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市区文旅景区交出高分答卷
Zhen Jiang Ri Bao· 2025-05-06 23:52
"五一"假期结束,镇江文旅集团传来好消息:集团所属金山、焦山、北固山、南山景区等经营单 位"五一"假期接待游客量创历史新高。集团相关负责人表示,根据市委、市政府"五一"假期总体工作调 度和部署,文旅集团提前准备,系统谋划,落实落细,安全有序做好各项供给服务,较好完成假期旅游 接待任务。 文旅消费创新高,经济和社会效益双丰收 镇江旅游市场持续火热,文旅集团巧借东风,上新"88元畅游三山一湖联票""金山门票+画舫船套 票"等优惠政策,乘数效应显著。根据同程旅行平台数据显示,节前一周镇江三山景区搜索热度提升 32%,环比增长116%,景区门票预订人次同比增长10.31%,由此也带动了酒店预订迎来高峰期。 "五一"期间,镇江文旅集团下属三山、南山景区,金山壹号游轮酒店,一泉宾馆,文旅九华国际酒 店,公共景区等累计接待游客54.51万人次,较去年同期增长11.44%;营收同比增长超10%。其中,家 庭、亲子游群体占比过半,自驾游持续升温,一周内"小红书"的镇江自驾游笔记近200条。 数据显示,镇江位列携程国内5月小众目的地榜第7名,三山景区单日客流峰值突破12万人次。值得 一提的是,在240小时过境免签等便利出入境政策 ...
“五一”假期迎客13万 鄂尔多斯野生动物园成为内蒙古文旅市场现象级目的地
Nei Meng Gu Ri Bao· 2025-05-06 14:29
Core Insights - The Erdos Wildlife Park successfully attracted a large number of visitors during the May Day holiday, receiving a total of 130,200 visitors and generating a tourism revenue of 13.2048 million yuan, ranking first in various Douyin (TikTok) tourism lists [1][5][8] Group 1: Visitor Experience and Engagement - The park introduced a series of creative activities centered around the "Animal+" theme, with the newly introduced capybara becoming a major attraction, leading to over 30 million views on Douyin and over 50,000 topic discussions [1][3] - The park implemented an "all-in-one" model during the holiday, featuring a food festival with over 50 vendors, achieving daily catering revenue exceeding 850,000 yuan [5] - The park's XR project "Dinosaur Adventure" provided a new interactive experience, with over 200 visitors participating daily [3][8] Group 2: Service Quality and Safety - The park enhanced visitor experience through meticulous service, offering around 200 cartoon electric vehicles and various transportation options, achieving a visitor satisfaction rate of 92% [3][5] - Safety measures included real-time patrols by police and medical teams, with customer service response times reduced to under 30 seconds [5] Group 3: Marketing and Outreach - Targeting key visitor sources within a 500-kilometer radius, the park employed innovative marketing strategies using social media platforms like Douyin and Xiaohongshu, achieving over 80 million total exposures [6][8] - Collaborative promotions with events like the "Singing Inner Mongolia" concert provided discounts to attendees, effectively linking tourism with entertainment [6] Group 4: Industry Innovation and Development - The park's focus on cultural and tourism integration has led to the development of unique tourism experiences, including interactive animal encounters and educational programs, with daily service to over 20,000 visitors [6][8] - Future plans include optimizing internal management and enhancing service quality to create a comprehensive service system covering all aspects of tourism [8]
“五一”假期,烟台五大街区景区接待游客超83.28万人次
Qi Lu Wan Bao Wang· 2025-05-06 08:16
从蓝天集团获悉,今年"五一"假期,蓝天集团以"山海城湾"为核心,依托烟台山、朝阳街、所城里、芝 罘湾和东炮台五大文旅街区景区联动,推出沉浸式文商旅融合体验,成为烟台文旅消费热点。截至5月5 日中午,五大街区景区累计接待游客超83.28万人次,全网相关热门话题总阅读量突破2亿,短视频传播 量超8000万次,二次消费占比提升37%,实现线上线下(300959)系统性赋能商户销售转化效率,生动 诠释了"仙境海岸"的独特魅力与城市更新活力。 东炮台景区以清代克虏伯大炮为核心,结合环海栈道、海豹湾生态保育区,构建"红色教育+自然科 普"体验链。假期推出"海防历史课堂"、"海豹投喂互动"等特色活动,游客可登临炮台遗址感受近代海 防历史,或在月亮湾与"月亮老人"铜雕合影留念。 下步,蓝天集团将持续深化"山海城湾"一体化开发,以文塑旅、以旅彰文,推动文旅产业成为城市高质 量发展的新引擎。 朝阳街以"开埠风情"为主题,完成从历史街区到国家级旅游休闲街区的蜕变。街区引入星巴克甄选店、 克利顿葡萄酒体验馆等首店品牌,打造"万国建筑+潮流消费"新场景。游客漫步温馨浪漫的街道,在钟 书阁的镜面空间感受时空交错,或于海鲜餐厅品尝胶东特色 ...
