节日经济
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一条限时步行街,如何“走”出滨江消费新场景?
Sou Hu Cai Jing· 2026-01-06 14:40
"十一"假期的"前滩国际美食节",则以全球美食为媒介,打造出国际化的节庆社交场域。"这儿在全国市集圈里都特别出名,我也想看看,为啥年轻人都 爱往这儿跑!"打糕摊黄师傅专程从吉林延边赶来,市集人气比他预期的还要高,假期首日开张仅几小时,销售额已有小几千元。美食节蒸腾的热气与诱 人的香气,吸引着专程前来的食客、漫步的游人,将节日流量切实转化为消费增量。 作为前滩商圈的重要组成部分,浦东"巷式商业"新标杆——前滩公园巷通过一场场标志性活动与区域商业项目联动,让这条限时开放的步行街释放出持续 的创造力,将节庆热度转化为巨大的消费引力和商业活力。 锚定"节日经济",激活消费新场景 1月1日至3日,每天10点至20点,"迎花开"前滩年宵花集汇聚百余家品牌,以年宵花艺、烟火风味、手作好物等内容营造出浓郁的开年仪式感。漫步其 间,巨大的年宵花篮与"骏马踏春"花艺装置成为热门打卡点,三林刺绣、高桥绒绣等非遗展示增添文化厚度。活动同期,晶耀前滩与陆悦广场L+PLAZA 也开展丰富多彩的迎新活动。"气氛太好了,感觉跨年后立刻'5G速度'过上了春节。"一位市民说。 2025年,前滩公园巷以"公园+街+市"的模式,紧扣传统节日、季节消 ...
「新消费观察」餐饮元旦强势开局:假期“一桌难求”,等位长龙拉动行业“开门红”
Hua Xia Shi Bao· 2026-01-04 09:27
本报(chinatimes.net.cn)记者周梦婷 北京报道 元旦假期餐饮人气火爆,排队等位成常态。北京一位消费者表示,其在荟聚中心用餐时,因心仪餐馆排 队达百桌而被"劝退",转而前往宜家餐厅,发现同样一座难求。"跨年夜当晚,北京大兴荟聚店最高峰 等位桌数接近1500桌,南京景枫中心店凌晨4点店内仍座无虚席。假日期间,数十家门店同时段等位桌 数均在四五百桌以上。"1月4日,知名湘菜品牌费大厨辣椒炒肉(下称"费大厨")告诉《华夏时报》记 者。 排队等位的"盛况"并非个例,本报记者从各个餐饮企业处了解到,海底捞、西贝等餐饮品牌门店同 样"一桌难求"。回顾过去一年,餐饮市场整体承压,餐饮企业普遍感到"寒意"。如今,元旦假期犹如一 簇火苗,点燃了沉寂一年的餐饮市场,为整个行业迎来一个充满希望的新开端。 海底捞火锅郑州万象城店负责人冷女士说:"不少家庭聚会和年轻情侣会选择在31日晚间先到店里聚 餐,随后再到附近的郑州地标二七塔参与倒计时。也有不少顾客会把重头戏放在跨年演唱会或演出活动 上,在热闹结束后,元旦凌晨再回到海底捞,吃'新年的第一顿火锅'。因此,今年门店凌晨时段的预订 量较去年同期增长约20%。" 另两个火锅 ...
