Core Idea - The event "'奇'实很简单" launched in Guangzhou aims to create an immersive experience for consumers, particularly targeting the younger demographic through various themed activities and social interactions [1][3]. Group 1: Event Overview - The event features a giant "Mickey City" at Taikoo Hui, where Mickey and friends engage with consumers, marking the beginning of a summer adventure [1]. - Activities include a pop-up store, sports carnival, and diverse community events designed to express fashion attitudes and share lifestyle passions [1]. - The event is a collaboration between Swire Properties and Disney China, transforming the commercial space into a vibrant environment filled with Mickey-themed experiences [1]. Group 2: Thematic Experiences - The "Mickey Fashion District" allows consumers to enjoy leisurely activities like afternoon tea with Minnie and floral arrangements in a whimsical setting [2]. - The "Mickey Living Room" showcases trendy home decor, while the "Mickey Sports Garden" promotes a lifestyle that embraces nature and physical well-being [1][2]. Group 3: Engagement and Strategy - The event emphasizes a "scene-based + social" approach, creating a social space for young people to inspire creativity and interaction [3]. - An innovative "Z Coins" interactive mechanism is introduced to enhance engagement and stimulate consumer enthusiasm [3]. - Taikoo Hui aims to continuously embrace and rejuvenate its brand strategy to attract the young consumer demographic and foster a vibrant social scene in Guangzhou [3].

首展、首店亮相深圳。据悉，深圳大悦城招商率达99%，汇聚近400家品牌，其中，首店/定制店占比超 50%。深圳大悦城率先推动品牌与商业体共生生态，如与寰映影城在空间上共创，打造极具项目标识性 的影院空间；与覔书店共创，延续并活化拥有16年深厚积淀的友谊书城文化基因…… 《玩具总动员》30周年"玩心开箱"主题展。 开业之际恰逢《玩具总动员》发布30周年，深圳大悦城与迪士尼中国合作，引入华南首展——《玩具总 动员》30周年"玩心开箱"主题展，邀请市民共同开启沉浸式"玩心"之旅。当天，路易威登合作艺术家 Alex Proba亚洲首展「无界之栖」也将在深圳大悦城正式亮相。 南都讯 7月12日，深圳一重量级商业项目——深圳大悦城将正式开业。作为大湾区首座大悦城，深圳大 悦城建筑面积为25万㎡，以艺术、潮流、社交为内核，打造集国际展览、特色首店、沉浸体验于一体的 复合商业空间；通过"策展思维做空间、无界逻辑做业态、主理人精神做品牌、顶流现场做推广"四大战 略思维构建差异化壁垒，以"非标商业"破局，激活青年消费力，打造湾区青年"引力场"。 艺术家Alex Proba亚洲首展「无界之栖」展品之一。 采写：南都记者谢萌 深圳大 ...

21世纪经济报道记者 高江虹 实习生 魏琳 北京报道 为庆祝中瑞建交75周年、瑞典国宝级IP《长袜子皮皮》诞生80周年，来自瑞典的英格卡购物中心在京拉 开"宜起'皮'一夏"夏日玩乐季的序幕，这是长袜子皮皮首次开启中国巡展，该活动将在全国十城荟聚同 步开启，共同营造一个贯穿室内外、充满童趣与创意的夏日场景。 打造无可替代的线下体验 21世纪：面对线上分流，荟聚定义的"线下不可替代体验"核心要素是什么？您认为哪些体验类型无法被 数字化替代？ 朱洁敏：线上和线下并非竞争关系，而是互相补充和融合，线下不可替代的体验主要在于人和人之间的 社交与互动，荟聚主要从四个维度打造不可替代的线下体验。 第一个维度是所有荟聚的物理空间要让消费者感觉到舒适，除了北欧设计，我们还会不断创新空间场 景，比如，我们在上海荟聚设有一万平方米的公共空间，包括4楼屋顶的北欧小镇，并且设置了微风露 台。 第二个维度是品牌组合，我们在长沙和上海荟聚专门打造Well Village悠然荟，在整个街区引入了许多健 身与运动、个人护理、花店等品牌，希望提供轻松的生活方式，让大家来到就能舒缓压力。 三是体验，过去十年来，我们已经累计举办了4000场社区活动 ...

Core Insights - The summer season has led to a surge in consumer enthusiasm and demand, particularly in the retail sector [1] - Chaoyang Joy City is hosting over twenty classic IP exhibitions from June to August, aiming to establish itself as a youth culture hub [1][2] - The first week of activities resulted in an 8% increase in foot traffic, a 54% increase in sales, and a 15% increase in vehicle traffic compared to the previous year [1] Group 1 - The introduction of various IP exhibitions, such as "One Piece" and "King of Glory," has significantly boosted customer engagement and sales [1] - The "King of Glory" pop-up store attracted large crowds, with over 10,000 visitors and sales exceeding one million within three days [1] - The ongoing promotional activities and IP exhibitions are expected to further enhance summer consumer spending and establish a vibrant entertainment landmark in Beijing [2] Group 2 - New store openings, including local cuisine restaurants and retail concepts, are being introduced to enhance the shopping experience [2] - The introduction of diverse cultural and entertainment events aims to create multi-layered social interactions among the youth [2] - The overall strategy focuses on deepening the trendy lifestyle representation of Joy City and stimulating commercial vitality during the summer [2]