祥源文旅(600576) - 关于2025年五一假期景区目的地度假业务主要经营数据快报
2025-05-06 08:00
如按照财务合并口径计算,公司 2025 年五一期间接待游客 62.36 万人次同 比 2024 年接待游客 29.29 万人次增长 112.90%;实现营业收入 4,040.41 万元同 比 2024 年营业收入 2,013.07 万元增长 100.71%。 以上主要经营数据未经审计,仅为投资者及时了解公司生产经营概况使用, 敬请广大投资者注意投资风险。 特此公告。 2025 年五一假期景区目的地度假业务主要经营数据快报 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 浙江祥源文旅股份有限公司董事会 浙江祥源文旅股份有限公司 2025 年五一假期(5 月 1 日至 5 月 5 日)景区 目的地度假业务(包括旅游景区业务及旅游度假业务)经营数据如下: | 项目 | 2025 | 年五一假期 | 同比 | 2024 年五一假期增长 | | --- | --- | --- | --- | --- | | 接待游客(万人次) | | 62.36 | | 51.79% | | 营业收入(万元) | | 4,040.41 | | 50.4 ...
湖光跃动处,181.8万游客在东湖与城市共呼吸
Chang Jiang Ri Bao· 2025-05-06 04:05
Group 1 - The core viewpoint of the article highlights the significant increase in tourist traffic at East Lake during the May Day holiday, with a total of 1.818 million visitors, representing a year-on-year growth of 18.54% [1] - Over 70% of the visitors were from outside the region, with the post-90s and post-00s demographic accounting for approximately 64% of the total visitors, indicating a diverse age range among tourists [1] - The East Lake scenic area has become a key tourist destination in China, ranking second in the national visitor index during the holiday period [1] Group 2 - Various cultural and recreational activities were highlighted, including sunrise performances, water sports, and interactive exhibits at the Hubei Provincial Museum, showcasing the integration of culture and tourism [4][8] - The East Lake area provided a unique experience for both domestic and international tourists, with comments from visitors emphasizing the city's inclusivity and vibrant atmosphere [10] - The management of East Lake is focused on enhancing the visitor experience through a combination of culture, technology, and ecology, aiming to create a high-quality year-round tourism product system [28]
河南省“五一”假期接待游客6450万人次,旅游收入371亿元
news flash· 2025-05-06 02:00
5月6日,河南省文化和旅游厅发布2025年"五一"假期河南文化旅游市场综述。5天假期,河南省接待游 客6450.3万人次、旅游收入371.1亿元,同比分别增长4.6%、4.8%。接待游客人次前五位的景区分别是 清明上河园(55.78万人次)、银基国际旅游度假区(54万人次)、万岁山武侠城(49.3万人次)、云台山(39.57 万人次)、龙门石窟(31.83万人次),旅游收入居前五位的景区为银基国际旅游度假区(1.49亿元)、清明上 河园(0.75亿元)、云台山(0.73亿元)、郑州方特欢乐世界(0.69亿元)、万岁山武侠城(0.57亿元)。抽样调查 数据显示,"五一"期间省外来豫游客为2231.8万人次,较去年同期增长21.42%,占比为34.6%,较去年 同期增长约5个百分点,省外游客排名前六位的省份分别为山东、河北、山西、广东、湖北、安徽。(大 河财立方) ...
深圳“五一”假期共接待游客696.36万人次 同比增长36.3% 实现旅游收入54.32亿元
Shen Zhen Shang Bao· 2025-05-05 16:30
各大旅游景区主题活动精彩纷呈。其中,欢乐港湾接待游客47万人次,欢乐海岸接待41.64万人次,甘 坑古镇接待22.70万人次,为"五一"假期深圳接待游客数量前三景区。此外,深圳世界之窗打造泰式风 情乐园,为游客带来集魔幻、音乐、亲子、非遗、泰风于一体的文旅盛宴。全球顶尖魔幻大师Franz Harary也在世界之窗开启了中国内地首演,精彩的演出让现场高潮迭起。深圳锦绣中华中国民俗文化村 则以"国潮文化节——2025华服盛典"为主题,通过百场非遗绝技、沉浸式国潮巡游、全时段演艺矩阵、 NPC全天候互动等活动,打造沉浸式多场景文旅体验。 假期明媚的天气也让深圳东部海滨区域成为不少游客的首选。其中,小梅沙·国际都市亲海度假区凭 借"潮玩+亲海"的创新模式,依托小梅沙度假村、小梅沙海洋世界、深圳美高梅酒店等推出系列主题活 动,据统计,"五一"假期累计接待游客超10万人次,创下历史新高。 【深圳商报讯】(记者范宏韬)5月5日晚,记者从深圳市文化广电旅游体育局获悉,2025年"五一"假期 (5月1日至5月5日),全市共接待游客696.36万人次,同比增长36.3%;实现旅游收入54.32亿元,同比 增长40.8%。 202 ...
