（来源：黑龙江日报） 转自：黑龙江日报 本报讯（记者彭溢）汇聚高端智力，推动龙江道地药材产业高质量发展。近日，黑龙江省"揭榜挂帅"科 技攻关项目《刺五加系列产品的基础及临床研究》专家论证会在上海市举行。项目负责人现代中医药海 河实验室主任张伯礼院士，项目顾问上海中医药大学学术委员会主任陈凯先院士、华中科技大学同济医 学院院长邬堂春院士，以及全国医药界顶尖专家等国内260多位专家学者参加会议。 省科技厅党组书记、厅长陈苏表示，当前，黑龙江正全力打造发展新质生产力实践地，持续加大科技投 入，优化创新生态，搭建产学研用协同创新平台，为中医药企业创新发展提供全方位支持。希望各位院 士、专家为复方刺五加颗粒的综合评价和后续发展群策群力，从临床应用、质量控制、产业推广等多维 度提出宝贵意见，推动更多中医药创新成果落地转化。 鸡西市委书记孙成坤表示，此次专家论证会，搭建起刺五加系列产品基础研究、临床应用、成果转化的 高端交流合作平台。鸡西将进一步加强要素保障，构筑寒地龙药刺五加优选地。提升产业能级，推进产 业链价值链向高端发展。强化创新驱动，让更多科技成果从"书架"走上"货架"。拓宽市场空间，推 动"鸡西刺五加"走向国际市 ...

当百年中医智慧与现代文旅场景相遇，会碰撞出怎样的火花？在科技与文化深度融合的时代浪潮中，北 京同仁堂科技发展股份有限公司（以下简称"同仁堂科技公司"）在环球影城开启了一场别开生面的品牌 焕新之旅。 冬日暖阳下，在北京环球影城度假区，走进同仁堂北京环球大道药店，现制茶饮的清香飘然而至。 同仁堂科技公司携手北京同仁堂连锁药店有限责任公司（以下简称"北京连锁"），将旗下大健康产品带 入首旅集团环球影城环球大道，打造新中式养生茶饮系列，以药食同源的独特魅力，成为消费者追捧的 健康新选择。 冬日来临，主打"暖身滋补"的覆盆映参汤成为消费者的选择，人参片、山药与枸杞的组合在干燥寒冷的 冬天给消费者带来从内到外的温暖舒心。药材均由同仁堂科技公司直供，从源头保障了原料品质。新中 式养生茶饮走红的关键，在于传统中医药智慧与现代茶饮消费需求的深度融合。 "马蹄桑葚茶"，以马蹄的清甜搭配桑葚的滋补，口感与功效兼具；"玉梨润津露"则用梨的润喉特性，在 干燥季节为消费者带来温润滋养。这种"喝得美味，补得科学"的体验，让消费者在享受味蕾愉悦的同 时，收获健康呵护。一位刚游览结束的游客说："冬天在室外玩一天，来一口这个茶饮又暖和又滋润。" ...

（来源：河北日报） 转自：河北日报 近年来，我省加快中医药国际合作人才培养，将其作为提升对外交流能力、夯实合作基础的关键环节， 通过政策引导、平台搭建与多元实践，系统推进复合型人才队伍建设，为中医药高水平对外开放提供坚 实支撑。我省先后获批3家国家中医药国际合作基地、2家国家级和6家省级中医药服务出口基地，河北 中医药大学与澳门科技大学共同研制的中药白芷标准，成为我省首个中医药类国际标准，连续6年举办 冀澳中医药科研人才培训班，考试选拔中医药国际合作领军人才38名。 作为人才培养的重要阵地，河北中医药大学多维度拓展培养路径。一方面引育并举，获批1项教育部"春 晖计划"项目、3项河北省引进国外智力项目及1个国际科技合作基地，选派师生60余人次赴美国、日本 等国参会交流，接待10余国350余名外宾体验中医药文化；另一方面广纳国际生源，累计招收巴西、哈 萨克斯坦等15国学生130余人，在校港澳台侨学生16人，与澳门大学、香港大学等港澳高校建立友好关 系。 下一步，我省将立足多年来积累的国际合作基础，实施国家中医药国际合作项目，组织省相关中医药机 构打造中医药服务、产品国际品牌，建设复合型中医药国际人才队伍。与此同时 ...

