Core Viewpoint - The recent controversy surrounding the "rotating real horse" attraction at the Xi'an Shijingli Scenic Area highlights ethical concerns regarding animal treatment in tourism, reflecting a broader issue of prioritizing sensationalism over ethical considerations in the cultural tourism industry [1][2]. Group 1: Industry Concerns - The introduction of the "rotating real horse" project has sparked public outrage, with many netizens accusing the attraction of animal abuse [1]. - Similar attractions have faced backlash in the past, such as a 2018 incident in Chengdu, indicating a recurring issue within the industry [1]. - The focus on novelty and shock value in some cultural tourism projects undermines the true essence of cultural tourism, which should emphasize harmony with nature and deep cultural exploration [1]. Group 2: Regulatory Recommendations - There is a need for stricter regulation and oversight in the cultural tourism sector to address the trend of prioritizing traffic and profit over ethical considerations [2]. - Authorities are encouraged to implement regular inspections and establish a robust cultural evaluation system to discourage unethical practices [2]. - The industry should shift from a superficial approach to a deeper appreciation of historical and cultural significance, ensuring sustainable development in cultural tourism [2].

Core Viewpoint - The article highlights the warm winter tourism opportunities in Guizhou's Xingyi, showcasing various cultural and recreational activities during the Spring Festival, making it an attractive destination for visitors seeking to escape the cold [1][34]. Group 1: Tourism Activities - The Eighth Wan Feng Lin Lamb Soup Pot Festival will take place from February 18 to 19, featuring children's theater performances and interactive experiences for all ages [6]. - The Wan Feng Lake Scenic Area offers various activities from February 15 to 23, including photo opportunities on boats and themed decorations for camping [10]. - The Ma Ling River Canyon Scenic Area will host events starting February 17, including traditional performances and interactive experiences related to the Year of the Horse [17]. Group 2: Cultural Experiences - The Feng Chao Ji Non-Heritage Experience Zone will feature 12 non-heritage projects for visitors to engage with from February 18 to 23, allowing them to learn traditional techniques [8]. - The Yangguang Valley Tourist Resort will host a lantern festival and traditional performances from February 17 to 23, providing immersive cultural experiences [32]. - The Xingyi Guizhou Dragon Geological Park Museum will offer interactive activities and educational programs from February 16 to 23, focusing on ancient biological themes [34]. Group 3: Special Offers - From February 15 to March 4, visitors born in the Year of the Horse can enjoy free admission to three major scenic areas, with discounts available for combined tickets on OTA platforms [34].

Core Viewpoint - The Yellow Crane Tower is implementing an immersive experience by having all staff wear traditional costumes, enhancing the cultural atmosphere for visitors and transforming the site into a living historical scene [6][7]. Group 1: Immersive Experience - Starting February 15, the Yellow Crane Tower will adopt a full staff costume service model to create an immersive experience for visitors [6]. - Visitors will encounter staff in traditional attire throughout their visit, from ticketing to performances, enhancing the overall cultural experience [6][7]. - Feedback from visitors indicates that the immersive atmosphere significantly increases the enjoyment and engagement of the tour, making it more memorable [6]. Group 2: Staff Training and Cultural Integration - The initiative involves comprehensive training for staff on traditional attire, etiquette, and classical language to ensure they embody the cultural essence of the site [7]. - The goal is for each employee to become a "cultural touchpoint," facilitating natural interactions and storytelling about the Yellow Crane Tower's history [7]. Group 3: Market Trends and Competitive Advantage - This strategy is a response to new trends in cultural tourism, where younger visitors prioritize photo opportunities, ceremonial experiences, and immersion [7]. - By leveraging its strong cultural IP, the Yellow Crane Tower aims to create a cohesive and dynamic historical scene, differentiating itself from competitors and transforming static attractions into shareable cultural experiences [7]. - Future plans include introducing more interactive NPC scenes and immersive performances based on different historical periods, further enhancing the visitor experience [7].