“五一”假期第三天 泰安纳入统计的21家旅游景区(点)接待游客42.16万人次
Qi Lu Wan Bao Wang· 2025-05-05 12:56
Group 1 - The tourism sector in Tai'an experienced a significant increase in visitor numbers during the "May Day" holiday, with 421,600 visitors recorded from May 2 to May 3, representing a year-on-year growth of 6.01% [1] - A total of 65 holiday tourism activities and promotional policies were launched, covering various categories such as cultural performances, creative markets, and sports events, aimed at meeting diverse consumer demands [2] - The "Ninth Tai'an Cultural and Tourism Consumption Season" distributed 300,000 yuan in consumer vouchers, promoting continuous upgrades in holiday consumption [2] Group 2 - Tai'an utilized big data to predict peak visitor flows at scenic spots, sending out 365,314 tourism advisory messages to guide orderly travel [3] - Volunteer services were organized to enhance the tourism environment, providing assistance to over 3,100 visitors on May 3 [3] - The transportation department increased bus services and added seven direct tourist routes to accommodate the influx of visitors [3] Group 3 - A joint supervisory inspection team was established to ensure market order during the holiday, conducting checks on 17 businesses, including five scenic spots [4] - Law enforcement personnel were deployed to monitor illegal activities such as unlicensed tour guides and taxis, ensuring compliance with tourism regulations [4] - The police force actively managed tourist-related disputes and traffic violations, enhancing overall safety and order during the holiday period [4]
五一最火赛道,节后怎么走?
格隆汇APP· 2025-05-05 07:30
作者 | 远禾 数据支持 | 勾股大数 据(www.gogudata.com) 今年,是官宣五一假期 增加 之后的第一个五一节假日。 也是因此,今年的长线旅游需求明显释放。 今年五一期间, 全国热门景区门票预订量同比增长三成 。 携程数据显示, 五一期间, 上海迪士尼、北京环球影城等头部景区单日接待量突破 10万人次。 与此同时, 国铁集团 的数据也显示 , "五一"前后 ,即 4月29日至5月6日 , 全国铁路预计发送旅客 1.44亿人次,同比增长4.9%,创下历 史新高。 其中,长三角铁路预计发送旅客 2880万人次,同比增长6%;铁路上海站预计发送旅客446万人次,同比增长8.4%。 也是因此,今年五一几乎成为 史上最火 五一档 。 然而,过往旅游板块往往是 "数据热、股价冷"。 那么,在今年政策与业绩双驱动下,板块是否有望打破周期呢? 01 在政策支持下,今年的旅游市场呈现 一定的 "量价齐升"的特征。 交通运输部数据 显示 , 5月1日全社会跨区域人员流动量达33271.4万人次,同比增长6.2%。 商务部数据 也 显示,五一假期前两日全国零售和餐饮销售额同比增长 15%,旅游收入增长20%。 在量 ...
风情游“圈粉”中外游客
Guang Xi Ri Bao· 2025-05-05 02:02
5月2日,龙胜各族自治县举行龙脊古壮寨传统农事活动开耕节,吸引众多中外游客前来观赏体验。韦吉阳、于琳钰 摄 从特色浓郁的东盟主题乐园到景色壮观的德天跨国瀑布,从红红火火的东兴"口岸游"到满是松弛感的桂林山水游等,这个"五一"假期,"广西游"让国内 外游客感受到的不仅是"诗与远方"的惬意,还有如烟火气般蒸蒸日上的经济活力。 不出国门也可"一日游十国" 在德天跨国瀑布景区,"五一"假期首日便迎来客流高峰。中越边境的喀斯特地貌宛如山水画卷,网红拍照点——稻田咖啡屋的露台上更是挤满游客,他 们手持咖啡杯,摆出创意姿势与风景定格美好瞬间。 正当游客沉醉在美景中时,一阵欢快的音乐响起,中越风情快闪秀精彩上演。演员们分别穿着壮族服饰和越南奥黛,踏着节拍翩翩起舞,游客们也纷纷 加入共舞,现场欢笑声、掌声不断。 "早就听说德天瀑布美如画,百闻不如一见,我们来了。"香港游客李女士兴奋地说。记者了解到,德天跨国瀑布景区联动崇左、百色、河池三地的22家 景区,从今年4月起至8月31日推出以"同饮珠江水·共享边关情"为主题的惠民旅游季活动。活动期间,凡是香港、澳门的游客,凭本人有效证件即可享受首 道门票五折优惠,畅游广西边关秀美山水, ...