作者丨欧雪 编辑丨袁斯来 硬氪获悉，橙果视界（深圳）科技有限公司（下称"「橙果视界」"）宣布完成数千万元新一轮融资，由云天使基金领投，力合创投和金沙江联合资本跟 投。本轮融资将用于进一步扩大行业数据规模，推进垂直行业后训练模型迭代，进一步加快全链路营销智能体在多行业的业务落地，持续探索能感知、决 策、创造并执行的商业大脑。此前，「橙果视界」已获得设计领域上市公司矩阵股份投资。 「橙果视界」成立于2024年5月，是一家AI营销公司，支撑"洞察-策略-内容-运营"全链路智能协同。公司产品包括DataG、PhotoG、VoyaAI，提供从精准 洞察、创意内容、社媒营销到全球化增长的AI整合营销解决方案，目前已经和消费电子、美妆、快消、时尚等多领域国际头部品牌达成深度合作。 近年来，随着AIGC的浪潮席卷而来，AI广告的潜能也被点燃。在创意环节，生成式AI从辅助工具升级为核心生产力，全面提效文案生成和视觉设计；在 投放环节，借助生成式召回、AI数据增强和多模态理解技术，广告引擎能更精准捕捉用户实时意图。 但欢呼之外，不少挑战才刚刚开始。刘昆向硬氪表示，市场对AI广告普遍存在两方面顾虑：一是质量认知，客户认为AI广告质 ...

因应市场转变 （原标题：卸任Grey 和AKQA中国区CEO 后新动向！Sharlene Wu 联合创立 IP Lab） 8 月 28 日，开创性顾问与创新平台 IP Lab 正式宣布在美国洛杉矶成立。该平台核心使命为协助品牌将 营销预算转化为长久的智慧财产，其合伙人阵容中，Sharlene Wu 吴晓聆的加入尤为引人关注 —— 这是 继今年 5 月她卸任 Grey 和AKQA中国区首席执行官后，首次对外官宣的职业新动向，也为 IP Lab 的跨 区域运营与品牌服务能力注入重要支撑。 依托专有的创新工具，结合覆盖全球的顶尖创意与科技网络，IP Lab 将助力品牌突破传统一次性营销活 动的局限，构建可自主拥有、实现商业变现，并能随时间推移持续增值的长效智慧资产，为品牌营销从 "短期投入" 向 "长期资产" 转型提供全新路径。 IP Lab 合伙人暨执行长 Margaret Wu 表示："横跨广告与电影产业的职业生涯，让我深刻体会到：最具 长久影响力的品牌不只是执行营销活动，而是能够创造出让受众一再回归的世界。 在 IP Lab，我们协 助企业将营销支出转化为可拥有的智能财产组合——这些资产的运作模式，就像领先影 ...

The most-read strategy and economics research this week... Greed & fear The slightly better than anticipated July inflation data means that Fed easing expectations have picked up marginally. Still for a data-dependent Fed not willing to project forward, which is more or less where the Powell-led Fed has been of late, there is still an argument to stay on hold since the reality is that reported inflation is still well above the 2% YoY target. India Strategy The GST rate rationalization is expected 4QCY25. As ...

Deal Will Transform Media Buying for U.S. AdvertisersKey Takeaways: Integration streamlines media buying for advertisers, enhancing efficiency and value. Acquisition expands Spectrum's advertising solutions for businesses of all sizes. ShowSeeker's leadership expertise advances Spectrum Reach's transformative goals.NEW YORK, Aug. 25, 2025 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced it has completed the acquisition of ShowSeeker, the leading ...

Core Insights - Pershing Square Capital Management, led by billionaire Bill Ackman, has made a significant investment of $1.28 billion in Amazon, representing 9.3% of its total assets, marking a notable shift as they previously held no shares in the company [3][5]. Investment Rationale - Amazon's growth is driven by two key segments: Amazon Web Services (AWS) and advertising services, both of which are AI-adjacent and contribute to strong profit margins, making them attractive for investment [5][6]. - AWS accounted for 53% of Amazon's total operating profits in Q2, with revenue increasing 17% year over year to $30.9 billion, indicating robust growth potential in the cloud computing sector [6]. - The advertising segment is Amazon's fastest-growing area, with revenue rising 23% year over year in Q2 to $15.7 billion, suggesting it is a highly profitable venture [7]. Market Position - Despite the recent increase in Amazon's stock price from a low of around $167 in late April to approximately $230, the stock is still viewed as a long-term investment opportunity due to its historical trading levels [9][10]. - Amazon's stock is currently trading at 35 times forward earnings, which is not as cheap as it once was but remains more attractive compared to its historical valuations [12].

Launched by The Trade Desk, Inc. ((TTD) in 2023, Kokai is a next-generation platform that integrates advanced AI, enhanced measurement, expanded partner integrations and a streamlined user experience, enabling marketers at all levels to fully harness the advantages of programmatic advertising. Kokai empowers advertisers with unmatched capabilities to achieve greater precision and relevance across all activities, driven by Koa, the industry's most advanced AI technology. The Trade Desk has integrated AI acro ...

