上海乐高乐园将于7月5日正式开园。在此之前，围绕这一大IP乐园的消费"乘数效应"已提前显现：从门 票预订到酒店民宿、从本地周边游到跨省旅游，上海市金山区正因这一新晋打卡地而成为暑期旅游市场 的"黑马"。 去哪儿平台数据显示，6月份，上海乐高乐园搜索量环比5月份增长5倍；7月份，乐高乐园门票预订量跻 身上海热门景区TOP5。从酒店预订看，截至7月4日，上海乐高乐园所在地——上海金山区暑期（7月1 日—8月31日，下同）预订量相比去年同期增长3.5倍。 带动区域文旅消费 乐高乐园尚未开门，其热度已让金山区从原本的上海周边游目的地跃升为全国亲子游客的新选择。 据去哪儿平台数据，今年暑期，金山区上海本地旅客的酒店预订占比约三成，超七成为外省旅客。而在 去年同期，金山区酒店上海本地旅客预订占比超过五成。 从游客来源看，目前乐高乐园周边酒店的主要客群来自上海、北京、青岛、成都、南京、宁波、广州、 南昌、无锡和西安等城市。面对这一来自全国各地的新流量，不少当地酒店和民宿也迅速适配需求：提 供免费接送站和行李寄存服务，专门打造了中国风、城堡风等亲子套房，并配备了儿童游乐场、足球篮 球场等，满足亲子旅客度假需求。 上海乐高乐园 ...

市委十二届八次全会为郑州市未来发展擘画了清晰蓝图、指明了前进方向。全会提出的一系列战略 部署和务实举措，在全市基层党员干部、企业负责人及群众中引发强烈反响。大家纷纷表示，将深入学 习领会全会精神，把思想和行动统一到全会决策部署上来，以昂扬的斗志和务实的作风，在各自岗位上 担当作为，为郑州的高质量发展贡献力量。 中原区委宣传部新闻宣传科科长吕杨子表示，作为宣传思想文化战线上的一名党员干部，要以高度 的政治自觉深入学习全会精神，立足岗位职责，将全会精神转化为做好新闻宣传工作的行动指南。围绕 全会部署，结合中原区实际精心策划，力求以全方位、多角度的报道，生动展现全会精神在中原区落地 生根、开花结果的鲜活实践，用群众喜闻乐见的形式，讲好中原区贯彻全会精神的奋进故事，努力营造 全区上下深入学习贯彻全会精神的浓厚氛围，推动全会精神在中原区走深走实、见行见效。 二七区文化旅游体育局党组书记、局长田景超表示，近年来，二七区在文旅融合高质量发展的道路 上稳步前行，坚持"全域统筹、融合发展"的理念，有力推动了文旅融合高质量发展，彰显了二七区文旅 融合发展的强劲活力。接下来，二七区将以全会精神为指引，切实把思想和行动统一到全会精神 ...

Group 1 - The core idea of the articles highlights the vibrant tourism activities during the Dragon Boat Festival, particularly focusing on family-oriented experiences and cultural engagement [1][2][3] - The report from Ctrip indicates that family-oriented trips have become the primary choice for travelers during the Dragon Boat Festival, with nearly 90% of the top 50 scenic spots being family-friendly, and family bookings accounting for 25% of total travel orders [1] - Zhengzhou's tourism market shows significant growth, with hotel bookings increasing by 13% year-on-year, and the city ranking among the top ten in ticket sales growth nationally, indicating strong market dynamics [3] Group 2 - The Dragon Boat Festival has seen a trend towards water-based activities, with nearly half of the top ten popular scenic spots being water parks, reflecting a preference for summer activities [2] - Cultural tourism is emphasized, with places like Kaifeng leveraging historical and cultural heritage to attract visitors, including the recreation of ancient dragon boat races using modern AI technology [4] - Rural tourism is gaining traction, with many families opting for countryside experiences, participating in traditional activities like making rice dumplings and enjoying the tranquility away from urban life [5]

Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]

文博会河南馆洛阳礼物文创产品。 李赟 摄 5月24日，在第二十一届中国（深圳）国际文化产业博览交易会（以下简称"文博会"）河南馆，牡丹香非遗技 艺展演正在进行，缕缕淡雅的香气飘散开来，观众围聚在四周，闭眼轻嗅，沉醉于这千年雅韵之中，时不时 发出赞叹："这味道太独特了，花香和檀香结合，让人感觉很舒服。" 河南馆以"行走河南·读懂中国"为主题，围绕"读懂厚重历史、读懂中华文脉、读懂壮丽山河、读懂美好生 活"，以"探源—传承—创新—赋能"为叙事逻辑，通过"华夏源脉""匠心豫造""新潮豫韵""豫赋华章"4大板块， 集中呈现河南守护文明根脉、激活文化基因、赋能产业发展的新实践、新成果。 中牟新区携中牟艺秀小镇、只有河南·戏剧幻城、电影小镇、海昌海洋公园、方特旅游度假区及绿博园等相关 文化产品亮相文博会16号馆——艺术设计·时尚生活·文化科技金融展馆，在"幻乐中牟艺秀中原"展区，将"文 旅+时尚"的概念展现得淋漓尽致。 艺秀小镇、只有河南·戏剧幻城、建业电影小镇等项目的介绍与展示错落有致，主题乐园文创品、"行走的花· 熏香"服装展示，将传统文化与现代流行相结合，打造当代中国式人文表达的时尚范本。不少观众看完都顺手 带走了 ...