Group 1 - The core theme of the event is "马上'豹'福," which cleverly plays on the phrase "马上报福," symbolizing good fortune and career success during the New Year [3] - The event will take place at the 大唐不夜城 from February 17 for 125 days, featuring a variety of activities designed to engage visitors in a festive atmosphere [2][4] - The main light installation, "马上'豹'福," features a visual representation of a Tang Dynasty horse and a "lucky leopard," enhancing the celebratory theme of the event [3] Group 2 - The event includes four major thematic activities, each designed to create an immersive experience for visitors, transforming them from mere observers to active participants [4] - Activities such as traditional fan printing, a lucky wheel, and robot performances will be available for visitors on specific days, enhancing the interactive experience [3][4] - The event aims to blend cultural elements with modern technology, offering a diverse range of experiences that include cultural markets, AI photography, and traditional crafts [4]

Core Viewpoint - Harbin, Heilongjiang Province, is inviting domestic and international visitors to celebrate the 2026 Spring Festival with a variety of cultural and entertainment activities, emphasizing its unique ice and snow attractions [3][4][5]. Group 1: Cultural and Entertainment Activities - Harbin will host the world's largest ice and snow theme park, featuring events like dragon and lion dances, penguin parades, and traditional folk activities during the Spring Festival [3]. - The city will present nearly 100 high-quality performances, including the ballet "The Phantom of the Opera" and a New Year symphony concert, at cultural landmarks such as the Harbin Grand Theatre and Harbin Concert Hall [3]. - Various museums will hold special Spring Festival activities, including an exhibition of returned overseas cultural relics titled "National Treasures Gather in Ice City" [3]. Group 2: Nighttime and Culinary Experiences - Harbin will transform into a vibrant city with various lantern festivals and extended night views, featuring themed lantern markets and performances like Yangko dances [4]. - The city will organize a series of culinary events, including a Chinese food fair and a local brand carnival, with restaurants offering traditional reunion dinners and festive meals [4]. Group 3: Consumer Incentives - Harbin plans to issue 100 million yuan in cultural tourism consumption vouchers, with an initial 40 million yuan distributed during the Spring Festival, covering various sectors such as tourism, entertainment, and cultural products [5]. - Over 200 promotional activities will be launched in local business districts, combining the theme of the Year of the Horse with unique events and photo opportunities for visitors [5].

Core Insights - The article discusses the transformation of the Guangfulin Cultural Exhibition Hall, aimed at enhancing the cultural tourism industry in Shanghai, particularly during the upcoming Spring Festival [1][2][8] - The project is part of a broader initiative to integrate culture, tourism, commerce, sports, and exhibitions in Shanghai, with a significant investment of approximately 30 million yuan [2][5] Group 1: Visitor Statistics and Challenges - Guangfulin Park attracts nearly 3 million visitors annually, but only about 600,000 are paying customers, indicating a low conversion rate [1][5] - The previous cultural narrative was considered shallow, and the exhibition lacked interactivity and technological integration, leading to stagnation in visitor engagement [5][6] Group 2: Renovation and Upgrades - The renovation project, themed "Cultural Roots of Shanghai," involves a comprehensive upgrade of the exhibition hall and surrounding facilities, including the introduction of high-tech elements to enhance visitor experience [2][8] - New features include immersive experiences such as the "Fulin Fantasy" XR theater and interactive displays that bring ancient life scenes to life through technology [6][8] Group 3: Economic Impact and Future Prospects - The upgrades are expected to extend visitor stay and boost spending in nearby hotels and restaurants, contributing to the local economy [8] - The initiative aligns with Shanghai's policies to promote cultural tourism and aims to create a sustainable and replicable model for cultural tourism development [8]

Core Insights - The article highlights the renovation and upgrade of the Guangfulin Cultural Exhibition Hall, aimed at enhancing the cultural tourism industry in Shanghai and attracting more visitors [1][2] - Guangfulin is recognized as a significant archaeological site that challenges the perception of Shanghai's historical development, showcasing a civilization that dates back 6000 years [1] Group 1: Cultural and Historical Significance - Guangfulin is described as a "Shanghai civilization encyclopedia," with archaeological findings that reveal a rich history, contradicting the notion that Shanghai originated solely as a small fishing village [1] - The site has been a key archaeological discovery since 1958, making it the largest and most artifact-rich ancient site in Shanghai [1] Group 2: Tourism and Visitor Engagement - Guangfulin Park attracts nearly 3 million visitors annually, but the conversion rate of paying visitors is low, with only about 600,000 paying for entry [1] - The recent renovation of the Guangfulin Cultural Exhibition Hall is expected to become a highlight of Shanghai's cultural tourism during the upcoming Spring Festival [1] Group 3: Investment and Development - The overall renovation project for Guangfulin, themed around "Shanghai's roots," is set to officially launch in the second half of 2025, with an investment of approximately 30 million yuan [2] - The project is supported by various governmental bodies, including the Shanghai Municipal Propaganda Department and the Shanghai Municipal Bureau of Culture and Tourism, and is being executed by a collaboration between Fudan University and Shanghai Songjiang New Town Investment and Construction Group [2]