"百Mall"全面观 小体量愈发常见 上半年全国新开的这162个项目中，从体量上看，主要是以不足5万方的小体量商业为主，共79个。这些项目中， 面积≤1万方的微型商业有19个；介于1万 方-3万方（含）的社区型项目有26个；介于3万-5万的区域型项目有34个。 其次为5-10万方（含5万方，不含10万方）的中型商业项目，共47个。 然后是体量为10-15万方（含10万方，不含15万方）的中大型商业项目，共20个。 相比于小体量商业，随着城市核心区土地供应收紧，≥15 万㎡的超大型商业成为 "稀缺物种"，共12个项目入市。当中，郑州郑东万象城以24.1万㎡的商业 面积位居体量榜首。 当购物中心的形态突破传统盒子结构，向街区、公园、文体场馆等复合型空间延伸，其运营逻辑也随之转向跨界融合的"商业+"玩法。上半年开业的购物 中心里面，便涌现出不少跨界融合的案例： 华东地区入市数量领跑 从地区分布上看，上半年入市的项目中，主要聚集在华东地区，共63个，其中江苏省以20个项目位居区域首位；其次为华南地区，新开28个项目，广东省 占比超78%，深圳、广州分别入市9个和5个项目。值得关注的是，4月末，深圳一口气迎来了罗湖益田 ...

7月2日，承载着方庄社区33年记忆的方庄购物中心以北京首个"博物馆式购物中心"的全新面貌惊艳亮 相。这座融合了老字号、非遗技艺与市井烟火气的商业新地标，不仅是一次商业空间的迭代升级，更是 一场传统文化在现代商业语境下的生动实践。 开业当天，购物中心的一楼摆起了"非遗"市集，北青报记者现场采访了几位被邀请到场的"非遗"传承 人，透过他们的视角，走进这个充满温度与匠心的"活态博物馆"。 罗氏风筝 一纸风筝载千年 作为老北京人，年逾八旬的罗氏风筝传人罗焕文自幼便对传统手工艺情有独钟。在风筝艺术家关宝翔、 赵为哲两位民间工艺大师的指导下，他系统学习了风筝制作技艺，后来又通过中国广播函授大学学习工 笔花鸟和人物，为风筝绘画打下了坚实基础。 "风筝飞得好，扎、糊、绘、放四艺缺一不可。"罗焕文介绍起风筝如数家珍，"制作风筝的竹子必须选 用青毛竹，且要自己批削。沙燕风筝是北京风筝的代表，它们可以做一系列，其中'肥燕'憨态可 掬，"夫妻燕"寓意比翼齐飞。"夫妻燕风筝是两个风筝重叠在一起，中间两颗红心格外醒目。 罗焕文老人非常认真，他的摊位上不仅摆满了适合休闲玩耍的风筝，供人购买，还带来了七八个博物馆 收藏品级别的大风筝，那只大 ...

(2025年7月5日，北京)当经典动画形象换上潮流新装，当冬季花园变身夏日沙滩，一场打破次元壁的奇 遇正在发生。7月5日至8月3日，作为太古地产与迪士尼中国战略合作的重要一站，颐堤港正式开 启"'奇'实很简单"主题活动北京首站。在冬季花园打造颠覆想象的室内沙滩派对、在坝河畔构筑起潮流 街区，为消费者呈现一场充满活力的夏日狂欢：6米高巨型米奇装置、室内沙滩派对、限定迪士尼联名 周边首发等沉浸式体验，将重新定义今夏潮流生活方式。 6米高巨型米奇装置领衔室内沙滩派对 Z世代潮流社交新地标即日启幕 经典迪士尼IP焕新呈现引领商业空间创新 本次主题活动特别集结迪士尼授权合作品牌—smart、李宁在冬季花园打造快闪店，为消费者打造全方 位的沉浸式体验。 这个夏天，太古地产与迪士尼中国，以"'奇'实很简单"为主题，共同打造了一场引领城市风尚的潮流盛 事。作为迪士尼全球"'奇'实很简单"主题活动在中国商业地产领域的独家合作伙伴，太古地产联动旗下 内地六大购物中心，邀请消费者与"时尚新朋友"——焕新形象的米奇和朋友们共同体验"奇实很简单"的 时尚生活方式。 本次主题活动北京首站于7月5日正式登陆颐堤港：米奇和朋友们突破动画设定 ...

