作者 | 第一财 经 乐琰 任玉明 上海乐高乐园度假区宣布5月26日正式完成项目交接，将于5月31日开始进行内部测试与试运营。自 2021年正式开工以来，来自15个国家超过300个团队上万名建设者先后参与到上海乐高乐园度假区 项目建设之中，整体用时近1300天。第一财经记者5月26日在上海乐高乐园进行了实地探访。 2025.05. 26 在上海乐高乐园度假区大门口，由乐高小人仔和各类IP所搭建的积木风格大门是第一道风景。进入园 区后，有大商店等分布在主道路两边，而正对大门的是巨型乐高积木人"搭搭"。 本文字数：1245，阅读时长大约3分钟 第一财经记者在现场看到，包括东方明珠、陆家嘴、黄浦江、外滩等标志性建筑与风景都以乐高积木 的方式被呈现出来。颇有意思的是，一些体现消费者行为的场景也被还原出来，比如这里还搭建了上 海的咖啡节场景，在此场景内有不少乐高小人仔在排队买咖啡。 杨旸告诉第一财经记者，这些还原的建筑和场景都是参考真实建筑物以及消费场景所设计，因此类似 咖啡节等元素都被融入项目中，这也是体现了消费振兴和与时俱进的消费市场热点。"未来我们也会 根据不同的节日和市场情况，在迷你天地中增加更多生活与消费场景 ...

上海乐高乐园度假区于5月26日完成项目交接，并将于5月31日开始内部测试与试运营，计划于2025年7月5日正式开园。 上海乐高乐园度假区宣布5月26日正式完成项目交接，将于5月31日开始进行内部测试与试运营。自2021年正式开工以来，来自15个国家超过 300个团队上万名建设者先后参与到上海乐高乐园度假区项目建设之中，整体用时近1300天。第一财经记者5月26日在上海乐高乐园进行了实地 探访。 在上海乐高乐园度假区大门口，由乐高小人仔和各类IP所搭建的积木风格大门是第一道风景。进入园区后，有大商店等分布在主道路两边，而 正对大门的是巨型乐高积木人"搭搭"。 在"搭搭"对面，是奇趣积木城现场剧院，全球首发的乐高悟空小侠现场秀《花果山降魔》在这里上演，在今天的试演中，第一财经记者看到该 剧采用多种投影特效与大型装置道具，以木偶剧的方式来演绎。 毗邻剧场的则是饥饿大嘴龙厨餐厅，以大嘴龙作为IP形象的餐厅内都是乐高积木与小人仔装饰，该餐厅以西式快餐为主。 作为全球乐高乐园中最具标志性的经典项目，迷你天地在上海乐高乐园度假区中心位置亮相，游客可以在乐高积木拼搭的世界著名建筑群中漫 步穿行，还可以乘坐主题游船畅游由乐高积 ...

Core Viewpoint - Guangzhou Chimelong Water Park is launching a "Water Fashion Season" to stimulate summer cultural and tourism consumption, emphasizing a shift towards a trendy and playful comprehensive experience for young people [1][3]. Group 1: Transformation and Innovation - The park is transitioning from a traditional water park to a trendy and playful complex, showcasing bold water-themed products that resonate with the attitudes of the younger generation [3]. - The "2025 Water Fashion Report" introduces the concept of "Five Color Personalities," highlighting how color serves as a primary means of expression for Generation Z [3]. - Since 2013, Guangzhou Chimelong Water Park has consistently ranked as the world's most visited water park, continually breaking its own records for annual visitor numbers and daily attendance [5]. Group 2: New Attractions and Experiences - The park has recently upgraded its facilities by introducing three new world-class attractions: the Magnetic Cannon Water Roller Coaster, the Storm Double Horn, and the Sky Double Wave Board, which have attracted many young visitors [10]. - The Storm Double Horn is noted as the tallest combination funnel in the world, while the Sky Double Wave Board is the highest bungee jump of its kind, and the Magnetic Cannon Water Roller Coaster is the largest of its type globally [12]. - To enhance visitor experience, the park has launched unique events such as water electronic music parties, beach parties, and perfume parties, allowing guests to discover new ways to enjoy the summer [12]. Group 3: Visitor Engagement and Feedback - The popularity of water activities at the park is on the rise, with visitors noting the increased variety of innovative experiences available this summer, catering to both thrill-seeking youth and families [14].