Core Insights - The Guangfulin Cultural Exhibition Hall has undergone a comprehensive upgrade through a model of "academic tracing + scene reconstruction + industrial activation" to enhance paid conversion rates with high-tech immersive experiences and integration of cultural tourism and commercial exhibitions [1][12] - Guangfulin is recognized as a significant archaeological site that challenges the perception of Shanghai's historical development, showcasing 6,000 years of civilization [3][6] - The recent renovation aims to increase the low paid visitor conversion rate, which stands at approximately 20% of the total annual visitors, by enhancing the cultural narrative and interactive elements of the exhibition [6][9] Investment and Development - The renovation project has received an investment of approximately 30 million yuan, supported by various governmental departments, and is set to officially launch in the second half of 2025 [3][12] - The upgrade includes the creation of new attractions such as the "Fulin Fantasy" XR immersive theater and a cultural exchange base, aimed at activating the cultural heritage of Guangfulin [6][12] Visitor Experience Enhancement - The exhibition hall now incorporates dynamic imaging, sound, and lighting to recreate the life scenes of Guangfulin's ancestors, transforming static displays into interactive experiences [9][12] - The innovative use of a layered narrative system allows for real-time interaction, enhancing visitor engagement and understanding of Guangfulin's cultural significance [9][12] Economic Impact - The integration of cultural, tourism, commercial, and exhibition sectors is expected to extend visitor spending time and stimulate consumption in dining, accommodation, and shopping [12] - The renovation aligns with Shanghai's policy initiatives to promote the synergy of cultural and commercial activities, aiming to enhance the overall cultural tourism industry in the region [12]

Core Viewpoint - ST Zhangjiajie has completed its restructuring plan, leading to the removal of the delisting risk warning by the Shenzhen Stock Exchange, although the stock continues to face other risk warnings due to ongoing uncertainties in its operations and negative net profits over the past three years [1] Group 1: Stock Performance - The stock was suspended for one day on February 11, 2026, and resumed trading on February 12, 2026, with its name changed from "ST Zhang Stock" to "ST Zhangjiajie" [1] - Despite the removal of the delisting risk warning, the stock is still subject to a daily price fluctuation limit of 5% due to a qualified audit report indicating uncertainties in its continued operation [1] Group 2: Recent Events - The company's restructuring plan was executed on February 5, 2026, with relevant supervisory reports and legal opinions provided by the management and law firms [1] - The restructuring involved the introduction of investors such as Dongguang Media and Mango Cultural Tourism, which helped optimize the capital structure and alleviate debt pressure [1] Group 3: Financial Performance - On January 15, 2026, the company announced an annual performance forecast for 2025, expecting a net loss attributable to shareholders of between 450 million to 550 million yuan, representing a year-on-year reduction in losses of 22.69% to 5.51% [1] - The primary reason for the expected loss is the asset impairment provision related to the Dayong Ancient City project [1]

四川甘孜州官方回应旅游景区终身门票一卡通游客三大疑问 甘孜州文化广播电视和旅游局提供的数据显示，截至2月12日17时，甘孜州旅游景区终身门票一卡通当 日线上销售双卡产品8803张，金额276.72万元。已累计销售双卡产品31.94万张，金额10149.80万元，仅 15天突破1亿元。 据了解，这款一卡通涵盖甘孜州14家4A级及以上核心景区的全域畅游卡，售价仅为景区单次游览总价 的三分之一，同时配套7天无理由退票机制，限量发行100万张。2026年3月1日起，购卡游客可凭本人身 份证，永久不限次进出包括海螺沟、稻城亚丁2家5A级景区在内的14家核心景区，目前所有景区已完成 闸机系统升级及压力测试，保障入园便捷性。 针对发售以来游客普遍关心的活动断档、政策延续性、二次消费涨价三大核心疑问，甘孜州同步给 出"闭环式"明确回应，打消游客顾虑。"我们不仅希望游客来甘孜看风景，更希望他们能'进入风景'，成 为风景的一部分。"甘孜州政协副主席、州文化广播电视和旅游局局长刘洪表示，这款经多轮研讨论证 推出的终身卡，承载着甘孜"还景于民"的初心，旨在让更多人轻松赴雪域之约。 康定木格措景区风光。(资料图) 郑雨晴 摄 中新网成 ...