared to the previous year, aided by favorable weather and local government initiatives [25][28] - **Dining Sector**: Key monitored dining enterprises reported an 8.7% increase in sales during the holiday, reflecting a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, although the average transaction value remained stable [35][41] Investment Recommendations - The report recommends focusing on leading companies that are expected to benefit from policy support and improving consumer sentiment, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others [3][42]