往期推荐 来源：第一财经 关注" 新华网财经 "视频号 更多财经资讯等你来看 5月24日，据上海市住建委介绍，上海乐高乐园已于5月16日正式完成竣工验收！随着竣工验收的完成， 上海乐高乐园全面进入运营冲刺阶段。 根据计划，上海乐高乐园度假区将于2025年7月5日开园迎客。开园限量纪念年卡产品已经开启销售。上 海乐高乐园度假区有八大主题区，超75个互动骑乘设施、表演和玩乐景点以及由超8500万块乐高积木拼 搭的数千个乐高模型。 孟羽童：会不自觉模仿董明珠！董明珠回应孟羽童能否再回格力→ 央行大动作！升至8000亿元！ ...

乐园精心打造了16个大型特色水上项目、多种清凉酷爽的亲水玩法及近百处休闲主题造景，无论是亲子 家庭还是年轻群体，都可以在这里找到专属的戏水乐趣。其中，针对年轻潮玩群体，乐园特别打造了令 人肾上腺素飙升的极限项目，如垂直落差达20米的《大喇叭》、全长79米的《飞跃河谷》高速滑道、连 续360°回旋的《翻江倒海》龙卷滑道，满足年轻人追求刺激的玩水需求。 暑热渐盛，玩水正当时！徐州文旅再添新板块——徐州方特水上乐园作为全市重点文旅项目，将于5月 24日焕新迎客。此次开园标志着徐州方特旅游度假区"两园一酒店"新业态全面落地，为游客提供集游 乐、住宿于一体的沉浸式度假体验。 该项目以独具特色的"熊出没"IP主题造景，刺激与清凉体验并存的水上项目，以及沉浸式水上电音派 对，为广大游客开启今夏专属的清凉狂欢。 16个主题项目 徐州方特水上乐园紧邻徐州方特乐园，是依托华强方特前沿技术和丰富的运营经验，融合"熊出没"IP元 素打造的一座集休闲、娱乐、美食于一体的夏日玩水胜地。 专为亲子家庭群体打造的合家戏水区域同样精彩纷呈。《熊出没水寨》主题互动区，配备各类翻斗桶、 萌趣水滑梯等戏水设施，让亲子时光充满欢乐与温馨；全长1200 ...

Core Insights - The emergence of cultural IPs is reshaping urban attraction, transitioning from mere content products to catalysts that interact with city spaces and citizen emotions [1][6] - The events in Chengdu and Shanghai illustrate different approaches to leveraging IP for urban development, highlighting the importance of both digital and physical manifestations of IP [2][5] Group 1: Chengdu's Digital IP Presentation - Chengdu's Nezha showcased a stunning naked-eye 3D display in a core commercial area, creating a new urban expression and enhancing the city's cultural narrative [2][3] - The event emphasized the synergy between IP and modern technology, generating significant public engagement and excitement [2][3] Group 2: Shanghai's Physical IP Expansion - Shanghai Disneyland's Spider-Man themed area marks the third major expansion since its opening in 2016, demonstrating a clear operational logic of continuous content investment and scene iteration [3][5] - This expansion reflects a mature industrial system that maximizes the commercial value of IP through substantial capital investment and refined operations [5][9] Group 3: The Role of IP in Urban Development - Both cities illustrate how IP can enhance urban identity and attractiveness, with Chengdu focusing on digital experiences and Shanghai on physical attractions [5][10] - The integration of IP into urban spaces creates new cultural landmarks that serve as dynamic centers of attraction, influencing foot traffic and economic activity [10][11] Group 4: The Concept of "Strong IP Era" - The "Strong IP Era" signifies a shift where IPs act as effective attention filters and emotional connectors amidst information overload [6][7] - Cities are recognizing the opportunity to convert IP-driven traffic into sustainable urban growth through strategic scene construction and operation [7][9]

