（文/陈济深 编辑/张广凯） 作为一款日活峰值破亿的产品，腾讯天美旗下现象级手游《王者荣耀》匹配算法曾困扰过无数玩家。诸如连胜之后就有连败、手感火热时匹配到奇葩队友的 游戏体验让大量玩家共鸣，认为王者荣耀的匹配机制可能存在控制游戏对局胜率的隐藏机制。 为了解开心底多年的疑虑，《王者荣耀》玩家、青岛律师孙千和女士诉诸法庭，希望《王者荣耀》能够公开游戏匹配算法机制，被称为"中国游戏算法诉讼 第一案"。 在庭审中，腾讯表示《王者荣耀》不存在所谓的控制玩家胜率的行为。《王者荣耀》一直以来都在公开匹配机制，而算法涉及商业秘密，公开算法会成为黑 产的"作弊说明书"，最终损害广大玩家的利益。 对于腾讯的表态，孙千和律师对观察者网表示："无论是游戏版本更新后的介绍，还是游戏策划的口头的答复，并不是算法公开，更像是一种'会改进'的承 诺。" 游戏算法是否应该被认定为商业秘密，目前法律界也没有定论，有学者对观察者网表示，算法是否应该公开取决于算法的应用是否可能会直接涉及公共利益 和公共安全，对于游戏匹配机制，则是游戏企业自主经营的应有之义，不宜受到过多的行政干预。 针对本次庭审和后续的发展，孙千和律师对观察者网坦言没有想到会受到 ...

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譬如前几天，他们在海南三亚白鹭体育馆举办了一场「空投节年度潮流大秀」，不仅请来了华晨宇、宋茜、田曦薇、虞书欣四位实打实玩游戏的明星代言 人，之后更是在全网多平台拿下了两百多个热搜。 当然，《和平精英》这次其实并不只是办了一场秀。 大秀前几天，即8月6日，《和平精英》更新版本，推出了与《哪吒之魔童闹海》的联动内容，里面包含了哪吒、敖丙、敖闰、申公豹四位角色的皮肤外 观，以及还原电影玉虚宫设计的联动地图。 同日，他们还在海南凤凰岛上空表演了一场联动主题的烟花表演。据官方统计，这场表演汇集了10万多的观众，当天表演期间连《和平精英》自家的工作 人员都挤不进去。 《和平精英》烟火表演 而借此机会，他们也与三亚文旅展开了深度绑定合作，比如围绕三亚丝路欢乐世界、鹿回头风景区等多个景点设置打卡地点，同步搭建多个为期一月的暑 期活动，以及在三亚凤凰机场设置主题快闪演出。 文丨果脯 《和平精英》似乎每次都能「火」得出人意料。 但如果你是《和平精英》老玩家，会发现这些已经不再单纯只是时装或外观。策划总监黄鑫龙也表示，现在《和平精英》做神装的思路，不再是定义它是 某件衣服或角色，而是希望将其构建成一个活生生、有故事有性格的人物。为 ...

Core Insights - The mobile gaming market is experiencing intense competition as the summer season begins, with both established titles and new releases vying for player attention [1] - Tencent's "Delta Action" continues to dominate the download charts, while "Supernatural Action Group" and "Honor of Kings" follow closely [1][11] - New entries in the download rankings include "Douluo Continent: Hunting Soul World," "Paper Marriage 8: Thousand Trees," and "Star Marks Resonance," with the former achieving significant success upon its release [1][3] Download Rankings - "Delta Action" remains at the top of the download charts, followed by "Supernatural Action Group" and "Honor of Kings" [1] - Eight new games entered the download rankings in July, with "Douluo Continent: Hunting Soul World" making a notable impact, reaching the 7th position [1][3] - The game had over 10 million pre-registrations before its launch, showcasing strong IP appeal [1][3] Game Features and Marketing - "Douluo Continent: Hunting Soul World" is the first 3D MMORPG in the Douluo IP series, focusing on a "big world + MMO" gameplay style [3] - The game features seamless exploration, soul beast hunting, and strategic combat, enhancing player immersion [3] - International superstar Jackie Chan was announced as the game's spokesperson, contributing to a unique marketing strategy that includes deep collaboration and social media engagement [3][5] Revenue Rankings - "Honor of Kings" and "Peace Elite" maintain their positions as the top two revenue-generating games, with "Delta Action" entering the top three [14] - "Delta Action" has seen a remarkable revenue increase of over 160% month-on-month, attributed to new content updates and effective operational strategies [14][15] - The game introduced new maps and features in July, including a collaboration with the popular game "Arknights," which significantly boosted player engagement [15] New Entries in Revenue Rankings - Six new games entered the revenue rankings in July, including "Honkai: Star Rail" and "Supernatural Action Group" [17] - "Honkai: Star Rail" achieved a strong debut at position 12, driven by a new version release and a collaboration with "Fate/stay night" [17][19] - The game's innovative character designs and high-quality content updates have successfully attracted player interest and spending [19] Game Categories and Developer Performance - Action and adventure games dominate the download rankings, with 6 entries each, followed by 4 role-playing games [11] - Tencent leads the rankings with 11 entries, while NetEase has 4 [11] - "Star Marks Resonance," a new MMORPG based on the "Blue Protocol" IP, has also made a strong showing in the download rankings, reflecting its unique gameplay and marketing strategies [11][13]