Core Insights - Despite a challenging economic environment, domestic tourism consumption during the May Day holiday showed positive growth, with 314 million domestic trips taken, a year-on-year increase of 6.4%, and total spending reaching 180.27 billion yuan, up 8.0% [1] - The "IP + cultural tourism" model, particularly represented by theme parks, is a focal point, but it faces stagnation in growth after a rebound in 2023, raising questions about its future potential [1][4] - Major theme parks like Shanghai Disneyland and Beijing Universal Studios reported significant visitor numbers and ticket sales during the holiday, indicating a temporary recovery in the sector [2][4] Industry Performance - Beijing Universal Studios saw ticket sales increase by approximately 213% year-on-year, with peak daily attendance reaching nearly 50,000, resulting in ticket revenue exceeding 170 million yuan during the holiday [2] - Shanghai Disneyland's ticket revenue during the holiday is estimated to surpass 310 million yuan, reflecting strong consumer interest [2] - Happy Valley parks, under the ownership of Overseas Chinese Town A, attracted over 800,000 visitors during the holiday, marking a nearly 20% increase year-on-year [2] Financial Challenges - Despite the holiday's positive indicators, many theme park operators are facing financial difficulties, with companies like Huasheng Fantawild reporting a 4.18% decline in annual revenue from theme park operations [6] - Huasheng Fantawild's operating costs increased by 9.17%, leading to a significant drop in gross margin [6][7] - Overseas Chinese Town A also reported a 13.03% decrease in tourism revenue for 2024, with total visitors down by 13.7% [8] Future Prospects - The industry is witnessing a shift towards developing proprietary IPs and enhancing visitor experiences through innovative attractions and collaborations with well-known franchises [12][14] - New international theme parks, such as the Warner Bros. Studio Tour in Shanghai and the Peppa Pig Theme Park, are set to enter the market, intensifying competition [16][18][20] - Domestic parks are exploring various IP strategies, including partnerships and themed attractions, to enhance their appeal and drive visitor engagement [12][14] Consumer Trends - The rise of "emotional consumption" is evident, with products and experiences that cater to consumer emotions gaining traction, although the overall spending on non-essential entertainment remains cautious [1][4] - New tourism trends such as "taste tours," "performance tours," and "family-friendly experiences" are emerging, reflecting a diversification in consumer preferences [1]

Group 1 - The core viewpoint of the article highlights the significant increase in tourism and hospitality performance in Shanghai during the "May Day" holiday, with a total of 16.5 million visitors and a 10.2% increase in tourism revenue [1][3][4] - Shanghai's overall tourism transaction amount reached 20.11 billion yuan, reflecting a robust recovery in the tourism sector [1][3] - The hotel occupancy rate in Shanghai was 73%, marking a 6.5 percentage point increase year-on-year [1][3] Group 2 - The introduction of night tourism products during the holiday, such as fireworks shows and themed events, extended consumer engagement and positively impacted the hospitality sector [3][4] - The popularity of rural and ancient town experiences contributed to increased visitor rates and overnight stays in suburban areas [3][4] - The "Le You Shanghai" tourism consumption vouchers played a crucial role in driving spending, with a record redemption amount of 1.5 million yuan on May 1 [4] Group 3 - A total of 660 commercial performances were held during the holiday, serving approximately 740,000 attendees, with ticket revenue increasing by 59.41% to around 163 million yuan [4][5] - Large-scale events attracted significant crowds, with notable performances like the "Star Rail LIVE" concert drawing nearly 30,000 attendees, leading to increased spending in the city [5]

Core Insights - The theme park industry is experiencing significant growth, particularly in the Asia-Pacific region, with a 78% increase in visitor numbers compared to 2022, and a 4% increase compared to pre-pandemic levels [2][3] - China is the second-largest and fastest-growing theme park market globally, with seven Chinese parks in the top 25 worldwide, showcasing impressive growth rates [3][4] - The emotional value associated with theme parks is becoming a crucial driver of business, as consumers seek joy and escapism in the current economic climate [2][3] Industry Overview - The 2023 report indicates that the top 25 theme parks globally welcomed over 245 million visitors, a 23% increase from the previous year [2][4] - Shanghai Disneyland saw a remarkable 164.2% increase in attendance compared to 2022, highlighting the strong recovery and growth potential in the Chinese market [4][5] - The market penetration rate for theme parks in China is only 27%, compared to 68% in developed markets, indicating substantial growth opportunities [6] Competitive Landscape - Major international players are rapidly entering the Chinese market, with new projects like the Shanghai LEGO Land Resort and the Harry Potter Studio Tour set to open in the coming years [6][8] - Local companies such as Fantawild and Chimelong are also expanding aggressively, with Fantawild reporting a 111% increase in attendance [9][10] - The competition is intensifying as various sectors, including entertainment and media, are entering the theme park space, with companies like Bubble Mart and iQIYI launching their own parks [10][12] Financial Performance - Despite the growth in visitor numbers, profitability remains a challenge for many Chinese theme parks, with 22% of parks still operating at a loss [13][14] - The financial data shows that major players like Hong Kong Disneyland and Chimelong are facing declining profit margins, indicating the high operational costs associated with maintaining and upgrading attractions [14][16] - The reliance on ticket sales for revenue, which constitutes about 70% of total income, is a significant factor in the profitability issues faced by local parks [16][17] Future Trends - The theme park sector is expected to continue growing, driven by government support and the economic benefits these parks bring to local communities [17][18] - There is a growing emphasis on IP (intellectual property) development, with local parks increasingly focusing on creating or acquiring strong IPs to enhance their appeal [19][20] - Innovative models, such as drama-themed parks, are emerging, showcasing the potential for cultural integration and local storytelling in the theme park experience [27][29]