十大特色消费场景营造浓郁“廊坊年味儿”
Xin Lang Cai Jing· 2026-01-03 04:51
(来源:廊坊日报) 转自:廊坊日报 值得一提的是,第五届国际肉饼争霸赛京津冀区域邀请赛将以"非遗贺新春 寻味中国年"为主题,紧 扣"春节+非遗+赛事+会展"融合发展主线,特邀国内外35个肉饼制作技艺项目同台竞技。活动坚持市县 联动、多方协同,聚焦商业性、创新性与群众参与性,通过配套非遗展演、书春送福等年俗活动营造浓 厚氛围,联动全市非遗饭店、景区、商超等平台推出展销优惠、盲盒抽奖等消费场景,着力打造覆盖全 域的新春美食盛宴,切实激活文旅消费潜能,助力餐饮行业与节日经济繁荣发展。 "廊坊有趣"板块将联合体育、教育等部门融合体育竞技、科技研学、冰雪游乐等元素,将为广大市民游 客呈现廊坊五超系列活动、第四届"京津冀协同发展杯"中国式摔跤邀请赛、"AI童心·趣研学"科普活 动、"梦东方·未来世界"航天主题活动、多地"冰雪嘉年华"等,满足不同群体休闲体验要求,以"体育 +""科技+""冰雪+"模式拓展文旅消费场景,让市民游客尽享新春乐趣。 "廊坊有景"板块将依托胜芳古镇、中信国安第一城等特色场地,谋划举办霸州胜芳新春灯会花会、"广 阳奇妙夜·星光耀大年"无人机展演、永定河文化大庙会、安次老街"万马奔腾迎新春"主题庙会等 ...
从跨年文化供给看内需潜力丨金视角
Xin Lang Cai Jing· 2025-12-27 07:23
扩大内需不是权宜之计,而是关系长远的战略之举。从密集排布的跨年活动看,北京着力点并不在于单 一消费项目,而在于通过系统性供给,构建可参与、可停留、可延展的服务消费场景。文化演出、公共 展览、延时开放的城市公共空间,共同构成了一组复合型供给,本质上是通过提升服务质量和体验密 度,回应人民对高品质生活的需求。 服务消费的一个重要特点在于,其潜力不仅取决于居民收入水平,还取决于供给体系是否丰富可及。新 需求的形成,往往是在高质量供给的持续释放中逐步培育出来的。节日经济的意义,正在于集中推出优 质内容和服务,为潜在需求提供清晰出口,这体现出供给与需求相互作用、相互塑造的关系。 从消费结构看,文化体验具有一定的延展效应:一次观演、一次夜访博物馆,既是当下的即时参与,也 可能成为未来生活方式的起点。当节日里的尝鲜体验,逐步演变成日常生活的常态选择,服务消费才可 能从阶段性释放,变为持续性增长。这一过程,正是构建完整内需体系的可行路径。 (来源:经济日报) 转自:经济日报 北京近日推出文商旅体展系列跨年活动,着力打造全城联动、全民参与的新年消费体验。这一城市实 践,为观察服务消费运行逻辑提供了一个现实样本。 从这个意义看, ...
北京元旦超全活动指南来了
Bei Jing Shang Bao· 2025-12-16 06:19
2026年元旦将至,为丰富市民游客节日生活,营造喜庆热烈的迎新氛围,北京市将于2025年12月21日至 2026年1月3日,推出以"钟鼓齐鸣 京彩启程"为主题的文商旅体展系列跨年活动。活动着力打造全城联 动、全民参与的新年消费体验,进一步激发节日经济活力。 12月31日跨年夜,北京市将通过大钟寺"钟声祈福"和居庸关长城鼓阵表演,完成跨越时空"钟鼓齐鸣"。 全市超过20家博物馆将跨年迎接2026,开放至1月1日凌晨。 视觉中国 首都博物馆、北京天文馆等26家博物馆开展"博物馆时光"跨年、"时空穿梭"主题夜场等特色活动。 首都电影院(西单店)、北京耀莱成龙影城(五棵松店)等全市近百家电影院延长影片放映时间,推出 银幕跨年倒计时、观影优惠套餐、福利抽奖等丰富活动。 东城隆福寺文创园、房山首创奥特莱斯、顺义中粮·祥云小镇、延庆万达等30余家商场举办音乐会、派 对等活动,延长营业时间,丰富市民节日体验。 登高祈福、新年音乐会、园艺花市 跨时空"钟鼓齐鸣" 26家博物馆、近百家影院有活动 本次活动从传统节日冬至启幕,至跨年夜形成活动高潮,期间将持续开展系列特色主题活动。元旦前, 全市围绕展览、演出、冰雪、市集等内容密集开 ...