Core Insights - Shenzhen's commercial market is experiencing steady growth in the first half of 2025, driven by both "stock renewal" and "incremental breakthroughs" with over 400,000 square meters of new commercial space added [1] - The second half of 2025 is expected to see a surge in commercial openings, with over 10 new projects set to launch, including major developments across various districts [1][17] Group 1: Commercial New Forces - The keyword for Shenzhen's commercial landscape in the first half of 2025 is "renewal," with 4 out of 7 new or upgraded projects focusing on stock renovation [1] - Stock renovation is characterized as a "precise operation" based on location and market demand, successfully revitalizing old commercial spaces [2] - Notable projects include iN City Square, which underwent a significant transformation to attract younger consumers, achieving a 97% leasing rate and 95% opening rate [3] - PA MALL, previously PAFCmall, has been rebranded and renovated to enhance its appeal as a high-end business and lifestyle destination, achieving a 98.9% occupancy rate [5] - Other transformations include the conversion of traditional department stores into community-centric commercial centers, such as the JD MALL and New World Times Square [6] Group 2: Urban Renewal - Urban renewal in Shenzhen is not just about physical space but also about enhancing the value of entire districts, with two major projects exemplifying this trend [7] - The Shekou Prince Bay project is highlighted as a model for urban renewal, integrating production and city functions while enhancing cultural value [8] - K11 ECOAST showcases a blend of art, nature, and local culture, creating an immersive experience that attracts consumers [10] - The Yitian Holiday Plaza revitalizes an old urban area, achieving impressive visitor numbers and a high occupancy rate shortly after opening [11] Group 3: Third Quarter Focus - The announcement of the Shenzhen Bay MixC Phase II marks a significant evolution in the Houhai business district, enhancing connectivity and functionality [13] - The construction of Shenzhen Bay Cultural Plaza is set to be a key driver for the area's functional upgrade, linking various commercial and cultural venues [15] - The new branding of Shenzhen Bay MixC emphasizes a lifestyle approach, integrating art, luxury, and exploration into its offerings [16] Group 4: Observations for the Second Half - Shenzhen's commercial market is poised for a "quantitative and qualitative leap" in 2025, with 26 new projects planned, totaling 1.8295 million square meters [17] - The western part of Shenzhen, particularly the Bao'an district, is expected to see the most significant growth with 9 new projects [18] - Major upcoming projects include the world's largest indoor ski resort and a new cultural complex, both expected to attract millions of visitors [19][21] - Smaller, unique commercial projects are also emerging, enhancing the diversity of Shenzhen's commercial landscape [22]

海雅缤纷城积极响应国家政策，现已构建覆盖多业态的离境退税服务体系，首期开设27家"即买即退"离境退税商店，涵盖国际名品、皮具箱包、 深圳本土科技潮品以及经典国潮等品类。境外旅客购物后签订协议并完成信用卡授权，即可当场收到退税款，与传统离境退税相比，大大缩短等 待时间，为港澳及国际游客提供了"购退一体"的优质消费体验，助力深圳建设国际消费中心城市。 启动仪式上，海雅集团执行总裁涂尔鹏表示，在离境退税政策全国推广的背景下，海雅缤纷城积极响应政策，围绕境外消费者的购物需求，持续 完善服务体系。目前已设立的"即买即退"商店，涵盖多个消费品类。本次启用的集中退付点，有效提升了游客的办理效率和购物体验。 据了解，今年1-5月，深圳市退税商品销售额同比增长2.1倍，其中"即买即退"商品销售额同比增长超20倍。离境退税"即买即退"政策红利与便利措 施将不断提升商圈的国际化影响力，吸引更多国际游客和港澳同胞来深消费。 深圳商报·读创客户端记者 李佳佳 7月4日，深圳市离境退税"即买即退"集中退付点启动仪式在宝安海雅缤纷城举行。作为深圳西部商圈重要组成之一，海雅缤纷城集中退付点的落 地标志着深圳核心商圈退税服务网络的进一步贯通。 ...

上海市商务委员会于2025年3月发布《2025年本市扩消费行动方案》，聚焦"政策+活动"双轮驱动，以供 给侧创新、消费侧激励、消费环境优化为核心，发挥国际消费中心城市优势，推动消费提质提量、回稳 向好。 2025年二季度，在上海市政府经济刺激方案推动下，上海商业市场消费活力逐步释放。从路易威登的路 易号巨轮，到Labubu系列的人潮涌动，上海商业前沿热点围绕"场景突破、IP爆发、枢纽进化"持续发 酵。 7月2日，戴德梁行中国区项目及企业服务部总裁魏超英向《华夏时报》记者表示，在政策引导与市场选 择的双重作用下，上海的购物中心将突破传统购物空间，向城市文化载体与消费创新平台演进。 购物中心探索差异化突围 今年6月底，上海市开放战略研究中心发布的50个重点市级和地区级商圈监测数据显示，2025年1月至5 月，上海商圈零售额规模、客流热度均呈增长态势。重点监测的上海50个商圈零售额同比增长2.1%， 增速高于社会消费品零售总额0.7个百分点，零售额规模为"十四五"以来最高，其中有15个商圈零售额 同比增速突破10%。 另据戴德梁行统计，2025年二季度，上海核心商圈平均租金为1877元/月/平米，平均出租率94.7 ...