Core Insights - Shanghai Disneyland has officially commenced construction on a new Spider-Man themed park, marking the park's ninth themed area and introducing the first large-scale Marvel attraction within the resort [1][3][5] - The new park will feature a thrilling high-speed roller coaster themed around Spider-Man, alongside immersive shopping, dining, and entertainment experiences [3][5] - This expansion follows previous major projects, including the Toy Story Land in April 2018 and the Zootopia area in December 2023, indicating a consistent strategy of growth and enhancement of visitor experiences [5][7] Expansion Details - The Spider-Man themed park will be adjacent to the Zootopia area, with construction preparations having started in early 2024 [3][5] - The total investment for the new park is reported to be 2.459 billion yuan [3] - In addition to the new park, Shanghai Disneyland is also developing its third Disney hotel, which broke ground in August 2023, further enhancing visitor accommodation options [5] Global Context - The expansion of Shanghai Disneyland is part of a broader trend, with other Disney parks globally, such as Hong Kong Disneyland and Tokyo DisneySea, also announcing new attractions and expansions [7] - The competitive landscape for theme parks is intensifying, with a need for continuous updates and new content to attract visitors [8]

自2016年6月开幕以来，上海迪士尼乐园已完成了两个主要扩建项目，包括2018年4月开幕的"迪士 尼·皮克斯玩具总动员"主题园区以及2023年12月开幕的"疯狂动物城"主题园区。 上海迪士尼乐园的最新主要扩建项目——蜘蛛侠主题园区的开发建设正在推进，5月19日迎来破土动 工仪式。上海迪士尼乐园还将于六月推出一系列以备受喜爱的迪士尼·皮克斯电影为主题的全新体验 和活动。 ...

以下文章来源于浪潮工作室 ，作者浪潮工作室 浪潮工作室 . 网易旗下栏目，给你另一种看世界的角度和态度 谁在全世界最快乐的地方，嚎啕大哭。 文 ｜ 慢羊羊 编辑 ｜ 慢羊羊 来源｜ 浪潮工作室（ID： WelleStudio163） 封面来源 ｜ Unsplash 不知道你有没有遇到过：跟对象一起去迪士尼，原本计划要玩遍所有热门项目、拍满整个相册，结果从进园第一刻就开启了"速通争吵"模式——路线怎么 走、项目先玩哪个、排队多久、吃什么、要不要花钱买快速通道…… 华特·迪士尼曾梦想将迪士尼乐园打造成"世界上最快乐的地方"。然而，走进园区后，现实往往并不如童话。日均上万游客让每一条街道、每一个角落都 挤满了人。游乐园里，笑声与尖叫交织，但仔细观察，你会发现角落里有人因疲惫而落泪，有人因路线、预算或行程安排而冷脸争吵。 迪士尼本是情侣约会的圣地，为何却成了情绪崩溃、矛盾频发的高发地？ 所有好的体验，都要花钱 你可能想象不到，跟你对象一起去游乐园玩，未必会让你更开心。 有研究发现"其他游客互动时会影响积极情感，但与同游的家人朋友互动并不会影响积极情感 [1] 。"也就是说，你和对象的互动，可能并不如你和玲娜贝 儿的互 ...

Core Insights - Disney's announcement of its first theme park in the Middle East on Yas Island, Abu Dhabi, led to the breaking of a regional record within hours of the announcement [2][9] - The launch event featured a spectacular drone light show, which set the record for the largest drone display in the region, utilizing over 9,000 drones to create a detailed replica of Cinderella Castle [11][12] Group 1: Event Highlights - The launch event included a high-profile press conference followed by a grand son et lumière show, featuring celebrities and a live orchestra [9][10] - The show was directed by experienced Disney professionals, ensuring a high-quality production [13][16] - The event was organized by HQ Worldwide Shows, a leading event management company in the region, in collaboration with Lumasky Drone Show, known for its innovative drone displays [16][17] Group 2: Technological Innovations - Lumasky developed its own drones, allowing for unique designs and control over both hardware and software, which sets it apart from competitors [18][19] - The drones used in the show emitted 3,200 lumens, making them the brightest in the Middle East [20] - The complexity of the show required meticulous planning, including 3D simulations and precise synchronization with music [22][23] Group 3: Economic Context - The UAE is diversifying its economy from oil and gas to tourism, investing in world-class attractions to attract global visitors [6][7] - The competition among Emirates to set records has led to a proliferation of high-profile events, with Guinness World Records establishing a permanent office in Dubai [7][8]