合川合阳城街道:双节商贸劲增 消费活力释放
Sou Hu Cai Jing· 2025-10-13 13:18
Core Insights - The article highlights the successful integration of commerce and culture in the Hechuan District during the National Day and Mid-Autumn Festival, showcasing a vibrant consumer economy and enhanced public welfare [1] Group 1: Consumer Activity - Key commercial hubs such as Fortune Plaza, Chongqing Department Store, and Baolong Plaza saw a total foot traffic of 2 million, a 200% increase compared to regular days, and sales exceeded 60 million yuan, marking a 150% rise [3] - The upgraded Yonghui Supermarket achieved sales of nearly 6 million yuan during the holidays, a fivefold increase year-on-year, with approximately 100,000 customers served, reflecting a 600% growth [5] Group 2: Night Economy - Eleven featured commercial streets, including Yashijie Food Street and Zuofu Commercial Street, contributed to a 60% increase in nighttime economic activity, driven by diverse offerings in food, culture, and leisure [5] Group 3: Thematic Events - The integration of commerce and culture through events like fashion shows and home exhibitions attracted 200,000 visitors and stimulated a 30% increase in related consumption [6] - The article emphasizes the ongoing efforts to enhance the consumer environment and unlock market potential, aiming to create a vibrant commercial core in Hechuan District [6]
5天300万人!新场景“上新”,华强北解锁假日消费密码
Nan Fang Du Shi Bao· 2025-10-09 05:17
Core Insights - Shenzhen Huaqiangbei has successfully created a diverse consumption scene during the "Double Festival," attracting over 3 million visitors in the first five days, a 23.7% increase year-on-year, with a consumption growth of over 15% [1][9] - The integration of technology and culture, along with vibrant nightlife, has positioned Huaqiangbei as a leading consumer destination in Shenzhen [9] Group 1: Consumer Traffic and Spending - Huaqiangbei recorded a cumulative foot traffic of over 3 million in the first five days of the holiday, marking a 23.7% increase compared to the same period last year [1] - The total consumption amount increased by over 15% year-on-year and saw a 10% rise compared to the "May Day" holiday [1] Group 2: Culinary Attractions - The restaurant "Fan Lou" topped the Gaode list of must-eat foods in Shenzhen, serving over 3,000 diners daily during the holiday, becoming the most sought-after dining spot [4][5] - Other popular dining establishments in Huaqiangbei include "Phoenix Lou," "Tian Tian Yu Gang," and "Zhu Guang Yu Hot Pot," contributing to a vibrant food map that enhances the festive atmosphere [5] Group 3: Technological Experiences - Sales of smart wearables, drones, and trendy digital products saw significant growth, appealing particularly to younger consumers [6] - The "Robot Performance Month" event showcased various technological displays, including drone operations and 3D printing, attracting families and young people alike [6] Group 4: Nighttime Economy and Cultural Events - Nighttime consumption accounted for 37% of total holiday spending in Huaqiangbei, highlighting its role as a key growth driver [7] - The immersive variety show "Fighting! Dimension Restart" attracted over 100,000 online viewers and daily foot traffic of over 1,000, creating a cultural resonance among Gen Z and other niche communities [7] Group 5: New Business Models and Experiences - The integration of new activities such as robot exhibitions and cross-dimensional shows exemplifies the innovative business models emerging in Huaqiangbei, enhancing consumer engagement and experience [8] - The combination of online and offline interactions, along with real-time guidance from platforms like Gaode, showcases the effectiveness of new models in reaching consumers [8]
7天爆卖15万斤榴莲!国庆中秋节前县域消费力在京东折扣超市爆发
Zhong Jin Zai Xian· 2025-09-30 02:05
Core Insights - The consumption market is experiencing a significant surge ahead of the Mid-Autumn Festival and National Day, with notable increases in sales of various products since the promotional campaign began on September 20 [1][3]. Sales Performance - From September 20 to September 27, mooncake sales increased by 63% and sales of white shrimp rose by 70%, while essential goods like peanut oil and flour saw growth rates of 30% to 40% [3]. - Traditional mooncakes, particularly varieties like red bean, mung bean, and five-nut, are highly favored by consumers, indicating a strong preference for traditional festive foods [3]. Essential Goods Demand - Sales of JD's private label peanut oil (5L) grew by nearly 30%, and flour (5kg) saw a nearly 40% increase, reflecting families' preparations for festive gatherings and a stable demand for high-value essential goods [5]. Supply Chain Advantage - JD's discount supermarket leverages strong supply chain integration, including direct sourcing and private label development, to minimize price markups, resulting in lower prices compared to conventional market rates [7]. - All products are guaranteed for authenticity, with strict quality control measures in place, particularly for food items, ensuring freshness and safety [7]. Quality Upgrade Trend - There is a noticeable trend towards quality upgrades in consumer preferences, with high-end fruits like durian selling over 150,000 pounds and fresh seafood like white shrimp experiencing a 70% sales increase [9][11]. - The successful sales of higher-priced items indicate a shift in consumer behavior towards seeking richer and higher-quality dining experiences [9]. Market Dynamics - JD's discount supermarket plays a crucial role in the pre-festival consumption market, particularly in the fresh produce category, ensuring the freshness of perishable items through an efficient logistics system [11]. - The performance in the pre-festival market highlights the strong driving force of the holiday economy and showcases the resilience and potential of the Chinese consumer market [11].