Core Insights - Tencent reported a 15% increase in second-quarter revenue, driven by strong performance in its gaming unit and AI investments [1] - The company achieved double-digit revenue and non-IFRS operating profit growth year-on-year, highlighting the positive impact of AI utilization [1] Financial Performance - Revenue for the second quarter of 2025 reached 184.504 billion Chinese yuan (approximately $25.7 billion), compared to 161.117 billion Chinese yuan in the same period last year [3] - Operating profit was reported at 63.052 billion yuan, an increase from 57.313 billion yuan in the previous year [3]

Core Viewpoint - NetEase (NTES.US) is expected to report improved performance in its upcoming earnings release, with projected revenue and adjusted EBIT growth of 12% and 29% year-over-year, respectively, reaching 28.5 billion and 10.4 billion RMB [1] Group 1: Financial Performance - The anticipated game revenue for NetEase is expected to increase by 17.9% year-over-year [1] - The company's total revenue is projected to be 28.5 billion RMB, while adjusted EBIT is expected to be 10.4 billion RMB [1] Group 2: Game Performance - Key games contributing to revenue include "逆水寒" (Nirvana in Fire) and "蛋仔派对" (Egg Party), which are performing steadily, while "巅峰极速" (Peak Speed) is recovering growth [1] - New games such as "第五人格" (Identity V) and upcoming titles are expected to maintain strong performance [1] Group 3: Future Product Line - NetEase's product line for the second half of the year includes RPG game "漫威秘法狂潮" (Marvel's Secret Magic), ARPG "暗黑II重置版" (Diablo II Resurrected), and FPS game "无主星渊" (Borderlands) [1] - Approximately 21 new games have recently passed regulatory approval, which is believed to further drive company growth [1]

Core Insights - The July 2025 popular game rankings released by Qimai Data highlight intense competition in the mobile gaming sector as the summer season begins [1] - Tencent's "Delta Action" continues its strong performance, maintaining the top position in downloads, while Giant Network's "Supernatural Action Group" ranks second, and the classic "Honor of Kings" holds third place [1] - Eight new games entered the download rankings in July, with "Douluo Continent: Soul Hunting World" emerging as a standout title, achieving the seventh position in downloads [1][3] Download Rankings - "Douluo Continent: Soul Hunting World," launched on July 11, garnered over 10 million pre-registrations, showcasing significant IP appeal [1][3] - The game is the first 3D realistic MMORPG in the Douluo IP series, differing from previous card-based gameplay [3] - Action and adventure games dominated the download rankings, with six titles each, followed by four role-playing games [3] Revenue Rankings - "Honor of Kings" and "Peace Elite" remain the top two earners, while "Delta Action" successfully enters the top three [4] - Six new titles made it to the revenue rankings in July, including "Honkai: Star Rail" and "Supernatural Action Group," with the former achieving the twelfth position [4] - Action games led the revenue rankings with seven titles, followed by five role-playing games [4]

Core Insights - The mobile gaming industry is experiencing intensified competition as the summer season begins, with notable rankings in both downloads and revenue for July 2025 [1] Download Rankings - Tencent's "Delta Action" continues its strong performance from June, maintaining the top position in the downloads chart, followed by Giant Network's "Supernatural Action Group" at second and the classic "Honor of Kings" at third [1] - Eight new games entered the downloads Top 30 in July, with "Douluo Continent: Soul Hunting World," "Paper Marriage 8: Thousand Sons Tree," and "Star Marks Resonance" being the highlights, all launched in July [1] - "Douluo Continent: Soul Hunting World," developed by 37 Interactive Entertainment, debuted at seventh in the downloads chart, showcasing strong IP appeal with over 10 million pre-registrations prior to its July 11 launch [1][3] Game Categories and Developers - Action and adventure games dominated the downloads chart, with six entries each, while role-playing games had four [3] - Tencent led the downloads chart with 11 titles, followed by NetEase with four [3] - "Star Marks Resonance," a Tencent-developed MMORPG based on Bandai Namco's "Blue Protocol," achieved significant pre-launch interest with over 9 million pre-registrations and topped the iOS free chart on its launch day [3] Revenue Rankings - "Honor of Kings" and "Peace Elite" remain the top two revenue-generating games, with Tencent's "Delta Action" entering the top three [4] - Six new titles made it to the revenue chart in July, including "Honkai: Star Rail," "Supernatural Action Group," and "QQ Speed" [4] - The action game category led the revenue chart with seven entries, followed by five role-playing games [4] - Tencent had 12 titles in the revenue rankings, while NetEase had five [4]

Recognition for Britain’s gaming industry is overdue. British ingenuity makes the gaming industry well-placed to thrive in the age of AI https://t.co/ssbpeiUT2nIllustration: Lea Dohle https://t.co/nbJYeoEzhc ...

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