Group 1: City Identity and Development Goals - The city of Weifang presents a new identity encapsulated in 32 characters, emphasizing its commitment to high-quality development and a vibrant future [1] - The identity highlights Weifang as "Dragon and Elephant City, Mountain and Sea Weifang," reflecting its industrial strength and open development framework [2] Group 2: Cultural and Educational Heritage - Weifang's historical significance is underscored by its status as a core birthplace of Eastern Yi culture, with a rich history of over 2,100 years of administrative governance and 1,400 years of city establishment [3] - The city has produced over 150 historical figures and has a strong literary tradition, exemplified by Nobel laureate Mo Yan, showcasing its cultural depth [3] - Weifang has been recognized as a national model for balanced education, leading in the number of counties with quality education development [4] Group 3: Economic Vitality and Business Environment - Weifang's industrial landscape is diverse, covering all 31 manufacturing sectors recognized by the United Nations, with significant advancements in smart agricultural machinery [5] - The city boasts 4,765 industrial enterprises, including 25 national champions in manufacturing, contributing to its economic dynamism [6] - Weifang has been recognized as a national innovation city, with a strong emphasis on creating a favorable business environment, ranking first in the province for four consecutive years [6] Group 4: Quality of Life and Health - The city prioritizes ecological sustainability, with extensive green spaces and waterways enhancing its livability [6][7] - Weifang has a robust healthcare system, with high patient satisfaction rates and a significant number of elderly residents, reflecting its commitment to public health [7] - The region's GDP is projected to surpass 8 trillion yuan during the 14th Five-Year Plan, indicating strong economic growth and development potential [7]

Group 1 - The event "Bai Cao Ying Xue · Er Shi Si Wei Shu Fang" and "Nuan Ju Run Dong" was recently held, featuring interactive activities and cultural displays to create diverse experiential scenarios [1] - In the "Handmade Warm Winter" creative experience area, participants made traditional Chinese medicine fragrance cards under the guidance of medical staff, who answered questions about materials, storage, and usage [1] - Daily activities include herbal identification and health knowledge exhibitions, with extended services on weekends to accommodate working individuals, including health lectures and guidance [1] Group 2 - The "Traditional Chinese Medicine + Intangible Cultural Heritage" experience area showcased a collaboration between the national intangible cultural heritage "Yi De Ge" and traditional Chinese medicine, allowing participants to experience the integration of traditional culture and medical wisdom [1]

Core Viewpoint - The article highlights the efforts of Bozhou, known as the "World Capital of Traditional Chinese Medicine," to promote its local medicinal materials internationally through the facilitation of cross-border RMB transactions, leveraging financial support and innovative mechanisms to enhance the export of traditional Chinese medicine products [1][8]. Group 1: Mechanism and Policy Innovation - The establishment of a "Traditional Chinese Medicine Cross-Border RMB Coordination Working Group" aims to address policy coordination and data barriers, creating a collaborative mechanism among local authorities and financial institutions [2]. - A comprehensive service system covering "policy support, industry selection, and customs facilitation" has been developed to streamline the export process for traditional Chinese medicine [2]. Group 2: Financial Services and Support - The People's Bank of China Bozhou Branch has implemented a dynamic management model with three lists to identify and support enterprises engaged in cross-border RMB transactions, enhancing their access to financial services [2]. - Financial institutions have introduced various financing products tailored for traditional Chinese medicine enterprises, such as "Cross-Border Quick Loans" and "Intellectual Property Pledge Financing," to alleviate financing difficulties [5][6]. Group 3: Efficiency and Cost Reduction - The establishment of a "Cross-Border RMB Settlement Service Demonstration Zone" has significantly improved the efficiency of cross-border transactions, reducing processing times from three days to one day [4]. - Financial institutions have implemented fee reduction measures for cross-border transactions, saving enterprises over 8 million yuan in costs and increasing the willingness of small and medium-sized enterprises to use cross-border RMB by 30% [4]. Group 4: Market Expansion and Growth - The Bozhou branch of the People's Bank of China has facilitated the establishment of a green channel for RMB clearing with overseas banks, focusing on key markets such as ASEAN and Japan/Korea, resulting in a 50.45% year-on-year increase in cross-border RMB transactions with ASEAN [7]. - The promotion of policies and services through events like the International Bozhou Medicinal Material Trade Fair has reached over 300 enterprises, encouraging them to adopt cross-border RMB transactions [7].