武汉流星汇聚:万圣节商机提前引爆,外贸卖家节日布局正当时
Sou Hu Cai Jing· 2025-09-21 09:25
Group 1: Halloween Consumption Trends - This year's Halloween consumption surge has started earlier and more intensely than in previous years, with significant increases in search volume and sales performance related to Halloween products [1] - Google Trends data indicates that searches for "2025 Halloween" began rising in mid-June, peaking in early August, and are expected to reach their highest levels in September and October, continuing even after the holiday [1] - Mainstream e-commerce platforms show a diverse range of Halloween-themed products, with search volumes for several items increasing by over 41% compared to the same period last year [1] Group 2: Regional Market Insights - The United States, the United Kingdom, and Canada are leading in Halloween consumption, with a notable 300% year-on-year increase in searches for "haunted house decor 2025" in the U.S. [1] - More than half of American consumers begin purchasing holiday items at least a month in advance, indicating a strong trend towards planned consumption [1] Group 3: Cross-Border E-commerce Opportunities - Chinese cross-border enterprises are actively seizing opportunities in the global market, exemplified by Wuhan Meteor Gathering E-commerce Co., which recently listed on the Shanghai Equity Custody Trading Center [3] - Since its establishment in 2019, the company has focused on cross-border e-commerce services, helping over 10,000 users achieve international sales through comprehensive support [3] - The increasing demand for overseas holiday consumption and earlier purchasing cycles provide Chinese suppliers and cross-border sellers with ample response time and market opportunities [3] Group 4: Future Outlook - The holiday economy, represented by Halloween, is expected to continue energizing cross-border trade, emphasizing the need for sellers to capture consumer dynamics and plan ahead for stable growth in international markets [4]
顺丰同城七夕最后一公里配送单量同比增长
Zheng Quan Ri Bao Wang· 2025-09-02 10:42
Core Insights - On August 29, during the Qixi Festival, the platform of SF Express City achieved a 73% year-on-year increase in same-city delivery orders and an 80% increase in last-mile delivery orders [1] - The demand for high-quality and personalized delivery services surged during the festival, leading to a more than sixfold increase in exclusive delivery service orders [1] - SF Express City, as the largest independent third-party on-demand delivery platform in China, effectively supported the efficient operation of the holiday economy through customized delivery solutions and refined service standards [1] Delivery Performance - The platform's same-city delivery orders increased by 73% compared to the same period last year [1] - Last-mile delivery orders saw an 80% year-on-year growth [1] - Exclusive delivery service orders experienced a growth of over six times during the festival [1] Service Categories - Significant growth was observed in delivery orders for various categories, including cakes, flowers, electronics, and clothing, with some categories seeing multiple times increase year-on-year [1] - The one-to-one urgent delivery service penetrated diverse category scenarios, enhancing the festive gifting experience [1] Market Position - SF Express City is recognized as the largest independent third-party on-demand delivery platform in China [1] - The company leverages a comprehensive and customized delivery network to support merchants in achieving rapid fulfillment during peak periods [1]