Core Viewpoint - Alphabet's stock has underperformed this year despite strong operational performance, primarily due to ongoing lawsuits that may require divestitures [2][3][15] Financial Performance - Alphabet's revenue growth has significantly outpaced the S&P 500, with a 10.2% average annual growth over the past three years compared to 6.1% for the S&P 500 [8] - In the last 12 months, Alphabet's revenue increased by 13.1% to $371 billion, while the S&P 500 saw only a 5% rise [8] - The latest quarter showed a revenue increase of 13.8% to $96 billion, compared to a 4.8% growth in the S&P 500 [8] - Alphabet's operating margin is 32.7%, nearly double the S&P 500's 18.5% [8] - The operating cash flow margin stands at 36.0%, significantly higher than the S&P 500's 20.3% [8] - The net income margin is 31.1%, more than double the S&P 500's 12.7% [8] Growth Drivers - Alphabet's growth is driven by a strong core business, rapid expansion in emerging segments, and significant investments in AI [10] - The cloud computing division is flourishing, with revenue soaring by 32% in the most recent quarter [20] - The core advertising business remains strong, with Google Search and YouTube continuing to generate substantial ad revenue [20] Financial Stability - Alphabet's balance sheet is robust, with a Debt-to-Equity Ratio of 1.4%, significantly better than the S&P 500's average of 20.9% [20] - The company holds $95 billion in cash and cash equivalents, reflecting a Cash-to-Assets Ratio of 19.0%, compared to the S&P 500's 6.8% [20] Valuation Metrics - Alphabet's Price-to-Sales (P/S) Ratio is 6.7, more than double the S&P 500's 3.2, indicating a premium valuation [24] - The Price-to-Earnings (P/E) Ratio is 22, slightly lower than the S&P 500's 23.7, suggesting a more favorable pricing in terms of earnings [24] - Compared to its five-year average P/E of approximately 25, Alphabet's current P/E indicates it is trading below its typical valuation range [24] - When compared to peers, Alphabet's P/E is significantly lower than Amazon's 34x and Microsoft's 37x, suggesting relative undervaluation [24] Legal and Regulatory Challenges - Alphabet is facing significant regulatory scrutiny, including antitrust lawsuits that could compel divestitures of key assets like Chrome and parts of Android [15][16] - The Department of Justice is in the remedies phase of a case that concluded Google unlawfully upheld its monopoly in the search market [15] - A separate lawsuit found Google guilty of monopolizing the digital advertising market, posing further risks to its business structure [16]

The Trade Desk is riding on three megatrends that will define its next decade. The Trade Desk (TTD -0.45%) is going through a testing time. Slower growth, a sudden CFO change, and intensifying competition have spooked investors. But while short-term sentiment is bruised, the long-term growth story hasn't disappeared. The next decade could offer The Trade Desk some of its strongest tailwinds yet. The rise of the internet has brought new opportunities, while disrupting many old business models. One of the mos ...

智通财经APP获悉，富国银行发表研报，予以AI营销广告应用商AppLovin(APP.US)"增持"评级，目标价 从480美元上调至491美元，同时提高了盈利预期。 以Alec Brondolo为首的分析师表示，他们对网络广告业务的深入调研发现了多个亮点，并将2026年收入 预期上调6%，2027年预期提高3%。 （原标题：目标价升至491美元！富国银行：AppLovin(APP.US)占据移动广告战略要地 增长故事远未结 束） Brondolo及其团队表示，规模较小的私有多渠道归因平台已成为AppLovin网页广告的重要分发渠道和品 牌推广者。他们认为，公司在这一渠道中的客户渗透率仍有提升空间。 分析师补充称，尽管近几个月网页广告客户增长有所放缓，但新获取的客户规模显著扩大。 Brondolo团队强调："我们相信AppLovin在移动游戏广告市场具备强大的战略地位，并在用户获取和广 告变现方面拥有领先产品。因此，我们预计该公司将在340亿美元规模的市场中持续扩大份额，使得 2025和2026年的收入预期显著高于市场共识。基于此，我们给予AppLovin股票'增持'评级。" 分析师还指出，接入AppLovin ...

Core Insights - Teads Holding Co. is scheduled to participate in two investor conferences in September 2025, including the Citi's 2025 Global TMT Conference and Jefferies TechTrek 2025 Conference [1][2] Group 1: Investor Conferences - Teads will have a fireside chat at the Citi's 2025 Global TMT Conference on September 3, 2025, from 2:10 to 2:45 PM EST [2] - The company will also participate in one-on-one meetings with investors at the Jefferies TechTrek 2025 Conference on September 10-11, 2025, in Tel Aviv, Israel [2] Group 2: Company Overview - Teads Holding Co. was formed from the merger of Outbrain Inc. and TEADS on February 3, 2025, and officially changed its corporate name on June 6, 2025 [3] - Teads operates as an omnichannel outcomes platform for the Open Internet, focusing on delivering full-funnel results for marketers through predictive AI technology [3] - The company collaborates with over 10,000 publishers and 20,000 advertisers globally, employing nearly 1,800 people across more than 30 countries [3]