Core Insights - The emergence of Ning Coffee, an independent coffee brand incubated by Li Ning, marks a strategic shift from being a supplementary service to an independent brand, creating a composite space that integrates coffee, sports, and social interaction [2] - The rapid growth of the coffee market in China reflects a structural change in consumer behavior, particularly among younger demographics, with coffee becoming a social currency and lifestyle symbol [3][11] Group 1: Market Trends - The Chinese coffee consumer base is projected to exceed 500 million by 2024, with individuals aged 18-35 making up over 68% of this demographic [3] - Coffee consumption is increasingly viewed as a lifestyle choice, with factors such as aesthetic spaces and social sharing driving demand among younger consumers [3][11] Group 2: Strategic Moves by Traditional Brands - Various traditional companies, including China Post and Tongrentang, are entering the coffee market to connect with younger consumers and reshape their brand identities [2][5] - The strategy of integrating coffee into their offerings allows these companies to extend their brand influence beyond their core products, creating a lifestyle brand image [7][9] Group 3: Business Model and Profitability - Coffee serves as a low-cost entry point for traditional businesses to enhance user engagement and increase customer lifetime value (LTV) [6][7] - The cost of producing a cup of coffee is typically under 10 yuan, while selling prices range from 25 to 40 yuan, resulting in high profit margins of 60%-70% [6] Group 4: Consumer Engagement and Brand Experience - The introduction of coffee in retail spaces aims to extend customer dwell time and create opportunities for secondary purchases, enhancing overall customer experience [6][9] - Companies like Li Ning and Huawei are leveraging coffee to foster community engagement and enhance brand loyalty, transforming their retail environments into immersive lifestyle spaces [7][9] Group 5: Challenges and Considerations - Despite the apparent opportunities, not all companies possess the operational capabilities required for the food and beverage sector, leading to potential pitfalls in execution [10] - The coffee market is becoming increasingly competitive, with over 250,000 coffee shops projected in China by the end of 2024, necessitating a unique value proposition for traditional brands to avoid becoming mere background players [10]

（来源：团结报） 转自：团结报 自1993年从成都中医学院毕业，柏明华便一头扎进了基层医疗的沃土，这一守，就是30多年。他持续探 索，在肾病综合征、慢性乙肝等内科疑难疾病的中医药治疗上，摸索出了一套独具特色的辨证施治方 案，累计诊治患者超50万人次，近五年年均接诊量高达2万余人次。 在柏明华的诊室里，没有昂贵的检查项目，没有高价的进口药物，有的是精准的诊断和实惠的药 方。"三副中药仅60余元，疗效却比一些大医院开的药还要好。"一位饱受慢性病困扰的患者，在柏明华 的调理下逐渐康复，这句发自肺腑的感慨，成了柏明华"花小钱治大病的好医生"美誉的最佳注脚。 "中医的生命力在于传承，更在于创新。"这是柏明华常挂在嘴边的话。2015年，凭借深厚的中医功底， 他被聘为"全省第五批老中医药专家学术经验继承工作"指导老师。此后的日子里，他不仅将自己的临床 经验倾囊相授，先后培养出12名院内及专长徒弟，让岐黄薪火在基层不断延续，更带领团队走出医院， 深入偏远乡镇开展义诊活动，把中医健康管理技术送到群众家门口。 在做好日常诊疗工作的同时，身为民盟盟员、广安市政协委员的柏明华始终牢记"双岗建功"的使命担 当。他将目光聚焦基层医疗的痛 ...

"这些作品以创新视角将经典中医药知识转化为通俗易懂的语言，凸显了中医药融入日常生活的实用价 值，在展播环节累计吸引15万余人次观看，58.8万人次参与投票互动，展现了兵团中医药工作者的专业 素养和科普创作能力。"兵团卫生健康委相关负责人表示。 本报乌鲁木齐讯（全媒体记者 郑娅莉） 1月8日，第四届全国说医解药科普大赛（兵团分赛区）获奖作 品名单揭晓，共评选出一等奖5个、二等奖10个、三等奖20个，优秀奖与创意奖各5个，最佳人气奖1 个，优秀组织奖5个。 据了解，本次大赛由兵团卫生健康委员会指导，石河子大学附属中医医院（兵团中医医院）承办。大赛 启动以来，收到来自全兵团各中医药机构、院校、科研单位及个人报送的视频作品258份，涵盖13类主 题，其中，新疆道地药材及民族医药相关作品占比达40%。 ...

让基层中医药人 才"引得进、留 得住、干得 好"！广东出台 重磅措施推动优 质中医医疗资源 下沉_南方+_南 方plus 中医药学是中华 文明的瑰宝，人 才是中医药传承 创新发展的核心 驱动力。为深入 贯彻党的二十大 和二十届历次全 会精神，以推动 全省中医药高质 量发展为目标， 重点推动中医药 人才高质量发 展，近日，广东 省委人才工作领 导小组印发《关 于加快我省中医 药人才队伍高质 量发展的若干措 施》（以下简称 《若干措 施》），立足广 东中医药大省底 蕴，聚焦中医药 人才培养、引 进、使用、评 价、激励等关键 环节，有针对性 地研究提出一系 列创新举措，为 建设国内一流、 国际知名的中医 药强省，提供坚 强的人才支撑。 广东作为中医药 重要发源地和传 承地，拥有深厚 的中医药文化积 淀和坚实的产业 基础。全省中医 类别执业（助 理）医师数6.7 万人，建成41个 国家中医药局重 点学科、19个入 选高水平中医药 重点学科。拥 有"两院"院士2 人、国医大师4 位、全国名中医 8位，以师承方 式培养1300名优 秀青年骨干人 才，全省中医药 专业在读硕士 6988人、博士 1524人。形成了 多层次多 ...